Research on the Influence of the Digital Economy on Transforming Consumption Behavior Among Residents

Drawing on the essence of Marxist consumer economy theory,this paper argues that the innovations of digital technology can effectively facilitate the integration of economies of scale,economies of scope,and long-tail economies.Through careful analysis of the practical case of Xiaomi’s business ecosystem,this paper highlights the notion that data serve as both a key production factor and a critical consumption carrier within the context of digital consumption.We thoroughly investigated the influence of the digital economy on transforming consumption behavior among residents by analyzing a range of typical business cases and the latest data that triggered this transformation.Based on the analysis,this paper argues that such transformation can lead to the platform agglomeration effect,the inclusive diffusion effect,and the push-pull effect by highlighting the specific ways in which the digital economy disrupts the consumption-production model and contributes to the upgrading and transformation of traditional industries.Additionally,this paper demonstrates how the digital economy can expand and promote emerging business forms,providing insights into the ways in which digital innovation is reshaping the contemporary economic landscape.This study intends to provide several policy suggestions that can expand domestic demand,promote consumption,drive the high-quality and integrated development of China’s digital and real economy,and position China as a strong cyber and consumer nation by using digitalized consumption as a starting point.

Research on Consumption Structure of Rural Residents in Gansu Province Based on ELES Model

By using cross-section data on consumption structure of rural residents in Gansu Province in 2007 and 2008,this paper adopts ELES model to conduct empirical analysis on consumption structure of rural residents in Gansu Province.It indicates that in the current consumption structure of rural residents in Gansu Province,food expenditure is still at the most important and basic level;the overall consumption level of rural residents in Gansu Province is not high;at present,the consumption of rural residents in Gansu Province still hinges in a large measure on income,vulnerable to the price fluctuation.Consequently,increasing farmers' income and stabilizing the level of commodity price,turns out to be a foundation as well as an important approach to improve consumption structure of rural residents in Gansu Province.

Comprehensive Evaluation on Consumption Structure of Rural Residents with Principal Component Analysis in China

In order to make analysis on consumption structure of rural residents,the paper makes a principle component analysis on consumption expenditure per capita of rural residents in different areas of 2009 based on statistics of China statistical yearbook of 2010.Selecting a principal component,the paper arranges 31 provinces in China in order.Shanghai lists the 1st place with highest marks;coastal provinces in southeastern part,the Northeast,Beijing and Tianjin are at the top;the northern and central parts with Hebei,Shanxi,Hubei as representatives scores minus which is a little lower than that of average;the western part,such as Guizhou,Xizang,Gansu and so on are in far behind.The paper also makes analysis on the consumption structure of rural residents and proposes suggestions on how to accelerate consumption of rural residents.

Empirical Analysis of Binary Logistic Model for the Influencing Factors of the Chinese Urban and Rural Residents' Woolen Products Consumption—Based on Questionnaires of 513 Urban and Rural Residents in 16 Provinces

Consumption of woolen products is the last link of wool industry chain,and it concerns whether the value of woolen products can be realized smoothly. Based on 513 questionnaires, it uses descriptive statistical analysis and binary logistic model to analyze the consumption and influencing factors of woolen products. The results indicated that residents in the middle region were more inclined to purchase woolen sweater compared to the residents in the east region. Urban residents were more inclined to purchase woolen sweater compared to the rural residents. Personal income,satisfaction degree of quality, and style have significant positive impact on whether residents purchase woolen sweater, and purchasing quantity of cotton sweater has significant negative impact on whether residents purchase woolen sweater.

The Characteristics,Structure and Trend of the Chinese Urban and Rural Residents' Clothing Consumption

As one of the necessities of life,clothing is on the important position in the daily life of urban and rural residents. Firstly,the paper carries out the descriptive statistical analysis about clothing consumption expenditures of urban and rural residents; secondly,based on questionnaires of 543 urban and rural residents in 16 provinces,this paper analyses structure and trend of urban and rural residents' clothing consumption. The results show that per capita clothing consumption expenditure of urban and rural residents present growth on the whole,but the gap between the two is gradually expanding; clothing consumption expenditure have differences in different regions; the differences of different income levels are also obvious; urban and rural residents' clothing consumption structure tends to be more diversified,cotton goods and chemical fiber goods is the main variety of clothing consumption,including down feather,cotton and chemical fiber is the main variety of coat,and cotton,chemical fiber and wool is the main variety of suit and knitwear; cotton goods,down goods and woolen goods will be the fiber goods that urban and rural residents buy more in the future; clothing consumption demand will pursue for band,comfort and personality; female residents will still be the main force of clothing consumption. Finally,the paper puts forward some recommendations on the basis of analysis results.

Urban Residents' Consumption Risk Perception about the Dairy Products

Based on the continuous downturn puzzle of Chinese dairy consumption,with the perception of consumption risk as a starting point,the paper deeply analyzes the main factors which cause the downturn of dairy product consumption of Chinese residents. The results show that the income elasticity of dairy consumption of Chinese urban residents is still notable; the occurrence of dairy safety incidents improves the perception of consumption risk,and accordingly it reduces the promoting role of income to the dairy consumption; the safety incident is the key factor which leads to the fall of dairy consumption of urban residents in recent years,and the perception of consumption risk of lower income group is clearly higher than that of higher income group.

Empirical Study on Effects of Different Types of Urbanization on Consumption Structure of Rural Residents in China

In the process of urbanization,there are problems of decline in rural population,shrinkage of rural area,and constant increase in the per-capita net income of rural residents. These problems have brought about new characteristics and changes to the consumption structure of rural residents. This paper divided the urbanization into population urbanization,industrial urbanization and land urbanization. Using the panel data of 31 provinces in 2004-2013,it established the dynamic panel model and analyzed the effects of different types of urbanization on the consumption structure of rural residents. Results indicated that population urbanization exerts a negative effect on development-oriented consumption expenditure of rural residents,while it exerts a positive effect on enjoyment consumption expenditure; the industrial urbanization exerts a negative effect on the consumption expenditure of rural residents,while it exerts a positive effect on clothing and transportation communication consumption of rural residents; land urbanization exerts a negative effect on medical care expenditure in enjoyment consumption of rural residents. In view of these problems,it came up with recommendations,including stimulating the development of rural consumer market,liberating the consumption potentiality of rural areas,making clear emphasis points of different types of urbanization,avoiding promoting the urbanization in a blind manner,and adjusting the development of different types of urbanization on the basis of the consumption demands of rural residents.

Empirical Analysis on the Relations between Rural Residents' Consumption and Economic Growth——A Case of Liaoning Province

Liaoning is a granary province with a large agricultural population and great market potential. Expanding rural residents' consumption becomes a necessity for enlarging domestic demand, solving three agriculture problems and promoting sustainable and rapid economic development. The research shows that since invigorating old industrial base in Liaoning, the contribution rate of rural residents' consumption to economic motivation is low and unstable, which has become one of the choke points for the development of economy. By using the grey correlation method, the influences of rural residents' consumption in different periods to GDP per capita are analyzed, the results show that the consumption level of rural residents were increasing, but their contribution rate on economic growth showed the descending tend. The residential expenses stay in the major position of consumption expenses; the education and entertainment products and service consumption play an important role; the growth of transportation and telecommunication is slow; the expenses on medical care are low and its contribution rate on economic growth is relatively weak. The countermeasures on developing rural economy, increasing rural residents' income, improving rural consumption environment, accelerating rural infrastructure construction, constructing and perfecting rural social security system and expanding rural consumption credit market are put forward to expand rural residents' consumption demand and realize the sustainable development of economy.

Research on Dairy Consumption of Rural Residents in Yanqing District of Beijing

Taking the rural residents in Yanqing District of Beijing as the research object,through field investigations and interviews,it is found that the main characteristics,income and expenditure level,preference and cognitive level of rural residents are the factors that affect the dairy consumption behavior of rural residents.Using the bivariate regression model for empirical analysis,it is concluded that rural residents'occupation,monthly average income,purchase expenditure and attitude towards dairy safety have a significant impact on rural residents'dairy consumption behavior,and then relevant constructive suggestions are put forward to guide rural residents'balanced consumption.

Factors Influencing Urban Residents' Tea Consumption Habits: An Empirical Study of Hangzhou City

Based on the survey data concerning residents in Hangzhou City, we analyze the main factors influencing consumers' spending decisions, using Probit model. The results show that gender, age, and personal income have a significant positive effect on whether to drink tea; the degree of understanding of the tea, and the number of acquaintances drinking water also have a significant positive effect on whether to drink tea; but individual career, unit characteristics, and educational level have no significant positive effect on whether to drink tea. This research conclusion can provide microscopic evidence for the tea industry's healthy development and formulation of marketing strategies; at the same time, provide a reference for marketing of the other hobby products.

Empirical Analysis of the Role of Urbanization in Driving the Growth of Rural Residents' Consumption

Urbanization is a powerful engine for the growth of rural residents' consumption in China.This paper selects the cross-sectional data concerning 31 provinces( municipalities) in China during 2005-2012,and builds the panel data model of influence of urbanization on rural residents' consumption in China for empirical analysis.The results show that there is a significant positive correlation between urbanization and rural residents' consumption level.From the mechanism,urbanization drives the growth of rural residents' consumption by improving rural residents' income level and changing rural residents' consumption concept.However,the uncertainties of rural residents' income inhibit the growth of rural residents' consumption.Therefore,it is necessary to accelerate the development of urbanization,broaden farmers' income channels,improve the consumer environment and accelerate the reform of the household registration system to further activate the rural consumer market.

Consumption Status of Rural Residents in Shanxi Province

After the analysis on the consumption changes of rural residents in Shanxi Province during the 30 years since the reform and opening up,it indicates that,their consumption scale has been expanding,the consumption level has been greatly promoted,the consumption structure has been gradually becoming reasonable and the consumption quality has been obviously improved.An analysis is also conducted on the influencing factors constraining the consumption demand of rural residents,mainly including the farmers' lack of capacity to increase income and inadequate support for consumption;heavy burdens on farmers and instable income expectation;bad consumption environment and increasing constraints on consumption demand;less consumption goods suitable for farmers;unsound security system which affects the immediate consumption of farmers;backward consumption concept which restricts the improvement of consumption level.At last some corresponding countermeasures and suggestions are proposed,namely,maintaining the constant income growth of farmers so as to improve their purchasing power;establishing modern circulation network in rural areas so as to ensure a smooth channel for commodity market;enhancing the rural infrastructure construction so as to improve the consumption environment of rural residents;producing marketable commodities so as to meet rural market demand;perfecting social security system so as to improve the consumer tendency of farmers.

Analysis and Prediction of Rural Residents’ Living Consumption Growth in Sichuan Province Based on Markov Prediction and ARMA Model

I select 32 samples concerning per capita living consumption of rural residents in Sichuan Province during the period 1978-2009. First, using Markov prediction method, the growth rate of living consumption level in the future is predicted to largely range from 10% to 20%. Then, in order to improve the prediction accuracy, time variable t is added into the traditional ARMA model for modeling and prediction. The prediction results show that the average relative error rate is 1.56%, and the absolute value of relative error during the period 2006-2009 is less than 0.5%. Finally, I compare the prediction results during the period 2010-2012 by Markov prediction method and ARMA model, respectively, indicating that the two are consistent in terms of growth rate of living consumption, and the prediction results are reliable. The results show that under the similar policies, rural residents' consumer demand in Sichuan Province will continue to grow in the short term, so it is necessary to further expand the consumer market.

Current Situation and Reasonable Construction of Consumption Value of Rural Residents in Kongpo

On the basis of analyzing the consumption status of rural residents in Kongpo,it can be seen that the concept of consumption value of rural residents in Kongpo tends to be cautious in daily consumption. There also exist premature consumption and excessive consumption that are centralized,seasonal and religious. This paper aims to put forward countermeasures and suggestions for guiding the rural residents in Kongpo to develop a scientific concept of consumption value in the light of the factors that restrict the formation of scientific consumption value among rural residents.

Obstacles to Rural Residents' Consumption in China and the Countermeasures

On the basis of relevant statistical data, this paper analyzes the obstacles to rural residents' consumption in China as follows: the consumption structure is restricted critically; the consumption environment cannot meet the need of social development; the traditional consumption concept has not yet been changed; the social security system is not sound; the support of rural finance is short. Pointed countermeasures for eliminating the obstacles to rural residents' consumption are put forward as follows: first, adopt effective measures to elevate the level of farmers' income; second, strengthen the credit support of rural finance; third, quicken the pace of modernized development in rural areas; fourth, construct perfect rural social security system.

The Influence of Monetary Policy and Fiscal Policy on the Rural Residents' Consumption

This paper conducts an empirical analysis of influence of fiscal expenditure supporting agriculture monetary supply on rural residents' s consumption by adopting a vector auto-regression model,based on the data from 1978 to 2011.The study indicated that:in the short term,fiscal policy is the Granger reason of rural residents' consumption,monetary policy is not the Granger reason of rural residents' consumption;in the long term,the comprehensive function of fiscal policy and monetary policy has a great influence on the of rural residents' consumption.Under the background of Economic Transition and Urbanization,Expanding Domestic Demand is the slogan.We should coordinate fiscal policy and monetary policy to promote the rural residents' consumption.

Dynamic Analysis of Interaction between Rural Residents' Consumption and Income

In recent years,the income and consumption level of farmers is lower than that of urban residents,and in the context of current grave international economic environment,it is very unfavorable to expanding domestic demand and stimulating economic growth. Based on the empirical analysis of rural residents' income and consumption,this paper explores the reasons for lagging consumption of rural residents in China,and finally puts forth the recommendations for increasing farmers' income,promoting farmers' consumption and expanding the rural market.

Research on the Consumption Function of Rural Residents in Hunan Province

Based on literature review,according to relevant consumption data in Hunan Statistical Yearbook and China Statistical Yearbook during1978-2009,the thesis selects three indexes involving the average income per rural resident,per capita living expenses of rural residents and percapita savings to conduct the unit root and co-integration test on the consumption and net income per rural residents in Hunan Province by adoptingthe generalized difference method and EVIEWS6.0,then according to the Modigliani Hypothesis of Consumption,Duesenberry Hypothesis of Con-sumption and Keynes Absolute Income Hypothesis,the thesis makes a fitting of Hunan consumption function model,aiming to find out the consump-tion function model suitable to Hunan Province.The results show that,Keynesian consumption function based on Absolute Income Hypothesis pas-ses the statistical test and econometric test,while the consumption function model based on Relative Income Hypothesis and that based on Life Cy-cle Hypothesis do not,which proves that the consumption function model based on Absolute Income Hypothesis is better suited for describing the re-lations between rural consumption and income in Hunan Province.Taking into account the low marginal propensity of consumption of the rural resi-dents in Hunan Province,the thesis proposes to expand consumption demand of rural residents:firstly,developing characteristic economy and im-proving the income level of rural residents;secondly,perfecting the social security system in rural areas and maintaining the consumption confi-dence of rural residents;thirdly,ameliorating the circulation system.

Empirical Study on the Relationship between Income and Consumption of Rural Residents in Hebei Province

Based on the relevant data of the actual income and consumption of rural residents in Hebei Province from 1983 to 2007,the relationship between actual income and consumption of rural residents was tested by applying the co-integration theory and Granger causality test.The result shows that there is long-term stable equilibrium relationship between the net Income per capita and consumption expenditure per capita of rural residents in Hebei Province from 1983 to 2007;the result of Granger causality test shows that the actual Income of rural residents in Hebei Province has significant impact on the actual consumption,but the impact is weakened gradually;in short term,the impact of the actual consumption on the actual income is not so significant,but the impact will become significant gradually as time goes on.During the process of the mutual impact and function of the actual income and consumption of rural residents in Hebei Province,the impact of the actual income of rural residents on the actual consumption is mainly represented in short term;in middle term,the interactions between the actual Income and actual consumption are significant;in long term,the impact of the actual consumption on the actual income is mainly displayed.According to the result,in short term the government in Hebei Province can expand consumption through increasing the income of rural residents,while in long term the government can drive the economic growth by expanding domestic demands.

Influence of Aging Trend on Consumption Rate of Rural Residents--Empirical Analysis Based on Provincial Panel Data

Population is a basic factor that affects consumption of residents. In China,insufficient demand of residents,especially low consumption demand of rural residents,directly weakens the promotion of consumption for economic growth. This drives the study on the relationship between the aging trend and consumption of rural residents. In this paper,the current situation of population aging in China was firstly analyzed. Then a dynamic macroeconomic model was established using the cointegration theory and selecting related time series data such as per capita consumption expenditure of rural residents( Con),per capita net income of rural residents( Rev),urban-rural income gap( RU),children dependency ratio( CDR),and old-age dependency ratio( ODR),to test the correlation between variables. The results show that the decline in the children dependency ratio promotes the increase of consumption willingness of rural residents,while the rise in the old-age dependency ratio inhibits the consumption willingness of rural residents. Finally,it came up with pertinent recommendations for guiding and promoting the consumption level of rural residents in China.