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Brand Origin Recognition Accuracy on High-Involved Products: Cellphone Brands in China as a Case
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作者 Zhu Ling Pan Yu Gao Li 《China Communications》 SCIE CSCD 2012年第9期107-122,共16页
The competition anaong cellphone brands in the world is getting fiercer and fiercer in 3G era. This paper intends to examine the level of consumers' brand origin recognition accuracy of high-involved products (refer... The competition anaong cellphone brands in the world is getting fiercer and fiercer in 3G era. This paper intends to examine the level of consumers' brand origin recognition accuracy of high-involved products (referred to hereafter as BORAx), investigate the factors facilitating BORAHI, and trace the implications of BORAHHI on brand evaluation, especially in cellphone industry. The BORAHI is measured in China through cellphones as the product object and a consumers' cognitive model of BORAhn is built. The paper concludes that: Chinese urban consumers have a fairly high BORAHHI; better-educated consumers demonstrate higher BORAHHI scores for foreign brands; rmle consumers have higher BORAHI scores than fe-rrules consumers; consumers lower in ethnocen-trism exhibit higher level of BORAHI for foreign brands, and ethnocentrism has no effect on BO-RAHI for local brands; international experience is not related to BORAHI for local brands; internation-al experience is positively related to education and income respectively, but it is negatively related to age. This research finds that the consumer behavior in China, one of emerging markets, is significantly different from that in developed countries. 展开更多
关键词 brand origin recognition accuracy high-involved products cellphones China
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基于数字化的竹编产品设计研究 被引量:24
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作者 尤立思 季铁 +3 位作者 赵云彦 田启俊 黎文广 李盈 《包装工程》 CAS 北大核心 2021年第10期163-171,共9页
目的中国竹资源体量虽为全球之最,但其产业附加值尚未达到全球先进水平。从宏观角度来看其根本原因在于中国竹材产业发展尚处于OEM的阶段。如何推动中国竹编家居产业向OBM发展,是当前设计介入竹编产业所急需探讨的问题。以设计介入为突... 目的中国竹资源体量虽为全球之最,但其产业附加值尚未达到全球先进水平。从宏观角度来看其根本原因在于中国竹材产业发展尚处于OEM的阶段。如何推动中国竹编家居产业向OBM发展,是当前设计介入竹编产业所急需探讨的问题。以设计介入为突破口,从微观视角入手,运用数字化技术,对竹编编织技法进行参数化研究,提出数字化下的竹编产品设计新思路,结合社会创新的工作方法提出适用于当地竹编产业的发展体系。方法通过传统竹编编织技艺的数字化转化,结合在地资源,进行竹编产品的设计研究,通过开放式的创新方法,将设计、生产、社会认可进行有机的结合。结论竹编作为我国传统的非物质文化遗产,如何活态化是保护过程中急需探讨的问题,数字化时代的到来为当代竹编产品的创新设计研究带来了新的机遇,通过开放创新设计对竹编进行数字化设计研究,为竹编技艺在当代的使用提供了新的思路并进行实践论证。 展开更多
关键词 数字化 竹编产品 OBM(original brand Manufacturer) 显示性比较优势指数分析 社会创新
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