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Enhancing Autonomy Capability in Regional Power Grids:A Strategic Planning Approach with Multiple Autonomous Evaluation Indexes
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作者 Jie Ma Tong Zhao +8 位作者 Yuanzhao Hao Wenwen Qin Haozheng Yu Mingxuan Du Yuanhong Liu Liang Zhang Shixia Mu Cuiping Li Junhui Li 《Energy Engineering》 EI 2024年第9期2449-2477,共29页
After the integration of large-scale DistributedGeneration(DG)into the distribution network,the randomness and volatility of its output result in a reduction of spatiotemporal alignment between power generation and de... After the integration of large-scale DistributedGeneration(DG)into the distribution network,the randomness and volatility of its output result in a reduction of spatiotemporal alignment between power generation and demand in the distribution network,exacerbating the phenomenon of wind and solar power wastage.As a novel power system model,the fundamental concept of Regional Autonomous Power Grids(RAPGs)is to achieve localized management and energy autonomy,thereby facilitating the effective consumption of DGs.Therefore,this paper proposes a distributed resource planning strategy that enhances the autonomy capabilities of regional power grids by considering multiple evaluation indexes for autonomy.First,a regional Energy Storage(ES)configuration strategy is proposed.This strategy can select a suitable reference value for the upper limit of ES configuration based on the regional load andDGoutput to maximize the elimination of source load deviations in the region as the upper limit constraint of ES capacity.Then,a control strategy for regional ES is proposed,the charging and discharging reference line of ES is set,and multiple autonomy and economic indexes are used as objective functions to select different proportions of ES to control the distributed resources of the regional power grid and establish evaluation indexes of the internal regional generation and load power ratio,the proportion of power supply matching hours,new energy consumption rate and tie line power imbalance outside the region to evaluate changes in the regional autonomy capabilities.The final simulation results showthat in the real regional grid example,the planning method in the planning year in the region of the overall power supply matching hour ratio and new energy consumption rate increased by 3.9%and 4.8%on average,and the power imbalance of the tie line decreased by 7.8%on average.The proposed planning approach enables the maximization of regional autonomy while effectively smoothing the fluctuation of power exchange between the regional grid and the higher-level grid.This presents a rational and effective planning solution for the regional grid,facilitating the coordinated development between the region and the distribution network. 展开更多
关键词 Regional autonomous power grid distributed generation distributed energy storage regional planning strategy evaluation index
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Strategic Planning Practices of Hotels in Kenya
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作者 Lilian M.Gikutha Florence W.Njau Naghea Jilo 《Journal of Tourism and Hospitality Management》 2024年第1期12-17,共6页
This study broadens perspectives of strategic planning procedures in hotels by analyzing hotel managers’perspectives on hotel strategy formulation and planning.The study was a descriptive quantitative study that targ... This study broadens perspectives of strategic planning procedures in hotels by analyzing hotel managers’perspectives on hotel strategy formulation and planning.The study was a descriptive quantitative study that targeted managers from various Kenyan hotels.180 questionnaires were returned from a sample of 280 hotel managers who had attended management development programs at a hospitality school.The primary goal of the study was to analyze two aspects of the strategic planning process:strategy formulation and strategic planning.The findings revealed that hotels in Kenya have developed methods and are keen on scanning their external environments.However,with the product offerings being so comparable,competitive analysis played an important role in the context.Creating a unique or specialty offering was not a popular option for most hotels.Cost-cutting was the most favored strategic inclination to achieve desired results.The balanced scorecard was underutilized in the sector.While managers were involved in the strategic planning process,other lower cadre employees were not,they were provided with the targets for the hotels’organizational goals to be achieved.The findings reveal that with similar products and services,the industry creates a hostile business climate with fierce rivalry and must invest in the most obvious alternative of cost reduction to survive.Alternative product innovation is not common in this industry for developing a differentiation approach that allows a property to control a market. 展开更多
关键词 HOTELS strategy formulation strategic planning
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Research on the Education Strategy of College Students’Career Planning in the New Era
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作者 Dao-lin Zhou 《Journal of Contemporary Educational Research》 2024年第1期96-101,共6页
Career planning is the key educational content for college students,which is related to students’career choices and future development after graduation.However,there are some common problems related to career plannin... Career planning is the key educational content for college students,which is related to students’career choices and future development after graduation.However,there are some common problems related to career planning among college students.At the same time,career planning education itself fails to break through the limitations of traditional education,which,to some extent,hinders the future development planning of college students.Based on this,schools should actively introduce advanced education methods in the new era,combine the characteristics of college students on the basis of summarizing the previous planning experience in education,constantly improve and innovate the content and form of career planning education,promote the improvement of college students’education,and enhance the quality of education. 展开更多
关键词 New era Career planning Education strategy
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Practical Strategies for Urban Rail Transit Loop Planning, Construction, and Operation
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作者 Can Chen 《Journal of World Architecture》 2023年第5期17-22,共6页
Urban rail transit loops are essential in urban rail transit systems and transportation networks.However,precise requirements and reference standards for rail transit loop design have yet to be established.There are c... Urban rail transit loops are essential in urban rail transit systems and transportation networks.However,precise requirements and reference standards for rail transit loop design have yet to be established.There are certain areas for improvement in planning,construction,and operation.In the planning and design of urban rail transit loops,the scale of the city and the relationship between line operations should be considered to ensure that the line conforms to the city’s operating traffic conditions and can effectively cater to peak passenger flow requirements.This article presents strategies for planning,constructing,and operating urban rail transit loops,laying the foundation for the healthy operation of urban rail transit. 展开更多
关键词 Urban rail traffic line change planning and construction operation strategy
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Efficient Penetration Testing Path Planning Based on Reinforcement Learning with Episodic Memory
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作者 Ziqiao Zhou Tianyang Zhou +1 位作者 Jinghao Xu Junhu Zhu 《Computer Modeling in Engineering & Sciences》 SCIE EI 2024年第9期2613-2634,共22页
Intelligent penetration testing is of great significance for the improvement of the security of information systems,and the critical issue is the planning of penetration test paths.In view of the difficulty for attack... Intelligent penetration testing is of great significance for the improvement of the security of information systems,and the critical issue is the planning of penetration test paths.In view of the difficulty for attackers to obtain complete network information in realistic network scenarios,Reinforcement Learning(RL)is a promising solution to discover the optimal penetration path under incomplete information about the target network.Existing RL-based methods are challenged by the sizeable discrete action space,which leads to difficulties in the convergence.Moreover,most methods still rely on experts’knowledge.To address these issues,this paper proposes a penetration path planning method based on reinforcement learning with episodic memory.First,the penetration testing problem is formally described in terms of reinforcement learning.To speed up the training process without specific prior knowledge,the proposed algorithm introduces episodic memory to store experienced advantageous strategies for the first time.Furthermore,the method offers an exploration strategy based on episodic memory to guide the agents in learning.The design makes full use of historical experience to achieve the purpose of reducing blind exploration and improving planning efficiency.Ultimately,comparison experiments are carried out with the existing RL-based methods.The results reveal that the proposed method has better convergence performance.The running time is reduced by more than 20%. 展开更多
关键词 Intelligent penetration testing penetration testing path planning reinforcement learning episodic memory exploration strategy
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A Novel Close-loop Strategy for Integrating Process Operations of Fluidized Catalytic Cracking Unit with Production Planning Optimization 被引量:4
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作者 王如强 李初福 +1 位作者 何小荣 陈丙珍 《Chinese Journal of Chemical Engineering》 SCIE EI CAS CSCD 2008年第6期909-915,共7页
Production planning models generated by common modeling systems do not involve constraints for process operations, and a solution optimized by these models is called a quasi-optimal plan. The quasi-optimal plan cannot... Production planning models generated by common modeling systems do not involve constraints for process operations, and a solution optimized by these models is called a quasi-optimal plan. The quasi-optimal plan cannot be executed in practice some time for no corresponding operating conditions. In order to determine a practi- cally feasible optimal plan and corresponding operating conditions of fluidized catalytic cracking unit (FCCU), a novel close-loop integrated strategy, including determination of a quasi-optimal plan, search of operating conditions of FCCU and revision of the production planning model, was proposed in this article. In the strategy, a generalized genetic algorithm (GA) coupled with a sequential process simulator of FCCU was applied to search operating conditions implementing the quasi-optimal plan of FCCU and output the optimal individual in the GA search as a final genetic individual. When no corresponding operating conditions were found, the final genetic individual based correction (FGIC) method was presented to revise the production planning model, and then a new quasi-optimal production plan was determined. The above steps were repeated until a practically feasible optimal plan and corresponding operating conditions of FCCU were obtained. The close-loop integrated strategy was validated by two cases, and it was indicated that the strategy was efficient in determining a practically executed optimal plan and corresponding operating conditions of FCCU. 展开更多
关键词 production planning process operations fluidized catalytic cracking unit integrated strategy
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Segmented trajectory planning strategy for active collision avoidance system 被引量:3
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作者 Han Zhang Chang Liu Wanzhong Zhao 《Green Energy and Intelligent Transportation》 2022年第1期37-51,共15页
This paper presents a segmented trajectory planning strategy for active collision avoidance system.Considering the longitudinal and lateral movement of the obstacle vehicle,as well as the ego vehicle and obstacle oute... This paper presents a segmented trajectory planning strategy for active collision avoidance system.Considering the longitudinal and lateral movement of the obstacle vehicle,as well as the ego vehicle and obstacle outer contour limitations,the collision avoidance trajectory is divided into three segments:lane changing,overtaking and back to original lane.The starting point and end point of lane-change are decided based on longitudinal and lateral safety distance model according to the relative speed and distance as well as the outer contour of the two vehicles.Based on system objective function and lane-change trajectory cluster,vehicle states,dynamic constraints and vehicle body kinematics constraints,the optimal trajectory can be selected,which can monitor the relative location of the obstacle vehicle constantly and then ensure the vehicle can accomplish the collision avoidance safely and smoothly.Simulation and experiment results demonstrate the effectiveness and feasibility of proposed trajectory planning strategy for the active collision avoidance. 展开更多
关键词 Collision avoidance Trajectory planning Vehicle kinematics Segmented planning strategy Genetic algorithm
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An Integrated Planning for Rense and Wetland Strategyof Waste Water from Rural Enterprises: A Case Stndy 被引量:2
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作者 ZHOUQI-XING R.W.BELL 《Pedosphere》 SCIE CAS CSCD 1995年第3期237-243,共7页
A waste water reuse engineering was designed and then operated in Hongshan, a small town in ZhejiangProvince, China, in order to solve pollution and shortage of water resources due to the development of ruralenterpris... A waste water reuse engineering was designed and then operated in Hongshan, a small town in ZhejiangProvince, China, in order to solve pollution and shortage of water resources due to the development of ruralenterprises. The results showed that series-structure design and cycling model were two effective modes ofsaving water and decreasing pollutants into environment, and wetland strategy should be a component partof the integrated planning for waste water reuse of rural enterprises. This case study could provide a basisfor the optimum utilization and pollution avoidance of water resources. 展开更多
关键词 environmental planning waste water reuse wetland strategy
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Applying systematic conservation planning to constitute a protection strategy for broad-leaved Korean pine forests in Changbai Mountains, China 被引量:4
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作者 MA Lin SUN Gong-qi +1 位作者 QU Yi LI Jun-qing 《Journal of Mountain Science》 SCIE CSCD 2016年第3期493-507,共15页
The broad-leaved Korean pine(Pinus koraiensis) forest is one of the most biodiverse zonal communities in the North Temperate Zone and an important habitat for many endangered species.Broad-leaved Korean pine forests(B... The broad-leaved Korean pine(Pinus koraiensis) forest is one of the most biodiverse zonal communities in the North Temperate Zone and an important habitat for many endangered species.Broad-leaved Korean pine forests(BKPFs) are shrinking quickly due to deforestation and rapid urbanization. Thus, scientific protection strategies are urgently needed to change this status. Changbai Mountains contains one of the largest BKPFs and is considered a priority biodiversity conservation area in China. Guided by systematic conservation planning(SCP) methods and procedures, we chose representative species and communities in BKPFs ecosystem as priority conservation objects, and set quantitative conservation target, which is in the light of the biodiversity characteristic of BKPFs. The watershed area is used as planning unit. We used CPlan software to calculate the irreplaceability(Ir)value of each planning unit and the contribution value(Ti) of each conservation object to(1) assess the conservation efficiency;(2) identify the conservation gap of the existing conservation network. Then wecalculated a human disturbance index(HDI) for planning units in the conservation gaps and combine this with the Ir value to design three conservation scenarios to optimize the conservation network.Results show that planning units with high conservation value 14.16% of the total area, with3084.36 km2 were covered by the existing conservation network. 79.28% of planning units with high conservation value have not been protected which were concentrated mainly in the eight gap areas.Only 25.3% of protection objects achieved their conservation target with the existing conservation network. Conservation efficiency is low. Three conservation scenarios are constituted, each prioritizing a different aim:(1) ecological value;(2)species rescue; and(3) economical avoidance. The three conservation schemes potentially enable 93%,88% and 51% of conservation objects, respectively, to achieve identified conservation targets, thereby improving conservation efficiency significantly. 展开更多
关键词 Korean Pine Changbai Mountain Systematic conservation planning Conservation network Protection strategy Conservation efficiency
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Protective and Constructive Strategies of Rural Landscape Elements in Local Landscape Planning 被引量:1
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作者 HU Yixiao LIANG Ke 《Journal of Landscape Research》 2018年第4期25-29,34,共6页
As a carrier of traditional techniques and local culture, local landscape contains profound theofies of garden aesthetics and landscape ecology. Creating a local landscape is not only important to modem urban ... As a carrier of traditional techniques and local culture, local landscape contains profound theofies of garden aesthetics and landscape ecology. Creating a local landscape is not only important to modem urban landscape design and utban planning, but also an. important part of the construction of current distinctive towns. Based on the analysis of the application of native landscape elements in urban gardens, the research points out the innovative design and application of the local landscape elements. Moreover it uses the artistic expression techniques of extracting the native landscape elements into the garden landscape as the entry point, and analyzes the designing principle and planning key points in die ptocess of creating a local landscape of the cultural square park in charactenstic towns, providing constructing and protecting strategies for creating a landscape of rural landscapes in China's landscape planning. 展开更多
关键词 Local landscape Garden planning Expression techniques Construction strategies
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Planning and Layout Strategies of Urban Institution Pension Service Facilities under the Background of Aging Society: A Case Study of the Main Urban District of Xuzhou City 被引量:1
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作者 ZHANG Lei 《Journal of Landscape Research》 2018年第4期12-14,18,共4页
China has entered an aging society, and the contradiction between the social pension needs rapidly growing in the dty and the lagged pension business is increasingly outstanding. By analyzing the amount, devel... China has entered an aging society, and the contradiction between the social pension needs rapidly growing in the dty and the lagged pension business is increasingly outstanding. By analyzing the amount, development level, type, sttucture, and space distribution of the institutional pension facilityin main urban district of Xuzhou Qty, this paper has summed up the main problems. Combining the estimation on the number of the elders and pension bed, coordination and planning of institutionalpension facility in the research zone are conducted from three aspects: distribution guidance, ptindple of locating and differentiation configufation, to promote tiie construction of pension agenqr and impel the development of pension business in Xuzhou Qty. 展开更多
关键词 Main urban district of Xuzhou City Institutional pension facilities planning and layout strategies Differentiation configuration
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An empirical research on strategic planning in public libraries of China's Mainland 被引量:1
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作者 Ping KE Yingfang HE +2 位作者 Wenliang ZHANG Dongqin JIA Tinghan LI 《Chinese Journal of Library and Information Science》 2012年第1期1-14,共14页
Purpose: As an important issue, strategic planning in public libraries has been paid more attention in China recent years. However, a comprehensive and systematic research, especially strategic models based on empiric... Purpose: As an important issue, strategic planning in public libraries has been paid more attention in China recent years. However, a comprehensive and systematic research, especially strategic models based on empirical studies, is required in the public library strategic planning. The purpose of this research is to investigate the current practices and propose an appropriate reference and guidance of strategic planning in public libraries in China’s mainland.Design/methodology/approach: A questionnaire-based survey method is carried out to collect the views of public libraries staff at different levels in China’s mainland. The questionnaire is designed on the following four aspects toward strategic planning in public libraries: The attitude, the status quo, basic issues and the guides. The 882 valid questionnaires are processed by a statistic analysis to reflect the current practices of strategic planning in public libraries in China’s mainland.Findings: Our research results reveal that the unclear and confused understanding of the strategic planning still exist among the public libraries staff in China’s mainland. However, the majority of respondents still believe that the strategic planning in public libraries is significant and the library developments will be affected for lacking strategic planning. Moreover, it is considerable that the strategic plans are jointly made by independent agencies and public libraries, or by the public library itself. Also, guidelines and a set of softwares in strategic planning are needed.Research limitations/implications: The study was restricted to six main areas in China. A wider geographic sampling can preferable show the basic status of strategic planning in public libraries.The procedures of data collection would be another limitation. Nevertheless, case studies should be used in the further research.Originality: The importance of this research originates from a large number of first-hand data about strategic planning in public libraries in China’s mainland. The results provide extra perception into the future development of Chinese public libraries. The understanding obtained from this study will play a part in forthcoming evolution of this area of research. 展开更多
关键词 Public library Strategic planning Library strategy Library management Empirical research
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Land Coordination Analysis and Planning Strategy Suggestions in Northeast China Under the Spatial Planning Transition
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作者 Guo Rong Huang Mengshi 《China City Planning Review》 CSCD 2019年第2期6-16,共11页
Facing the new era of construction of socialism with Chinese characteristics, it is critical for the northeastern region of China to hold this new chance for its overall revitalization.The foundation and key of this r... Facing the new era of construction of socialism with Chinese characteristics, it is critical for the northeastern region of China to hold this new chance for its overall revitalization.The foundation and key of this revitalization lie in finding out problems in the urban development and then putting forward feasible countermeasures.This paper studies 34 prefecture-level cities in northeast China, and uses the coordination index to analyze the relationship between land and population, economy, and investment, of different types of cities in the region from 2000 – 2014, in order to discover problems in its urban development and provide planning countermeasures.Data shows that in northeast China, the imbalance between urban land expansion and population is significant, the imbalance between urban land use and either economic development or capital investment is periodical, for which the primary reasons include strong centralization effect of center cities, limited input on land resources, and weak industrial competitiveness.Correspondingly, the paper proposes planning strategies in terms of vitalizing stock land, enriching land use functions, and coordinating industrial resources, with an expectation of providing both the theoretical foundation for the economic revival in the northeastern region and a guidance on practice of revitalization strategies in all cities of the region. 展开更多
关键词 LAND coordination urban LAND expansion population SHRINKAGE planning strategy NORTHEAST China
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Research on Route Planning Method Based on Active-Attack Strategy
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作者 刘新艳 黄显林 《Journal of Shanghai Jiaotong university(Science)》 EI 2007年第2期289-292,共4页
Aimed at modern high-density,high overlapped and powerful antipersonnel stealthy penetration environment,route planning techniques on active-attack strategy were thoroughly and further studied,in order to get good pro... Aimed at modern high-density,high overlapped and powerful antipersonnel stealthy penetration environment,route planning techniques on active-attack strategy were thoroughly and further studied,in order to get good probability of survival and perfect efficiency of task accomplishment.It provides a new thought for and a new solution to the application of route planning in new era. 展开更多
关键词 route planning stealthy penetration active-attack strategy ammunition equivalence curve/line ratio
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Preliminary Analysis of Sea Use Planning Strategies in Coastal Cities:A Case Study of Binhai New Area in Tianjin City
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作者 CHEN Tian JIA Mengyuan ZANG Xinyu 《Journal of Landscape Research》 2016年第4期1-6,共6页
Through investigating current sea use in coastal cities of China,and exploring foreign and domestic researches on sea use,this paper took Binhai New Area of Tianjin City for example to analyze major problems of its se... Through investigating current sea use in coastal cities of China,and exploring foreign and domestic researches on sea use,this paper took Binhai New Area of Tianjin City for example to analyze major problems of its sea use in ecological security,planar form,land use layout,specialized planning,management and regulatory mechanism,then proposed strategies from 4 perspectives,namely ecological conservation and restoration,optimization of planning planar form,optimization of planning land use layout,and planning management,in order to provide references and instructions for the sea use planning of Chinese coastal cities. 展开更多
关键词 Coastal cities Sea use planning strategy Binhai New Area of Tianjin
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Study on Extension Strategy-Tactics-Planning 被引量:2
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作者 YangChunyan ZhangYongjun ZhuDongmei 《工程科学(英文版)》 2004年第2期38-43,共6页
Extension strategy tactics planning (ESTP), based upon the science of Extenics, is established for the purpose of solving contradictory problems. In this paper, the fundamental thoughts, theories and methods of ESTP a... Extension strategy tactics planning (ESTP), based upon the science of Extenics, is established for the purpose of solving contradictory problems. In this paper, the fundamental thoughts, theories and methods of ESTP are introduced concisely. The highlights of ESTP are that the techniques, used in the case of tackling such problems as how to generate the ideas of strategy tactics planning, how to completely analyze the resources, how to exploit extension resources, how to transfer the incompatible into the compati ble, and how to transfer the opposite into the co existent, are developed in a formalized way. And regarding the practices of ESTP, the applications of ESTP in resource integration, project, market development, and the prevention and handling crises are presented. 展开更多
关键词 扩展战略战术规划 矛盾问题 理想发生 扩展源 和平共处原则 共轭分析 全球问题 危机处理
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Planning strategy of gully areas in mountainous cities adapting to ecological process
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作者 Shuiyu Yan Jiu Liu Xi Zhu 《西部人居环境学刊》 2020年第S01期80-86,共7页
With the expansion of mountainous cities,many gully areas have been included in the scope of urban construction land.These gully areas will restrict urban construction because of sensitivity and instability caused by ... With the expansion of mountainous cities,many gully areas have been included in the scope of urban construction land.These gully areas will restrict urban construction because of sensitivity and instability caused by the unique ecological processes.This paper attempts to explore a planning and design strategy that combines ecological processes to reduce the risk of urban construction in gully areas.According to the ecological characteristics of gully areas,especially its suitability for urban construction,gully areas can be divided into three categories in the mountainous city:prevention and controlling gully—focusing on gully drainage;conservation gully—focusing on the construction of green space;utilization type gully—focusing on the development of gully towns.The utilization type gully can be used as urban construction land.For utilization type gullies,horizontal and vertical segmented planning strategies can adopt their respective ecological processes by land utilization,landscape construction,spatial layout and traffic organization matching the time-space natural process to form harmony human settlements. 展开更多
关键词 Gully area planning strategy Mountainous cities ADAPTION
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Analysis of Development Regulation in Chinese Regulatory Planning towards the Main Function Zoning Strategy
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作者 Chengzhi Yin Dongfeng Yang 《Journal of Civil Engineering and Architecture》 2014年第9期1178-1184,共7页
China is in a process of rapid urbanization. However, along with the dramatically economic growth, there constantly emerges environmental and social constraints which may be great challenges of China's future sustain... China is in a process of rapid urbanization. However, along with the dramatically economic growth, there constantly emerges environmental and social constraints which may be great challenges of China's future sustainable development. In order to optimize the developmental mode, the latest national plan, "The 12th National Economic and Social Development Plan (2011-2015)", is establishing the "Main Function Zoning Strategy", which could be considered as a new prototype of national spatial plan and may cover all Chinese territories. Based on the latest "Main Function Zoning Strategy" stipulated in "The 12th National Economic and Social Development Plan (2011-2015)", the article builds main interlinks between the spatial development strategy and urban regulatory planning. Secondly, regulation factors in Chinese regulatory planning, which may implement the task of main function zoning, have been clarified and categorized. For each regulation factor, its regulation capability is defined by applying a coding method developed by the author. Finally, according to the output of the study, the spatial regulation approaches to implementing the "Main Function Zoning Strategy" in Chinese regulatory planning are analyzed. 展开更多
关键词 China Main Function Zoning strategy urban planning development regulation.
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Strategic Planning of Marketing Communications in the Digital Age: An Empirical Study of Small and Medium Freight Transport Companies
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作者 Neringa Vilkaite-Vaitone Simas Sologubas 《Journal of Business Administration Research》 2019年第4期1-7,共7页
Small and medium transport companies play an important role in creating jobs and wealth of economy.Being related with the consumption of other products,transport companies should build marketing communication strategi... Small and medium transport companies play an important role in creating jobs and wealth of economy.Being related with the consumption of other products,transport companies should build marketing communication strategies.However,strategic planning of marketing communication might have specific challenges in this industry as recent innovations in the field of marketing communication(chatbots,groups in social networks,etc.)gain a considerable appreciation.Prior research has almost neglected specificity of marketing communication challenges faced by small and medium transport companies.Thus,the present research explored strategic planning of marketing communications in aforementioned industry.A qualitative research approach was adopted in order to collect information about peculiarities of strategic planning of marketing communication in transport industry.Interviews with marketing managers showed that their knowledge in the field of strategic planning of marketing communications is insufficient.Gaps in the stages of market analysis,mission statement,and measurement were identified.The lack of compatibility between mission statements and measures used for the evaluation of marketing communication results let authors to conclude that transport companies should pay more attention in ensuring the integration of marketing communication. 展开更多
关键词 MARKETING planning MARKETING strategy ADVERTISING PROMOTION MEDIA
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Planning Strategies of Scenic-based Beautiful Countryside: A Case Study of Panxi Village, Wanli District, Nanchang
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作者 LUO Qi WU Shuhai 《Journal of Landscape Research》 2020年第1期30-32,共3页
Scenic-based countryside planning model,one of the beautiful countryside construction models,has been just initiated without a sound rural planning theory system,thus it is not an effective instruction for the develop... Scenic-based countryside planning model,one of the beautiful countryside construction models,has been just initiated without a sound rural planning theory system,thus it is not an effective instruction for the development of rural areas nearby the scenic areas.In view of this problem,this paper took Panxi Village in Wanli District of Nanchang City for example,analyzed its current situation comprehensively,figured out principal contradictions,set clear objectives,and proposed the corresponding planning strategies from 4 perspectives of rural functional orientation,industrial upgrading,exploration of characteristics,and village texture,to provide methods and ideas for the planning and development of such villages. 展开更多
关键词 Scenic-based countryside Beautiful countryside planning strategy
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