The paper addresses the identity construction in social organizations whose primary role is to define their singularity against other organizations and have them take on this singular role in the minds of its related ...The paper addresses the identity construction in social organizations whose primary role is to define their singularity against other organizations and have them take on this singular role in the minds of its related audiences. This construction is carried out in the course of the organizational existence and it is reflected in the image that it depicts. Those two elements are essential values to be handled by promotional communication through its several channels, means, and products. The aim of the study is to discuss the importance of corporate identity and image in the promotional communication of an organization. Bibliographical research and a case study were both used as methodologies. We have found the need to cultivate a positive image for the consolidation of the future of the organization including the contribution to the economic development of the country.展开更多
At the invitation of CAFIU, a 40-member Hiroshima Kagura troupe, headed by Mr. Sen Nakata, President of the special non-profit organization "Sekai" visited China from June 24 to 29, and staged a performance ...At the invitation of CAFIU, a 40-member Hiroshima Kagura troupe, headed by Mr. Sen Nakata, President of the special non-profit organization "Sekai" visited China from June 24 to 29, and staged a performance in Beijing andDalian respectively on June 25 and June 27,展开更多
The ultimate goal of comprehensive English is to train students to acquire the ability to communicate in English. But the traditional way of lecture class can not meet the demand of the goal. It is agreed that the bes...The ultimate goal of comprehensive English is to train students to acquire the ability to communicate in English. But the traditional way of lecture class can not meet the demand of the goal. It is agreed that the best efficiency in comprehensive English class comes from effective cooperation between the teacher and students and also among students. Therefore, communicative methodology is widely promoted.展开更多
Under the theme'Release the Hope,Release the Dream',the 2017Beijing International Kite Festival and Beijing-Tianjin-Hebei Kite Exchange event was held at Beijing Expo Garden on April 20 and 21.The event attrac...Under the theme'Release the Hope,Release the Dream',the 2017Beijing International Kite Festival and Beijing-Tianjin-Hebei Kite Exchange event was held at Beijing Expo Garden on April 20 and 21.The event attracted master kite-makers,kite lovers and'intangible cultural heritage inheritors'from both China and abroad,with teams from 24展开更多
文摘The paper addresses the identity construction in social organizations whose primary role is to define their singularity against other organizations and have them take on this singular role in the minds of its related audiences. This construction is carried out in the course of the organizational existence and it is reflected in the image that it depicts. Those two elements are essential values to be handled by promotional communication through its several channels, means, and products. The aim of the study is to discuss the importance of corporate identity and image in the promotional communication of an organization. Bibliographical research and a case study were both used as methodologies. We have found the need to cultivate a positive image for the consolidation of the future of the organization including the contribution to the economic development of the country.
文摘At the invitation of CAFIU, a 40-member Hiroshima Kagura troupe, headed by Mr. Sen Nakata, President of the special non-profit organization "Sekai" visited China from June 24 to 29, and staged a performance in Beijing andDalian respectively on June 25 and June 27,
文摘The ultimate goal of comprehensive English is to train students to acquire the ability to communicate in English. But the traditional way of lecture class can not meet the demand of the goal. It is agreed that the best efficiency in comprehensive English class comes from effective cooperation between the teacher and students and also among students. Therefore, communicative methodology is widely promoted.
文摘Under the theme'Release the Hope,Release the Dream',the 2017Beijing International Kite Festival and Beijing-Tianjin-Hebei Kite Exchange event was held at Beijing Expo Garden on April 20 and 21.The event attracted master kite-makers,kite lovers and'intangible cultural heritage inheritors'from both China and abroad,with teams from 24
