Discussion on the Informative Teaching Mode of the Elective Course of Packaging Design for Medical Plant Products

This article believes that in the context of the"Made in China 2025"development strategy,the teaching of the elective course of Packaging Design for Medicinal Plant Products is facing reform.It proposes to conduct research in five aspects:students'survey,classroom teaching reform,practical teaching reform,application of information technology and evaluation of teaching reform effects.Questionnaire survey,case analysis,group discussion and student test are used to discuss the informative teaching model,aiming to train application-oriented information-oriented professional senior talents in the direction of medicinal plant product packaging design.

Packaging Design and the Changing Needs of End Consumers

With the rapid development of China’s economy,the society has entered the era of big data intelligence,leading to tremendous changes in people’s shopping methods.From the original way of shopping via traditional channels from street vendors and farmer’s markets to shopping via WeChat,Douyin,Taobao,Pinduoduo,and other digital e-commerce channels,online shopping has become the norm and an integral part of people’s life in the post-pandemic era.The shift from traditional offline shopping to online shopping calls for a change in design thinking,integrating food packaging design,consumer needs,and brand stories,reflecting individual characters and regional cultures,as well as incorporating traditional Chinese style and cultural elements.

Observation on the Expression of Regional Culture in Packaging Design

At present,regional culture has become the preference for many modem local brand packaging to accentuate design elements.This paper briefly introduces the concept of regional culture,linking it with Pu'er tea packaging designs,analyzes and probes into the value and significance of regional culture expression in packaging designs.

Study on the Influence of Food Packaging on the Psychology of Different Groups of Consumers

With the vigorous development of consumer culture in today’s society,various types of food packaging also appear in front of consumers in different forms.There are very big differences in food packaging in terms of shape,color,style and other aspects of information transmission,which have the most direct impact on the audience’s food consumption needs.Driven by the consumption-oriented society,food packaging has shown very obvious comprehensive characteristics,is significantly interdisciplinary,and has close connections with other disciplines.This article will analyze and sort out the impact of food packaging on consumer psychology from different perspectives.

Color Elements and Creative Design of Xiuzhou Folk Painting

Xiuzhou folk painting,also known as the Xiuzhou modern folk painting,is a significant carrier of the folk culture in the south of Yangtze River in China.Abundant in forms and themes,the painting unfolds the customs and practices in the region with its conspicuous appearance,rich colors,full composition and simple style,providing important research value for the study of the region's humanities and culture.With the case study of Xu Zhenzhai,this paper aims to study the color application in Xiuzhou folk painting,facilitate creative design of its packaging and endow it with more practical significance and cultural value of intangible cultural heritage so as to facilitate the protection and inheritance of traditional local culture in the region.

Bi-level Multi-leader Multi-follower Stackelberg Game Model for Multi-energy Retail Package Optimization

In the competitive energy market,energy retailers are facing the uncertainties of both energy price and demand,which requires them to formulate reasonable energy purchasing and selling strategies for improving their competitiveness in this market.Particularly,the attractive multi-energy retail packages are the key for retailers to increase their benefit.Therefore,combined with incentive means and price signals,five types of multi-energy retail packages such as peak-valley time-of-use(TOU)price package and day-night bundled price package are designed in this paper for retailers.The iterative interactions between retailers and end-users are modeled using a bi-level model of stochastic optimization based on multi-leader multi-follower(MLMF)Stackelberg game,in which retailers are leaders and end-users are followers.Retailers make decisions to maximize the profit considering the conditional value at risk(CVaR)while end-users optimize the satisfaction of both energy comfort and economy.Besides,a distributed algorithm is proposed to obtain the Nash equilibrium of above MLMF Stackelberg game model while the particle swarm optimization(PSO)algorithm and CPLEX solver are applied to solve the optimization model for each participant(retailer or end-user).Numeral results show that the designed retail packages can increase the overall profit of retailers,and the overall satisfaction of industrial users is the highest while that of residential users is the lowest after game interaction.