Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positi...Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion.展开更多
Information and Communication Technology (ICT) service platform,combined with information technology,communication technology and corresponding applications,is essential for small and medium enterprises to realize the...Information and Communication Technology (ICT) service platform,combined with information technology,communication technology and corresponding applications,is essential for small and medium enterprises to realize their informatization. The broadband business platform put out by China Netcom provides new generation of integrated ICT services which focus on service and would be rented to customers. Broadband business platform could satisfy varieties of informatization demands made by small and medium enterprises such as low investment,fast reaction,individuation and security. It could effectively assist small and medium enterprises to achieve informatization.展开更多
China Volunteer Service Federation is a nationalfederated social organization composed ofvoluntary service organizations and volunteers.Since its founding in more than two years ago,by strengthening cooperation with d...China Volunteer Service Federation is a nationalfederated social organization composed ofvoluntary service organizations and volunteers.Since its founding in more than two years ago,by strengthening cooperation with diversifiedvoluntary service organizations at all levels,promoting the working methods innovationof voluntary service in all sectors and regions,展开更多
文摘Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion.
文摘Information and Communication Technology (ICT) service platform,combined with information technology,communication technology and corresponding applications,is essential for small and medium enterprises to realize their informatization. The broadband business platform put out by China Netcom provides new generation of integrated ICT services which focus on service and would be rented to customers. Broadband business platform could satisfy varieties of informatization demands made by small and medium enterprises such as low investment,fast reaction,individuation and security. It could effectively assist small and medium enterprises to achieve informatization.
文摘China Volunteer Service Federation is a nationalfederated social organization composed ofvoluntary service organizations and volunteers.Since its founding in more than two years ago,by strengthening cooperation with diversifiedvoluntary service organizations at all levels,promoting the working methods innovationof voluntary service in all sectors and regions,
