Cassava sector development in Cameroon: Production and marketing factors affecting price

Regular and available supply is the prerequisite of an effective and efficient commercialization process. Using multivariate regression analysis on field data, this research appraises the production and marketing factors that influence cassava market price. The production factors include cultivated area, planting material, yield, and farmers’ field schools;while farmers access to a paved road, having a telephone, the transportation costs of fresh roots, the level of root perishability, and the prices of rice and maize stand as marketing factors. The results show that farmers who attended farmers’ field school adopted improved planting materials, propagated them in their localities and the yields in these communities increased significantly. The farm size also has a significant influence on the availability of fresh roots. On the marketing side, transportation costs, access to a paved road, the prices of rice and maize significantly affect cassava’s market price and tighten the relationship between producers and marketers. We conclude that to increase fresh roots supply, roads leading to cultivating areas should be paved, better transportation provided, communication costs reduced, even distribution of planting materials and appropriate warehouses.

Production Forecast of Citrus in China and Production and Marketing Situation of Citrus in Chongqing in 2016 Production Season

According to the statistics of the Ministry of Agriculture,the planting area of citrus would increase steadily,and the yield would decline slightly,2. 556 7 million ha and 36. 168 million t,respectively. Compared with 2015,the planting area would increase by 1. 97% and the yield would increase by 1. 17%. According to the production scheduling of Chongqing Agricultural Commission,the citrus production in Chongqing in 2016 would continue to maintain a steady and rapid growth,the estimated area and yield were 0. 206 7 million ha and 2. 8 million t,increasing by 4. 27% and 4. 48% compared with 2015 respectively. By the end of November 2016,most of mature citrus products in Chongqing would show different degree of rise in purchasing price,while the purchasing price of red orange and some processed raw material fruits would show different amplitude of decline. On the whole,the production and marketing situation of Chongqing citrus would become better.

Small Ruminant Production and Marketing Practices in Harawa, Somali Region, Ethiopia

Small ruminant production is an essential component of agricultural activity for smallholder farmers. The aim of this study was to assess small ruminant production and marketing practices in the Harawa district of Somali Region, Ethiopia. For the study 90 households owning small ruminant were selected from three different towns of Harawa district. Information on sheep and goat ownership patterns, production objectives, and management and production constraints were collected from 90 households using semi structured questionnaires. The available feed resources are grass species, crop aftermath and legumes species are the common ones. The average family size was 5.78 ± 0.235 persons per household. Crop-livestock farming was the commonly used farming system with (62.75%) extensive and (27.25%) semi-intensive production system. The mean total land holding was 6.08 ± 0.24 ha per HH and was significantly (P < 0.05) varied across production systems. On average, the sample households owned 46.32 ± 1.22 sheep, 38.28 ± 1.40 goat, 4.85 ± 0.43 cattle, 4.15 ± 0.54 camel, 2.18 ± 0.19 donkey and 0.53 ± 0.20 poultry. The finding shows most of the respondents kept sheep and goats for insurance as ranked first. Feed shortage was ranked first as the main constraint hindering sheep and shortage of veterinary service, drought, disease, water shortage and poor infrastructure were the other major constraints of sheep and goat production in the study area. The major production and marketing constraints in small ruminant production in the area are disease and parasite (cadho), feed and grazing land shortage, low productivity, poor veterinary service and poor of infrastructure. Therefore, it is important to use modern production systems with improved technology in the area and improve traditional system through feed supplementation and better health care. As well as improving marketing efficiency through appropriate policy and provision of information is important.

Impact of Khat Production and Marketing on the Livelihood of Smallholder Households in Ethiopia

Khat, Ethiopia’s largest export cash crop, is the backbone of the Ethiopian economy. However, Ethiopia has not yet fully promoted its position as the utmost producer and exporter of khat in a global market because of its different policy discourses and illegal trade issues on khat production. The life of many smallholder households relies on khat production and its marketing in a country. Hence for thus, some information has been gathered on different aspects of khat with the objectives of reviewing khat’s impacts on the livelihood of smallholder farmers, its production status, and marketing constraints in Ethiopia. To review these objectives, data from CSA, and different published materials on khat were used. According to the review, khat production has a positive impact on securing household food insecurity and improving the livelihood status of smallholder farmers, and the largest foreign exchange-earning cash crops. However, it is exploited almost in all parts of a country’s government policy discourse on khat production and its trade legal issues, lack of infrastructure, zero access to extension services, zero tangible value addition, inadequate technology transfer, and research, and price volatility because of product perishability behavior are among major constraints threatened in khat production in Ethiopia. Its vulnerable and corrupted marketing system, zero market promotion and political dichotomy, long market chain, chronic market information, and unfair price were reported by different scholars as major problems of khat marketing in Ethiopia. From these probs: The government should analyze why and its impact on khat production discourse policy on the livelihood of smallholder households and overlook positive policy proclamation. Encouraging research and technology transfer to transform products into manufacturing industries, enhancing infrastructural and institutional facilities, and improving khat production product technologies through development, and khat production agribusiness industry transformation, institutionalizing its marketing arrangement and other related agronomic practices are among the major recommendations to forward so.

On Structure,production,and market of bamboo-based panels in China

Since bamboo has the advantages of straight grain, beautiful color, high strength and toughness, and excellent abrasion resistance, bamboo-based panels have been widely used in the fields of vehicle, construction, ship building, furniture, and decoration to partly take the place of wood, steel, plastic etc in China. This paper briefly described the basic component units, including strip, sliver, and particle, of bamboo-based panel and pointed out that to design the structure of bamboo-based panels should follow the principle of symmetric structure, surface forming method, and structuring principle of equalizing stress. According to the processing methods and formation of component units, the authors classified the bamboo-based panels in China into 13 types and presented the manufacturing technique and uses of the bamboo products, such as plybamboo, bamboo flooring, and bamboo-wood composite products in detail. In the last part of the paper, much information were offered on the output, market, and selling prospect of each type of bamboo-based panels.

Analysis and Thinking on Citrus Production and Marketing Situation of Hunan Province in 2017

In 2017,both the planting area and yield of the citrus in Hunan Province increased,but some production areas suffered decline in yield due to abnormal climate. The sales price of citrus in the whole province increased compared with the previous year,and the sales progress was faster than the previous year. Due to the much increase of planting costs,the income of citrus growers declined. Therefore,it is recommended to promote the development of citrus industry in Hunan Province through strengthening the overall planning of the industry,consolidating the seed base,developing primary processing and deep processing,and enhancing brand building.

Construction of Characteristic Marketing System of Organic Agricultural Products——A Case of Caijia wa Base

At present, food safety and agricultural pollution arouse public attention. Developing organic agriculture, therefore, is a feasible approach to solve related problems. Caijia wa is a base of organic agricultural products of Miyun County in Beijing. Based on the experience of farm management of Taiwan, Caijiawa＇s char- acteristics were explored. Customer requests were collected and analyzed to find growth space of new market. To establish marketing system for Caijia wa Base, three questions should be settled at the very begining. The questions are as fol- lows： Who are the customers to be confronted with？ What＇s kind of product or service can we provide？ What are the causes that customers willing to pay a prod- uct at higher price？ On basis of experience in Taiwan and local characters, the marketing system in Caijia wa Base can be concluded, including segmentation of market, diversification of marketing channel, close contact with clients and flexibility of price system. The pattern of omni-directional, muti-level and wide-ranging cooper- ation has been improved continuously. Finally, marketing system could integrate with social responsibility and sustainable development. Some measures about the marketing system have been proposed, which are believed applicable to other bases of organic agriculture.

Marketing Management for Consumer Products in the Era of the Internet of Things

In the Internet of Things (IoT) consumer products like coffee machines and smoke detectors are connected with the Internet, which effectively expands the Internet to the physical world. Such products have the ability to collect and share data from the user’s environment and, thus, their broad emergence will affect well-established concepts presented in the extant marketing literature. In order to provide a distinct contribution, we focus on customer relationship management, product life cycle management, as well as business model development and discuss implications of the enhanced capabilities of IoT products in these fields. By means of an extensive analysis of current developments in theory and practice, we systematically deduce ten research propositions. The paper concludes with a synthesis of findings and an outlook to promising directions for further research in IoT-oriented marketing management.

Investigation on Production and Markets of Silica Bricks in China

The annual output of China ' s silica brick amounts up to over 300 thousand tons, which accounts for more than 10% of the total output of silica bricks in the world. Besides satisfying domestic markets , China s silica bricks have been exported to many countries and regions such as Japan, USA etc. In this paper, the situation of silica bricks production, technology, sales and exporting have been described. Also suggestions on improvement of silica bricks quality and exporting, corporation with foreign partners have been put forward in order to win larger market share both at home and abroad.

Obstacles to Development of Marketing Channels of Agricultural Products in China and Countermeasures

This paper introduces the connotation of marketing channels of agricultural products, and gives an overall of current modes of marketing channels of agricultural products in China, including the marketing channel of transportation and sale of agricultural products, the marketing channel of intermediary sales agent, and the marketing channel of mutual cooperation. The problems existing in the marketing channel of agricultural products in China as follows: first, the cost is high; second, the technological content is low; third, the upstream main body lacks competitiveness; fourth, the structure of investment is irrational. Corresponding countermeasures are put forward to develop marketing channels of agricultural products as follows: perfect the service function of wholesale market of agricultural products; propel the construction of integration and expansion of wholesale market; develop the circulation cooperatives of agricultural products; develop the integrated organization of production and sales of agricultural products.

Improving the Size and Market Value of an Underutilised Yam （Dioscorea esculenta） in Ghana： Implications for Crop Breeding and Production Choices

Yam, Dioscorea esculenta which is a high value commodity is a threatened species in Ghana, due to several factors including neglect on the part of science, technology, research and development. Different doses of radiation were use to improve the size and market value of D. esculenta to promote it effective use and enhance effective conservation. We observed through repeated experiments that irradiation of yam planting material at 40 Gy gave the best results producing a M1 generation with a decreased number of tubers but with an increased tuber size per vine. Some yam characteristics are valued more than others, and prices vary across species, time, and market sites. Tuber weight exhibits an increasing marginal value and price per kilogram increases above an optimum size; therefore, yam producers and dealers derive additional reward from extra-large tubers. We conclude that, to effectively access and benefit from urban markets, producers should focus on the improved size and conical shaped-tubers, which are easy to process and meet the aesthetic qualities preferred by urban consumers. The implications for research on improved variety development to reduce poverty and for crop and resource management practices are drawn.

Effects of harvest intensity on the marketable organ yield,growth and reproduction of non-timber forest products(NTFPs):implication for conservation and sustainable utilization of NTFPs

Background:Non-timber forest products(NTFPs)are an important part of forest biodiversity,and the subsistence and trade of local people,especially in less developed countries.Because of the high ecological and economic value,NTFPs have faced the problem of over-exploitation,and the key to solve this problem is to determine the feasible way of sustainable utilization of NTFPs.Harvest intensity is one of the most important and easily controlled utilization factors,which can greatly influence the plant individual survival,growth and reproductive performances,and even the population structure and dynamics.Therefore,we chose two common and important NTFPs species with different marketable parts(i.e.,Acanthopanax senticosus with tender leaves and Aralia elata with tender buds)as our study objects.Aiming to determine the optimum harvest intensity for sustainably utilizing both NTFPs species,five levels of harvest intensity treatments(i.e.,control,light,medium,high and severe)were designed to assess the effects of harvest intensity on their marketable organ yield,plant growth and reproductive performances.Results:The biomass growth rates of marketable organ and plant growth of A.senticosus under light harvest intensity treatment were significantly higher than those under other harvest intensities.The plant height growth and 1000-seed weight of A.elata under severe harvest intensity treatment were significantly lower than those under control treatment.Conclusions:The light harvest intensity with 25% leaf removal and the high harvest intensity with all terminal buds harvested are the optimum harvest intensity to maintain the sustainable utilization of A.senticosus and A.elata,respectively.These findings could provide managers with basic but practical guidance for making decisions about the sustainable harvest management plan for the cultivated NTFPs species,and further provide a theoretical basis for managers to establish the harvest regulations for wild NTFPs species.Consequently,the local residents or communities can improve their income while ensure the sustainable development of wild NTFPs.

Agricultural production structure,market conditions and farmers’nutritional intake in rural China

Nutrition poverty alleviation is an effective measure to improve the nutritional status of economically disadvantaged individuals,fundamentally improving their health and reducing poverty.Based on the Entitlement Theory and using the China Health and Nutrition Survey(CHNS)data,this paper examines the relationship between farmers’nutritional intake,production structure and regional market conditions.Results show that farmers with diversified production have better nutritional intake than those who specialize.Furthermore,the correlation between regional market conditions and nutritional intake varies between economically disadvantaged and non-economically disadvantaged households.Market conditions significantly influence the carbohydrate and fat intake of economically disadvantaged households and are positively associated with the dietary structure and nutritional intake of non-economically disadvantaged ones.Moreover,income is positively correlated with the nutritional intake of non-economically disadvantaged households but not with economically disadvantaged ones.

Research on Marketing Model of Green Agricultural Product under the Background of Internet Plus

With the continuous development of networkcommunication technology in recent years, China’ssocialist market has been continuously improved,and the level and standards of modern scienceand technology have also achieved a remarkableimprovement. Coupled with the gradual integration ofeconomies worldwide, China’s Internet technology isalso rapid developing. In the meantime, this ushered thedevelopment and formation of online marketing marketin China. In particular, the business of by-products fromthe agriculture industry can also be promoted throughthe new marketing medium of the network, representinga major change in the market economy. The agriculturalproduct marketing model using Internet Plus helpsfarmers to expand the sales of the agricultural products,and also provides a new opportunity for the furtherdevelopment of the network marketing. The authordiscusses the Internet Plus-based agricultural productmarketing model, encompassing an analysis of theadvantages of marketing green agricultural productsin the Internet Plus era and the status quo of China’sagricultural product marketing activities. Consideringthe sales demand of green agricultural product in thecurrent market and the development of e-commerceunder the Internet Plus model, it will further promotethe development of network marketing activities ofgreen agricultural product in China.

Identification of Antioxidant Additives in Food Products Sold in Dakar Markets

The use of food additives in industrial production has the advantage of improving sensory properties, technological quality and extending the shelf life of foods. Among the most widely used additives are antioxidants, which prevent oxidation, browning and rancidity reactions in foods. However, the strong presence of these additives on the market is not without risks for human health, and should be controlled to guarantee food safety. Analysis of the risks associated with consumption of foods containing these additives requires, among other things, information on the frequency of use of these additives in various consumer products. The aim of this study is therefore to identify the antioxidants present in industrial food products distributed in Dakar. The methodology adopted consists of a qualitative analysis based on the identification of additives from food labels. Investigations were carried out in 9 stores, 4 superettes and 2 supermarkets located in different districts of Dakar. The results revealed the presence of 12 antioxidant additives, dominated by citric acid (53%) and ascorbic acid (29%). These studies have also highlighted the simultaneous use of several antioxidants in the same food product. Moreover, for some artificial antioxidants identified antioxydant such as BHA and BHT, health risks are associated with their consumption. The results of this study open up prospects for the development of information databases on food additives.

Status and Countermeasures for the Green Marketing of Agricultural Products Processing Enterprises in Yinchuan City,China

Based on the overview and characteristics of agricultural products processing enterprise in Yinchuan City,green marketing status of agricultural products processing enterprise in Yinchuan City is introduced from the aspects of product strategy,pricing strategy,distribution strategy and promotion strategy.Problems in the green marketing of agricultural products processing enterprise are analyzed,such as the obvious contradiction between the processing demand and the raw materials,low level of comprehensive utilization of resources,no common demand for green consumption in Yinchuan City,weak strength of enterprise and no concept of green marketing,poor macro-control and insufficient input,neglecting the environmental production of materials during marketing,and insufficient input of enterprises in professional marketing personnel.In order to improve the green marketing ability of enterprises and the development of agricultural products processing enterprise in Yinchuan City,the following countermeasures are put forward:green marketing strategy(mainly including cultivating the green marketing strategy for enterprises,gathering of green information,and strengthening the marketing strategy of target market)and green marketing policy(mainly including green products policy,green price policy,green channel policy and green promotion policy).

Practical Significance of Basin Water Market Construction on Agricultural Production

On the basis of introducing the concept of water market and the water market research in cluding both domestic market and foreign market,the system design features of water market are analyzed.The features include the prior distribution of agricultural water right,the close construction of market structure,reasonable price of water obtaining right and water pollution-discharge right and scientific stipulation of total volume of water use and total volume of pollution drainage.The practical significances of basin water market construction on Chinese agricultural production are revealed,which clover safeguarding the safety of agricultural water;effectively alleviating agricultural drought;saving the agricultural production water and improving the quality of agricultural products.

Mathematical Modeling and Analysis of Classified Marketing of Agricultural Products

Classified marketing of agricultural products was analyzed using the Logistic Regression Model. This method can take full advantage of information in agricultural product database,to find factors influencing best selling degree of agricultural products,and make quantitative analysis accordingly. Using this model,it is also able to predict sales of agricultural products,and provide reference for mapping out individualized sales strategy for popularizing agricultural products.

Technological Innovation of Agricultural Products Processing Enterprises from the Perspective of Modern Marketing——A Case of Agricultural Products Processing Enterprises in Hubei Province,China

The science and technology development of agricultural products processing enterprises in Hubei Province is analyzed.From the perspective of modern marketing,problems in the research and development work of agricultural products processing enterprises are analyzed from the aspects of market,personal training and technology radiation,which are mainly the lack of close connection with market.Countermeasures for the technological innovation of agricultural products processing enterprises are put forward,such as establishing modern enterprise culture with innovative features,strengthening the market benefits of brand,constructing a comprehensive customer orientation information platform,scientifically predicting and developing the market,doing well in market positioning of enterprise,selecting corresponding technology innovation strategy,taking technological innovation strategy as the basis,realizing the transformation from "4P" marketing combination to "4C",cultivating technical personnel,and realizing the integration of professional skill and marketing ability.

The Network Marketing of Fresh Agricultural Products in China

The paper introduced the connotation of network marketing of fresh agricultural products and analyzed the fundaments of launching the C2C marketing of fresh agricultural products in China.The fundaments mainly cover the development of e-commerce,the transformation of consumption concept,the change of life style and the features of Chinese agricultural production.The developmental status of the C2C marketing of Chinese fresh vegetables and fresh fruits is introduced and the plights,including imperfect rural network infrastructure,inadequate talents specialized in network marketing of fresh agricultural products,uneven quality of agricultural products,immature logistics system,uncertainty existed in faced by the C2C marketing of fresh agricultural products and imperfect governmental protection system,are pointed out.In the end,the developmental trend of Chinese network marketing of fresh agricultural products on the basis of C2C mode is described.