This paper explores similarities and differences in the application of positive and negative politeness strategies to English and Chinese business letters and illuminates underlying causes of such similarities and dif...This paper explores similarities and differences in the application of positive and negative politeness strategies to English and Chinese business letters and illuminates underlying causes of such similarities and differences.The results indicate that English and Chinese business letters have some common features and great discrepancies in categories and the distribution of positive and negative politeness strategies.It is argued that common situational factors,different cultural backgrounds and different syntactic features result in their similarities and differences.展开更多
Accurate and appropriate pragmatics strategies play a significant role in cross-cultural business negotiation between exhibitors and buyers.Through the analysis of cross-cultural business negotiation dialogue between ...Accurate and appropriate pragmatics strategies play a significant role in cross-cultural business negotiation between exhibitors and buyers.Through the analysis of cross-cultural business negotiation dialogue between exhibitors and buyers in Canton Fair Cases,pragmatics strategies,on the basis of Cooperative Principle,Politeness Principle and Face Theory,can be obtained as follows.When negotiating over product,although Cooperative Principle is expected to be followed,exhibitors are more likely to break it and thus buyers are supposed to identify the authenticity of exhibitors'presentations.When negotiating over quote,both ex-hibitors and buyers are more likely to flout Cooperative Principle under some circumstances and therefore they should follow Politeness Principle and care of the other's face for win-win cooperation.展开更多
An excellent translation of proprietary business brand terms is more important in international trade.Diverse cultural backgrounds and purposiveness of products are the most influential factors.The research tries to a...An excellent translation of proprietary business brand terms is more important in international trade.Diverse cultural backgrounds and purposiveness of products are the most influential factors.The research tries to analyze the elements of cultural background and aims of products that affect E-C translation of proprietary business brand terms by descriptive study method and experience summary method,and then to provide methods to overcome these difficulties.展开更多
文摘This paper explores similarities and differences in the application of positive and negative politeness strategies to English and Chinese business letters and illuminates underlying causes of such similarities and differences.The results indicate that English and Chinese business letters have some common features and great discrepancies in categories and the distribution of positive and negative politeness strategies.It is argued that common situational factors,different cultural backgrounds and different syntactic features result in their similarities and differences.
文摘Accurate and appropriate pragmatics strategies play a significant role in cross-cultural business negotiation between exhibitors and buyers.Through the analysis of cross-cultural business negotiation dialogue between exhibitors and buyers in Canton Fair Cases,pragmatics strategies,on the basis of Cooperative Principle,Politeness Principle and Face Theory,can be obtained as follows.When negotiating over product,although Cooperative Principle is expected to be followed,exhibitors are more likely to break it and thus buyers are supposed to identify the authenticity of exhibitors'presentations.When negotiating over quote,both ex-hibitors and buyers are more likely to flout Cooperative Principle under some circumstances and therefore they should follow Politeness Principle and care of the other's face for win-win cooperation.
文摘An excellent translation of proprietary business brand terms is more important in international trade.Diverse cultural backgrounds and purposiveness of products are the most influential factors.The research tries to analyze the elements of cultural background and aims of products that affect E-C translation of proprietary business brand terms by descriptive study method and experience summary method,and then to provide methods to overcome these difficulties.
