Analysis of Components of Online Shopping and Their Relative Value

Empirical exploration of how online consumers interpret and value the marketing communication embedded in shopping components has the potential to advance knowledge of online consumer behavior and to inform design decisions concerning consumer-oriented Web sites. To date, little research has been completed regarding how components hinder or aid consumer perceptions of the online marketing message. This paper investigates the relative importance of online shopping components for online consumer shopping. The important and relative issues surrounding online shopping are explored, finding the core components of convenience, access to information, and trust. These components were then implemented in an online shopping task. Respondents considered thoughtfully marketing messages that involved issues of minimizing travel, information access.

Research on Brand Perceived Value of Cruise Company Based on Online Comment

With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a platform for the Interact highlights its great influence and importance. Especially in the online shopping, these reflect the user＇s point of view and attitude of the online comment has been an unprecedented attention. Online reviews have become an important medium for consumers to understand their products before they buy goods, making them an important channel for potential consumers to understand the quality of goods and services. There are many studies on online reviews, but the research on the brand awareness of cruise ship companies is almost negligible. This paper provides a reference for the construction of cruise ship brand awareness system, and combines Nvivo software to analyze the online commentary system, and provides a reference for further research on cruise brand, and prospects for future research.

Online Content Impact on Young people’s Values Transformation

The investigation that underpins the present article interprets the gaps of the social data continuum.It is designed to select a set of images from the“media noise”of the information society,and then describe those that characterize the visual conceptualization of the ideas.The authors present the results of their 14-year research based on the original research methodology,and carried out in several stages(2006,2012,2017).The study is called“Fictional creatures of the mass media era.Russia,21 century”.In 2017,it is assumed that the overall youth international value agenda,an essential feature of which is the further reduction of the impact of advertising and brand communications,has been formed.Specific data are given in the article.

基于e^3-value的网络出版商业模式仿真分析研究

本文利用e3-value这一结构化分析方法和工具,构建了电子图书网络出版商业模式的价值模型,通过调查将相关参数输入模型,对其进行试算仿真,得到了各参与者相应的收益计算表和经济可行性评价;通过调整模型变量,解构价值界面和价值端口,分析讨论了电子图书网络出版商业模式创新的策略。

Influence of Online Comments on Tourist' Purchase Intention Based on Questionnaire Survey among Tourists in Tai'an City

Taking tourists in Tai'an City—an outstanding tourism city of China for example, this paper explored the influence of online comments(word-of-mouth effect) on tourists' intention of purchasing services of accommodation facilities and restaurants through analyzing 502 valid questionnaires. Then measures and suggestions were proposed for tourist enterprises improving online word-of-mouth marketing.

Study on the Aesthetic Connotation of Online Tourism Products-Taking the Mafengwo Reindeer Live Broadcast as an Example

Due to the outbreak of COVID-19,the forms of tourism products have changed dramatically.Online travel products have attracted a lot of attention.From the perspective of tourism aesthetics,this study explains the evaluation criteria of the aesthetic value of tourism products from the three dimensions of natural beauty,social beauty,and artistic beauty,as well as the combination of these three aspects.Then,this study introduces the case of Mafengwo and puts forward that online tourism products should meet the needs of tourists to optimize themselves and boost their self-esteems.This study aims to extend the aesthetic connotation of online tourism products by helping tourists realize sensory stimulation and rational seeking.

Investigation on online shopping customer satisfaction——Taking samples from undergraduates in Shanghai

Electronic commerce in China underwent a sea change in recent years. More and more people are accustomed to shopping online. Improving customer satisfaction of online shopping is gaining signification for business to gain long-term customers and achieve their goals. Based on and enlightened by the traditional custom satisfaction model, we built a model especially for online shopping in China. Wc took samples from undergraduates in Shanghai and gained real data by sending out questionnaire and conducting survey both online and on the spot. Taking advantage of the SPSS19.0 with PLS plugin and SEM-PLS analysis method, we tested and proved some relations that we put foreward in the hypothesis. The value of our investigation and this paper lies in providing some enlightening perspectives for firms doing online business, which hopefully can help them improve costumer satisfaction and achieve firm goals.

Relationships Among Perceived Value, Satisfaction, and e-Trust: An e-CRM View of Online Restaurant Consumption

This paper aims to propose a new trend in research which integrates the online customer relationship management through the perspectives of perceived value,satisfaction,and e-trust regarding the online restaurant in Chinese e-CRM business backgrounds.This study constructs a structural equation model to analyze the online restaurant marketing with the research perspective of the relationships among perceived value,satisfaction and e-Trust,corresponding to the cognitive belief,affective experiences and cognitive behavior of e-CRM.This model proposes six hypotheses concerning the relationships among perceived value,satisfaction and e-trust,aiming to demonstrate the predominant factors affecting the online restaurant sales and further to have a better understanding of the customers’preferences on placing orders and purchases in the online context.The results show that there is a series of connections among perceived value,satisfaction and e-trust,and most of them are important.First,the perceived value has an incentive effect on satisfaction,e-trust,and customers’commitment to a relationship.Second,satisfaction has a positive impact on e-trust and leads to the commitment to a relationship.Third,e-trust positively affects the consumer commitment to a relationship.In addition,production quality,service quality and price fairness have a significant impact on the perceived value.

学习内在价值能直接提升学生在线学习接受度吗?——自我调节学习技能的中介作用

随着在线学习逐渐成为传统院校学历教育学分课程的可选学习方式,迫切需要更多理论与实证研究洞察这种不同于非正式与混合式学习的新场景下在线学习的特征与机制。鉴于此,在学习动机和自我调节学习经典量表以及技术接受度模型的基础上编制问卷,对我国某高校在线学习学分课程的大学生施测,基于1021份有效问卷数据,通过结构方程建模方法检验学习内在价值对在线学习接受度的影响,以及目标设定、环境构建、任务策略、时间管理、寻求帮助、自我评价六维自我调节学习技能在二者之间的中介作用。研究结果表明:学生感知的学习内在价值不会直接影响其对在线学习的接受度,而是通过学生各项自我调节学习技能间接影响;内在价值对六维自我调节学习技能的驱动作用不同,对目标设定、环境构建和寻求帮助的影响更强;除了寻求帮助维度,其他五维自我调节学习技能均能显著影响学生的在线学习接受度,并在内在价值和在线学习接受度之间发挥显著中介作用。基于研究结果的讨论,提出多种途径促进学生自我调节学习技能的全面发展、重视在线课程中自我调节学习的支架设计、根据在线学习情境部署规划公共学习支持服务等建议。

O2O模式战略成本动因分析和成本管控的研究——以A企业为例

以A企业的O2O模式战略成本动因作为研究对象,研究发现:企业保持在产品创新和迭代能力与O2O模式匹配成本管理的核心竞争能力,从结构性成本动因分析来看,企业规模、纵向整合、技术水平和地理位置等方面进行成本控制降低了价值链投入成本。从执行性成本动因分析来看,生产柔性能力、全面质量管理、供应链管理能力和员工综合素质等方面控制成本降低了运营和操作成本。

档案事业类期刊参考文献计量分析——以《档案管理》为对象

对《档案管理》期刊2013年1月—2022年12月刊载学术论文的参考文献进行计量分析,研究参考文献的类型、引用、分布、新颖性等方面的规律,为档案学研究和期刊发展提供借鉴。选取划定时间范围内的学术论文1 650篇、参考文献总共17 508条,对其进行计量统计分析发现期刊和图书是主要参考文献来源,其他文献类型的实际引用频次低,网络文献引用可追溯率低,具有影响力高但有待稳定等特点。档案学研究者和杂志社应科学认知和利用参考文献。

数字技术、价值共创对品牌年轻化的影响

数字技术是实现企业“线上+线下”多样化发展,保证多方价值共创平台建立与维护,实现企业品牌年轻化的关键。本文将数字技术划分为数字技术实体应用和数字技术线上推广两个维度、将价值共创划分为C2C价值共创和B2C价值共创两个维度,运用问卷调查和回归分析的方法,探讨数字技术与价值共创对品牌年轻化的影响机制。研究表明:数字技术实体应用、数字技术线上推广对品牌年轻化和价值共创均有显著的正向影响;价值共创在数字技术与品牌年轻化的关系之间发挥中介作用。因此,应完善数字技术基础设施建设,大力推动企业数字化转型,并积极搭建品牌共创平台,重视共创平台维护,加强平台合作与互动,识别绑定忠实消费群体。

专业虚拟社区创意感知价值的影响因素——基于反馈类型的调节作用

专业虚拟社区已经成为个人以及企业进行知识共享的重要平台,社区需要辅助贡献者了解用户对创意价值评价的影响因素,但至今相关研究缺乏。因此,针对“哪些因素会影响用户对创意感知价值的评判”,基于信息采纳模型,将在线反馈行为区分为知识性反馈行为与社会性反馈行为两类反馈行为后共同纳入模型之中,并引入文本逻辑作为新的结构变量,爬取思否问答社区的用户数据,通过Tobit回归模型进行实证分析。结果显示,两类在线反馈行为、文本逻辑和贡献者社区参与均对创意感知价值有显著正向影响。其中,社会性反馈的影响程度高于知识性反馈,但知识性反馈的调节作用更稳定;清晰且有条理的文本逻辑显著正向影响创意感知价值;同一问题下的创意贡献数对创意贡献感知价值持续呈现显著负向影响,“粉丝”数和内容丰富度对创意感知价值具有显著正向影响。据此,为社区管理者在提供参考创意回答框架、可选择的创意贡献者身份特征展示以及引导营造评论区知识交流氛围等方面提出建议。

缺失数据过程的自适应多元EWMA控制图

随着生产过程的日益复杂,多元统计过程控制(SPC)领域对在线算法的关注与日俱增.然而,基于完整数据和均匀时间间隔假设的传统方法在存在缺失数据时表现并不理想.为了最大化利用可用信息,我们提出了一种自适应指数加权移动平均(EWMA)控制图,它采用了加权插补方法,能够充分利用完整数据和不完整数据之间的关系.具体而言,我们首先引入了两种恢复方法:改进的K近邻方法和传统的单变量EWMA方法.然后,我们构造了一个自适应加权函数来结合这两种方法,即当样本信息表明过程超出控制的可能性增加时,会降低EWMA统计量的权重,反之亦然.通过模拟结果和一个实际案例,我们证明了所提出方案的稳健性和敏感性.

融入思政元素的飞机工程课程群混合式教学实践

在立德树人背景下,开展课程思政教学是必然趋势。针对专业课程价值塑造弱化的问题,飞机性能工程课程群根据国产民机和签派员岗位能力,依托超星在线教学平台,明确育人目标,将“课程思政”融入线上线下混合式教学,实现思政教学与“双线教学”双向贯通,课程群组成了课堂学习共同体,形成协同效应,打造有温度、有深度的立体课堂,丰富学生的学习方式,建立家国情怀和情感认同,达到“知识——技能——价值”一体化育人目标。

“电力电子技术”课程思政的思考与实践

针对传统“电力电子技术”课程只重视知识传授,缺乏全方位、有目标的价值观引领等问题,以立德树人为中心,通过加强教师学习和常态化交流互动,建立思想政治理论课程组,通过专业内部教师纵向互动以及专业教师与思想政治理论课教师横向互动的模式进行课程建设。建设了课程网站,采用学习通等信息化教学手段,在教学中以教师为主导、学生为主体,通过课堂内外互补、线上资源和线下课堂互补、专业知识和价值引领相结合的方式实现全员、全程、全方位育人。

网络小说版权价值评估指标体系构建探究

网络小说历经20余年的发展,现已成为我国版权产业的重要组成部分之一。随着网络技术的不断发展,网络小说产业规模不断扩大,一些优秀网络小说的版权成为多方争抢的热门。网络小说版权价值评估指标体系的构建对网络小说的内容创新以及版权保护与可持续发展具有重要意义。首先,对国内外已有文献中关于网络小说版权价值评估指标体系的研究进行梳理和评价;其次,分析网络小说版权价值内容及其影响因素,并从读者付费价值、经济衍生价值、社会价值以及外在环境价值4个维度构建评估指标体系;最后,根据指标体系的效度系数和稳定性系数对评估指标进行检验,论证网络小说版权价值评估指标体系的有效性和稳定性。

应用型本科高校线上教学质量评价标准体系构建原则

自新冠疫情暴发以来,全国开展了大规模的线上教学。该文从七个方面论述应用型本科高校线上教学质量评价标准体系构建的原则,即坚持尊重历史、尊重文化、尊重国情相结合,坚持实用主义取向和自然主义取向相结合,坚持“线上”和“线下”相结合,坚持借鉴和创新相结合,坚持共同性指标和差异化指标相结合,坚持定量评价和定性评价结相结合,坚持可操作性和有效性相结合。

基于结构方程的网约车平台用户价值共创行为影响因素研究

随着各种数字技术的迅速发展,我们已经进入数字经济时代。人们生活也因此发生了巨大变化,其中对人们影响较大的便是出行方式的改变。移动互联网技术的发展带来了网约车平台的诞生,也改变了顾客在企业价值创造过程中的地位。用户价值共创行为对于网约车平台和用户自身是一个双赢的过程,然而在现实中却只有少数用户有意愿参与价值共创活动,所以了解网约车平台用户价值共创行为的关键影响因素具有重要的实践价值。因此,文章选取绩效期望、努力期望、社会影响、服务体验和价值共创意愿五个变量,通过构建结构方程模型探究了网约车平台用户价值共创行为的影响因素。研究发现,社会影响和服务体验正向影响价值共创意愿,价值共创意愿进一步正向影响价值共创行为。

高三学生线上外语学习中的无聊情绪环境因素分析

研究以控制—价值理论为依据,以提升高三学生学习体验及效果、更好地了解和支持其心理健康需求为目的,考查了高三学生在线上外语学习中的无聊情绪水平,并探讨了外部环境各因素对学生外语学习无聊情绪的影响路径和作用机制。通过对461名高三学生的问卷调查和部分学生的访谈,发现在线上教学中,学习者的无聊情绪处于中等水平(M=2.93)。结构方程模型分析结果显示,学生硬件设备、教学活动设计、师生关系等各环境因素以不同路径与强度对学习者线上外语学习无聊感知产生影响。分析归纳各因素揭示出影响高三学生线上外语学习无聊情绪的外部因素关系式为:设备因素>授课因素>人际因素。建议学校及家长采取相应措施对学生线上学习无聊情绪进行积极干预。