Analysis of Factors Affecting Online Drug Purchase–Based on Factor Analysis

Objective To explore the factors affecting consumers’online drug purchases,and construct models of these factors to provide references for the development and popularization of online pharmacies.Methods Through searching,classifying,integrating,and extracting evaluation indexes of online pharmacies in literature,the indexes of factors affecting online drug purchases were initially established.Then SPSS24.0 was used for data analysis,and finally factor analysis was applied for screening and combining the indexes.Results and Conclusion A model of influencing factors for online drug purchases is set up with 4 factors and 14 indexes.Convenient service is the most important factor affecting online drug purchases.Highly educated young people prefer to buy drugs online.At present,online drug purchase is only a supplement to the purchase of drugs in offline pharmacies,and the penetration rate is not high.Online pharmacies should give full play to their advantages in terms of drug types,prices,logistics and after-sales services to make online drug purchases more mainstream.

Research on Development Strategy of Online Pharmacies Based on Blockchain Technology

Objective To study the problems that restrict the development of online pharmacies,and put forward some suggestions for the development of online pharmacies with the help of blockchain technology.Methods Literature review method was used to understand consumers’psychology of online drug purchase.Besides,some experts in related fields were consulted.The specific path of applying blockchain technology to online pharmacies was analyzed based on the unique characteristics of blockchain technology.Results and Conclusion From the perspective of the characteristics of blockchain technology,this paper analyzes the factors restricting the development of online pharmacies,and proposes targeted solutions to the problems of selling counterfeit drugs,leaking consumer information,and government supervision difficulties in the online pharmacies trading platform.This will break through its bottleneck and help the development of online pharmacies.