Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism mo...Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.展开更多
Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experienc...Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experience,perceived value,satisfaction,and behavioral intention.And their relationship is the key point for the sustainable development of theme park market.This study constituted the relationship path theory mode of hypothesis between brand experience,perceived value,satisfactory,behavior intention.The key findings of this study revealed that the brand experience of theme park has significant positive impact on perceived value and satisfaction.In that,thoughts have no significant impact on emotional value and societal value.Similarly,functional experience has no significant impact on recreational value.Subsequently,perceived value has significant positive impact on satisfaction.And lastly,satisfaction has significant positive impact on tourist behavioral intention.The findings of this study may offer constructive bases to the management of Shanghai Disneyland and other theme park attractions of similar nature in formulating policies and marketing strategies.展开更多
As an emerging mountain vacation tourism product,ski tourism is becoming increasingly important in the domestic tourism market.As an important theory for studying the quality of consumer experience,perceived value has...As an emerging mountain vacation tourism product,ski tourism is becoming increasingly important in the domestic tourism market.As an important theory for studying the quality of consumer experience,perceived value has been widely employed in tourism research in recent years,and improving the ski tourism experience value has become the focus of competition among ski tourism destinations.Taking the ski tourists in Chongli District of Zhangjiakou as an example,305 valid questionnaires were collected by using online and offline methods.Based on the theory of perceived value,this paper adopted principal component analysis and cluster analysis to conduct a preliminary study of ski tourism experience and market segmentation.In addition,this paper examined the differences in demographic and behavioral characteristics of different types of ski tourists.This study finds that:(1)The perceived value of ski tourism experience includes four dimensions:facility value,perceived price,safety value and service value.(2)Using the perceived value to segment ski tourists,three different customer segments are identified:comfort-pursuant,price-sensitive and safety-oriented.(3)There are significant differences in key metrics,such as number of visits and stay time,among different types of ski tourists according to their demographic characteristics such as gender,age,monthly income,and behavioral characteristics.These results reveal the different dimensions of the perceived value of ski tourism experience and determine the market segments and characteristics of ski tourists.Developing a corresponding marketing strategy based on the different market segments can better promote the perceived value of ski tourists,and ultimately strengthen the competitiveness of the enterprises.展开更多
基金This study was supported by the Humanities and Social Sciences Project of the Ministry of Education(No.23YJA790070)the Graduate Innovation Research Project of Southwest Minzu University(No.YB2022621)the Research Project of BCIMY(No.BCIMY1910).
文摘Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.
基金This study was supported by a grant from the Projects of the National Natural Science Foundation of China(No.72074053)National Science Innovation Project of Fudan University(No.10246130).
文摘Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experience,perceived value,satisfaction,and behavioral intention.And their relationship is the key point for the sustainable development of theme park market.This study constituted the relationship path theory mode of hypothesis between brand experience,perceived value,satisfactory,behavior intention.The key findings of this study revealed that the brand experience of theme park has significant positive impact on perceived value and satisfaction.In that,thoughts have no significant impact on emotional value and societal value.Similarly,functional experience has no significant impact on recreational value.Subsequently,perceived value has significant positive impact on satisfaction.And lastly,satisfaction has significant positive impact on tourist behavioral intention.The findings of this study may offer constructive bases to the management of Shanghai Disneyland and other theme park attractions of similar nature in formulating policies and marketing strategies.
文摘As an emerging mountain vacation tourism product,ski tourism is becoming increasingly important in the domestic tourism market.As an important theory for studying the quality of consumer experience,perceived value has been widely employed in tourism research in recent years,and improving the ski tourism experience value has become the focus of competition among ski tourism destinations.Taking the ski tourists in Chongli District of Zhangjiakou as an example,305 valid questionnaires were collected by using online and offline methods.Based on the theory of perceived value,this paper adopted principal component analysis and cluster analysis to conduct a preliminary study of ski tourism experience and market segmentation.In addition,this paper examined the differences in demographic and behavioral characteristics of different types of ski tourists.This study finds that:(1)The perceived value of ski tourism experience includes four dimensions:facility value,perceived price,safety value and service value.(2)Using the perceived value to segment ski tourists,three different customer segments are identified:comfort-pursuant,price-sensitive and safety-oriented.(3)There are significant differences in key metrics,such as number of visits and stay time,among different types of ski tourists according to their demographic characteristics such as gender,age,monthly income,and behavioral characteristics.These results reveal the different dimensions of the perceived value of ski tourism experience and determine the market segments and characteristics of ski tourists.Developing a corresponding marketing strategy based on the different market segments can better promote the perceived value of ski tourists,and ultimately strengthen the competitiveness of the enterprises.
