Last year,Millennials officially overtook Baby Boomers as the largest living generation in the U.S.It had marketers salivating.After all,more consumers means more money,right?It turns out,that’s not necessarily so.Es...Last year,Millennials officially overtook Baby Boomers as the largest living generation in the U.S.It had marketers salivating.After all,more consumers means more money,right?It turns out,that’s not necessarily so.Especially when you consider Boomers still have the most money to spend.Now,everyone always loves the new thing,but the smart展开更多
This research investigates the impacts of the manufacturer’s fairness concerns on the supply chain performance when the power retailer implements a price squeeze and market service investment together.Through game-th...This research investigates the impacts of the manufacturer’s fairness concerns on the supply chain performance when the power retailer implements a price squeeze and market service investment together.Through game-theoretic modeling,we find that 1)in the absence of fairness,although the manufacturer may be worse off due to possessing imperfect information on the price squeeze rate,the channel may be coordinated through an ex-ante negotiation between the two parties.2)When the manufacturer has fairness concerns for price squeeze,both channel performance and brand goodwill are made worse by disadvantageous inequality and improved by advantageous inequality versus the case of no fairness concerns.Furthermore,channel members’ex-ante negotiations regarding a profit reallocation scheme under certain conditions may achieve the following three objectives:generating a channel profit of the coordination level,promoting brand goodwill to the level of the integrated channel,and creating an equitable channel relationship.展开更多
文摘Last year,Millennials officially overtook Baby Boomers as the largest living generation in the U.S.It had marketers salivating.After all,more consumers means more money,right?It turns out,that’s not necessarily so.Especially when you consider Boomers still have the most money to spend.Now,everyone always loves the new thing,but the smart
基金supported by National Natural Science Foundation of China:[grant number 72102194,72025201,72061127001]Fundamental Research Funds for the Central Universities[grant number kjcx20210105].
文摘This research investigates the impacts of the manufacturer’s fairness concerns on the supply chain performance when the power retailer implements a price squeeze and market service investment together.Through game-theoretic modeling,we find that 1)in the absence of fairness,although the manufacturer may be worse off due to possessing imperfect information on the price squeeze rate,the channel may be coordinated through an ex-ante negotiation between the two parties.2)When the manufacturer has fairness concerns for price squeeze,both channel performance and brand goodwill are made worse by disadvantageous inequality and improved by advantageous inequality versus the case of no fairness concerns.Furthermore,channel members’ex-ante negotiations regarding a profit reallocation scheme under certain conditions may achieve the following three objectives:generating a channel profit of the coordination level,promoting brand goodwill to the level of the integrated channel,and creating an equitable channel relationship.
