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Improving innovation and entrepreneurship education in higher institutions: the impact of "Mass Entrepreneurship and Innovation" education on undergraduates' entrepreneurial intentions 被引量:1
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作者 ShaoYing Lu Sun Ye +1 位作者 XiaoShu Xu Yuwei Zhao 《教育技术与创新》 2024年第1期10-26,共17页
The exploration of the way"mass entrepreneurship and innovation"(MEI)education influences students'aspirations to become entrepreneurs has grown into an important area of analysis in studies related to h... The exploration of the way"mass entrepreneurship and innovation"(MEI)education influences students'aspirations to become entrepreneurs has grown into an important area of analysis in studies related to higher education.This research intends to examine the consequences of MEI education on students'tendency towards entrepreneurship,and to put forward methods for augmenting the teaching of innovation and entrepreneurship in private higher educational establishments.To achieve this objective,questionnaires and semi-structured interviews were employed in the study,which involved a total of 197 students and five education experts.The statistical analysis of the questionnaire data revealed that MEI education was positively related to students'entrepreneurial intentions,and that both entrepreneurial experience and family entrepreneurial background played moderating roles in this relationship.The interview findings indicated that private universities could enhance educational reforms by designing talent training programs,developing diversified curricula,and developing more professional entrepreneurial platforms to encourage students'entrepreneurial intentions.This study offers fresh insights for improving and perfecting the mechanism of innovation and entrepreneurship education in private universities. 展开更多
关键词 Private universities Mass Entrepreneurship and Innovation MEI education entrepreneurial intention
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What Drives Migrants Back to Set up Firms?Return-home Entrepreneurial Intention of Rural Migrant Workers in China 被引量:1
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作者 ZHU Huasheng CHEN Yawei +1 位作者 ZHANG Hua LIU Zhangfei 《Chinese Geographical Science》 SCIE CSCD 2023年第2期205-220,共16页
The extant literature on international immigrants has discussed migrants’entrepreneurial activities in the context of Western countries but has paid little attention to return-home entrepreneurial intention(RHEI).Rur... The extant literature on international immigrants has discussed migrants’entrepreneurial activities in the context of Western countries but has paid little attention to return-home entrepreneurial intention(RHEI).Rural migrant workers(RMWs)in China,who used to promote rural development by remittances and were characterized by similarities with early international migrants,have gradually returned to their hometowns to initiate entrepreneurial activities.Based on the structured questionnaire conducted in 2015 and 2020in Anhui Province,China,this article combines the concept of mixed embeddedness with the idea of double-layered embeddedness and analyzes the impacts of the social,economic and institutional context in RMWs’hometowns and migration destinations on RMWs’RHEI by using binary logistic regression.The article shows that the social,economic,and institutional environments of RMWs’hometowns and migration destinations have effects on their RHEI.The embeddedness in the economic and informal institutional context in RMWs’RHEI is even more important than personal characteristics.Compared with migration destinations,RMWs’hometowns exert a more influential effect on their RHEI.However,that does not mean that the role of migration destinations can be undervalued.Actually,the better the social,economic,and institutional environments of migration destinations RMWs moved into is,the higher entrepreneurial intention they will have after returning to their hometowns.The article proposes a modified framework in combination of mixed embeddedness with double-layer embeddedness and proves that it is suitable for analyzing RMWs’RHEI.The framework has important implications for strengthening China’s RMWs to return home to start their own businesses. 展开更多
关键词 return-home entrepreneurial intention(RHEI) rural migrant workers(RMWs) mixed embeddedness Anhui Province China
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Review and Comparison of Classical Entrepreneurial Intention Models
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作者 Jiaer Fei Wen Liu 《Proceedings of Business and Economic Studies》 2023年第1期8-14,共7页
The study of entrepreneurial models carries significance in guiding the development of entrepreneurial activities.On the basis of a literature review,this paper reviews and analyzes six classic and widely influential ... The study of entrepreneurial models carries significance in guiding the development of entrepreneurial activities.On the basis of a literature review,this paper reviews and analyzes six classic and widely influential entrepreneurial models:entrepreneurial event model(EEM),entrepreneurial intention model(EIM),revised EIM,theory of planned behavior(TPB),economic psychological model(EPM),and structural model of entrepreneurial intention(SMEI).This paper aims to discuss the similarities and differences of these entrepreneurial intention models and their applications in different contexts,which carries important theoretical and practical significance for further research on entrepreneurial behavior and intention. 展开更多
关键词 ENTREPRENEURSHIP entrepreneurial intention intention model
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Factors Affecting the Entrepreneurial Intention of Students at Tan Trao University
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作者 Hoang Anh Dao Chu Thanh Mai +2 位作者 Phi Tra My Phan Huyen Linh Le Hai Yen 《Macro Management & Public Policies》 2023年第2期34-44,共11页
Entrepreneurship is one of the popular choices for students after graduation from higher education.The study focuses on proposing a model to identify the factors affecting the entrepreneurial intention of students at ... Entrepreneurship is one of the popular choices for students after graduation from higher education.The study focuses on proposing a model to identify the factors affecting the entrepreneurial intention of students at Tan Trao University by researching some typical models in the world.By quantitative research methods based on a survey of 391 students,the study has shown that there are 5 factors affecting the entrepreneurial intention of students at Tan Trao University,including opportunity,motivation,perception of behavioral control,skills and resources for entrepreneurship.Thereby,the study proposes a number of solutions for the students,the university and other related parties to promote students’entrepreneurial intentions. 展开更多
关键词 FACTORS entrepreneurial intention STUDENTS Tan Trao University
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An Examination of Social Media Role in Entrepreneurial Intention among Accounting Students: A SEM Study 被引量:2
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作者 Essia Ries Ahmed Noor Fareen Abdul Rahim +1 位作者 Tariq Tawfeeq Yousif Alabdullah Mohammed Muneerali Thottoli 《Journal of Modern Accounting and Auditing》 2019年第12期577-589,共13页
The purpose of this paper is to examine the current role of social media on entrepreneurial intention among theaccounting students in Penang. A survey was designed and disseminated to the accounting students where 233... The purpose of this paper is to examine the current role of social media on entrepreneurial intention among theaccounting students in Penang. A survey was designed and disseminated to the accounting students where 233 validresponses were collected. Through structural equation modelling, the findings indicated that entrepreneurialintention was significantly influenced by social media. The findings of this study provided useful information forthe government to engage with other stakeholders and make use of the social media advantage to shape effectivecommunication strategies to support entrepreneurial intention for accounting students. 展开更多
关键词 social media entrepreneurial intention accounting students
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The Impact of Motivational Factors Towards Entrepreneurial Intention
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作者 Riaheen Farzana 《Journal of Modern Accounting and Auditing》 2018年第12期639-647,共9页
The entrepreneurial intention is one’s desire to start up one’s own business. Krueger et al.(2000) relate entrepreneurial intention with those who care about new venture formation. It is a way of thinking for an ent... The entrepreneurial intention is one’s desire to start up one’s own business. Krueger et al.(2000) relate entrepreneurial intention with those who care about new venture formation. It is a way of thinking for an entrepreneur to emphasize on opportunities over threats. The rise in entrepreneurship is an important issue in the present world. Entrepreneurs are giving more attention to the small and medium enterprise. Start-up businesses are very significant in the case of growth, profitability, and development of the society. Possible factors that have an impact on entrepreneurial intention includes financial well-being, need for achievement, self-efficacy, and desire to be independent. The research question is to examine the factors of motivation towards entrepreneurial intention in the context of the female of Bangladesh. The problem is very significant as previous research has done mainly on male entrepreneurs and in the developed countries. The few studies conducted in developing countries to date (Iakovleva et al., 2011). The current study is an effort to explicitly examine the relationship between several factors of motivation and entrepreneurial intention of females of Bangladesh. In keeping with the hypotheses, results show that only need for achievement has a significant positive relation with entrepreneurial intention. 展开更多
关键词 entrepreneurial intention FINANCIAL WELL-BEING need for ACHIEVEMENT SELF-EFFICACY desire to be independent
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The Impact of Religious Dimension on Entrepreneurial Intention by Using PLS Approach --Case Study
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作者 Souar Youcef Cherifi Djelloul Idrissi Mokhtar 《Economics World》 2015年第3期137-144,共8页
关键词 世界经济 经济增长 经济建设 市场
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Research on the Relationship between Entrepreneurial Self-Efficacy and Entrepreneurial Intention
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作者 Shibo Li 《Proceedings of Business and Economic Studies》 2021年第6期46-52,共7页
Entrepreneurship is a key concept to understand the rapid development of China’s economy since the reform and opening-up.It is related to the revitalization of the Chinese nation.Formulating effective entrepreneurial... Entrepreneurship is a key concept to understand the rapid development of China’s economy since the reform and opening-up.It is related to the revitalization of the Chinese nation.Formulating effective entrepreneurial policies and measures,carrying out entrepreneurship education,and promoting entrepreneurial actions are important issues that government agencies,educational institutions,and the society at all levels are paying attention to.The key lies in the insight into the psychological cognitive mechanism and motivation source of entrepreneurs in starting a business.Upon reviewing previous studies,this article believes that entrepreneurial self-efficacy and entrepreneurial intentions are the key concepts and entry points connecting entrepreneurial characteristics,entrepreneurial behavior,and cognitive research.This study explores the relationship between entrepreneurial self-efficacy and entrepreneurial intention from five dimensions:entrepreneurial planning efficacy,entrepreneurial resource acquisition,relationship coordination efficacy,risk-taking efficacy,as well as innovation and reform efficacy.Suggestions and strategies have been proposed in this article to integrate the entrepreneurial ecology of universities,society and the government,reform the entrepreneurial education model,as well as improve the entrepreneurial willingness of college students. 展开更多
关键词 ENTREPRENEURSHIP entrepreneurial self-efficacy entrepreneurial intention STRATEGY
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Effects of Entrepreneurship Education on Students' Entrepreneurial Intentions: A Case of Botswana
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作者 Patrick Ebong Ebewo Robert Rugimbana Richard Shambare 《Management Studies》 2017年第4期278-289,共12页
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Part-Time Nurse Faculty Intent to Remain Employed in Academia: A Cross-Sectional Study
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作者 Era Mae Ferron Ann E. Tourangeau 《Open Journal of Nursing》 2017年第2期202-221,共20页
The purpose of this study was to test and refine a model of part-time nurse faculty intent to remain employed in the academic organization. Cross-sectional survey methods were used. A total of 282 part-time nurse facu... The purpose of this study was to test and refine a model of part-time nurse faculty intent to remain employed in the academic organization. Cross-sectional survey methods were used. A total of 282 part-time nurse faculty working in colleges or universities in Ontario, Canada were invited to participate. Survey instruments and items measured demographic, workplace, nurse responses to the workplace, and external variables. Correlation, multiple regression, and mediation analyses were conducted using data from 119 participants (47.6% response rate). Of the 19 variables hypothesized to affect intent to remain employed in the academic organization, seven influenced intent to remain. The resulting model indicated that the older the part-time nurse faculty member, the lower the level of intent to remain and the more years worked in the organization, the higher the level of intent to remain. The more opportunities perceived to exist outside of the employing organization, the higher the level of intent to remain. Additionally, the more satisfied part-time nurse faculty were with their job overall, the higher their level of intent to remain. In the workplace, the more support from the leader, the more formal or informal recognition received, and the more fair work procedures were perceived to be, the higher levels of part-time nurse faculty intent to remain employed in the academic organization, mediated by job satisfaction. Although age, organizational tenure, and external career opportunities are non-modifiable variables, deans and directors can encourage part-time nurse faculty to remain employed in their academic job by focusing on enhancing overall job satisfaction. Effective strategies may include formal or informal acknowledgement of good performance, consistent verbal and behavioural support, and implementation of procedural practices, such as performance evaluations and pay raises in a fair manner. 展开更多
关键词 intent to Remain intent to Stay Retention part-time NURSE FACULTY NURSE FACULTY Nursing FACULTY
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女大学生创新创业意愿及影响因素调查分析——以 X大学为样本的调查
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作者 夏红 梁晨 张爽 《辽宁师范大学学报(社会科学版)》 2024年第4期89-96,共8页
女性是全民创业万众创新的重要力量。女性创新创业意愿直接影响国家创新创业政策的实施效果。女大学生是女性群体中极具活力的部分。为了更好地了解女大学生创新创业意愿及影响因素,本文以X大学为调查对象展开研究。调研发现,与男大学... 女性是全民创业万众创新的重要力量。女性创新创业意愿直接影响国家创新创业政策的实施效果。女大学生是女性群体中极具活力的部分。为了更好地了解女大学生创新创业意愿及影响因素,本文以X大学为调查对象展开研究。调研发现,与男大学生相比,女大学生创新意愿偏高,创业意愿偏低。研修学习、行为态度以及实践应用等因素均与女大学生创新创业意愿具有显著相关性。调查得知,女大学生创新创业意愿现状主要归因于自信心不足、信息共享渠道不畅、资金支持有限及参与实效偏低等。为此应当持续关注原动力,增强女大学生的创新创业自信心;持续畅通渠道,提升女大学生创新创业信息获取质效;持续助力清障,加大为女大学生创新创业提供资金支持力度;持续推进实效,提高女大学生创新创业行动力。 展开更多
关键词 女大学生 创新创业意愿 创新创业行为 影响因素
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创业类课外活动、创业心智与研究生创业意向
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作者 孙俊华 黄莎莎 魏丽 《北京科技大学学报(社会科学版)》 2024年第1期33-44,共12页
文章针对研究生群体,考察了创业类课外活动如何通过创业心智(成就动机、风险倾向和模糊容忍度)来影响研究生的创业意向。基于江苏某高校研究生问卷调查数据,发现创业类课外活动与研究生的创业意向呈显著正相关关系,创业心智能够有效促... 文章针对研究生群体,考察了创业类课外活动如何通过创业心智(成就动机、风险倾向和模糊容忍度)来影响研究生的创业意向。基于江苏某高校研究生问卷调查数据,发现创业类课外活动与研究生的创业意向呈显著正相关关系,创业心智能够有效促进研究生创业意向的提高;成就动机和模糊容忍度在创业类课外活动和研究生创业意向之间发挥一定中介作用,两者的中介效应大小没有显著差异,风险倾向在创业类课外活动与创业意向之间的中介作用不显著。最后,文章在实证研究发现的基础上,提出了改进研究生创新创业教育的建议。 展开更多
关键词 课外活动 创业心智 创业意向
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创业政策认知对大学生返乡创业意愿的影响——基于双重偏好迁移背景
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作者 吴雯雯 汪鹏 董艺凡 《科技创业月刊》 2024年第6期62-68,共7页
大学生返乡创业是缓解大学生就业难和推动乡村振兴工作的重要抓手,当前我国大学生就业岗位和就业地偏好出现双重迁移,为了深入分析这一背景下大学生创业作用机制,通过对江西地区大学生发放调查问卷,探讨创业政策认知对大学生创业意愿的... 大学生返乡创业是缓解大学生就业难和推动乡村振兴工作的重要抓手,当前我国大学生就业岗位和就业地偏好出现双重迁移,为了深入分析这一背景下大学生创业作用机制,通过对江西地区大学生发放调查问卷,探讨创业政策认知对大学生创业意愿的影响。研究发现,当前大学生存在创业政策认知水平较低的问题,创业政策认知能够正向影响创业意愿,大学生的创业政策认知水平越高,创业意愿也会越高,并且创业激情和创业机会识别在创业政策认知和创业意愿中起着链式中介作用。此外,进一步研究发现,不同类型创业政策认知对创业意愿的影响程度存在差异,其中以信息咨询政策认知的影响最为显著。因此,加强以信息咨询为中心的创业政策宣传,提高大学生政策认知程度,有利于吸引大学生返乡创业,助力乡村振兴。 展开更多
关键词 创业政策认知 创业激情 创业机会识别 创业意愿
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大学生留赣乡村创业意愿的组态效应研究——基于大五人格和计划行为理论的fsQCA分析
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作者 周利平 龚煌 +1 位作者 王会极 罗康明 《创新与创业教育》 2024年第3期87-98,共12页
大学生留赣乡村创业既能为乡村振兴增添新力量,又能成为农村发展新动能。基于大五人格和计划行为理论综合理论框架,应用模糊集定性比较分析方法(fsQCA)探讨了大学生留赣乡村创业意愿因果复杂机制。研究结果表明:单一要素难以引致大学生... 大学生留赣乡村创业既能为乡村振兴增添新力量,又能成为农村发展新动能。基于大五人格和计划行为理论综合理论框架,应用模糊集定性比较分析方法(fsQCA)探讨了大学生留赣乡村创业意愿因果复杂机制。研究结果表明:单一要素难以引致大学生留赣乡村创业高意愿程度和低意愿程度;大学生留赣乡村创业高意愿程度驱动路径有三条:“外向—宜人—创业态度—主观规范”型驱动路径、“责任心—开放—主观规范—感知行为控制”型驱动路径和“全要素高水平”型驱动路径;大学生留赣乡村创业低意愿程度阻碍路径有两条:“多要素低水平”型阻碍路径和“开放—主观规范—感知行为控制”缺失型阻碍路径。多条组态均可引致大学生留赣乡村创业高意愿程度和低意愿程度,可实现“殊途同归”。 展开更多
关键词 大五人格 计划行为理论 留赣乡村创业意愿 fsQCA
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创业教育对大学生创业绩效的影响机制研究——基于理论教育与实践教育的双重视角 被引量:1
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作者 马翔 姜华 刘盛博 《湖南师范大学教育科学学报》 北大核心 2024年第2期65-78,共14页
现有关于创业教育的研究聚焦于对创业意愿的影响机制,缺乏对后续创业绩效的关注,尤其缺少不同创业教育类型对创业绩效的影响研究。对696份有效问卷的分析表明,创业教育可进一步细分为创业理论教育和创业实践教育,这两类教育既能直接正... 现有关于创业教育的研究聚焦于对创业意愿的影响机制,缺乏对后续创业绩效的关注,尤其缺少不同创业教育类型对创业绩效的影响研究。对696份有效问卷的分析表明,创业教育可进一步细分为创业理论教育和创业实践教育,这两类教育既能直接正向影响大学生创业绩效,又能通过创业意愿和创业能力间接影响创业绩效,且创业能力的中介效应强于创业意愿。研究突破以往研究将创业教育作为一个笼统概念的局限,探索了两种创业教育影响大学生创业绩效的内在机理,发现创业意愿和创业能力是创业理论教育和创业实践教育重要的影响指标,有望为高校创业教育和大学生创业提供借鉴与启示。 展开更多
关键词 创业理论教育 创业实践教育 创业绩效 创业意愿 创业能力
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个体-环境交互视角下大学生返乡创业意愿的激发机制——基于混合方法的研究
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作者 徐兴强 潘伟业 彭伟 《江苏高教》 北大核心 2024年第7期96-106,共11页
从个体-环境交互的视角出发,本研究采用定量分析和定性比较分析相结合的混合方法深入探讨大学生返乡创业意愿的激发机制。实证分析结果表明:由创业教育、家庭支持和政策环境组成的三维外部创业环境对大学生返乡创业意愿有显著的正向影响... 从个体-环境交互的视角出发,本研究采用定量分析和定性比较分析相结合的混合方法深入探讨大学生返乡创业意愿的激发机制。实证分析结果表明:由创业教育、家庭支持和政策环境组成的三维外部创业环境对大学生返乡创业意愿有显著的正向影响,创业自我效能感在此过程中发挥部分中介作用;乡土情怀不仅显著负向调节了创业自我效能感与返乡创业意愿间的关系,也显著负向调节了创业自我效能感在外部创业环境与大学生返乡创业意愿之间的中介效应。此外,基于模糊集的定性比较分析结果得出两种激发大学生返乡创业意愿的前因构型,分别是内外协同联动型和外部环境助推型。本研究为如何有效激发大学生返乡创业意愿提供了理论依据与实践参考。 展开更多
关键词 大学生创业 返乡创业 创业意愿 创业环境 个人特质
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认同或重塑:社会性别角色对女大学生创业意向的影响研究
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作者 郭璐 《黑龙江高教研究》 北大核心 2024年第5期149-160,共12页
女性创业对于创造新的就业机会和促进社会经济增长越来越重要,特别是女大学生作为高素质女性人才,其创业意向的提升能够有效扭转女性生存性创业的局面,推动社会创新发展。创业意向的性别差异一直存在,社会性别角色被认为是影响女性创业... 女性创业对于创造新的就业机会和促进社会经济增长越来越重要,特别是女大学生作为高素质女性人才,其创业意向的提升能够有效扭转女性生存性创业的局面,推动社会创新发展。创业意向的性别差异一直存在,社会性别角色被认为是影响女性创业意向的重要因素。采用质性研究方法,以22名有创业意向的女大学生为研究对象,基于社会性别理论建构分析框架,在女性主体性视角下探究社会性别角色对创业意向的影响及其自我调适策略。研究认为:女大学生的创业意向是其主体性建构的结果,自我实现与创业结果预期的价值拟合是女大学生产生创业意向的起点;不同环境中的社会性别角色感知是女大学生产生创业意向的扰动项,女大学生通过社会性别角色的自我调适推进创业意向的建构。研究结果不仅可以丰富和拓展高等教育与女性创业的相关研究,也可以为高等教育机构和政策制定者提供一些启示和建议,以更好地支持和鼓励有创业意向女大学生群体的发展与教育。 展开更多
关键词 女大学生 创业意向 主体性建构 社会性别角色
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基于TPB模型的高职学生创业意向及其影响因素研究——以上海两所高职院校为例
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作者 沈青青 冯江华 《科技和产业》 2024年第1期42-47,共6页
基于上海市2所高职院校的639份有效问卷进行实证分析,通过构建计划行为理论(TPB)模型,结合个体创业意向量表(IEIS),重点研究创业态度、创业自我效能、创业主观规范以及创业教育等四维度对创业意向的影响。结果显示:各维度与创业意向间... 基于上海市2所高职院校的639份有效问卷进行实证分析,通过构建计划行为理论(TPB)模型,结合个体创业意向量表(IEIS),重点研究创业态度、创业自我效能、创业主观规范以及创业教育等四维度对创业意向的影响。结果显示:各维度与创业意向间均呈显著性正相关关系,创业态度、创业自我效能、创业主观规范在创业教育对创业意向的影响中起显著中介效应;学校支持作为最重要的外部资源,需在创业机会识别、团队管理能力以及创业价值观上加强对学生的教育和引导;家族或自身有创业相关经历和资源将对创业意向产生显著性促进作用;重点关注中高职贯通班、大三学生和男生等特定群体,深挖其已有的创业项目和创业需求,通过打造典型创业案例,提升总体创业意向。 展开更多
关键词 计划行为理论(TPB)模型 创业意向 创业教育 影响因素
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创业失败教育增强大学生再创业意愿吗?一个有调节的中介模型
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作者 唐朝永 师永志 +1 位作者 姜帆 李思靓 《科技创业月刊》 2024年第4期60-65,共6页
构建有调节的中介模型,并基于583名大学生创业者样本数据,运用相关分析法、回归分析法和Bootstap方法,探究创业失败教育对再创业意愿的作用机制。研究结果表明,创业失败教育对再创业意愿具有显著的正向影响,创业韧性在创业失败教育与再... 构建有调节的中介模型,并基于583名大学生创业者样本数据,运用相关分析法、回归分析法和Bootstap方法,探究创业失败教育对再创业意愿的作用机制。研究结果表明,创业失败教育对再创业意愿具有显著的正向影响,创业韧性在创业失败教育与再创业意愿之间起中介作用,创业政策环境正向调节创业失败教育与创业韧性之间的关系,且能够正向调节创业韧性的中介作用。 展开更多
关键词 创业失败教育 创业韧性 再创业意愿 创业政策环境
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乡村振兴战略背景下贵州高职学生返乡创业意愿的引导策略研究 被引量:1
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作者 刘雁 《智慧农业导刊》 2024年第5期47-50,共4页
创业意愿是指个体对于创业活动的主观倾向和心理准备,是创业行为的重要前驱因素。乡村振兴战略是国家实施新时代农村发展的总方针,旨在推动农业现代化、农村繁荣、农民富裕。贵州高职学生作为新时代的有志青年,有着返乡创业的潜力和责... 创业意愿是指个体对于创业活动的主观倾向和心理准备,是创业行为的重要前驱因素。乡村振兴战略是国家实施新时代农村发展的总方针,旨在推动农业现代化、农村繁荣、农民富裕。贵州高职学生作为新时代的有志青年,有着返乡创业的潜力和责任。该文通过问卷调查法,分析贵州高职学生的创业现状和创业意愿,以及影响高职学生返乡创业意愿的主要因素。在此基础上,提出一些有效的引导策略,如加强创业教育和培训、提供创业资金和场地支持、建立创业导师和网络平台及优化创业服务和监管机制等。该文旨在为促进贵州高职学生返乡创业,助力乡村振兴战略的实施提供一些理论和实践参考。 展开更多
关键词 贵州高职学生 乡村振兴 返乡创业 创业意愿 引导策略 创业环境
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