This paper examines the impact of algorithmic recommendations and data-driven marketing on consumer engagement and business performance.By leveraging large volumes of user data,businesses can deliver personalized cont...This paper examines the impact of algorithmic recommendations and data-driven marketing on consumer engagement and business performance.By leveraging large volumes of user data,businesses can deliver personalized content that enhances user experiences and increases conversion rates.However,the growing reliance on these technologies introduces significant risks,including privacy violations,algorithmic bias,and ethical concerns.This paper explores these challenges and provides recommendations for businesses to mitigate associated risks while optimizing marketing strategies.It highlights the importance of transparency,fairness,and user control in ensuring responsible and effective data-driven marketing.展开更多
In recent years,as newer technologies have evolved around the healthcare ecosystem,more and more data have been generated.Advanced analytics could power the data collected from numerous sources,both from healthcare in...In recent years,as newer technologies have evolved around the healthcare ecosystem,more and more data have been generated.Advanced analytics could power the data collected from numerous sources,both from healthcare institutions,or generated by individuals themselves via apps and devices,and lead to innovations in treatment and diagnosis of diseases;improve the care given to the patient;and empower citizens to participate in the decision-making process regarding their own health and well-being.However,the sensitive nature of the health data prohibits healthcare organizations from sharing the data.The Personal Health Train(PHT)is a novel approach,aiming to establish a distributed data analytics infrastructure enabling the(re)use of distributed healthcare data,while data owners stay in control of their own data.The main principle of the PHT is that data remain in their original location,and analytical tasks visit data sources and execute the tasks.The PHT provides a distributed,flexible approach to use data in a network of participants,incorporating the FAIR principles.It facilitates the responsible use of sensitive and/or personal data by adopting international principles and regulations.This paper presents the concepts and main components of the PHT and demonstrates how it complies with FAIR principles.展开更多
文摘This paper examines the impact of algorithmic recommendations and data-driven marketing on consumer engagement and business performance.By leveraging large volumes of user data,businesses can deliver personalized content that enhances user experiences and increases conversion rates.However,the growing reliance on these technologies introduces significant risks,including privacy violations,algorithmic bias,and ethical concerns.This paper explores these challenges and provides recommendations for businesses to mitigate associated risks while optimizing marketing strategies.It highlights the importance of transparency,fairness,and user control in ensuring responsible and effective data-driven marketing.
文摘In recent years,as newer technologies have evolved around the healthcare ecosystem,more and more data have been generated.Advanced analytics could power the data collected from numerous sources,both from healthcare institutions,or generated by individuals themselves via apps and devices,and lead to innovations in treatment and diagnosis of diseases;improve the care given to the patient;and empower citizens to participate in the decision-making process regarding their own health and well-being.However,the sensitive nature of the health data prohibits healthcare organizations from sharing the data.The Personal Health Train(PHT)is a novel approach,aiming to establish a distributed data analytics infrastructure enabling the(re)use of distributed healthcare data,while data owners stay in control of their own data.The main principle of the PHT is that data remain in their original location,and analytical tasks visit data sources and execute the tasks.The PHT provides a distributed,flexible approach to use data in a network of participants,incorporating the FAIR principles.It facilitates the responsible use of sensitive and/or personal data by adopting international principles and regulations.This paper presents the concepts and main components of the PHT and demonstrates how it complies with FAIR principles.
