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Famous Brand Pushes Forward the Big Market──A Journey for Great Wall Lubricating Oil Group Co.,Sinopec to Practice a Brand Strategy
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《China's Foreign Trade》 2001年第2期38-40,共3页
关键词 A Journey for Great Wall Lubricating Oil Group Co Famous Brand Pushes Forward the Big Market Sinopec to practice a Brand strategy
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Reform of Hospitality English Teaching Based on the Educational Concept of Outcome-Based Education(OBE)
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作者 Chong Zhang 《Journal of Contemporary Educational Research》 2024年第1期58-64,共7页
The Outcome-Based Education(OBE)educational concept,proposed by renowned American educator Spady,aims to guide students in mastering learning laws and ultimately achieving expected learning outcomes.The application of... The Outcome-Based Education(OBE)educational concept,proposed by renowned American educator Spady,aims to guide students in mastering learning laws and ultimately achieving expected learning outcomes.The application of OBE educational concept in Hospitality English curriculum not only can effectively enhance the learning effect but also promote the reform of the Hospitality English curriculum,thus improving students’learning enthusiasm.Therefore,taking the Hospitality English curriculum as an example,this paper points out the existing problems in the teaching of this course and suggests the reform measures based on the OBE teaching concept,hoping to provide guidelines for related educational work. 展开更多
关键词 Outcome-Based Education(OBE)educational concept Hospitality English curriculum Teaching reform Practical strategy
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Research on the Application of Second Language Acquisition Theory in College English Speech Teaching
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作者 Hui Zhang 《Journal of Contemporary Educational Research》 2024年第3期173-178,共6页
The teaching of English speeches in universities aims to enhance oral communication ability,improve English communication skills,and expand English knowledge,occupying a core position in English teaching in universiti... The teaching of English speeches in universities aims to enhance oral communication ability,improve English communication skills,and expand English knowledge,occupying a core position in English teaching in universities.This article takes the theory of second language acquisition as the background,analyzes the important role and value of this theory in English speech teaching in universities,and explores how to apply the theory of second language acquisition in English speech teaching in universities.It aims to strengthen the cultivation of English skilled talents and provide a brief reference for improving English speech teaching in universities. 展开更多
关键词 Second language acquisition theory Teaching English speeches in universities Practical strategies
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Exploration and Practice of Undergraduate Classroom Teaching Reform Centered on Student Development
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作者 Xiaoyan Li 《Journal of Contemporary Educational Research》 2021年第5期63-67,共5页
The reform of undergraduate classroom teaching is well underway along with the continuous development of education reform in China.In regard to that,lecturers must promptly innovate teaching concepts and reform underg... The reform of undergraduate classroom teaching is well underway along with the continuous development of education reform in China.In regard to that,lecturers must promptly innovate teaching concepts and reform undergraduate classroom teachings with emphasis on student development so as to create a first-class teaching classroom experience and effectively address shortcomings in the undergraduate classroom teaching model.The improvement and optimization of teaching concepts fully reflect the main status of students.In this paper,the problems existing in the undergraduate classroom teaching are explored and analysed.A practical strategy for undergraduate classroom teaching reform centered on student development is proposed,hoping to help in students’overall development. 展开更多
关键词 Student development Undergraduate classroom Education reform practice strategy
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Research Methodology and Analysis of Innovative Pedagogical Models in Mechanical Engineering Courses for International Students at the School of Mechanical Engineering and Automation, Beihang University
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作者 Zhao Rui 《Contemporary Social Sciences》 2023年第5期141-155,共15页
Taking the engineering courses“Introduction to Mechanical Engineering”and“Machining Process”taught by the author at Beihang University’s International School as examples,this article systematically analyzed the c... Taking the engineering courses“Introduction to Mechanical Engineering”and“Machining Process”taught by the author at Beihang University’s International School as examples,this article systematically analyzed the current status and background of international student education,focused on research strategies for interdisciplinary education and industry-education integration innovation models from the perspectives of technical demands,student needs,and societal requirements.This article aims to cultivate highly qualified international students who come to China for their studies,help them better adapt to China’s social employment environment,and enhance their capabilities for career development in China.This article proposes a comprehensive set of innovative teaching models for mechanical engineering courses for international students at Beihang University,which encompasses eight key aspects,including talent development programs,curriculum outline reforms,optimization of classroom teaching content,respect for individual student characteristics,the establishment of practical teaching components,the use of open-ended assignments to stimulate enthusiasm for learning,the cultivation of international students’interest in China,their belief in developing friendships with China,and their goals of staying in China,and the incorporation of external experts to facilitate industry-education integration. 展开更多
关键词 international students mechanical courses teaching models strategies and practices
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Showcasing modeling strategies in the ESOL writing class: Blending rhetorical fluency with grammatical accuracy
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作者 Anjali Pandey 《Sino-US English Teaching》 2010年第9期1-18,共18页
This paper argues for an overt innovational shift in praxis, as well as classroom configuration in the ESOL writing class by calling for a move away from the current foci on process-based pedagogies for newcomer popul... This paper argues for an overt innovational shift in praxis, as well as classroom configuration in the ESOL writing class by calling for a move away from the current foci on process-based pedagogies for newcomer populations, to an explicit teaching of modeling strategies with concomitant practice opportunities provided in the ESOL writing class. It is argued that explicit, sequenced instruction in the domains of rhetorical structure as well as grammatical accuracy provide ESOL (English for Speakers of Other Languages) learners in the emerging stages of language learning with a more concrete grasp of meaning, structure and grammar in rhetorical construction. The modeling strategies proposed in the paper focus on a simultaneous building of rhetorical fluency and grammatical accuracy via spotlighted and sequenced strategies which afford learners practice in smaller chunks of composition including but not limited to thesis statement writing, varied paragraph organization, multiple modes of exposition, and grammatical complexity all in a bid to generate rhetorical depth and grammatical detail in writing. In short, both form and function need to be explicitly taught in the ESOL writing class with adequate opportunities provided for rhetorical practice. Using a meticulous blend of meaningful, authentic and purposeful tasks combined with one-on-one instruction which incorporates a variety of visual and rhetorical modeling strategies, emerging writers, it is argued a move from controlled to automatic writing fluency within a short time span. The pedagogy proposed in the current paper spotlights the specific learner, rather than the writing process and entails a move away from traditional, teacher-fronted classrooms to targeted, workshop-centered configurations which permit for one-on-one conferencing in the ESOL writing class. The visually rendered modeling strategies proposed in this paper argue for writing instruction for ESOL students which is learner responsive, relevant and practical. 展开更多
关键词 ESOL writers paragraph structure grammar teaching practice and modeling strategies
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Cross-cultural Adaptation Analysis and Countermeasures of Overseas Chinese Students——Take University of Lincoln as an Example
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作者 黄云婷 《海外英语》 2019年第24期283-284,共2页
This paper is an exploratory,empirical study of the Cross-Cultural Adaptation(CCA)issues of Overseas Chinese Stu⁃dents(OCS)studying at the University of Lincoln.The project identifies OCS own language proficiency,moti... This paper is an exploratory,empirical study of the Cross-Cultural Adaptation(CCA)issues of Overseas Chinese Stu⁃dents(OCS)studying at the University of Lincoln.The project identifies OCS own language proficiency,motivation of studying abroad and intercultural adaptation attitudes and strategies as the main influencing factors in students’CCA.Research methods in⁃clude Language class observation,a questionnaire survey and interviews.Additional data collection methods include using network communication tools to conduct interviews with OCS,such as Wechat,QQ,Skype and e-mail etc.Further analysis of its causes makes a meaningful contribution to practical strategies and suggestions on how to better develop and cultivate cross-cultural adapt⁃ability. 展开更多
关键词 Cross-Cultural Adaptation Overseas Chinese Students practical strategies
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Practical Applications of the Understanding of Foreign Cultures in Japanese-language Teachings
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作者 Junjie Xing 《Journal of Contemporary Educational Research》 2021年第6期19-22,共4页
Due to differences in cultural patterns,backgrounds,and thinking styles,it is difficult to learn foreign languages.By integrating the understanding of foreign culture into Japanese-language teachings,students may be a... Due to differences in cultural patterns,backgrounds,and thinking styles,it is difficult to learn foreign languages.By integrating the understanding of foreign culture into Japanese-language teachings,students may be able to use Japanese in a more standardized manner based on the understanding of Japanese culture;hence,improving their Japanese proficiency.This article explored the practical strategies of understanding foreign cultures in Japanese-language teachings in hope of helping students improve their Japanese proficiency. 展开更多
关键词 Foreign cultures understanding Japanese-language teaching Practical strategies
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The Practicalities of Developing A Successful E-Business Strategy
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作者 Christopher Lord 张巧芳 《当代外语研究》 2000年第7期7-10,共4页
本文作者是美国BDO Seidman LLP公司的商务和技术研究部主管并领导该公司在美国西部地区的电子商务。据Forrester Rearch预测,到2003年美国商务部门之间的Internet销售额将达到1.3兆美元;到2004年商务部门与顾客之间的Internet销售额也... 本文作者是美国BDO Seidman LLP公司的商务和技术研究部主管并领导该公司在美国西部地区的电子商务。据Forrester Rearch预测,到2003年美国商务部门之间的Internet销售额将达到1.3兆美元;到2004年商务部门与顾客之间的Internet销售额也将达到1000亿美元。任何商业组织想生存和发展,都必须从事和开发电子商务。然而E-business风险大,陷阱多。75%的E-Business可能以失败而告终。本文作者在文中指出了避免失败的关键。 展开更多
关键词 In 销售额 The Practicalities of Developing A Successful E-Business strategy
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