In recent years, there is more and more information that the private stores have went bankrupt. Compound business model of cultural product is the way out of private bookstores. Based on the previous study on consumer...In recent years, there is more and more information that the private stores have went bankrupt. Compound business model of cultural product is the way out of private bookstores. Based on the previous study on consumer motivation theory, the paper uses the statistical method of factor analysis to establish reader＇s demand motivation model of compound business model. And from the perspective of supply, the paper extracts four important dimension features of compound private bookstores. The comparison between the demand and the supply indicates that compound private bookstores have disadvantages, and the paper proposes constructive suggestions for the future development of the business model.展开更多
文摘In recent years, there is more and more information that the private stores have went bankrupt. Compound business model of cultural product is the way out of private bookstores. Based on the previous study on consumer motivation theory, the paper uses the statistical method of factor analysis to establish reader＇s demand motivation model of compound business model. And from the perspective of supply, the paper extracts four important dimension features of compound private bookstores. The comparison between the demand and the supply indicates that compound private bookstores have disadvantages, and the paper proposes constructive suggestions for the future development of the business model.
