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“Hisense”, High Sense ;“Haier”, Higher :Brand Names Can Create Productivity
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作者 胡漪 《黄冈师范学院学报》 2007年第S1期55-56,共2页
As a Chinese proverb declares,"The beginningof wisdom is to call things by their right names."For an entrepreneur,the beginning of his success isto call his brand by a right name.A brand needs agood name as ... As a Chinese proverb declares,"The beginningof wisdom is to call things by their right names."For an entrepreneur,the beginning of his success isto call his brand by a right name.A brand needs agood name as much as the mankind does.A 展开更多
关键词 HAIER High Sense HIGHER HISENSE Brand names Can Create productivity
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