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Marketing Strategy Analysis of Migu Video App Based on 4I Theory
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作者 Binli Zhang 《Proceedings of Business and Economic Studies》 2024年第3期1-5,共5页
With the increasing maturity of 5G technology and the comprehensive development of video apps on the Internet,the landscape of video app downloads shows that Migu Video lags behind giants like iQiyi,Tencent Video,Youk... With the increasing maturity of 5G technology and the comprehensive development of video apps on the Internet,the landscape of video app downloads shows that Migu Video lags behind giants like iQiyi,Tencent Video,Youku,and Mango TV.However,during the Tokyo Olympics and the Beijing Winter Olympics,Migu Video’s focus on sports coverage and commentary led to increased public use and app downloads.This study analyzes the marketing status and strategy of the Migu Video App.It conducts a detailed analysis using the 4I theory-interest,interaction,individuality,and initiative-and proposes a brand marketing strategy tailored for Migu Video.This aims to provide insights into the marketing strategies of other mobile Internet companies. 展开更多
关键词 Migu Video App 4I theory marketing strategy
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Differential pressure difference based altitude control of a stratospheric satellite
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作者 陈丽 WANG Xiaoliang 《High Technology Letters》 EI CAS 2024年第1期1-12,共12页
An autonomous altitude adjustment system for a stratospheric satellite(StratoSat)platform is proposed.This platform consists of a helium balloon,a ballonet,and a two-way blower.The helium balloon generates lift to bal... An autonomous altitude adjustment system for a stratospheric satellite(StratoSat)platform is proposed.This platform consists of a helium balloon,a ballonet,and a two-way blower.The helium balloon generates lift to balance the platform gravity.The two-way blower inflates and deflates the ballonet to regulate the buoyancy.Altitude adjustment is achieved by tracking the differential pressure difference(DPD),and a threshold switching strategy is used to achieve blower flow control.The vertical acceleration regulation ability is decided not only by the blower flow rate,but also by the designed margin of pressure difference(MPD).Pressure difference is a slow-varying variable compared with altitude,and it is adopted as the control variable.The response speed of the actuator to disturbance can be delayed,and the overshoot caused by the large inertia of the platform is inhibited.This method can maintain a high tracking accuracy and reduce the complexity of model calculation,thus improving the robustness of controller design. 展开更多
关键词 stratospheric satellite(StratoSat) differential pressure difference(DPD) altitude adjustment threshold switching strategy margin of pressure difference(MPD)
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Analysis on the Transformation of Marketing Strategy and the Countermeasures under the Network Economic Times 被引量:1
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作者 Yan Zhang 《International Journal of Technology Management》 2016年第9期16-18,共3页
In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole proc... In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole process of marketing activities as a new form of marketing. In this paper, we analyze the issue from the listed perspectives. (1) Ultra space-and-time. The traditional marketing has very strong boundedness to the region, and this boundedness displays, the specifi c transaction can only be closed in the specific region, if the enterprise wants to expand the market share, only then establishes the retailing organization. (2) Interactivity. Network as a media, with the one-on-one interaction, this feature allows companies to basic communicate with consumers, and strengthen consumer participation, to determine the product form, function and the price. (3) The symmetry of information. Consumers can fi nd all kinds of that related products on the Internet information, there are plenty of time to judge the various products and prices. Companies will also be released in a timely manner on the Internet the company’s latest product information. Under this basis, we propose the new idea on the network marketing development direction that will help to build up the more efficient marketing system. 展开更多
关键词 marketing strategy TRANSFORMATION Network Economic Countermeasures.
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Internationalization and the Structure of the Company's Marketing Strategy on International Markets Theoretical Remarks
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作者 Jan WIadys|aw Wiktor 《Chinese Business Review》 2014年第10期642-658,共17页
The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and... The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and reasons for corporate internationalization. The second part shows an international marketing strategy in the concept of corporate expansion. The strategy consists of two elements: the basic dimensions of foreign market entry modes (part 3) and business presence strategies in overseas markets (part 4). This paper proposes a theoretical framework for research conducted by Department of Marketing of the Cracow University of Economics. The research has been conducted as a part of grant received by Polish National Centre of Science. 展开更多
关键词 corporate internationalization international marketing strategy foreign market entry modes strategiesin dealing with overseas markets
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Research on the Marketing Strategy of Training Institutions of Guangxi Dongfang Yixue Education Group
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作者 PAN Zhengyu Sutapat Kongkerd 《Psychology Research》 2022年第6期384-397,共14页
The objectives of research are:(1)to determine the satisfaction data of K9 and K12 parents to the training institutions of Guangxi Dongfang Yixue Education Group;(2)to determine the quality of K9 and K12 teachers thro... The objectives of research are:(1)to determine the satisfaction data of K9 and K12 parents to the training institutions of Guangxi Dongfang Yixue Education Group;(2)to determine the quality of K9 and K12 teachers through PDCA theory;(3)through personal information survey,to compare parents’satisfaction with the marketing strategy of Guangxi Dongfang Yixue Education Group training institution;(4)through the investigation of teachers’work situation among the parents of the third year of junior high school and the third year of senior high school,the teachers who use PDCA theory in the training institutions of Guangxi Dongfang Yixue Education Group will be compared;(5)to provide guidelines for developing marketing strategies.On the basis of a large number of relevant literature,this paper investigates the factors that affect the marketing strategy of training institutions of Guangxi Dongfang Yixue education group,determines the objectives,constructs a model,and puts forward assumptions.Finally,descriptive statistical analysis,hypothesis test analysis and inferential statistical analysis are carried out through SPSS software.The study found that K9 and K12 parents have no differences in 7PS marketing strategies in terms of gender,age,education and income,and there are certain differences in their careers.K9 and k12 teachers have certain differences in the PDCA management system in terms of working hours,teaching ability and expression ability,but there are no differences in professional titles and education levels. 展开更多
关键词 7PS marketing strategy SATISFACTION PDCA management theory
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The analysis of marketing strategy of fast fashion brand from the success of"H&M"
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作者 Huanliang Zhu Wenhao Su 《International Journal of Technology Management》 2013年第10期122-123,共2页
In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable ... In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable part in clothing market field. It can be said the fast fashion brand takes a deep shock for whole clothing market, and it has made some clothing brands take introspection about their traditional and old marketing mode. Fast fashion brands just catch the consumer psychology of current consumers (especially young consumers), a smart of consumers are attracted to buy for its "fair price" , " high quality" , "fashion" and other characteristics. In this paper, the success case of the most successful "H&M" brand is taken as entry point, then the marketing strategy of fast fashion brands is explored and analyzed to find out the "magic weapon" of fast fashion brands' development, and it is provided some reference and suggestions for marketing strategy improvement of traditional clothing brands. 展开更多
关键词 marketing marketing strategy Fast fashion brands Fashion industry.
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Lucky Film Adopts a Low-Tone Marketing Strategy"──Lucky Competes with Kodak for China's Market
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《China's Foreign Trade》 1999年第11期33-34,共2页
关键词 KODAK Lucky Competes with Kodak for China’s Market Lucky Film Adopts a Low-Tone marketing strategy
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The Influences of Chinese Culture on KFC' s Marketing Strategy
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作者 LU Yun 《International English Education Research》 2016年第7期67-69,共3页
Kentucky Fried Chicken has been one of the most international brands in urban China since it opened its first Western-style quick service restaurant in Beijing China in 1987. As the present largest fried chicken resta... Kentucky Fried Chicken has been one of the most international brands in urban China since it opened its first Western-style quick service restaurant in Beijing China in 1987. As the present largest fried chicken restaurant company in the world, KFC regards China as the most promising market and succeeds in its localization strategies in the big China market. The biggest success of KFC in China is not only the outcome of KFC persistent tenets "quality, service and cleanliness" but also the achievements of its perception of cross-cultural marketing and its understanding of Chinese culture. This essay aims to investigate the process of KFC entry into China' s market, analyze its particular localization marketing strategies towards China, illustrate Chinese culture which have effect on KFC marketing strategy, and discuss the relevant issues and problems, in order to figure out the disadvantages of KFC marketing strategy and provide some instructive suggestion. 展开更多
关键词 CULTURE marketing strategy GLOBALIZATION
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The Analysis of Mobile Phone Companies' Virtual Marketing Strategy
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作者 Libing Zhou Huimin Qian 《International English Education Research》 2014年第8期48-50,共3页
With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditio... With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures. 展开更多
关键词 Mobile phone companies Virtual marketing Virtual marketing strategy.
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Research on the Marketing Strategy of Online Education - Taking New Oriental as an Example
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作者 Jialu Chen Yingxiao Han An Li 《Journal of Management Science & Engineering Research》 2019年第2期13-22,共10页
In recent years,with the development of society and the progress of science and technology,online learning has penetrated into people’s daily life,and people’s demand for high-quality curriculum products is more and... In recent years,with the development of society and the progress of science and technology,online learning has penetrated into people’s daily life,and people’s demand for high-quality curriculum products is more and more strong.From a macro perspective,the continuous growth of national financial investment in education,the continuous upgrading of China’s consumption structure,the development of 5G technology and the popularization of AI intelligence make online teaching less limited.The online education industry is showing an explosive growth trend.More and more online education institutions are listed for financing,and the market value is soaring.However,in 2019,except for GSX,the latest online learning platforms such as New Oriental,Speak English Fluently and Sunlands,have been in a state of loss.Most of these agencies seize the market by increasing advertising investment,but at the same time,they also bring huge marketing costs,which affect the financial performance of the company.With the enhancement of Matthew effect,largescale educational institutions occupy a large market through free classes and low-price classes,while small and medium-sized institutions with weak capital strength are often unable to afford high sales costs,facing the risk of capital chain rupture.Taking new Oriental online as an example,this paper analyzes the problems existing in the marketing strategies of online education institutions.It also puts forward suggestions on four aspects,which are target market,differentiated value,marketing mix and marketing mode,so as to make sure that online education institutions can control marketing expenses and achieve profits by improving course quality,expanding marketing channels and implementing precise positioning. 展开更多
关键词 New oriental Online course marketing strategy Matthew effect
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Study on the marketing strategy of special tourism resort Wuhu Fantawild
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作者 Min Cui Rui Jiang +1 位作者 Zhimei Lu Hongliang Li 《International Journal of Technology Management》 2017年第5期15-17,共3页
Wuhu is one of the three major tourist centers in Anhui Province, and the first city to be built and operated in China' s fourth generation theme park. Special series of theme parks have been built from the operation... Wuhu is one of the three major tourist centers in Anhui Province, and the first city to be built and operated in China' s fourth generation theme park. Special series of theme parks have been built from the operation, make Wuhu city transit tourism city has become a tourist destination city. In recent years, the pattern of Wuhu' s over dependence on theme parks has become increasingly prominent. Under this background, characteristics and the city tourism interaction status clear Wuhu theme park, theme park and interactive strategy to explore the development of city tourism, such as the concept of innovation, establish one king city development strategy, group development, build Wuhu tourism cluster, increase independent efforts to stimulate innovation cluster. The analysis method and combining with the on-the-spot investigation, facing Wuhu Fantawild theme park development strengths, weaknesses, opportunities and challenges are analyzed, and on this basis to improve the competitiveness of Wuhu Fantawild theme park marketing strategy. 展开更多
关键词 marketing strategy Wuhu Fantawild tourism resort and research.
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Social Media Influence on College Students'Consumption Behavior and Marketing Strategy
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作者 Yumeng Qin Yuhua Xin Bingbing Yang 《经济管理学刊(中英文版)》 2020年第2期87-89,共3页
Nowadays,the use of social media is everywhere in college campuses.You can often see students who stare down at the mobile phone screen and brush the dynamic circle of friends,even community meetings,group discussions... Nowadays,the use of social media is everywhere in college campuses.You can often see students who stare down at the mobile phone screen and brush the dynamic circle of friends,even community meetings,group discussions are beginning to be replaced by WeChat Group.The rapid development of social media allows marketers to see more possibilities for marketing.College students group is a group that marketers can not ignore,this kind of target consumers also have their own characteristics.Only by understanding the characteristics and behavior of consumers can we better discover and spread demand.This paper will analyze the influence of the development of social media on the consumption behavior of college students,and put forward some suggestions on how to use social media to carry out marketing. 展开更多
关键词 Social Media College Students Consumer Behavior marketing strategy
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Analysis of Marketing Strategy Based on The Consumer Behavior under the New Situation
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作者 Deguo Zeng Sumei Chen 《International Journal of Technology Management》 2013年第5期13-15,共3页
Consumers are the source of enterprise profits and the center of enterprise marketing activities. The study of consumption pattern has strategic significance on enterprise business activities. In terms of the enormous... Consumers are the source of enterprise profits and the center of enterprise marketing activities. The study of consumption pattern has strategic significance on enterprise business activities. In terms of the enormous consumption market as China in particular, the study of its consumption pattern is particularly significant. Through the periodic classification of Chinese economic pattern, this thesis extracts the main consumption pattern characteristics of different stages. Through the exploration of the consumption pattern, it analyzes the development rule of consumption pattern and seeks the intrinsic relationship between consumption pattern and enterprise marketing. On this basis, it proposes suggestions of enterprise marketing counternaeasures that adapt to consumption pattern and contribute to enterprise development. 展开更多
关键词 Economic pattern Consumption pattern marketing strategy.
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The Research of the Localization Marketing Strategy of Amazon in Germany
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作者 Xixi Zhu Yingxin Wu +1 位作者 Wanting He Lianghui Zhao 《Proceedings of Business and Economic Studies》 2020年第6期21-24,共4页
Amazon Germany has formulated a series of marketing strategies based on the shopping habits of German consumers and it has achieved success.This article summarizes the current marketing strategies of Amazon in Germany... Amazon Germany has formulated a series of marketing strategies based on the shopping habits of German consumers and it has achieved success.This article summarizes the current marketing strategies of Amazon in Germany,and explores the key factors for the success of this marketing strategy.By comparing with other e-commerce platforms,this article critically analyzes the innovation and deficiency of Amazon in Germany. 展开更多
关键词 Amazon in Germany LOCALIZATION marketing strategy
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Research on an International Marketing Strategy for Japanese Rice
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作者 L. Kiminami A. Kiminami S. Furuzawa 《Journal of Agricultural Science and Technology》 2010年第1期8-20,共13页
This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers' criteria in purchasing rice and their preference for taste in China, in or... This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers' criteria in purchasing rice and their preference for taste in China, in order to establish the method to formulate an overseas marketing strategy for Japanese rice. 展开更多
关键词 International marketing strategy consumer behavior subjective and objective evaluation branding strategy Japanese rice China's consumer market.
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Comparative Analysis of the Effects of False Low-Price Marketing Strategy on Multiple Platforms
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作者 Wanting He Xixi Zhu Lianghui Zhao 《Proceedings of Business and Economic Studies》 2021年第6期32-38,共7页
In order to make full use of the characteristics of commodity prices,merchants on e-commerce platforms have adopted the low-price marketing strategy.Regular promotional discounts can bring new vitality to the commodit... In order to make full use of the characteristics of commodity prices,merchants on e-commerce platforms have adopted the low-price marketing strategy.Regular promotional discounts can bring new vitality to the commodity sales market,but extreme discount marketing methods would lead to serious impacts on the sales of competing products,thus affecting the stable development of the online shopping market.The sales data of four electrical products using the false low-price marketing strategy on three e-commerce platforms(Taobao,JD,and Amazon)were used in this study.The sales data from different e-commerce platforms and different time periods were analyzed,and one-way ANOVA was used on the factors affecting the effect of marketing strategy.The results showed that there is a significant difference between the direct marketing of high-priced products and low-priced products on Taobao;the difference between the marketing effects of high-priced products and mid-priced products on JD and Amazon is significant.This analysis would help businesses formulate reasonable marketing strategies and promote the stable development of the online shopping market. 展开更多
关键词 E-commerce platform False low price marketing strategy marketing effect
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The Analysis of Marketing Strategy of Plendil
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作者 Fu Geyang Tian Lijuan 《Asian Journal of Social Pharmacy》 2020年第1期37-43,共7页
Objective To provide marketing strategies suitable for the characteristics of the Chinese market by determining the strengths,weaknesses,opportunities and challenges of Plendil through SWOT analysis.Methods SWOT analy... Objective To provide marketing strategies suitable for the characteristics of the Chinese market by determining the strengths,weaknesses,opportunities and challenges of Plendil through SWOT analysis.Methods SWOT analysis of Plendil shows that the product is well-known with safety,tolerance,excellent performance,and good brand image.In addition,great market potential,and the gradual improvement of the medical market and the health insurance system all provide an exciting opportunity for its development.However,weaknesses and threats still exist,including unsound marketing policy and remuneration incentive system,poor channel control,fierce market competition,competition from foreign companies and domestic generic drugs,and the intensified state supervision efforts.Accordingly,our company shall speed up the design of marketing portfolio strategy through 4P theory.Results and Conclusion Establish brand image and ensure high quality products are conducive to maintaining advantages;Improve sales cost policy and salary incentive system,and strengthen channel control are conducive to overcoming disadvantages;Actively carrying out academic promotion is conducive to seizing opportunities;Accelerating product upgrading,formulating reasonable pricing strategies and developing relationship marketing are conducive to the company to cope with threats and maintain an advantageous position in the fierce market competition. 展开更多
关键词 PLENDIL SWOT analysis 4P theory marketing strategy
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Driving pressure decoded:Precision strategies in adult respiratory distress syndrome management
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作者 Muhammad Adrish Sai Doppalapudi Dmitry Lvovsky 《World Journal of Critical Care Medicine》 2024年第2期15-18,共4页
Mechanical ventilation(MV)is an important strategy for improving the survival of patients with respiratory failure.However,MV is associated with aggravation of lung injury,with ventilator-induced lung injury(VILI)beco... Mechanical ventilation(MV)is an important strategy for improving the survival of patients with respiratory failure.However,MV is associated with aggravation of lung injury,with ventilator-induced lung injury(VILI)becoming a major concern.Thus,ventilation protection strategies have been developed to minimize complications from MV,with the goal of relieving excessive breathing workload,improving gas exchange,and minimizing VILI.By opting for lower tidal volumes,clinicians seek to strike a balance between providing adequate ventilation to support gas exchange and preventing overdistension of the alveoli,which can contribute to lung injury.Additionally,other factors play a role in optimizing lung protection during MV,including adequate positive end-expiratory pressure levels,to maintain alveolar recruitment and prevent atelectasis as well as careful consideration of plateau pressures to avoid excessive stress on the lung parenchyma. 展开更多
关键词 Driving pressure Mechanical ventilation Lung-protective ventilation strategies Ventilator-induced lung injury
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SINOPEC’s Marketing Strategy for the 21st Century
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作者 Niu Qibin 《Petroleum Science》 SCIE CAS CSCD 2005年第3期65-68,共4页
The article analyzes the marketing environment that SINOPEC (China PetroChemical Corporation) faces in the new century and proposes marketing strategies for SINOPEC. The marketing strategy centers on the consumer de... The article analyzes the marketing environment that SINOPEC (China PetroChemical Corporation) faces in the new century and proposes marketing strategies for SINOPEC. The marketing strategy centers on the consumer demand, brand marketing, distribution channels, marketing alliance, and e-commerce strategies. 展开更多
关键词 SINOPEC marketing strategy China
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Analysis on Marketing Strategy of Ningxia Wine Market Based on 4P Perspective
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作者 Daofa Li 《Journal of Finance Research》 2017年第1期32-35,共4页
With the development of our society and the continuous improvement of people's living standards, consumers demand for wine is also growing. In recent years, China's wine industry has entered a stage of rapid d... With the development of our society and the continuous improvement of people's living standards, consumers demand for wine is also growing. In recent years, China's wine industry has entered a stage of rapid development, although the Ningxia wine is a national enterprise, but also the old brand, but because of the market, many brands of wine, Ningxia wine is facing many brands of similar products between the competition. Under such a huge market competition pressure, how to seize the market opportunities, establish a good product image, so that Ningxia wine in the market invincible, has a very important significance. Based on the marketing theory and the information collected from the market, this paper analyzes the current situation and existing problems of Ningxia wine, and puts forward some suggestions for the situation of Ningxia wine, hoping to bring some help to Ningxia wine. 展开更多
关键词 Ningxia WINE marketing STATUS ANALYSIS strategy ANALYSIS
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