The paper deals with the development of digital public relations （PRs） in the Russian govemmental communications in the years of 2011-2012. Empirical study is based on the content-analysis of on-line public activiti...The paper deals with the development of digital public relations （PRs） in the Russian govemmental communications in the years of 2011-2012. Empirical study is based on the content-analysis of on-line public activities of Russian federal governmental bodies and regional governors in October-November, 2011. It has shown the coexistence of two basic models of governmental communication in the Russian Federation--old-fashioned bureaucratic and new interactive.展开更多
This study analyzes the public relations curricula of 44 American colleges that have a Public Relations （PR） Student Society of America （PRSSA） chapter. Through content analysis, this study examines general requir...This study analyzes the public relations curricula of 44 American colleges that have a Public Relations （PR） Student Society of America （PRSSA） chapter. Through content analysis, this study examines general requirements, core public relations courses, requirements of public relations programs and strategic communication programs, and optional public relations courses offered by the colleges. The findings of this study reveal that very few public relations programs offer courses involving new media, crisis communication, and PR ethics. In order to keep in touch with the fast-changing public relations landscape, more PR programs should require and integrate new media, crisis communication and ethics courses.展开更多
This paper focuses on investor relations （IR） as an element of companies＇ communication with the external environment. It shows the place and role of IR in communication with the general market, and the stock excha...This paper focuses on investor relations （IR） as an element of companies＇ communication with the external environment. It shows the place and role of IR in communication with the general market, and the stock exchange market in particular. The study is illustrated with an example of IR in Poland, a relatively new European Union （EU） member state and an emerging market. As can be seen, IR goes beyond the traditionally understood maintenance of communication with the capital market. It is also shown that the main role of IR ought to be the reduction of investment risk and enhancement of the companies＇ value, which is of particular significance in light of the current globalization of capital markets. It has been found that Polish companies, especially those listed on the Warsaw Securities Exchange （WSE）, commonly rely on IR as a means of communication with the environment. And yet, as the results of the analysis show, the quality of that communication is still far from satisfactory, despite efforts undertaken by various external entities to encourage more focus on the development of IR, or understanding of the company＇s relevant staff of its important role.展开更多
文摘The paper deals with the development of digital public relations （PRs） in the Russian govemmental communications in the years of 2011-2012. Empirical study is based on the content-analysis of on-line public activities of Russian federal governmental bodies and regional governors in October-November, 2011. It has shown the coexistence of two basic models of governmental communication in the Russian Federation--old-fashioned bureaucratic and new interactive.
文摘This study analyzes the public relations curricula of 44 American colleges that have a Public Relations （PR） Student Society of America （PRSSA） chapter. Through content analysis, this study examines general requirements, core public relations courses, requirements of public relations programs and strategic communication programs, and optional public relations courses offered by the colleges. The findings of this study reveal that very few public relations programs offer courses involving new media, crisis communication, and PR ethics. In order to keep in touch with the fast-changing public relations landscape, more PR programs should require and integrate new media, crisis communication and ethics courses.
文摘This paper focuses on investor relations （IR） as an element of companies＇ communication with the external environment. It shows the place and role of IR in communication with the general market, and the stock exchange market in particular. The study is illustrated with an example of IR in Poland, a relatively new European Union （EU） member state and an emerging market. As can be seen, IR goes beyond the traditionally understood maintenance of communication with the capital market. It is also shown that the main role of IR ought to be the reduction of investment risk and enhancement of the companies＇ value, which is of particular significance in light of the current globalization of capital markets. It has been found that Polish companies, especially those listed on the Warsaw Securities Exchange （WSE）, commonly rely on IR as a means of communication with the environment. And yet, as the results of the analysis show, the quality of that communication is still far from satisfactory, despite efforts undertaken by various external entities to encourage more focus on the development of IR, or understanding of the company＇s relevant staff of its important role.
