Marketing Strategies for Reading Promotion Activities in Academic Libraries:A Case Study of the University of Shanghai for Science and Technology

In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.

Goal Evolution and Promotion Strategies of Rural Revitalization in the View of Common Prosperity

Rural revitalization is not only an important development goal for the Chinese government, but also a path to development. It is a crucial strategic choice of socialism with Chinese characteristics in a new epoch that to achieve both urban-rural and intrarural prosperity in the course of promoting rural revitalization. In the context of common prosperity, the key to achieving rural revitalization is to strive for the year 2050 long-term objectives of “robust agriculture, beautiful countryside and well-off farmers”, while also accelerating efforts to meet the mid-term targets of “improving the quality and efficiency of agriculture, making rural areas suitable to live and work, and ensuring farmers are affluent and well-off”. In terms of a strategic path, it is vital to combine endogenous growth with a sharing mechanism, with the former aiming to stimulate the internal vitality of rural areas and unleash their growth potential, and the latter to ensure that wealth is shared among all people and access to basic public services is made equal. To implement the strategy, it is suggested to take a regionally differentiated approach and a classification differentiated approach by scientifically grasping rural differences and identifying policy priorities, and explore innovative and diversified mechanisms of rural common prosperity.

Application Status and Promotion Strategy of Integrated Network Teaching Platform——Taking Northwest A&F University as an Example

The development of Internet technology has brought convenience to the development of education and teaching,and has also changed the traditional methods and means of education and teaching. The construction of an integrated network teaching platform based on Internet technology brings new opportunities for the development of higher education. Taking the construction of the integrated network teaching platform of Northwest A&F University as an example,the current situation and existing problems in the construction of the integrated network teaching platform of the Northwest A&F University are explained. By proposing the promotion strategies for the application of the integrated network teaching platform,the construction of the integrated network teaching platform is improved,thereby facilitating the online and offline mixed teaching and further promoting the improvement of teaching level and teaching effect.

A Research on the Causes of Chinese College Students’ Overall Physique Decline and Physique Promotion Strategies

At present,Chinese colleges and universities are facing the reality of the overall physical decline of college students,and the quality of college physical education has been questioned by all parties.In order to improve the quality of college physical education and strengthen the physique of college students,this paper first studies the causes of the decline of College Students'overall physique.The study found that,in addition to historical and social factors,many practical factors of college physical education,including teaching content,teaching organization form,teachers’quality,teaching evaluation mechanism and hardware facilities construction,have great influences on the improvement of college students’overall physique.Based on the causes of the decline of college students’overall physique,this paper puts forward feasible promotion strategies from the aspects of physical education curriculum,extracurricular sports activities,and physique monitoring.

From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication

Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion.

A Research on University Postgraduates＇ Innovation Practice Ability Promotion Strategy

There is no doubt that college postgraduates should improve their ability of innovation practice, keep pace with the times, and strive for realism the innovation, in order to keep up with the development pace of the times. So far, our country postgraduates＇ innovation practice ability is not desirable, which are not completely get rid of the dependence on teachers. For this reason, how to improve postgraduates＇ innovation practice ability become a realistic problem in front of educators in colleges and universities. This paper fries to put forward several strategies of enhancing university postgraduates＇ innovation practice ability.

First Batch of Topics of “Key Technical Standard Promotion Project” tarted,270 Important National Standards or Professional Standards Will Be Prepared

At the first working meeting of the 'Key Technical Standard PromotionProject', an important project of the national scientific and technical support plan during the'11th Five Year' held recently in Beijing, the first group of 11 research topics for the 'KeyTechnical Standard Promotion Project' was formally introduced. According to Ms. Yu Xinli, who is incharge of the project as Deputy Director of the China National Institute of Standardization, theproject comprises four aspects: the international standards key breakthrough project, the technicalstandards promotion project of adapting technical trade measures, the technical standards innovationproject of basic public welfare, and the technical standard enhancement project of public security.

Beyond taxol: microtubule-based strategies for promoting nerve regeneration after injury

After injury, damaged axons have the capacity to regenerate, but the regenerative capacity of the axon, particularly axons of the central nervous system, is quite limited. This is because the damaged axons tend to retract, because they encounter obstacles such as scar tissue and inhibitory molecules, and because their growth rates simply do not match those of a juvenile axon. In recent years, there has been a focus on microtubules as among the most important factors in encouraging injured adult axons to regenerate. Microtubules are hollow polymeric filaments composed of tubulin subunits that provide structural support for the axon.

The application of projection pursuit classification in the process of strategy selection and evaluation based on the real coded accelerating genetic algorithm

During the process of enterprises＇ strategy evaluation and selection, there are many evaluating indicators, and among them there are some potential correlations and conflicts. Thus it poses the problems to the decision-makers how to conduct correct evaluation on a business and how to make strategy adjustment and selection according to the evaluation. Based on the qualitative and quantitative method, the paper introduces the Projection Pursuit Classification （PPC） model based on the Real-coded Accelerating Genetic Algorithm （RAGA） into the process of enterprises＇ strategy evaluation and selection. The characteristic of PPC model is that it ultimately overcomes the influence of the proportion of subjectivity and avoids precocious convergence, thus providing a new objective method for strategy evaluation and selection by pursuing the most objective strategy evaluation to make the relatively sensible strategy portfolio and action.

Possible use of Lingula sp.(Phylum Brachiopoda)as a dissemination strategy to promote sustainable development in Fangchenggang mangrove,China

The economic marketability of a brachiopod,Lingula was studied at three coastal mangrove sites,specifically based on socioeconomic parameters from 10 villages that utilized Lingula along Pearl Bay,Beilun Estuary Marine Nature Reserve,China.The significantly highest density of Lingula was at Jiao Dong(48.2±35.14 individual/m^2)whereas the biomass of Lingula was highest(0.76±0.22 g/individual)at Gui Lao Bu.The shell size of the largest specimen was still less than that in other references.The socioeconomic study of the population related to Lingula involved a small group,and no relationship could be determined among the parameters of age range,education level,occupation,and financial status.The total economic value(320,927.4 Yuan)was based on the value of consumption whereas the value from sales was very low as recorded from Shan Xin over a three-month season.Analysis of the results to determine strengths,weaknesses,opportunities,and threats was undertaken to identify the potential of Lingula sp.to be promoted and supported in the market as a novel source of income for the local community who are associated with mangrove resources;and also to examine its potential as a new food source for the rapidly growing population of China.

Comparative Revenue, Obstacle Factors and Promoting Strategy of Sprinkling Irrigation in Wheat Field: A Case Study from Yanzhou, Shandong Province in China

This paper takes 30 hm2 wheat sprinkling irrigation land of Yunguo Family Farm in Yanzhou, Shandong Province, China as a sample, and draws a conclusion by comparing it with other households (including individual and large households). The conclusions are as follows: wheat sprinkling irrigation has a remarkable water-saving effect and comparative revenue. Water saving efficiency can reach 61.54% and a comprehensive income-increase rate can reach 38.67%. The main factors of increasing income and incentives of saving irrigation by sprinkling irrigation ranks as the following: saving land consolidation and water monitoring labors (accounts for 62.50%), saving land area of wheat bed to increase production and income (accounts for 23.44%), saving water bills (accounts for 14.06%). The incentive effect of water saving is not obvious mainly because the water price is low. The main obstacles to the promotion of sprinkling irrigation by individual household are the uneconomical scale and the barriers of coordination of proxy irrigation. Other large household’s (family farm) obstacles are mainly the instability of land tenure and mixed management. Suggestions on promoting sprinkling irrigation in wheat field: Accelerate land circulation and promote agricultural scale management to create basic scale conditions for spreading sprinkling irrigation;stabilizing farmland management rights as stabilizing farmland contractual rights, thus giving long-term business interests to all kinds of large household owners;guide the development of “scale + specialization” modern family farms;appropriate water saving subsidies should be given according to the positive externality of household water saving;confirm agricultural water rights to household and allow compensated transfer of “surplus water rights”.

The choline pathway as a strategy to promote central nervous system(CNS) remyelination

Multiple sclerosis is a chronic companied by demyelination inflammatory disease that is ac- and axonal damage resulting in neurological deficits. Remyelination is the natural endogenous repair mechanism of demyelinated axons and it is supposed to protect axons/neurons from degeneration and thus the patient from progressive disability （Franklin and Ffrench-Constant, 2008）. Current therapeutics for patients with multiple sclerosis are to some extent very effective in inhibiting neuroinflamma- tion and demyelination. However, to date there are no substanc- es available that can enhance remyelination. Remyelination is the result of recruitment/proliferation of new oligodendrocyte precursor cells （OPC） and differentiation into mature myelin producing oligodendrocytes （Franklin and Ffrench-Constant, 2008）. These processes are supported by many factors and signals and failure at any stage might lead to repair failure. Strategies to enhance myelin repair are either the promotion of endogenous repair mechanisms via modulation of OPC prolif- eration and oligodendrocyte differentiation or the transplantion of myelinating cells into lesions. Due to the multiloculated pro- cess in multiple sclerosis and the ethical problems with the cell source, the latter is less favoured. The endogenous promotion of remvelination could be achieved by several approaches such as：

Bargaining strategy of oil companies in international oil and gas development Projects-Based on a bilateral bargaining model

Bargaining between the host country and oil companies is very common to international oil and gas development projects.The existence of information asymmetry gives the host country an endogenous bargaining advantage.Foreign oil companies might change their unfavorable negotiating position by changing the order of bidding and adjusting bidding strategies.This paper introduces both factors into a bilateral bargaining model to study the impact of information asymmetry and bidding order on the strategy and equilibrium returns of oil companies.According to the ownership of the right to bid first,two scenarios are designed for the model to compare the equilibrium returns of the host country and oil companies.The results show that:1)There is a first-mover advantage in the process of bilateral bidding,so oil companies better bid first;2)The information asymmetry will lead to a higher nominal income ratio of oil companies and a lower nominal income ratio of the host country,but it doesn’t affect the total income ratio at all.

Assessing Actuarial Projections Accuracy: Traditional vs. Experimental Strategy

This paper gives an overview of the Lee Carter method and reiterates the feasibility of using it to construct mortality forecast for the population data. In a first step, the model is fitted in a traditional way and used to extrapolate forecast of the time-varying mortality index. The observed pattern of the mortality rates shows a different variability at different ages, highlighting that the homoscedasticity hypothesis is quite unrealistic. Thus, in a second step, the paper aims to produce more reliable mortality forecasting, focusing on the errors in the estimation of the model parameters. The robustness of the estimated parameter is analysed throughout an experimental strategy which allows to assess the robustness of the Lee Carter model by inducing the errors to satisfy the homoscedasticity hypothesis. The graphical and numerical results are tested by means of a comparison in terms of prediction accuracy.

Three Strategies for Promoting the Standardization of China's Sports Services Against the Background of the 2008 Olympic Games

This study makes a preliminary analysis of the strategies related to the standardization of Chinese sports facilities to provide a base for their development.

Soft Power and National Identity in Chinese International Promotion

Rather that cultural hegemony,soft power,as a part and parcel of comprehensive national power,has been paid more and more attention by China so as to get more discourse right and power in international diplomatic relationships to foster a peaceful external environment.This paper focuses on why China highlights soft power,how China strengthens it soft power through Chinese international promotion,and what is role Chinese international promotion has paid.

Anatomical changes in the somatosensory system after large sensory loss predict strategies to promote functional recovery after spinal cord injury

Among cases of spinal cord injury are injuries involving the dorsal column in the cervical spinal cord that interrupt the major cutaneous afferents from the hand to the cuneate nucleus（Cu）in the brainstem.Deprivation of touch and proprioceptive inputs consequently impair skilled hand use.

Implementing Brandname Strategy to Promote the Development of Light Industry

China’s light industry hasdeveloped rapidly since thereform and opening drivebegan.In 1994,the total outputvalue of light industry wasRMB490.2 billion,and theexport volume of lightindustrial products wasUS＄35.6 billion,one third ofChina’s total export volume.In the first half of 1995,thetotal output value of lightindustry increased 14.7%,andthe export volume of lightindustrial products wasUS＄18.9 billion,43% over thesame period of 1994.

Research on the Low Carbon Development Strategy of the Real Estate Enterprise Based on the Whole Life Cycle of the Project

This paper analyzes the present development situations of the real estate industry, puts forwards the low carbon development strategies based on the project life cycle for the real estate enterprises, and points out the corresponding assistant suggestions according to the predicament in the implementation of low carbon strategy. The purpose is to provide a theoretical reference for low carbon development of the real estate enterprises and the healthy and sustainable development of the real estate industry.