The False Obvious:Gender Myth in Perfume Commercials

Perfume commercial,as a form of cultural text and practice,is relatively special in contemporary commercial advertising:The commodity qualities of perfume dictate that perfume advertisements must cater to the sexual fantasies of the audience,and therefore inevitably characterize the mainstream,dominant gender norms.At the same time,perfume commercial,as a unique marketing communication method,also unconsciously influences people’s values through sensory stimulation and emotional rendering.This article explores the connection between perfume and its commercials,sex,and gender,and discusses the generation of meaning in perfume commercials as texts and deconstructs the gender myth implied from the perspectives of representation and myth analysis,ultimately revealing that behind the gender myth of perfume commercials is but a false manifestation of the ideal self-image of the western white bourgeois heterosexuality.

A Study on the Contradictory Narrative of Süskind’s “Perfume”

Süskind’s “Perfume” constructs the story frame of the text through three sets of contradictory narratives, exploring the process of Grenouille, who is regarded as an alien by others, trying to find and construct true meaning of being a human being from three aspects: human smell, emotion, and discourse. This process constantly encounters deconstruction from its own smelllessness, senselessness and aphasia, thereby implying the lack of human subjectivity and value through Grenouille’s failure to find identity. It also uses the image of perfume to express the author’s deep concerns about the loss of subjectivity, the disillusionment of classical morality, and the violence of industrial civilization in France and even Europe in the eighteenth century.

Preparations and Properties of Perfume Microcapsules

With Perfume as core and gelatin-gum arabic as mem-brane,a series of microcapsules were prepared by meansof complex coacervation at various technical conditions.Their interior and outer diameters and membrane thick-nesses were measured and the effects of preparation tech-niques on microcapsule properties were revealed.

STRUCTURE OF MAIN COMPONENT IN PERFUME "ISO-E-SUPER"

Addition of myrcene and 3-methyl-3-penten-2-one followed by cyclization afforded perfume 'Iso-E-Super' with 2(?)-acetyl-2β,3β,8,8-tetramethyl-1,2,3,4,5,6,7,8-octalin as main component on the basis of its spectroscopic data.

Perfume Advertisements and Their Manipulation of the Female Body

Mass media has contributed to the large increase in the number of advertisements all over the world and in all types of products that could be advertised. Over the last few years, companies have strived to gain a wide audience through advertisement to sell more and more their commodities. Women have become an essential component and a tool that advertisers use to attract the spectator＇s attention, especially the male viewer. Perfume ads are considered among the ads that extremely use the female body, through scenes of beauty and appeal which makes the spectator enters a world of dreams, charm, and lust. In this paper, the author aims to analyze print perfume ads from different brands, including Gucci, Chanel, Calvin Klein, Dolce and Gabana, and Dior, and their manipulation of the female body to create a sort of voyeuristic desire in the spectator＇s psyche and to serve their lucrative purpose.

The Smell of Success?—The Impact of Perfume-Gender Congruency on Ratings of Attraction and the Halo Effect

Research into the concept of attraction has indicated the existence of olfactory influences that go beyond pheromonal level. Synthetic fragrances have been found to affect not only perception of attraction, but also attribution of beauty-unrelated intrinsic characteristics. The present study aimed to examine the impact of perfume-gender congruency on ratings of attractiveness and any perfume-generated halo effect. Male faces categorized as low, medium and high attractiveness were rated by 36 heterosexual female students across six domains: attractive, reliable, outgoing, intelligent, wealthy and socially competent. Ratings were made in the presence of a female perfume (incongruent condition), male perfume (congruent condition) or a no perfume control condition, with participants randomly allocated to produce three groups of equal size. The results indicated that 1) attractiveness generated a significant halo effect;2) the male perfume did not significantly enhance perception of attractiveness compared to the female perfume;and 3) the gender-congruent fragrance heightened attribution of “halo” characteristics. These results indicate that gender congruent perfume can impact positively on first impressions beyond attractiveness, and are discussed in terms of possible mechanisms and implications.

Nency Perfumes

Perfume did not originate in France. But the reputation of the French perfumes are world famous. The Beijing-ParisNency Cosmetics Company, Ltd., a joint venture between China and France, has developed the Lance range of perfumes. They are produced under the personal guidance of Mr. AS, one of the six most famous perfume producers in France. With

Determination of 24 Allergens in Perfume with High Performance Liquid Chromatography Tandem Mass Spectrometry

A method of 24 allergens determination in cosmetics were established with high performance liquid chromatography tandem mass spectrometry. The targeted compounds were extracted with acetonitrile and determined with LC-MS/MS (MRM mode) with external method. The linearity between concentrations and peak area ratio was obtained from 1.0~5.0 mg/L. The limits of detection were 1.0 mg/L for the instrument and 5.0 mg/kg for the method respectively. The LOQ was 15.0 mg/L. The average recoveries of 24 allergens were between 85.9% and 110.0% at spiked levels of 5, 10 and 20 mg/kg with relative standard derivation (RSDs) of 5.5%~12.0%(n=10). The method could be used as a reliable means for simultaneous quantitative determination of allergens in cosmetics.

White Rabbit flavored Perfume Launched On-line Limited Sale

A few days ago, the White Rabbit's joint signed fragrance series was launched on Tmall. The products include perfumes, shower gels, body lotions, hand creams and car fragrances. According to information, White Rabbit joint signed fragrance series is available for online and offline sales. The Tmall flagship store staff said that although it is limited edition, the specific product quantity is still unclear. In fact, this is not the first time that White Rabbit has cooperated to launch peripheral products. In September 2018, the White Rabbit and the beauty brand Maxam launched a lip balm. On May 10, 2019, the White Rabbit launched a joint clothing series with the Peace Bird on the LEDIN 2019 Fashion Show.

A Corpus-Based Analysis on the Pragmatics Presupposition in Perfume Advertisements

The advertisement has been widely utilized as a vital vehicle for information delivery,which highly requires the effects of persuasion with the proper use of pragmatic presupposition.In recent years,scholars have adopted diversified perspectives in the study of advertising discourse,but the research aimed at specific fields of advertisements is scattered,repetitive,and segmented.Hence,the corpus in this paper mainly comes from newspapers and magazines in the early years.This paper collects Chinese and English perfume advertisements from the official website,online flag-ship stores,and magazines of perfume advertising.The pragmatic presupposition in perfume advertisements is analyzed in three aspects through the definition and exemplification.Besides,the positive and negative influences of the perfume pragmatics are discussed to provide instruction for further study on the advertising language.

姜花香气成分的SPME-GC-MS分析

姜花原产我国南部、西南部,印度、马来西亚也有分布,姜花为姜科姜花属多年生草本植物,其花香芬芳纯正,沁人心脾,很受人们喜爱.姜花清芬宜人,早已成为提取芳香油的工业原料,用以制备高级化妆品.……

Moisture Control Methods in Silk Reeling Process of Tobacco Based on the Random Forest Regression

The moisture control of materials in silk reeling technology of tobacco is regarded as the key factor influencing the inner quality of cigarette. In this paper, according to the statistical data of the silk reeling production line of Yunyan (Ruanzhen brand) of Qujing cigarette factory from June 2013 to May 2014, it is feasible to apply the random forest regression model to study the problem of moisture control theoretically. In the perfuming stage of silk reeling, a random forest regression model is established to describe the change of moisture content of finished cut tobacco in the export link of perfuming stage, aroused by several factors including incoming water content and different environment. According to the model, good moisture control in the export link of perfuming stage (accordance with the technological standards) can be realized by adjusting the regulating reference value of incoming moisture under specific workshop environments. In the drying stage of silk reeling, the most effective method of moisture control is to adjust the cylinder wall temperature by means of analyzing the correlation coefficients among variables which influence the moisture content of cut tobacco in the export link of drying stage and then establishing another random forest regression model. And this method is consistent with the traditional production experiences. In conclusion, these methods referred above provide strong theoretical basis for stable moisture control in the export link of perfuming stage.

Perfume嗅觉上的明暗艺术 杰尼亚热切男士香水ZegnaIntenso

著名意大利男装Ermenegildo Zegna,是一个代表着男士激情浪漫的品牌。Zegna的香水,也同样代表着一种生活态度。继Zegna签名式香氛Essenza Di Zegna、为现代男士所喜爱的Z Zegna香水之后,日前在外滩18号Zegna旗舰店。

Composite microcapsules with enhanced mechanical stability and reduced active ingredient leakage

A calcium shellac （CS） matrix was used to encapsulate polymeric melamine formaldehyde microcapsules （A） or CaCO3 nanoparticles-stabilized microcapsules （B）, both of which encapsulated an oil-based active ingredient, producing A-CS or B-CS composite microcapsules. The mechanical properties and oil release profiles of the composite microcapsules were evaluated. The composite microcapsules showed enhanced mechanical stability and reduced leakage of the active ingredient hv one order of magnitude.

PHOTOOXIDATION OF CITRONITRILE

Photooxidation of citronitrile followed by esterification gives two new perfume prod-ucts: acetic esters of 2-methyl-6-formyl-1, 5-dieneheptanol-3 and 7-cyano-2, 6-dimethyl-3,6-dieneheptanol-2. The content of the secondary alcohol isomer in -ene type reaction ofcitronitrile has been found to be extremely low. Formation of 2-formyltetrahydrofuran, theprecursor of 2-methyl-6-formyl-1,5-diene-3-heptyl acetate, might proceed via ketoneoxidation mechanism of the secondary alcohol. In order to confirm the proposed mechanism,the disappearance rate constants of citronitrile, linalool acetate have been determined by com-parison with the photooxidation rate constant of 2,3-diphenyl-p-hexadioxene-2. A tetrapterouscorrelation diagram of C-2 double bond photooxidation of cis- and trans-citronitriles has beenused to interpret our observations. The difference in the rate constants of cis- and trans-citronitriles provides new evidence supporting the stepwise mechanism of -ene type reactionof singlet oxygen.

PHOTOCHEMICAL SYNTHESES OF DESOXIDE, NEROL OXIDE AND 2,2,6-TRIMETHYL-6-VINYL-5,6-DIHYDRO-2H-PYRAN

In addition to (±)-4-methyl-6-isobutenyl-3,4,5,6-tetrahydro-4H-pyran with many available synthetic sequences, (±)-4-methyl-6-isobutenyl-5, 6-dihydro-2H-pyran (nerol oxide, 1) and (±)-2(1’-methylvinyl)-5-methyl-5-vinyltetrahydrofuran (desoxide, 2) are the important principals of natural rose oil. Only a report concerning the syntheses of and has appeared so far in Ref. [3]. Rose bengal sensitized photooxidation of nerol, followed by reduction and dilute acid catalyzed cyclolization gave and simultaneously, thus, it was suggested that both and were derived from the same precursor, nerol, in the plant. Here we wish to report a new synthetic route of the title perfume compounds with an abundant domestic resource, lina-