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Social bots and mass media manipulated public opinion through dual opinion climate 被引量:1
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作者 Chun Cheng Yun Luo +1 位作者 Chang-bin Yu Wei-ping Ding 《Chinese Physics B》 SCIE EI CAS CSCD 2022年第1期686-691,共6页
Opinion dynamics models based on the multi-agent method commonly assume that interactions between individuals in a social network result in changes in their opinions.However,formation of public opinion in a social net... Opinion dynamics models based on the multi-agent method commonly assume that interactions between individuals in a social network result in changes in their opinions.However,formation of public opinion in a social network is a macroscopic statistical result of opinions of all expressive individuals(corresponding to silent individuals).Therefore,public opinion can be manipulated not only by changing individuals'opinions,but also by changing their states of expression(or silence)which can be interpreted as the phenomenon"spiral of silence"in social psychology.Based on this theory,we establish a"dual opinion climate"model,involving social bots and mass media through a multi-agent method,to describe mechanism for manipulation of public opinion in social networks.We find that both social bots(as local variables)and mass media(as a global variable)can interfere with the formation of public opinion,cause a significant superposition effect when they act in the same direction,and inhibit each other when they act in opposite directions. 展开更多
关键词 public opinion social bots mass media spiral of silence
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Online Public Opinion Guidance Strategy for College Students in the Era of We Media
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作者 Yan Wu Yujiao Song +2 位作者 Fang Wang Yanying Zhou Mengshan Li 《Journal of Computer and Communications》 2019年第12期79-87,共9页
In the era of We Media, online public opinion in colleges and universities has become an important front of ideological and political, with some characteristics such as concealment, diversity and sensitivity, interact... In the era of We Media, online public opinion in colleges and universities has become an important front of ideological and political, with some characteristics such as concealment, diversity and sensitivity, interaction and immediacy of communication. It is urgent to carry out some researches about network public opinion analysis and guidance mechanism. It is a new challenge that the ideological and political education in colleges and universities, must face how to guide online public opinion effectively. The team building should be strengthened and the right of public opinion should be returned. The platform construction should be enriched, and it is important to give the chance to various media. Therefore, it should strengthen the mechanism construction, and public opinion guidance must be scientific and professional. Colleges and universities should build a clear network space from such aspects as the construction of network public opinion guidance institutions, the cultivation of opinion leaders, the perfection of early warning mechanism, the improvement of university network literacy and the guidance of campus media. 展开更多
关键词 COLLEGE Students We media ERA Network public opinion Early WARNING
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On the policy of mainstream media to enhance public opinion's guide and influence
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作者 Ying Sang 《International Journal of Technology Management》 2013年第9期31-33,共3页
Under the new situation, news and propaganda work must hold high the banner around the overall situation, serve the people, make reform and innovation, adhere to the correct guidance of public opinion, to improve the ... Under the new situation, news and propaganda work must hold high the banner around the overall situation, serve the people, make reform and innovation, adhere to the correct guidance of public opinion, to improve the ability to guide public opinion, to create a good public opinion environment, to better play and publicize the party' s ideas, to promote social justice, to access to social conditions public opinion, to guide social hot spots, to divert the public mood, to improve the important role of public opinion. We should put the improvement of the ability to guide public opinion in a prominent position, conduct in-depth research, and come up with concrete measures to achieve new results. We must adhere to the Party' s principles; firmly grasp the correct guidance of public opinion. Guiding correctly public opinion will benefit the country, party and people; guiding media wrong will make damage to China, party and people. To firmly establish political awareness, the overall sense of responsibility, position sense, we should put adhering to the correct orientation in the first place on the news and propaganda work. 展开更多
关键词 public opinion mainstream media POLICY
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Social media study of public opinions on potential COVID-19 vaccines: informing dissent, disparities, and dissemination
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作者 Hanjia Lyu Junda Wang +4 位作者 Wei Wu Viet Duong Xiyang Zhang Timothy DDye Jiebo Luo 《Intelligent Medicine》 2022年第1期1-12,共12页
Background The current development of vaccines for severe acute respiratory syndrome coronavirus 2(SARSCoV-2)is unprecedented.Little is known,however,about the nuanced public opinions on the vaccines on social media.M... Background The current development of vaccines for severe acute respiratory syndrome coronavirus 2(SARSCoV-2)is unprecedented.Little is known,however,about the nuanced public opinions on the vaccines on social media.Methods We adopted a human-guided machine learning framework using more than six million tweets from almost two million unique Twitter users to capture public opinions on the vaccines for SARS-CoV-2,classifying them into three groups:pro-vaccine,vaccine-hesitant,and anti-vaccine.After feature inference and opinion mining,10,945 unique Twitter users were included in the study population.Multinomial logistic regression and counterfactual analysis were conducted.Results Socioeconomically disadvantaged groups were more likely to hold polarized opinions on coronavirus disease 2019(COVID-19)vaccines,either pro-vaccine(B=0.40,SE=0.08,P<0.001,OR=1.49;95%CI=1.26-1.75)or anti-vaccine(B=0.52,SE=0.06,P<0.001,OR=1.69;95%CI=1.49-1.91).People who have the worst personal pandemic experience were more likely to hold the anti-vaccine opinion(B=−0.18,SE=0.04,P<0.001,OR=0.84;95%CI=0.77-0.90).The United States public is most concerned about the safety,effectiveness,and political issues regarding vaccines for COVID-19,and improving personal pandemic experience increases the vaccine acceptance level. 展开更多
关键词 Vaccine hesitancy COVID-19 public opinion Social media TWITTER
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Research on the Coverage of the Belt and Road Initiative and a Community with Shared Future for Mankind by Mainstream Media in the United States--Taking the three major mainstream media in the United States as an example
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作者 Congjuan Yu Jing Yan 《Journal of Contemporary Educational Research》 2020年第8期72-78,共7页
Since China put forward the Belt and Road Initiative and a community with shared future for mankind,mainstream media in the United States such as The Washington Post,The New York Times and The Wall Street Journal have... Since China put forward the Belt and Road Initiative and a community with shared future for mankind,mainstream media in the United States such as The Washington Post,The New York Times and The Wall Street Journal have given continuous reports.As the world’s superpower,the United States has a developed media system and a wide range of influence.The study extracted 173 valid texts from May 2015 to March 2020,among which only 5 reports were on a community with shared future for mankind.American media mainly reported from five aspects including economy,politics,cultural,security and environment,although there is no lack of certain sounds,there was more negative reports.It can provide a reference basis for our accurate response and creating a positive international public opinion environment that grasping the reporting trends on the Belt and Road Initiative and a community with shared future for mankind accurately. 展开更多
关键词 The Belt and Road Initiative A community with shared future for mankind Mainstream media in the United States Research on public opinion
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Supervision of Public Opinion under the Background of Social Co-governance-Take the Changsheng Vaccine Incident as an Example
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作者 Ma Xiaonan Tian Lijuan 《Asian Journal of Social Pharmacy》 2023年第3期198-205,共8页
Objective To provide reference for the news media to give play to the role of public opinion supervision in time based on the background of drug safety and social co-governance.Methods The method of case analysis was ... Objective To provide reference for the news media to give play to the role of public opinion supervision in time based on the background of drug safety and social co-governance.Methods The method of case analysis was used to make a retrospective study on the Changsheng vaccine incident in 2018.Then the role of mainstream media,pharmaceutical media,and self-media in the supervision of public opinion was investigated.Results and Conclusion Both mainstream and pharmaceutical media played an excellent role in supervising the Changchun Changsheng vaccine incident.However,the content published by some pharmaceutical media was hard to understand by ordinary people.Besides,the role of self-media in public opinion supervision was polarized.Some self-media closely kept pace with mainstream media in public opinion supervision.Other self-media unilaterally pursued the click rate,publishing false information to guide wrong public opinion.The news media should optimize the supervision efficiency of drug safety.On the one hand,pharmaceutical media should pay attention to the fact that readers may not understand the difficult terms because they are not professional.On the other hand,self-media practitioners should improve their professional quality so that they will not publish some fake news to mislead public opinion. 展开更多
关键词 social co-governance Changchun Changsheng vaccine incident news media public opinion supervision
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A Sports Story and New Public Opinion Manufacturing System
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作者 李世森 《科技视界》 2013年第3期109-109,共1页
The vulgar culture case of A Simple Noodle Story exposes a lot of culture safety potentials: first, the traditional consensus propaganda in Chinese film devotes much attention to advertisement in earlier stage while l... The vulgar culture case of A Simple Noodle Story exposes a lot of culture safety potentials: first, the traditional consensus propaganda in Chinese film devotes much attention to advertisement in earlier stage while less importance to maintain public opinion; second, many innocent masses get lost to be used for creating public opinion; third, the famous academic scholars curry favor with the public with neutral comments; forth, the accumulate disadvantages in old consensus system can not be cured completely. The advanced culture theory in China shoulders heavy responsibilities. 展开更多
关键词 英语学习 学习方法 阅读知识 阅读材料
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Role of Media Coverage in Keeping Lid on Government Expenses
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作者 张琦 步丹璐 郁智 《China Economist》 2016年第6期110-122,共13页
Information monopoly of bureaucrats helps them maximize discretionary budget. Public disclosure of budget can alleviate information asymmetry between government and the public and empower public supervision on governm... Information monopoly of bureaucrats helps them maximize discretionary budget. Public disclosure of budget can alleviate information asymmetry between government and the public and empower public supervision on government budget. With information intermediary function and reputational governance function, the media exert a budget intervention effect in the public disclosure of government budget, which further increases the effect of government budget disclosure. This paper investigates how media reports influence "three public expenses"(TPE) budget planning of central government departments by examining media reports on the disclosure of budget and final accounts and using TPE budget as a proxy variable for discretionary budget of bureaucrats. We have reached the following findings:(1) The higher the TPE budget implementation rate, the greater budget growth will be. But this correlation can be restrained by media attention;(2) Different stance of the media may exert different governance effects on TPE budget. Good news about TPE may motivate bureaucrats to restrain the positive impact of TPE budget implementation on budget growth. However, bad news about TPE will exert its budget intervention effect only when administrative governance mechanism intervenes. This study has broadened research on the media's governance effect from the perspective of government budget transparency and verified that under China's unique institutional background, the media may still play a positive role in public sector governance. 展开更多
关键词 media attention stance of media report public opinion environment "three public expenses" budget
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Supremacy of Social Media in the Hebron Shooting Incident
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作者 Yaron Katz 《Journalism and Mass Communication》 2018年第3期165-173,共9页
The controversy in the case of Elor Azaria,an Israeli soldier who shot a Palestinian assailant in the Palestinian city of Hebron,after he was wounded and neutralized,led to a highly emotional public debate threatening... The controversy in the case of Elor Azaria,an Israeli soldier who shot a Palestinian assailant in the Palestinian city of Hebron,after he was wounded and neutralized,led to a highly emotional public debate threatening a major crisis in the government and society.The incident divided the Israeli public and its leaders,with some expressing outrage over the killing of an incapacitated man,and others supporting even the most extreme response to a stabbing attack.The research argues that the role of governments in preventing exposure of security information was badly shaken following the inability to control information,as the incident was recorded on a mobile phone and uploaded to social media.As demonstrated in this case,local organizations have assumed a new prominence by providing information that previously had been limited by local authorities.The research is looking at the question of who was superior in the Hebron shooting incident:the army,the government,public opinion,traditional media or social media.The conclusions in this case are clear-cut:Social media dominated the entire process and determined its outcome,which was obvious once the video was uploaded on the Internet. 展开更多
关键词 social media Israel Hebron SHOOTING ARMY public opinion
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Seek Fact From Texts:Saudi Media on China Amid the COVID-19 Pandemic
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作者 Andrew Leber 《Asian Journal of Middle Eastern and Islamic Studies》 2020年第4期538-553,I0005,共17页
Have Saudi relations with China changed amid the COVID-19 pandemic?Commentary focussed on the international relations of the Persian Gulf has speculated that China’s successful containment of the virus at home,combin... Have Saudi relations with China changed amid the COVID-19 pandemic?Commentary focussed on the international relations of the Persian Gulf has speculated that China’s successful containment of the virus at home,combined with new diplomatic overtures,might lead to closer relations between China and the region.This article offers a framework for scholars to partially address this and other foreign-policy questions regarding the Kingdom,through close readings of Saudi media outlets that shed light on mass attitudes and elite sentiment.Analysis of a range of Saudi op-eds and feature stories suggests that criticism of China within the Kingdom has diminished in recent years,but also indicates that this shift long predated the present pandemic.At the same time,while key commentators appear to harbour genuine respect and admiration for China’s economic development,Saudi Arabia’s close security partnership with the United States has served to temper pro-Chinese narratives within Saudi media. 展开更多
关键词 Saudi Arabia foreign policy analysis China-Saudi relations media studies public opinion
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美国涉疆舆论战:政治媒介化与舆论外交 被引量:1
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作者 曾庆香 杨小雨 《新疆师范大学学报(哲学社会科学版)》 CSSCI 北大核心 2024年第6期61-71,F0002,共12页
2018年以来,美国针对中国新疆发起一波波舆论战,罗织的罪名令人匪夷所思。文本以政治媒介化理论观照美国涉疆舆论战。政治媒介化指在美西方市场逻辑作用下,政治逐渐依赖、内化媒介逻辑,政治过程受媒介逻辑长期形塑的现象。美国涉疆舆论... 2018年以来,美国针对中国新疆发起一波波舆论战,罗织的罪名令人匪夷所思。文本以政治媒介化理论观照美国涉疆舆论战。政治媒介化指在美西方市场逻辑作用下,政治逐渐依赖、内化媒介逻辑,政治过程受媒介逻辑长期形塑的现象。美国涉疆舆论战通过政治媒介化策略,将其遏制中国的目的隐蔽地转换为一个个“悲情故事”,妄图实现其舆论外交目的。文本深入剖析了美国涉疆舆论战中的政治媒介化过程与策略,揭露了美国涉疆舆论战的真相与本质。 展开更多
关键词 美国涉疆舆论战 政治媒介化 舆论外交 媒介逻辑
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考虑用户感知和媒体干预的舆情演化模型
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作者 袁健 孙煜 +2 位作者 陈佳钦 潘杰忠 赵逢禹 《小型微型计算机系统》 CSCD 北大核心 2024年第8期1800-1807,共8页
公共群体事件会因其较强的社会性和影响力引起公众的广泛关注和讨论,因此构建准确的公共群体事件舆情演化模型对有关部门进行决策有重大参考价值.针对社交网络中舆情传播受到用户亲密度、信息强化效应以及媒体干预强度等影响的情况,本... 公共群体事件会因其较强的社会性和影响力引起公众的广泛关注和讨论,因此构建准确的公共群体事件舆情演化模型对有关部门进行决策有重大参考价值.针对社交网络中舆情传播受到用户亲密度、信息强化效应以及媒体干预强度等影响的情况,本文基于经典的传染病SIR模型,引入相邻节点亲密度概率函数,考虑多次相同信息刺激下的信息强化效应并将媒体干预作用抽象为不同干预系数,建立了三组用户状态转移的非一致性函数,提出了考虑用户感知和媒体干预的舆情演化模型.对该模型进行仿真实验,研究三种因素对舆情传播的影响,并与其他传播动力学模型对比,研究结果表明在用户亲密度和信息强化效应的作用下,舆情规模更大.最后本文以两起舆情事件为例,将本文提出的POEUPMI模型与其他模型相比,预测值与真实数据相比误差更小,准确性和精确度都有了明显提高. 展开更多
关键词 舆情演化 信息强化效应 媒体干预 好友亲密度
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网络舆情中意见领袖的行为分析
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作者 赖庆梅 钱耐香 《新余学院学报》 2024年第4期91-96,共6页
新媒体时代,网络意见领袖承担着信息传播的中介功能,他们通过对相关事件进行转发转载、对社会热点进行解读,使得信息裂变传播,形成巨大的舆论传播效应。通过对当下热门的新媒体进行分析,发现网络意见领袖既具有引导舆论走向、推动舆论... 新媒体时代,网络意见领袖承担着信息传播的中介功能,他们通过对相关事件进行转发转载、对社会热点进行解读,使得信息裂变传播,形成巨大的舆论传播效应。通过对当下热门的新媒体进行分析,发现网络意见领袖既具有引导舆论走向、推动舆论监督的正面作用,也存在传播虚假信息、助推谣言等负面影响。探究网络舆论意见领袖行为失范的原因,找出相应的对策,对于塑造良好的网络环境、构建舆论生态体系有着重要意义。 展开更多
关键词 新媒体 网络舆情 意见领袖 行为特征
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构建新媒体环境下舆论控制的新模式——基于微博舆情事件控制的案例分析
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作者 赖庆梅 《宜春学院学报》 2024年第5期36-39,54,共5页
新媒体环境下,新闻传播模式由单向式的传播变成多维、立体、几何式的传播,导致媒体格局、传播模式以及舆论生态与传统媒体环境下新闻传播不同,新闻舆论工作面临新的挑战。以微博热点为例,对几个典型舆论案例进行分析。针对新媒体环境下... 新媒体环境下,新闻传播模式由单向式的传播变成多维、立体、几何式的传播,导致媒体格局、传播模式以及舆论生态与传统媒体环境下新闻传播不同,新闻舆论工作面临新的挑战。以微博热点为例,对几个典型舆论案例进行分析。针对新媒体环境下微博舆论传播的特点及现实困境,从舆论主体、舆论话语权掌握、舆论传播渠道、舆论传播环境四个方面出发,建构“回应—引导—联动—法治”微博的舆论控制新模式。 展开更多
关键词 新媒体 微博 舆论控制
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新媒体平台中警察执法短视频传播:问题与改进——以抖音为例
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作者 刘龙 徐广城 《北京警察学院学报》 2024年第3期73-80,共8页
近年来,警察执法短视频在以抖音为代表的新媒体视讯视频平台中大量流传并不时成为社会关注焦点,这给公安工作带来新机遇与新挑战。在开创公安普法与犯罪预防宣传新渠道的同时,个别警察执法短视频在新媒体平台传播中所暴露出的问题也给... 近年来,警察执法短视频在以抖音为代表的新媒体视讯视频平台中大量流传并不时成为社会关注焦点,这给公安工作带来新机遇与新挑战。在开创公安普法与犯罪预防宣传新渠道的同时,个别警察执法短视频在新媒体平台传播中所暴露出的问题也给公安形象带来了消极影响。研究发现,警察执法短视频中当事人合法个人隐私保护有待加强,警察执法短视频评论区留言缺乏积极的舆论引导,个别警察执法短视频中因关键信息缺失导致民众误解,个别民警执法行为不当引发舆论危机。为此,各级公安机关在警察执法短视频制作与传播中应依法保护当事人的合法隐私免受媒体传播侵害,主动加强警察执法短视频传播中的相关舆情引导,提高警察执法短视频专业制作水准,规范与完善警察执法短视频制作与发布制度,增强民警镜头下依法、合理、得当使用警务技战术的实战能力,以推进公安机关执法规范化与自身形象建设,契合新时代公安工作的新要求。 展开更多
关键词 警察执法 短视频 新媒体平台 抖音 舆情引导
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场域理论视角下高校网络舆情治理的防范困境与实践进路
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作者 谢婷婷 程勇杰 《河南科技学院学报(社会科学版)》 2024年第6期41-49,共9页
作为意识形态工作的前沿阵地,高校肩负着培育时代新人的重大使命,是国内外各种社会思潮交锋和与西方敌对势力争夺青年一代的重要场所。在场域理论视角下,针对网络舆情治理面临的场域壁垒下的治理角色转化、资本制约下的治理权力更迭和... 作为意识形态工作的前沿阵地,高校肩负着培育时代新人的重大使命,是国内外各种社会思潮交锋和与西方敌对势力争夺青年一代的重要场所。在场域理论视角下,针对网络舆情治理面临的场域壁垒下的治理角色转化、资本制约下的治理权力更迭和惯习固化下的治理手段改变等危机风险,高校需在初始传播阶段建立健全舆情监测机制,构建动因性应对机制;在爆发扩散阶段强化精准研判控制局势,构建资源性保障机制;在逐渐消退阶段加强社会各界沟通协作,构建进路性导引机制。 展开更多
关键词 场域理论 融媒体 网络舆情 高校治理
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社交机器人对社会舆论的影响因素研究 被引量:1
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作者 许灵毓 钟义信 陈志成 《智能系统学报》 CSCD 北大核心 2024年第1期122-131,共10页
近年来,社交机器人已经成为人工智能领域的一个最新的研究方向。由于新冠疫情、俄乌冲突、英国脱欧等一系列重大事件中,社交机器人对公众舆论产生了重要影响,学界对社交机器人的关注度日渐升高。本文提出了基于社交机器人的社会舆论形... 近年来,社交机器人已经成为人工智能领域的一个最新的研究方向。由于新冠疫情、俄乌冲突、英国脱欧等一系列重大事件中,社交机器人对公众舆论产生了重要影响,学界对社交机器人的关注度日渐升高。本文提出了基于社交机器人的社会舆论形成过程模型,分为舆论出现、争夺影响力、舆论形成3个阶段,社交机器人可以在3个阶段介入和影响。研究了社交机器人的级联效应、工作原理、影响因素,指出媒体类型、事件模糊性和争议性、受众群体等均是影响社会舆论的主要因素。调查问卷实验与案例分析表明:社交机器人对信息传播速度、网民意见/倾向的形成等具有显著影响,实验数据对今后研究具有重要参考意义。 展开更多
关键词 社交机器人 社会舆论 公众媒体 舆论影响 影响因素 人工智能 社交媒体 舆论形成机制
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“一带一路”议题全球舆论话语图景与中国应对--基于2013-2023年全球社交媒体平台X的大数据研究 被引量:1
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作者 申楠 苏怡丹 马凯 《情报杂志》 CSSCI 北大核心 2024年第6期153-159,共7页
[研究目的]国际社交媒体反映全球民间舆论。通过分析X(原Twitter)平台上“一带一路”相关推文,了解国际舆论对该议题的态度和反应,以提出中国应对策略。[研究方法]基于数字媒体分析方法,对近十年的相关推文进行情感分析、主题分析和社... [研究目的]国际社交媒体反映全球民间舆论。通过分析X(原Twitter)平台上“一带一路”相关推文,了解国际舆论对该议题的态度和反应,以提出中国应对策略。[研究方法]基于数字媒体分析方法,对近十年的相关推文进行情感分析、主题分析和社会网络分析。[研究结论]发现X平台关于“一带一路”议题的舆情的三大现状,即;关注度高,受主要相关事件影响;情感波动显著,西方主流媒体叠加负面议题;中、英文推文场域相互溢出,中国主流媒体舆论引导力不足。基于此提出三个对策,即:强化舆情风险预测,提前制定应对方案;及时回应外部关切,强化沟通与危机管理;积极设置话题,强化舆论引导与议题塑造。 展开更多
关键词 “一带一路” 社交媒体 舆论 情感分析 主题挖掘 社会网络分析
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跨社交媒体舆情关键节点识别方法及其实证研究
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作者 孔婧媛 毕达天 +2 位作者 杨阳 王璐 张雪 《现代情报》 CSSCI 北大核心 2024年第9期16-30,共15页
[目的/意义]结合超网络理论识别跨社交媒体舆情传播中的关键节点,对相关部门监管网络舆情、保障网络信息安全具有实践意义。[方法/过程]研究工作选取特定的网络舆情事件,利用跨社交媒体同一用户算法识别出参与跨社交媒体舆情传播的信息... [目的/意义]结合超网络理论识别跨社交媒体舆情传播中的关键节点,对相关部门监管网络舆情、保障网络信息安全具有实践意义。[方法/过程]研究工作选取特定的网络舆情事件,利用跨社交媒体同一用户算法识别出参与跨社交媒体舆情传播的信息用户。以超网络理论为理论基础,对跨社交媒体舆情传播中的各子网进行建模,融合自然语言处理、主题挖掘、情感分析等方法,挖掘跨社交媒体舆情传播过程中的关键节点。[结果/结论]研究发现,本研究提出的跨社交媒体舆情关键节点识别方法,能够从不同视角识别与解读跨社交媒体舆情传播过程中的关键节点,从而更好地描述跨社交媒体舆情的传播过程与特点,为跨社交媒体舆情传播的研究提供了新的研究方法与思路。 展开更多
关键词 超网络 跨社交媒体 网络舆情 关键节点 信息传播
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社交网络舆情多模态知识图谱构建框架研究 被引量:6
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作者 何巍 《情报杂志》 CSSCI 北大核心 2024年第1期160-166,共7页
[研究目的]信息技术的发展丰富了社交媒体用户的沟通交流方式,研究社交网络舆情多模态知识图谱的构建对网络舆情治理具有重要的现实意义。[研究方法]基于多模态数据的语义互补,讨论了实体属性关联、图像(视频)文字描述、图像(视频)属性... [研究目的]信息技术的发展丰富了社交媒体用户的沟通交流方式,研究社交网络舆情多模态知识图谱的构建对网络舆情治理具有重要的现实意义。[研究方法]基于多模态数据的语义互补,讨论了实体属性关联、图像(视频)文字描述、图像(视频)属性、图像(视频)关联等多种异构数据融合方式。在此基础上,提出社交网络舆情多模态知识图谱的构建框架,并分析了在多模态语义理解、多模态实体对齐、多模态知识表示等方面存在的问题与挑战。[研究结论]提出基于多模态知识融合的社交网络舆情多模态知识图谱构建框架,为交互方式日趋丰富的社交网络舆情治理提供有益参考。 展开更多
关键词 社交媒体 多模态 多模态知识图谱 多模态数据 网络舆情 舆情治理 情感分析
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