Advertisement is a kind of comprehensive art. Translators of advertisements are expected to have a good command of both English and Chinese so as to Obtain wonderful, accurate, vivid, concise, distinct and appealing a...Advertisement is a kind of comprehensive art. Translators of advertisements are expected to have a good command of both English and Chinese so as to Obtain wonderful, accurate, vivid, concise, distinct and appealing advertisements. This paper probes into six common strategies of advertisement translation for the detail study.展开更多
This paper introduces and compares two western translating theories represented by Horace and Jerome. According to the discussions, the author found both models have their own importance in the field of translation; f...This paper introduces and compares two western translating theories represented by Horace and Jerome. According to the discussions, the author found both models have their own importance in the field of translation; furthermore, they may be used in the same text to produce a good translation that satisfies both parties.展开更多
Ivanhoe enjoys popularity for its excellence in language.Stylistics plays an important role in the establishment of transla⁃tion as an independent discipline.The translation study of Ivanhoe can help understand the st...Ivanhoe enjoys popularity for its excellence in language.Stylistics plays an important role in the establishment of transla⁃tion as an independent discipline.The translation study of Ivanhoe can help understand the style of the original and the target text,which is also helpful to work out an applicable way of translating the style of fiction.展开更多
文摘Advertisement is a kind of comprehensive art. Translators of advertisements are expected to have a good command of both English and Chinese so as to Obtain wonderful, accurate, vivid, concise, distinct and appealing advertisements. This paper probes into six common strategies of advertisement translation for the detail study.
文摘This paper introduces and compares two western translating theories represented by Horace and Jerome. According to the discussions, the author found both models have their own importance in the field of translation; furthermore, they may be used in the same text to produce a good translation that satisfies both parties.
文摘Ivanhoe enjoys popularity for its excellence in language.Stylistics plays an important role in the establishment of transla⁃tion as an independent discipline.The translation study of Ivanhoe can help understand the style of the original and the target text,which is also helpful to work out an applicable way of translating the style of fiction.
