It is common to observe the epidemic risk perception(ERP)and a decline in subjective well-being(SWB)in the context of public health events,such as Corona Virus Disease 2019(COVID-19).However,there have been few studie...It is common to observe the epidemic risk perception(ERP)and a decline in subjective well-being(SWB)in the context of public health events,such as Corona Virus Disease 2019(COVID-19).However,there have been few studies exploring the impact of individuals’ERP within living space on their SWB,especially from a geographical and daily activity perspective after the resumption of work and other activities following a wave of the pandemic.In this paper,we conducted a study with 789 participants in urban China,measuring their ERP within living space and examining its influence on their SWB using path analysis.The results indicated that individuals’ERP within their living space had a significant negative effect on their SWB.The density of certain types of facilities within their living space,such as bus stops,subway stations,restaurants,fast food shops,convenience shops,hospitals,and public toilets,had a significantly negative impact on their SWB,mediated by their ERP within living space.Additionally,participation in out-of-home work and other activities not only increased individuals’ERP within living space,but also strengthened its negative effect on their SWB.展开更多
Tourism has been a fast growing industry in the world in the past decade. However, research that investigates the effectiveness of outdoor ads targeting to tourists has far lagged behind. This study aims to assess the...Tourism has been a fast growing industry in the world in the past decade. However, research that investigates the effectiveness of outdoor ads targeting to tourists has far lagged behind. This study aims to assess the awareness of outdoor ads and to provide insight into effective advertising that target tourists. Pedestrians intercepted in downtown Hong Kong were surveyed using a questionnaire and quota sampling. They were presented with images of seven outdoor advertisements currently displayed in the neighborhood and their recall and impressions of the ads were surveyed. The survey sampled 465 local residents and tourists aged 15 and above. Among the tourists, the awareness of the seven ads ranged from 19 to 49 percent with an average 30 percent. They displayed more positive perceptions of outdoor advertising than the locals, but had lower awareness. Practical suggestions for outdoor advertisers targeting tourists are proposed.展开更多
基金Under the auspices of the National Natural Science Foundation of China(No.42271234,42101246,42101223)Hong Kong Research Grants Council General Research Fund Grant(No.14605920,14611621,14606922)+1 种基金Hong Kong Research Grants Council Collaborative Research Fund Grant(No.C4023-20GF)Hong Kong Research Grants Council Research Matching Grants RMG(No.8601219,8601242)。
文摘It is common to observe the epidemic risk perception(ERP)and a decline in subjective well-being(SWB)in the context of public health events,such as Corona Virus Disease 2019(COVID-19).However,there have been few studies exploring the impact of individuals’ERP within living space on their SWB,especially from a geographical and daily activity perspective after the resumption of work and other activities following a wave of the pandemic.In this paper,we conducted a study with 789 participants in urban China,measuring their ERP within living space and examining its influence on their SWB using path analysis.The results indicated that individuals’ERP within their living space had a significant negative effect on their SWB.The density of certain types of facilities within their living space,such as bus stops,subway stations,restaurants,fast food shops,convenience shops,hospitals,and public toilets,had a significantly negative impact on their SWB,mediated by their ERP within living space.Additionally,participation in out-of-home work and other activities not only increased individuals’ERP within living space,but also strengthened its negative effect on their SWB.
文摘Tourism has been a fast growing industry in the world in the past decade. However, research that investigates the effectiveness of outdoor ads targeting to tourists has far lagged behind. This study aims to assess the awareness of outdoor ads and to provide insight into effective advertising that target tourists. Pedestrians intercepted in downtown Hong Kong were surveyed using a questionnaire and quota sampling. They were presented with images of seven outdoor advertisements currently displayed in the neighborhood and their recall and impressions of the ads were surveyed. The survey sampled 465 local residents and tourists aged 15 and above. Among the tourists, the awareness of the seven ads ranged from 19 to 49 percent with an average 30 percent. They displayed more positive perceptions of outdoor advertising than the locals, but had lower awareness. Practical suggestions for outdoor advertisers targeting tourists are proposed.