Price Masking Strategy of Cross-Border E-Commerce Platform Financing

E-commerce platform financing is a new service pattern of supply chain finance.However,this pattern may bring some new issues when considering the problem of cash flow shortage and financing difficulties of small and medium-sized enterprises.When enterprises use this service,they worry about the leakage of preferential wholesale price when applying the full loan amount and providing the true transaction information.Based on the model consisting of a supplier,a retailer and a cross-border e-commerce platform,the authors design a price masking strategy to prevent the retailer’s preferential wholesale price information from leakage.The authors analyze the profit of the retailer and the platform before and after adopting the price masking strategy.The authors find that the price masking strategy always benefits the retailer.Besides,the optimal profit of the retailer and the platform are both affected by the loan interest rate.Moreover,there exists a range of loan interest rates that can benefit both the retailer and the platform if the price masking strategy is adopted.The research emphasizes that platform can expand the total business volume by allowing retailers to use price masking strategy.In other words,there will be more and more retailers attracted by the strategy,which benefits the long-term growth of cross-border e-commerce platform financing.

Behavior game evolution strategy of financing platform for energysaving renovation of existing buildings

The operation optimization of the existing building energy-saving renovation financing platform is the basic support that needs to be solved in the existing building energy-saving renovation practice under the EPC mode.The essence of the operation of building energy-saving transformation financing platform is the joint effect of subjects’choice through the behavioral game strategy.Starting from the analysis of game relationship between the subjects of building energy-saving retrofit market,based on the user game theory,the author constructs a behavioral game model of energy-saving retrofit units,ESCOs and investors,discusses its behavioral game evolution and stability strategy.There is an implementation mechanism for the operation of building energy-saving renovation financing platform to enhance the effectiveness of the operation of the existing building energy-saving renovation financing platform and promote the development of the existing building energy-saving market.