Reading with Strategies： A Study of Young EFL Learners＇ Use of Online Reading Strategies

To assist young learners to cultivate efficient learning strategies in the early ages, students in the current study were guided to read three authentic online storybooks and then write their own digital stories with tablet PCs. The study aims to investigate Taiwan Residents elementary school students＇ use of online reading strategies, and their relationship with students＇ performance on reading proficiency tests. The target population consisted of upper-grade learners （n = 83）. The instruments were a M-SORS （modified survey of reading strategy） questionnaire and a reading proficiency test. Major findings were as follows： （l） Students used online reading strategies at medium level; （2） problem solving strategies were proven to significantly correlate with students＇ performance on reading comprehension test; and （3） there was a significant difference between higher and lower reading proficiency learners＇ use of online reading strategies. Pedagogical implications of the findings and suggestion for future research are discussed.

Research on the Cultural Identity of International Students

With the deepening of educational internationalization in China,an increasing number of international students are choosing to pursue their studies in China.The training of international students should be based on the management mode of“convergence management.”Convergence management is a process involving multicultural exchange and interaction,and its essence lies in strengthening the cultural identity of international students.In this paper,the current status of international students’cultural identity is summarized,and several coping strategies are explored,with the goal of fostering outstanding international students possessing sound professional knowledge,global perspective,and Chinese feelings.

Search Engine Optimization,Competitive Advantage and Market Performance of Registered Tours and Travel Agencies in Nairobi City County,Kenya

COVID-19 is a devastating pandemic with widespread negative health,social,and economic consequences.Due to drastic changes in the business environment of tour and travel agencies,firms and marketing managers can now use search engine optimization to effectively position themselves.The study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County,Kenya.Kenya’s tourism ministry and state government work hard to improve the business climate for tour and travel companies.Despite the overall positive image,international tourist market growth rates in Kenya have been 3.5 percent slower from 2017 to 2019 compared to previous years.This was further aggregated by the onset of the COVID-19 pandemic in the year 2020,when the growth rate of tours and travel agencies fell by 65%.The study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County,Kenya.This study adopted a positivist philosophy.Both descriptive and explanatory research designs were used.A self-administered semi-structured questionnaire was used to collect data from 324 registered tours and travels agencies picked from and a sample of 179 were used.Data analysis included the development and interpretation of both descriptive and inferential statistics,such as frequencies,mean,percentages,and standard deviation,and was presented using tables and numerical values.The results of regression analysis established that search engine optimization had a positive and significant effect on market performance of the registered tours and travel agencies picked from a sample of 179.The study recommends that agency management ensure that the firm’s website is easily accessible in order to improve agency performance.Using the internet to gain a large market share can assist tours and travel agencies in improving the performance and income of their websites.

Simulation research on online marketing strategies of branded agricultural products based on the difference in opinion leader attitudes

By virtue of the low-cost and high-efficiency internet traffic monetizing ability,key opinion leaders(KOL)have achieved great success on social media platforms in terms of agricultural brand e-commerce marketing.However,opinion leaders tend to adopt different promotion strategies according to their preference to brands.How to optimize online marketing strategies based on the difference in opinion leaders’attitudes remains a problem demanding prompt solution for agricultural product brand enterprises.This study takes agricultural product brand enterprises and opinion leaders with limited rationality as the research subjects.On the premise of considering the difference in opinion leaders’attitudes towards brands,the paper combines the evolutionary game theory to construct agricultural product brands’online promotion strategy evolutionary model,adopts visualization system to simulate the evolutionary process of brand online promotion strategies,verifies model validity and explores the influencing mechanism of punishment on opinion leaders’negative promotion.Results of multi-agent-based simulation demonstrate that investment in brand promotion,irrelevant to opinion leaders’attitudes towards brands,pertains to the absolute advantage strategy of agricultural product brand enterprises.Reinforced intensity of punishment against opinion leaders following negative promotion may change opinion leaders’promotion strategies for agricultural product brands.Moreover,the present study provides an idea and reference to the management decisions of agricultural product brand enterprises’online brand promotion strategies.