Packaging Visual Information Design based on the Paper Form

（Objective）To strengthen the effect of packaging design, extend the idea of modem design, grope new methods of packaging visual information design.（Methods）Used 4 methods： literature summarizing, market researching, theoretical analyzing and Practice verifying, and contrasted the application method and effect of a variety of packaging materials comprehensively, studied in-depth on the rules of information transmission in package.（Results）Expound the aesthetic forms, such as skin texture, texture and color, etc. of various modem packaging paper, give a comment of the development status and functionality changes of modem package in China, Make the characteristic of packaging visual aesthetic and information dissemination clearly, put forward the 4-steps method of packaging design with Paper form, and predict its development trend.（Conclusion）The paper material has profound aesthetic connotation,it will has a promoting effect on visual information transmission if it is applied cleverly in packaging design. It＇s application prospects can be very Wide.