Consumer Culture in The Great Gatsby

F.Scott Fitzgerald’s The Great Gatsby successfully portrays the“Jazz Age”.In the early 20th century,the United States transitioned from a production-based society to a consumer-based society,leading to an era of unparalleled prosperity.However,in the context of consumer culture,individuals often transition from being masters of their possessions to becoming enslaved by them.As a result,their behaviours and values become increasingly associated with extravagance and consumption.This paper uses Baudrillard’s theory of consumer society and textual analysis to explore the impact of consumer culture on human beings through the symbolization of men and objectification of women in The Great Gatsby.The meanings embedded in the novel are revealed from a different perspective.

Challenges and prospects for consumer acceptance of cultured meat

Consumer acceptance of cultured meat is expected to depend on a wide diversity of determinants ranging from technologyrelated perceptions to product-specific expectations, and including wider contextual factors like media coverage, public involvement, and trust in science, policy and society. This paper discusses the case of cultured meat against this multitude of possible determinants shaping future consumer acceptance or rejection. The paper also presents insights from a primary exploratory study performed in April 2013 with consumers from Flanders（Belgium）（n=180）. The concept of cultured meat was only known（unaided） by 13% of the study participants. After receiving basic information about what cultured meat is, participants expressed favorable expectations about the concept. Only 9% rejected the idea of trying cultured meat, while two thirds hesitated and about quarter indicated to be willing to try it. The provision of additional information about the environmental benefits of cultured meat compared to traditional meat resulted in 43% of the participants indicating to be willing to try this novel food, while another 51% indicated to be ‘maybe＇ willing to do so. Price and sensory expectations emerged as major obstacles. Consumers eating mostly vegetarian meals were less convinced that cultured meat might be healthy, suggesting that vegetarians may not be the ideal primary target group for this novel meat substitute. Although exploratory rather than conclusive, the findings generally underscore doubts among consumers about trying this product when it would become available, and therefore also the challenge for cultured meat to mimic traditional meat in terms of sensory quality at an affordable price in order to become acceptable for future consumers.

The Materialized Lifestyle Under Consumer Culture Reflected in Sister Carrie

In Sister Carrie, Theodore Dreiser depicts a consumer society, where consumption is viewed as an integral part of the social life. Living in such a consumption-dominated context, both Dreiser and his characters in Sister Carrie are unable to avoid its great impact. Consumer culture brands great marks on them, leading them to individualism, pragmatism and hedonism. Under such a context, people are united by their purchases into the web of consumer culture.

Modem Consumption Under Consumer Culture Context and Its Social Function

Consumption has drawn scholars＇ attention from many fields and is studied from many perspectives. With the overwhelmingly powerful position of consumption in the society, new meanings have been endowed with the behavior of consumption. This paper tries to introduce the consumer culture theory, referring mainly to the French sociologist Baudrillard and to explore the social functions, namely differentiation and alienation of consumption under the consumer culture context.

Research on the O2O model of consumer behavior under the perspectives of culture and values

In this paper, we conduct research on the O2O model of the consumer behavior under the perspectives of culture and values.Electronic commerce is striding forward O2O will follow the pace of history. O2O mode obvious advantages, is helpful to promote thedevelopment of the electricity industry. O2O model development has quietly changed our life, is not only the change of consumption patterns,but also poses challenges to the traditional industry. O2O core is through the sale, to provide information and services, to push offl ine storesales promotion information to Internet users, and take them to the entity shop to consumer goods or enjoy. This paper integrates the consumerbehavior to propose the new O2O model which is innovative.

The Influence of Familial Reference Groups on Consumer Decisions in Different Culture Context

This paper examines the influence of familial reference groups on individuals＇ product and brand decisions for products across two kinds of culture. The study is addressed through an examination of intergenerational influences across the two different cultures. The results of the study lend support to the original approach and also provide an insight look into how reference group influence may vary depending on different culture context. The paper also provides very useful advice for marketers when they apply western marketing concepts in China market.

An Ecological Interpretation of Consumer Culture in Willa Cather's The Professor's House

The Professor's House presents the readers pictures with striking consumer culture characteristics. With abundant goods of sign values, conspicuous consumption, swelling-desire-stimulating power and the individuals' efforts to construct their identities through consumption as dominant features, consumer culture exerts negative and even devastating effects on the characters in the novel. Theories of ecocriticism shed new lights on the interpretation of consumerism reflected in the novel, especially on analyzing how the consumer culture makes the characters suffer from split personality, alienation from nature, society, and even from themselves and their spiritual ecology.

The Influence of Consumer Culture on American New Woman and Their Literary Image in the Early 20th Century

By the study of three great American literary works, The Great Gatsby, Tender is the Night and The Age of Innocence, this paper aims to give a holistic interpretation of"New Woman"and their intrinsic relationship with consumer culture in the light of Baudrillard's theories about the consumer society and the consumer culture.

The Psychology of Shopping Addiction in Consumer Behaviour

This comprehensive article examines the phenomenon of consumer addiction,primarily focusing on shopping addiction and its dimensions,including brand addiction.It delves into the underlying causes,manifestations,and consequences of consumer addiction from both consumer and marketer perspectives,shedding light on the ethical and cultural considerations within today's society.Consumer addiction is characterized by recurrent,irresistible purchasing behaviors driven by negative emotions such as anxiety and impulsivity.It is recognized as a behavioral addiction closely intertwined with consumerism.The article emphasizes the imperative for ethical marketing practices to mitigate the exacerbation of addictive behaviors while acknowledging the impact of culture on consumer choices.The article also discusses the crucial role of research in understanding the implications of consumer addiction on the economy,and it suggests that marketers should focus on fostering positive brand addiction rather than exploiting consumerism.It underscores the influence of cultural factors on addictive consumption and calls for responsible marketing practices and governmental regulations.In conclusion,this article highlights the critical significance of consumer addiction in the field of marketing and its multifaceted implications for both consumers and businesses.It underscores the need for ethical marketing strategies,cultural awareness,and responsible brand management to address this complex phenomenon in contemporary society.

Cultured meat in western media: The disproportionate coverage of vegetarian reactions, demographic realities, and implications for cultured meat marketing

This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.

Social Media Is the New Punk User Experience, Social Music and DIY Culture

In the digital convergence culture （Jenkins, 2006） and in the network society （Castells, 1996）, the theories of personal branding, social identity, and the two-step flow of communication have become intertwined to create a model through which individuals and musicians share and embrace music. This paper examines the rise of social network for music involving both the practices of use and consumption and those of creation, sharing and distribution of innovative and independents musical reality. Social media have introduced radical changes in social and musical practices increasing the ability of creation from the bottom in contrast to mainstream. Moreover, thanks to performativity, collaboration and participation offering by Web 2.0, fit fully in culture ＂DIY 2.0＂ offering an interesting chance for the emerging underground music.

双循环背景下文旅产业融合对国内消费的影响探析

随着全球经济格局的变化和我国经济发展进入新时代,以国内大循环为主体、国内国际双循环相互促进的新发展格局成为我国经济发展的战略方向。在此背景下,文旅产业的融合发展成为推动经济转型升级的重要力量。文旅融合不仅能够提升文化产业和旅游产业的整体竞争力,还能够促进消费升级和扩大内需。因此,深入探析文旅产业融合对国内消费的影响,对于推动国内经济高质量发展具有重要的现实意义。文章首先阐述双循环背景下文旅产业发展的新特征,其次提出坚持文旅产业融合促进国内消费的实践要求,最后重点探析双循环背景下文旅产业融合促进国内消费的策略。研究发现,文旅融合不仅丰富了消费内涵,提升了消费品质,还促进了区域消费的均衡发展。未来,应继续深化文旅融合,创新消费模式,以进一步激发国内市场潜力,推动经济高质量发展。

新文旅时代下福州城市文旅提升策略分析——基于IPA分析与SICAS模型

党的二十大强调文旅高质量发展为旅游业提供了新机遇。2024年春节和“五一”黄金周,全国文旅市场迎来“井喷”式发展。该文以福州城市文旅景区为研究对象,通过IPA分析模型和SICAS模型,剖析游客满意度及存在问题,提出基于数字化技术的新媒体改进策略。结果说明,提升游客体验和互动是关键,建议加强景区数字化建设和新媒体营销。

--基于空间三元辩证法的近现代历史风貌区消费空间生产探究----以武汉六合片区为例

近年来,我国多数城市近现代历史风貌区的空间生产行为在持续推进,却显现了“无地方性”“无差异化”的更新倾向,特别是形成了一批“符号化”“绅士化”的消费空间。消费文化的“侵入”打破了历史风貌区固有的社会关系及消费空间,随之进行着新社会关系和与之相适应的新兴消费空间的生产行为。为深入剖析这种现象,文章以空间三元辩证法为理论视角,以武汉六合片区为研究对象,聚焦多元主体社会关系与所对应的消费空间同步生产的过程,并尝试提出适应于多元主体需求的消费空间差异化导向设计、面向实施的消费空间三元一体化生产行动导则、基于空间正义的原有居民社会关系存续等方面的优化建议。

基于S-O-R模型的视觉营销对消费者购买意愿的影响研究——以红色文创网店为例

为提高红色文创网店的点击转化率,文章从消费者视角出发,研究影响消费者购买意愿的视觉因素。基于S-O-R模型理论,构建红色文创网店视觉营销对消费者购买意愿因素的理论模型。利用S-O-R模型分析了红色文创网店视觉营销中的商品形象、界面形象以及品牌视觉形象对顾客感知价值及顾客购买意向的影响。通过设计量表和调查问卷进行实证研究,并结合结构方程模型加以论证,得出品牌视觉形象和界面形象是影响消费者购买意愿的关键因素,为设计师和红色文创品牌进行网店设计提供了一定的理论参考和建议。

地方知识赋新饮食品牌——以云南“乍甸鲜奶”为例

在当前城乡融合背景下,都市空间的不断扩大使得城乡空间产生了重叠与交织,这必将带动农村文化向更高层次、更多元、更加包容的方向演变,地方知识(local knowledge)如何在都市得到发展是值得关注与探究的问题。以个旧乍甸鲜奶及其产物——鲜奶吧为切入点,通过人类学参与式观察的研究方法,试图对个旧乍甸鲜奶的饮食文化品牌营造中地方知识赋新与消费认同进行分析,总结乡村振兴背景下的农村传统文化资源的传承与创新,认为农村文化传承创新仅凭内在资源很难实现,必须要有协调性、整合性、资源性的文化空间环境才能激活传统文化的自信进一步实现文化的续用。

基于购买心理的包装设计分析与教学研究

本文围绕消费者在消费决策中的心理行为进行探讨,分析购买心理与消费文化的关系,分类整合消费者需求,探讨包装设计与购买行为之间的内在联系,并对当代产品消费文化的现象,以及未来消费结构与创意性文化消费之间的相似性关系进行论述。从包装多元化呈现的角度,分析包装形态差异、设计风格所导致的消费认知差异,同时对消费主体的异质性与感知效用对消费行为的影响进行分析。剖析当前包装设计教学存在的问题,提出针对性的教学方法,旨在完善教学结构,培养学生洞悉消费者心理,从而创造具有市场竞争力的包装设计。

中国元素在国产动漫中的运用对消费者消费行为的影响

近年来,国产动漫产业持续发展,如何合理融入中国元素成为亟待解决的问题。在对相关文献进行梳理的基础上,聚焦感知价值的中介作用,并引入文化认同作为调节变量,探讨国产动漫中中国元素融入方式对消费者行为的影响。结果表明:中国元素在国产动漫中的恰当融入能够有效提升消费者的感知价值,并进一步促进消费行为的发生;在中国元素融入方式对消费者感知价值的影响过程中,文化认同起到了显著的正向调节作用。

浅析文化观念对绿色包装设计的影响

本文探讨了文化观念对绿色包装设计的影响,并深入分析了文化观念在包装设计中的作用。通过理论框架的构建,揭示环保意识、消费文化和品牌文化对绿色包装设计的塑造作用,为设计师和品牌提供启示。本文旨在加深大众对绿色包装设计与文化观念之间复杂关系的理解,为可持续包装设计发展提供指导。

品牌本土化进程中的文化混搭形式对消费者感知的影响

国际品牌在进入东道国市场时,常会采取文化混搭手段,以赢得目标人群积极的品牌态度。但不当的文化混搭可能会对品牌产生难以预计的负面影响。本研究根据代表性品牌的文化混搭实践,从文化符号的象征等三方面测试消费者的文化入侵感知和创新感知。研究结果显示:使用象征符号更易引发消费者的文化入侵感知,其中象征性空间占用带来的文化入侵感知最高、创新感知最低;混搭双方兼容度高时,对消费者的文化入侵感知没有显著影响,对创新感知呈正向影响;同品类之间的混搭对消费者的文化入侵感知和创新感知有统计意义上的显著影响,但在该实验对照组中对比可知其对消费者感知的影响作用有限。