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A Study on the Impact of PEST Analysis on the Pharmaceutical Sector: The Bangladesh Context
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作者 Mohammad Nayeem Abdullah Robaka Shamsher 《Journal of Modern Accounting and Auditing》 2011年第12期1446-1456,共11页
PEST (Political, Economic, Social, and Technological) analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. The pu... PEST (Political, Economic, Social, and Technological) analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. The purpose of this study is to analyze the pharmaceutical sector of Bangladesh using the framework of PEST. This report brings to light the current state of the sector its progress and its problems. Through this study the researchers try to discuss the affect of various macro-economic factors of political, economic, social, and technological aspect on the industry and its related problems and prospects for the future. 展开更多
关键词 PEST analysis pharmaceutical sector industry and macro economic factors
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