Based on Winter's and Hoey's theories on discourse analysis, the Problem-Solution Pattern in cosmetic advertising from the perspective of text patterns and lexical signaling is discussed by analyzing thirty pi...Based on Winter's and Hoey's theories on discourse analysis, the Problem-Solution Pattern in cosmetic advertising from the perspective of text patterns and lexical signaling is discussed by analyzing thirty pieces of advertisements on cosmetic products. Findings suggest text patterns of cosmetic advertisements display in various forms and the components of Problem-Solution Pattern are signaled by lexical items as emotive vocabulary with positive or negative meanings and repetition of the brand names. Possible implications are offered for cosmetic advertising industry in writing effective advertisements both in English and Chinese.展开更多
Discourse analysis has become more and more important in field of English Language Teaching.Based on the "moves" theory and the "problem-solution" rhetorical pattern,this paper aims to discuss diff...Discourse analysis has become more and more important in field of English Language Teaching.Based on the "moves" theory and the "problem-solution" rhetorical pattern,this paper aims to discuss different communicative purposes related to discourse analysis with reference to the discourse structures.Also the implication of exploiting this analysis for teaching purpose will be discussed.展开更多
文摘Based on Winter's and Hoey's theories on discourse analysis, the Problem-Solution Pattern in cosmetic advertising from the perspective of text patterns and lexical signaling is discussed by analyzing thirty pieces of advertisements on cosmetic products. Findings suggest text patterns of cosmetic advertisements display in various forms and the components of Problem-Solution Pattern are signaled by lexical items as emotive vocabulary with positive or negative meanings and repetition of the brand names. Possible implications are offered for cosmetic advertising industry in writing effective advertisements both in English and Chinese.
文摘Discourse analysis has become more and more important in field of English Language Teaching.Based on the "moves" theory and the "problem-solution" rhetorical pattern,this paper aims to discuss different communicative purposes related to discourse analysis with reference to the discourse structures.Also the implication of exploiting this analysis for teaching purpose will be discussed.
