In many equipment manufacturing industries, firms compete with each other not only on products price, but also on maintenance service. More and more traditional products oriented finns are offering their customers pro...In many equipment manufacturing industries, firms compete with each other not only on products price, but also on maintenance service. More and more traditional products oriented finns are offering their customers products bundled with maintenance service （P＆S bundles）. In this study, we examine finns＇ incentive to offer customers products bundling with long-term maintenance or repair support service in a duopoly competitive environment. When providing P＆S bundles, a finn need to determine the service level （in terms of average response time guarantee for the service in this paper） to offer and needs to build a service facility to handle the maintenance service requirements. Based on the analysis of three sub-game models, we characterize the market conditions in which only one firm, both finns or neither finn will offer P＆S bundles. Finally, we analyze the affects of serval market factors on firms＇ strategy choices.展开更多
基金supported by the Natural Science Foundation of China(No.61174171)the Fundamental Research Funds for the Central Universities+2 种基金the soft science project of Shaanxi ProvinceState-Sponsored Study Abroad Program of China(CSC)the School of Computer Science,University of Nottingham
文摘In many equipment manufacturing industries, firms compete with each other not only on products price, but also on maintenance service. More and more traditional products oriented finns are offering their customers products bundled with maintenance service （P＆S bundles）. In this study, we examine finns＇ incentive to offer customers products bundling with long-term maintenance or repair support service in a duopoly competitive environment. When providing P＆S bundles, a finn need to determine the service level （in terms of average response time guarantee for the service in this paper） to offer and needs to build a service facility to handle the maintenance service requirements. Based on the analysis of three sub-game models, we characterize the market conditions in which only one firm, both finns or neither finn will offer P＆S bundles. Finally, we analyze the affects of serval market factors on firms＇ strategy choices.
