Improve access to the EU market by identifying French consumer preference for fresh fruit from China

Most previous studies have investigated country-of-origin effect for agricultural products from the economically developed country, but few have focused on the impact of country-of-origin on agricultural products from economically developing countries. Using a national online survey in France, we determine French consumers＇ perceptions and preferences for fresh fruit from China. Results of ordered logit models show that fresh fruit from China was perceived as low quality and unsafe. Respondents who care about country-of-origin were less likely to purchase fresh fruit from China, while those who care about brand were more likely to buy Chinese fresh fruit. Risk perception and quality perception both had a significant impact on the purchase of Chinese fresh fruit. Results of latent class models obtained with key consumer demographics show that heterogeneous preferences exist among different consumer groups. The results provide critical information to both China and other economically developing countries in their efforts to improve market penetration in economically developed countries.

The Brand ＂Made in China＂ as a Part of the Growth of the China＇s Competitive Advantage

In the eyes of consumers, each product has some kind of origin （its country, region, and continent）. The image of the place of origin influences the assessment of products and brands （brand image） they come from. Traditionally, consumers extrapolate the characteristics of the country and its inhabitants on the characteristics of the product. Chinese products are very common and they can be purchased almost anywhere. The consumer does not have to take any special efforts to acquire products ＂made in China＂. Many of these products do not have specific characteristics that allow them to be considered as the unique. Products, whose names indicate the place of origin, are witnessing an increasing popularity. In the case of products ＂made in China＂, the matter is different. Often, consumers do not admit that they purchase goods produced in China. Research on consumer behaviour in the market of chines products, conducted among Polish citizens, indicated that these products are readily bought. This article presents the results of the research on consumers＇ attitudes towards regional ＂made in China＂ which was conducted in April 2015 among Polish citizens. Furthermore, the article will include the comparison of attitudes towards Chinese products between consumers from Poland and other European countries.

The Power of Branding

One of the most valuable assets a company has is/are the brand name（s） associated its products or services Branding can act as a springboard for advertising and planning advertising campaigns around single brands or a family of brands. Many companies are organized around brands or brand groups. Companies like Proctor and Gamble allow the brand to represent the product and do not associate the corporate name with their various brands and product lines. Branding is a powerful business tool. A number of dimensions of branding are discussed in this paper. General reference is made to brand identity, brand identity traps, the value of brands, and brand loyalty. The paper then discusses the influence of brand loyalty on consumer behavior, the importance of global brands, and country of origin effects. Lastly the paper discusses elements of customer loyalty

Can Nationality Explain Economic Tourist Behaviour?A Thematic Review

Numerous studies focus on the determinants of choices regarding tourism consumption utilizing several methods,different data sources,with diverse results.And the notion of considering nationality as an influential factor in tourism expenditure has been considered very often in the literature.This work examines this relationship between nationality and tourism expenditure by means of a thematic review approach.The results suggest the critical role played by nationality in understanding the determinants of tourism expenditure.

Chinese FDI in the French and Australian Wine Industries： Liabilities of Foreignness and Country of Origin Effects

This paper explores the recent evolution of Chinese investment in the wine industries in the Bordeaux region of France and Western Australia （WA）. The study identifies variations in the nature of the investments undertaken, which are not always consistent with existing theory. We explore how these differences impact on the liability of foreignness （LOF） experienced （Eden and Miller, 2004; Zaheer, 1995）. We find evidence of all three of the categories of hazards identified by Eden and Miller （2004）, with unfamiliarity being particularly significant, especially for wholly owned investments. We postulate that differences in context between home and host countries are a key factor explaining both the observed difficulties and the differences in experiences. The findings of our work on LOF, in terms of its nature and mitigating strategies, resonate well with existing theory, although we also find evidence of a Country of Origin （COO） effect, both in terms of Liability of Origin （LOR） and Assets of Foreigrmess （AOF）. The variations in entry mode and LOF, however, are less consistent with existing research and pose questions in relation to the interaction between the home and host contexts, company strategy and LOF.