Buying Behavior Under Coronavirus Disease(COVID-19)Pandemic Situation:A Online Perspective Case in Bangladeshi Shoppers

Coronavirus disease(COVID-19)is an highly infectious respiratory disease caused by a newly discovered coronavirus.Most people infected by the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment;a portion of infected people may die.Under coronavirous disease pandemic situation,human normal life,movement and business has been disturbed due to lockdown and closing of shopping malls and business centers in the city.Nowadays,e-commerce is a vigorous tool for diminishing streaming business processes,cycle time,organizational costs,stay at home,maintain social distancing,protect from virus,and enlightening associations with both shoppers and business partners.The research investigated the buying behavior of Bangladeshi shoppers under coronavirus disease(COVID-19)pandemic situation in case of online perspective.The research reconnoitered the impact of five aspects:health aspect,price aspect,product aspect,trust aspect,and place aspect on online buying behavior under coronavirus disease(COVID-19)pandemic situation in Bangladesh.Data were collected through a structured questionnaire by online survey method from 155 samples which encompass online shoppers in country.Simple random sampling technique were used.Data were analyzed using factor analysis,reliability analysis,and multiple regression analysis.Findings revealed that four out of five aspects:health aspect,price aspect,product aspect,and place aspect had a positive and significant influence on online buying behavior under coronavirus disease(COVID-19)pandemic situation in the perspective of Bangladesh.The assessment generates responsiveness among online practicing companies,researchers,managers,shoppers,and prospects online buyers.Online functioning businesses could be a successful leading aspects for explaining online buying behavior under coronavirus disease(COVID-19)pandemic situation in the context of Bangladesh.

Panic buying? Food hoarding during the pandemic period with city lockdown

Food hoarding is prevalent during the COVID-19 pandemic.To investigate the mechanism of urban consumers’food hoarding behaviors,we categorize hoarding motives into rational and irrational ones.Using random online survey samples from three cities in China,we employ the multivariate probit model to investigate the rational and irrational motives on food hoarding behavior.Our results confirmed the existence of both rational and irrational food hoarding,and also found factors attributing to the different buying behaviors.The amount of food at hand and the expectation on the infection possibility of COVID-19 are two major factors affecting rational hoarding.Bad mood and herd psychology are factors contributing to panic buying.This study provides an empirical evidence to support intervention policies aiming at mitigating panic buying behavior.

Mindfulness: Helps Curb Impulsive Buying Through Improving Self Control

“People spend 46.9%of their waking hours thinking about something else other than what they are doing and this mind-wandering typically makes them unhappy”(Killingsworth&Gilbert,2010).An antidote to this mind-wandering is“Mindfulness”;derived from ancient Buddhist tradition it refers to an open and non-judgmental form of awareness that is centered on present moment experiences considering both internal and external environment(Kabat-Zinn,2003).Existing research suggests mindfulness increases self-regulation of attention and self-control(Razza et al.,2015;Panek,Bayer,Cin,&Campbell,2015).Past research has also suggested mindfulness as a long-term solution to obesity and over-eating(Herpel et al.,2015;Bahl,Milne,Ross,&Chan,2013).This research suggests mindfulness as a way of improving self-control among consumers and contributes to making a more discerning customer.In my research,I suggest mindfulness as a way to improve self-control and reduce the susceptibility of a consumer to advertising effects,promotion price effects,and impulse buying behavior.We also suggest mindfulness as an intervention to reduce the over-spending problem in consumers.Elaboration likelihood model of persuasion(ELM)forms the theoretical basis of our research.ELM suggests two ways of information processing,central route,and peripheral route.In central route processing,customer evaluates communication by the logic of the argument presented.In peripheral processing,customer relies on peripherals like the attractiveness of source of information and other such peripherals to process information(Petty&Cacioppo,1984).The mindful customer is more likely to use central route than the peripheral route of information processing(Schramm&Hu,2014;Dong&Brunel,2006;Panek et al.,2015).Due to the difference in information processing,the mindful customer may not be influenced by peripheral cues of marketing like advertising and price promotions.We examine the differential effects of mindfulness vs.non-mindful consumers’response to marketing messages,through a series of experiments.This research also suggests mindfulness as a way to protect consumers against marketing enticements and improve their self-control against the harmful behavior of impulsive buying and overspending.The research also has implications for improving general happiness in the consumer.Since past research suggests,mind wandering leads to unhappiness in people(Mathew et al.,2010).

The Psychology of Shopping Addiction in Consumer Behaviour

This comprehensive article examines the phenomenon of consumer addiction,primarily focusing on shopping addiction and its dimensions,including brand addiction.It delves into the underlying causes,manifestations,and consequences of consumer addiction from both consumer and marketer perspectives,shedding light on the ethical and cultural considerations within today's society.Consumer addiction is characterized by recurrent,irresistible purchasing behaviors driven by negative emotions such as anxiety and impulsivity.It is recognized as a behavioral addiction closely intertwined with consumerism.The article emphasizes the imperative for ethical marketing practices to mitigate the exacerbation of addictive behaviors while acknowledging the impact of culture on consumer choices.The article also discusses the crucial role of research in understanding the implications of consumer addiction on the economy,and it suggests that marketers should focus on fostering positive brand addiction rather than exploiting consumerism.It underscores the influence of cultural factors on addictive consumption and calls for responsible marketing practices and governmental regulations.In conclusion,this article highlights the critical significance of consumer addiction in the field of marketing and its multifaceted implications for both consumers and businesses.It underscores the need for ethical marketing strategies,cultural awareness,and responsible brand management to address this complex phenomenon in contemporary society.

Relationship mapping of consumer buying behavior antecedents of secondhand clothing with fuzzy DEMATEL

This paper aims to identify the antecedents of buying behavior for secondhand clothing among millennials,as well as to determine their underlying causal relationships.Upon a comprehensive literature search,a total of 18 antecedents were found,and these are categorized into three motives,namely,economic,hedonic and recreational,and critical.As a case study in the Philippines,a focus group discussion among experts who are active millennial secondhand clothing users and buyers were tasked to identify the antecedents they have experienced and further confirm those extracted from the literature.To establish the causal relationships of these antecedents,categorize them into net causes or net effects,and address the vagueness associated with the decision-making process,a fuzzy DEMATEL method is used.Results reveal that avoidance of conventional channels proves to be the antecedent providing the highest impact among all other antecedents.Uniqueness,high quality,and fashion trend found to be the antecedents with the highest impacts received,making them the major net effects.Findings from this work hope to provide a framework among practitioners that would lead to a better understanding of millennials’buying behavior for secondhand clothing.