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How to promote cooperative innovation in environmentally friendly technology:a case of agricultural biotechnology in China
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作者 Hongkun Ma Xian Mi +5 位作者 Yi Zheng Ning Lv Shan Zhang Chunting Hu Xiaowei Wu Yuan Cao 《Chinese Journal of Population,Resources and Environment》 2024年第2期127-135,共9页
This study explored the factors influencing cooperative innovation in environmentally friendly agricultural biotechnology in China.First,we constructed an evolutionary game model comprising the factors of net income o... This study explored the factors influencing cooperative innovation in environmentally friendly agricultural biotechnology in China.First,we constructed an evolutionary game model comprising the factors of net income of cooperative innovation,net income of independent innovation,market constraints,and government subsidies.Using MATLAB simulation,we assigned different values to the aforementioned variables to explore the evolutionary trend of innovators’willingness to cooperate.Results showed that when the values of net income of cooperative innovation,net income of independent innovation,market constraints,and government subsidies exceeded the threshold,innovators’willingness to cooperate was significantly enhanced.Furthermore,the proportion of innovators who cooperated with others gradually increased to 100%;otherwise,it gradually decreased to 0%.Comparing the simulation curve with the real evolution curve of cooperative innovation in agricultural biotechnology in China,we found that the gradual decline in the willingness to cooperate could be due to insufficient subsidies for cooperative innovation,low income from cooperative innovation,weak profitability of innovators,and weak market constraints. 展开更多
关键词 Cooperative innovation Evolutionary game MATLAB Simulation Agricultural biotechnology Environmentally friendly technology
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Operational Performance Evaluation of Corn Processing Industry Technological Innovation Alliance Based on Survey Data in Heilongjiang Province
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作者 Zhang Xiao-mei Zhang Jia-xin 《Journal of Northeast Agricultural University(English Edition)》 CAS 2018年第1期85-96,共12页
This paper selected the corn processing industry technology innovation alliance in Heilongjiang Province as the research object, evaluated the operational performance of the alliance by using analytic hierarchy proces... This paper selected the corn processing industry technology innovation alliance in Heilongjiang Province as the research object, evaluated the operational performance of the alliance by using analytic hierarchy process(AHP) and fuzzy comprehensive evaluation methods. AHP empirical results showed that the satisfaction of information communication and the satisfaction of the management process were the weakest. And the order from high to low on the level of indicators of the impact for the alliance was the result of alliance operations and the process of alliance operations, the behavioral attitude of alliance members. Besides, the results of fuzzy comprehensive evaluation showed that the operational performance of the corn processing industry technology innovation alliance in Heilongjiang Province was in the general level. 展开更多
关键词 corn processing industry technology innovation strategic alliance operational performance
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Construction and Research of Evaluation Indicator System for Technological Innovation Performance
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作者 Xiaolang LI Ying LIANG Boli LU 《Asian Agricultural Research》 2013年第7期8-11,共4页
In view of sci-tech innovation and innovation-driving requirements of Chinese President Xi Jinping,it is necessary to establish a complete evaluation indicator system for technological innovation performance in Guizho... In view of sci-tech innovation and innovation-driving requirements of Chinese President Xi Jinping,it is necessary to establish a complete evaluation indicator system for technological innovation performance in Guizhou Province,to accurately evaluate development situation of technological innovation in Guizhou Province,promote close connection of science and technology with economy,and boost rapid development of national economy. In Guizhou Province,there is still no complete evaluation indicator system for technological innovation performance, so it is impossible to comprehensively reflect its technological innovation situation. On the basis of analyzing regional technological innovation and development of Guizhou Province,this paper presents evaluation principles,analysis framework and evaluation methods and gives countermeasures and recommendations for evaluation indicator system for technological innovation performance in Guizhou Province. 展开更多
关键词 EVALUATION of REGIONAL technological innovation PE
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Understanding factors affecting non-participants’interest in community-supported agriculture
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作者 Maula Fadhilata RAHMATIKA Agus SUMAN +1 位作者 Wildan SYAFITRI Sri MULJANINGSIH 《Regional Sustainability》 2024年第3期69-80,共12页
Community-supported agriculture(CSA)has emerged as a viable solution for addressing the agricultural challenges faced by countries like Indonesia.This study uses the wellestablished unified theory of acceptance and us... Community-supported agriculture(CSA)has emerged as a viable solution for addressing the agricultural challenges faced by countries like Indonesia.This study uses the wellestablished unified theory of acceptance and use of technology(UTAUT2)model to examine the interest in CSA of potential customers in Indonesia.A standardized questionnaire was distributed to 1200 respondents,and the data were analyzed using structural equation model-partial least square(SEM-PLS)in SmartPLS 4.0 software.The results capture potential CSA consumer interest and will help to improve CSA development strategies in Indonesia.The model explains 44.4%of customers’intentions,and identifies performance expectancy as the decisive factor in customers’willingness to participate in CSA.Performance expectancy(0.292),hedonic motivation(0.262),social influence(0.259),and facilitating conditions(0.086)positively influence customers’interest in participating in a CSA program.The adoption of CSA programs by both farmers and customers could be increased by implementing regulations that provide tax incentives and subsidies,offering training on sustainable farming practices,facilitating the establishment of distribution channels,and establishing guidelines for fair price and quality standards.This study shows the high potential for the implementation of CSA in Indonesia.It could also be used as a foundation for the development of new policies regarding sustainable agriculture markets in Indonesia. 展开更多
关键词 Community-supported agriculture(CSA) Sustainable agriculture Behavioral intention performance expectancy Unified theory of acceptance and use of technology model indonesia
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Analysis of Impact Factors on Agricultural SMEs′ Technological Innovation Capacity——Case Study of Wenzhou City 被引量:1
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作者 LI Yan-yan1, ZENG Wen-jin2 1.Wenzhou Vocational College of Science and Technology, Wenzhou 325000, China 2.Wenzhou Agricultural Bureau, Wenzhou 325000, China 《Asian Agricultural Research》 2010年第9期10-12,16,共4页
The paper investigates impact factors of agricultural SMEs′ technological innovation by questionnaire on the survey of more than 100 agricultural SMEs of Wenzhou City of Jiangsu Province. It selects 14 major factors ... The paper investigates impact factors of agricultural SMEs′ technological innovation by questionnaire on the survey of more than 100 agricultural SMEs of Wenzhou City of Jiangsu Province. It selects 14 major factors that influence agricultural SMEs′ technological innovation, they are capital source, enterprise culture, support from leaders, government policy support, effect of key research personnel, communication inside organization, enterprise strategy, technological development level, organizing and coordination inside organization, related information acquisition capacity, external cooperation, association and communication with consumers, change of external market and incentive measures to research personnel. Putting these factors in introductionance ordering by scores, we find out comparatively big impact factors influence agricultural SMEs′ technological innovation among them, they are technological development level, incentive measures to research personnel, capital source, government policy support and enterprise strategy. The paper also puts forward corresponding measures and suggestions: further enhance innovation consciousness and improve technological innovation level of agricultural SMEs; increase incentive measures, strengthen construction of talents team of technological innovation; express scientific research strength of local scientific research institutes and agricultural institution of higher learning, realize integration of industries, universities and research; sound government guiding and pushing mechanism, improve new policy environment of agricultural SMEs′ technological innovation. 展开更多
关键词 AGRICULTURAL SMES technological innovation capacit
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Group Innovation Ability of Agricultural Technological Innovation Strategic Alliance
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作者 Chishun MA Jintian YU 《Asian Agricultural Research》 2013年第4期1-3,6,共4页
Agricultural technological innovation strategic alliance, as an important form of strategic alliance, has steadily strengthened the collaborative management among organizations and raised competitive power with the ba... Agricultural technological innovation strategic alliance, as an important form of strategic alliance, has steadily strengthened the collaborative management among organizations and raised competitive power with the backing of improved group innovation ability. This article studies innovation ability from individual innovation ability to the group innovation ability. Firstly, basic connotation of group innovation ability is to be concluded through the comparison of individual and group innovation ability. Secondly, evaluation index system is to be established based on the influencing factors of the group innovation ability of agricultural technological innovation strategic alliance and evaluation is based on three dimensions, namely organization technological innovation ability, alliance collaborative innovation ability as well as innovation environment. Furthermore, basic methods for promoting the group innovation ability of alliance are to be proposed. 展开更多
关键词 AGRICULTURAL technological innovation STRATEGIC al
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Collaborative Performance Analysis and the Establishement of Main Body of Agricutlural Technology Innovation 被引量:1
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作者 QIAO Jin-jie1,ZHAO Qiu-lian2 1.School of Economy and management,Qiqihar University,Qiqihar 161006,China 2.National Dairy Quality Supervision and Inspection Center,Harbin 151001,China 《Asian Agricultural Research》 2011年第4期5-8,共4页
Relying on the relevant data from China Statistical Yearbook and Chinese Rural Statistical Yearbook,the coolabarative performance of main body of agricutlural technology innovation is evaluated by taking quaternary-pa... Relying on the relevant data from China Statistical Yearbook and Chinese Rural Statistical Yearbook,the coolabarative performance of main body of agricutlural technology innovation is evaluated by taking quaternary-parties innovation body as the sujects and by establishing the index system from the perspectives of input and output.The results show serious dislocation of main body and bad collabrative performance.On the basis,the quaternary-parties motivation system cocerning agricutlural enterpises,agricutlural science and technology acanamy,rural hosueholds and governments is established.The system is capable of integrating market,sciencetific reserch and diffusion collection into a whole part and solving the seperation of agricutlural innovation supply and demand. 展开更多
关键词 Agricutlural TECHNOLOGY innovation Collabrative MA
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Technological Innovation of Agricultural Products Processing Enterprises from the Perspective of Modern Marketing——A Case of Agricultural Products Processing Enterprises in Hubei Province,China
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作者 YUE Wei1,WU Su-chun2,XU Yan-ju1 1.Wuhan Polytechnic University,Wuhan 430023,China 2.School of Management,Huazhong University of Science and Technology,Wuhan 430074,China 《Asian Agricultural Research》 2011年第3期101-103,108,共4页
The science and technology development of agricultural products processing enterprises in Hubei Province is analyzed.From the perspective of modern marketing,problems in the research and development work of agricultur... The science and technology development of agricultural products processing enterprises in Hubei Province is analyzed.From the perspective of modern marketing,problems in the research and development work of agricultural products processing enterprises are analyzed from the aspects of market,personal training and technology radiation,which are mainly the lack of close connection with market.Countermeasures for the technological innovation of agricultural products processing enterprises are put forward,such as establishing modern enterprise culture with innovative features,strengthening the market benefits of brand,constructing a comprehensive customer orientation information platform,scientifically predicting and developing the market,doing well in market positioning of enterprise,selecting corresponding technology innovation strategy,taking technological innovation strategy as the basis,realizing the transformation from "4P" marketing combination to "4C",cultivating technical personnel,and realizing the integration of professional skill and marketing ability. 展开更多
关键词 MODERN MARKETinG AGRICULTURAL PRODUCTS processing
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The Relationship between Customer Knowledge Management and Performance of Agricultural Product Innovation
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作者 HU Jia-jia Ji’nan University,Guangzhou 510619,China 《Asian Agricultural Research》 2012年第8期1-4,共4页
This paper takes an overview of the CKM and the performance of agricultural product innovation from contents of agricultural product innovation and customer knowledge management (CKM) ,the relation between CKM and agr... This paper takes an overview of the CKM and the performance of agricultural product innovation from contents of agricultural product innovation and customer knowledge management (CKM) ,the relation between CKM and agricultural product innovation. On the basis of the overview, it builds the theoretical framework of CKM and agricultural product innovation. It points out that enterprises can satisfy demands of customers through acquisition,share,utilization and innovation of customer knowledge,and improve performance of agricultural product innovation through speeding up agricultural product innovation. 展开更多
关键词 CUSTOMER KNOWLEDGE MANAGEMENT ( CKM) CUSTOMER dema
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Research on the Low-carbon-high-value Agriculture Technology in the Comprehensive Improvement of Intra-county Environment Pollution——Taking the Development of Cultivation and Breeding Industry in the Ecological Cyclic Agricultural Garden in Shaoshan Irri 被引量:4
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作者 李林杰 许振成 +5 位作者 罗琳 黄璜 李劲松 赵志彬 陈月华 何清林 《Meteorological and Environmental Research》 CAS 2010年第7期64-67,71,共5页
The comprehensive improvement strategy of intra-county environment pollution in the city and countryside was searched.By the research method which combined the microscopic view,the macroscopic view with the dynamic pe... The comprehensive improvement strategy of intra-county environment pollution in the city and countryside was searched.By the research method which combined the microscopic view,the macroscopic view with the dynamic perspective,the seriousness of rural water quality,soil and atmospheric pollution in Xiangxiang,Xiangtan and the surrounding areas in Shaoshan irrigated area was revealed.The control measure which was 'four-dimensional pollution in the city and countryside'—— low-carbon-high-value agriculture and the technology innovation was proposed.The low-carbon-high-value technology innovation industrialization demonstration in three parts which included the pre-production,mid-production and post-production deep-processing of cultivation and breeding industry in the ecological cyclic agricultural garden in Shaoshan irrigated area was the driving force.We tried to propel the low-carbon ecological cultivation and breeding industry which included the paddy rice,grass,tree,medicinal herbs and pig,cow,chick,duck,fish.We wanted to relieve the structural unbalance of previous cultivation and breeding industry,'cheap grain hurting the farmers' and the short-leg problem of social-economic-ecological benefit.The results showed that the low-carbon-high-value agricultural system was a poly-generation technology system which promoted the multi-level and grading utilization,saved the energy,reduced the consumption and cleaned the production based on the ecology. 展开更多
关键词 Comprehensive control of intra-county environment pollution Four-dimensional pollution in the city and countryside Low-carbon-high-value agriculture Ecological cyclic agriculture Environmental safety-urban and rural cyclic coupling mode Low-carbon-high-value technology innovation industrialization demonstration Processing-tree-medicinal herbs-grass-paddy rice-duck-cow-chick-pig-fish-marsh gas-tourism eco-project China
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Government subsidies, dual-credit policy, and enterprise performance: Empirical evidence from Chinese listed new energy vehicle companies 被引量:3
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作者 Lingling Pei Hui Kong Yiyin Xu 《Chinese Journal of Population,Resources and Environment》 2023年第2期71-81,共11页
The development of the new energy vehicle industry has become a key force driving the goals of carbon peak and carbon neutralization.To better guide future strategies,this study investigates the dual impact of subsidy... The development of the new energy vehicle industry has become a key force driving the goals of carbon peak and carbon neutralization.To better guide future strategies,this study investigates the dual impact of subsidy and dual-integral policies on the performance of new energy vehicle enterprises.This study first theorizes the influential mechanism according to the institutional-based approach and technical innovation theory,and then collects data from listed companies in the new energy vehicle industry from 2016 to 2020.The hypotheses are examined using a two-way fixed-effects model.The findings show that:(1)subsidy policies are can still improve enterprise performance,but not through green technology innovation;(2)the dual-credit policy can improve enterprise performance through green technology innovation;and(3)under current policy conditions,with subsidies declining annually,the interaction effects between the subsidy and dual-integral policies will also decrease.Thus,this study suggests that non-monetary industrial policy,represented by the dual credit policy is a more effective alternative to government subsidies. 展开更多
关键词 New energy vehicles Enterprise performance Dual-credit policy Government subsidy policy Green technology innovation
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Technological Innovation Characteristics and Capacity Enhancement Ways for the Agricultural Science and Technology Enterprises in Beijing City 被引量:4
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作者 Ping LI Ruimei WANG Xun ZHENG 《Asian Agricultural Research》 2016年第4期37-41,共5页
From the perspective of innovation mechanism,capital,personnel,achievements and conversion,this study analyzes the current situation of technological innovation in Beijing agricultural science and technology enterpris... From the perspective of innovation mechanism,capital,personnel,achievements and conversion,this study analyzes the current situation of technological innovation in Beijing agricultural science and technology enterprises,and summarizes the characteristics including single financing channel of R&D funds,low conversion rate of innovative products,unbalanced distribution of technology and innovative talents,the underestimated position of enterprises as the main body of technological innovation,the large gap of innovation achievements between developed provinces and Beijing.At last,this study puts forward the ways to improve technological innovation ability in Beijing agricultural science and technology enterprises as follows:developing technological innovation strategies;improving the R&D expenditure and expanding the financing channels;perfecting the mechanism of professional personnel training in agricultural technology innovation;enhancing the level of innovation performance management;establishing and improving the corporate culture of innovation and cultivating technology innovation spirit. 展开更多
关键词 Agricultural science and technology ENTERPRISES technological innovation Current SITUATION CHARACTERISTICS WAYS
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Measuring Research on County Agricultural Technological Innovation Ability Index 被引量:2
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作者 MA Li-hua YAN Hui-zhe YAN Ping-jian 《Asian Agricultural Research》 2011年第6期16-20,共5页
Taking the mechanism of technological construction guidance theory and mode which consists of "objective-construction-evaluation-construction-objective" as a starting point, on the basis of county agricultur... Taking the mechanism of technological construction guidance theory and mode which consists of "objective-construction-evaluation-construction-objective" as a starting point, on the basis of county agricultural technological innovation ability and its index definition, this paper researches the constructing system of county agricultural technological innovation ability. Firstly, on the basis of defining county agricultural technological innovation ability and the definition of index, according to the principle of purposefulness, scientificity, systematicness, integration of dynamic state and static state, integration of quantitativeness and qualitativeness and so on, we construct the multi-level measuring system of county agricultural technological innovation ability, including 4 first-level indices, namely technological innovation environment, technological innovation basis, technological innovation ability, and technological innovation efficiency; 15 second-level indices, such as technological policy, technological system mechanism, technological institution construction, ability of innovation subject, ability of industrial expansion, scale merit, technological contribution rate. Moreover, this system has 45 third-level indices. Then, by using unascertained mathematics method and AHM method, we establish the multi-level unascertained composite measuring model of county agricultural technological innovation ability index. Finally, by using the survey data of one county in Hebei Province, and the established county agricultural technological innovation ability index model, we get the county agricultural technological innovation ability index of 0.711 by calculation, that is, the innovation ability is at the intermediate level, namely the modern agricultural sub-stage. The empirical research proves the correctness and applicability of this model. 展开更多
关键词 County agriculture technological innovation ability index measuring AHM Unascertained mathematics China
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Technology Innovation Mode of Agricultural Leading Enterprise——Based on the Virtual Organization Mode 被引量:1
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作者 CHEN Nian-hong1,2,CAO Jian1,2 1. Tang Ren Shen Group Co.,Ltd,Zhuzhou 413055,China 2. Beijing University of Agriculture,Beijing 102206,China 《Asian Agricultural Research》 2010年第4期41-43,46,共4页
Based on the definition of technology innovation of agricultural leading enterprises by domestic and foreign experts and scholars,technology innovation of agricultural enterprises is a process of new market increment,... Based on the definition of technology innovation of agricultural leading enterprises by domestic and foreign experts and scholars,technology innovation of agricultural enterprises is a process of new market increment,which uses new knowledge,technology,process and production mode,produces new products,offers new services and realizes commercialization. Characteristics of agricultural technology innovation are introduced,such as obvious regionality,relatively high risk,long-term periodicity and public attribute. Predicament for technology innovation of leading enterprises is analyzed,such as technical constraints,financial constraints and personnel constraints. Technological Innovation Mode can be classified into three modes of independent innovation,imitative innovation and cooperative innovation by the method of technology innovation. Among them,since there are some defects in the technology innovation process,independent innovation and imitative innovation are generally not used for the innovation of agricultural enterprises. Cooperative Innovation Mode can rely on foreign aid,can realize complementary advantages and achievement sharing,and can be widely applied in the agricultural innovation enterprise. Virtual organization in cooperation innovation mode is described,which makes up for technology,capital and human resources barriers in the process of agricultural enterprise innovation. Therefore,this mode is popular among the agricultural innovation enterprise. 展开更多
关键词 AGRICULTURAL LEADinG ENTERPRISE TECHNOLOGY innovat
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Evaluation for Innovation Ability of National Agricultural Science and Technology Parks in Jiangxi Province
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作者 Jun Yang Ling Lin +1 位作者 Can Huang Xin Feng 《American Journal of Plant Sciences》 2018年第12期2446-2461,共16页
Innovative ability is an important indicator for judging the effectiveness of the national agricultural science and technology park construction. Based on the statistical data of four national agricultural science and... Innovative ability is an important indicator for judging the effectiveness of the national agricultural science and technology park construction. Based on the statistical data of four national agricultural science and technology parks built in Jiangxi Province, this paper constructs an evaluation system consisting of three first-level indicators, eight second-level indicators and 24 three-level indicators. Based on the combined weighting method, the comprehensive scores of the innovation capabilities of the parks are obtained. It is found that the gap in innovation capability of each park is wide, and the radiation-driven function has not yet appeared. It is necessary to promote the improvement of innovation capabilities by promoting the synergy and innovation of agricultural science and technology in the park, encouraging the park to construct agricultural technology business incubators, and building and improving innovation platforms. 展开更多
关键词 National AGRICULTURAL Science and Technology PARK innovation ABILITY EVALUATION index System
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Study on the Factors Influencing the Level of Innovation in Agricultural Science and Technology Projects
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作者 Jing SUN Baofeng CHEN 《Asian Agricultural Research》 2015年第5期9-13,共5页
This paper carries out a questionnaire survey of persons in charge of the agricultural project in the " Eleventh Five-Year National Support Program" on the level of innovation in projects and the factors inf... This paper carries out a questionnaire survey of persons in charge of the agricultural project in the " Eleventh Five-Year National Support Program" on the level of innovation in projects and the factors influencing innovation. After the linear regression analysis of the survey data,it is found that the factors influencing the innovation in agricultural science and technology projects include the level of innovation in scientific achievements,efficiency of research methods and creation of innovation environment. Through the variance analysis of the level of innovation and its influencing factors related to different innovators,it is found that there are differences in the statistical significance of level of innovation in projects among universities,research institutes,research and extension departments directly under the government,and enterprises; there are no significant differences in the understanding of factors influencing innovation,that is,different innovators basically have the same understanding of factors influencing innovation,but the assessment on level of innovation in projects completed is different to some extent.On this basis,this paper proposes the recommendations for further strengthening the level of innovation in agricultural science and technology projects in order to provide a theoretical reference and practical basis for the project managers to effectively improve the level of agricultural science and technology project management,and enhance the level of innovation in projects. 展开更多
关键词 AGRICULTURAL SCIENCE and TECHNOLOGY innovation inf
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A study on the allocation of productive factors of Chinese agriculture
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作者 LIU Yan-li (Institute of Rural Development, China Agricultural University, Beijing 100094, China) 《Journal of Geographical Sciences》 SCIE CSCD 2000年第1期59-65,共7页
Chinese agriculture is undergoing a transformation process from traditional agriculture into modern agricultrue.This article discusses how land. labor, fertilizer, machinery etc. are used in agricultural production of... Chinese agriculture is undergoing a transformation process from traditional agriculture into modern agricultrue.This article discusses how land. labor, fertilizer, machinery etc. are used in agricultural production of different regions. reveals the influence of natural conditions and economic level on the utilization of modern agricultural factors. It proposes a system of allocation hoes of regional agricultural productive factors and points out the development stage and tendency of allocation of agricultural productive factors in different regions. 展开更多
关键词 agricultural productive factor innovative productive factor traditional allocation technological allocation
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Study on Innovation System and Innovation Strategy of Chinese Agricultural Product Processing Industry
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作者 Min Wang Mingyu Zhang Lihua Guo 《Chinese Business Review》 2003年第2期33-45,77,共14页
The agricultural product processing industry is the inevitable choice for the agriculture to realize the industrialization, integration and modernization. Although the agricultural product processing industry has beco... The agricultural product processing industry is the inevitable choice for the agriculture to realize the industrialization, integration and modernization. Although the agricultural product processing industry has become the bright point in Chinese economy development, the whole development level falls behind the developed countries. The thesis brings up that the inherent reasons that Chinese agricultural product processing industry falls behind is that Chinese agricultural product processing industry has not an integrated industrial innovation system and has not a proper innovation strategy. So this thesis deeply discusses how to construct innovation system of Chinese agricultural product processing industry and puts forward the innovation strategy in order to improve the technology innovation capability and the development level. 展开更多
关键词 innovation System Technology stride Agricultural product processing industry
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Study on Modern Agriculture Equipment and Technology Coordinating Innovation
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作者 Weilong WANG Zulin DA 《Asian Agricultural Research》 2013年第5期37-39,43,共4页
As the material foundation of agriculture modernization, the modernization level of agricultural equipment and technology is the significant signal of agricultural modernization, and the advancement of agricultural mo... As the material foundation of agriculture modernization, the modernization level of agricultural equipment and technology is the significant signal of agricultural modernization, and the advancement of agricultural modernization is the important content of building a well-off society in an all-around way. Upgrading key technology research ability and promoting agricultural mechanization and industry development not only can shorten the gap between agricultural development level in China and that in developed countries, but also can advance the modernization process of China. 展开更多
关键词 AGRICULTURAL EQUIPMENT AGRICULTURAL technology COO
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Research on Marketing Model of Green Agricultural Product under the Background of Internet Plus 被引量:2
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作者 Dan Li 《Proceedings of Business and Economic Studies》 2019年第6期23-26,共4页
With the continuous development of networkcommunication technology in recent years, China’ssocialist market has been continuously improved,and the level and standards of modern scienceand technology have also achieve... With the continuous development of networkcommunication technology in recent years, China’ssocialist market has been continuously improved,and the level and standards of modern scienceand technology have also achieved a remarkableimprovement. Coupled with the gradual integration ofeconomies worldwide, China’s Internet technology isalso rapid developing. In the meantime, this ushered thedevelopment and formation of online marketing marketin China. In particular, the business of by-products fromthe agriculture industry can also be promoted throughthe new marketing medium of the network, representinga major change in the market economy. The agriculturalproduct marketing model using Internet Plus helpsfarmers to expand the sales of the agricultural products,and also provides a new opportunity for the furtherdevelopment of the network marketing. The authordiscusses the Internet Plus-based agricultural productmarketing model, encompassing an analysis of theadvantages of marketing green agricultural productsin the Internet Plus era and the status quo of China’sagricultural product marketing activities. Consideringthe sales demand of green agricultural product in thecurrent market and the development of e-commerceunder the Internet Plus model, it will further promotethe development of network marketing activities ofgreen agricultural product in China. 展开更多
关键词 inTERNET MARKETinG inTERNET technology AGRICULTURAL products innovation and development
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