The Advertisement Translation Based on the Prototype Theory

Based on the Prototype Theory,the prototypical feature of advertisement is found to be the combination of three language functions:the informative function,the expressive function,and the vocative function.The advertisement translation means the adjustment of the informative function and the expressive function according to the differences between languages or cultures in order to maximize the vocative function.The faithful translation is the closest to the prototype of the source text but not necessarily the best translation.

Analysis of“Nirvana in Fire”Based on Semantic Prototype Theory

Euphemisms are used frequently in human daily life,and with the development of cognitive science in recent years,people try to use various cognitive linguistic theories to study euphemisms.In the paper,the definition and origin,construction principles and classifications of euphemisms are presented.,and then the main ideas and features of semantic prototype theory are introduced.The last part is the concrete analysis of euphemisms based on"Nirvana in Fire"with the help of semantic prototype theory.

The Application on English Polysemy Teaching from the Perspective of Prototype Theory——Illustrated by the Case of Financial Words

This paper uses the three models of prototype theory to explain the financial polysemants and to find their internal relationship.This paper aims to provide the guidance of polysemy teaching for teachers and offer approaches of polysemy leaning to student.

A Study of English Neologisms in 2015 Based on the Prototype Category Theory

With the development of science and technology, large quantities of neologisms are created. Neologisms are the result of people's conceptualization of new things based on their life experiences. Cognitive linguistics views that categorization of organisms and concrete objects are based on the prototype category. This paper takes 167 English Neologisms from Wordspy in2015 as the data for analysis and finds that these English Neologisms are characterized by family resemblances, degree of membership in category and boundary fuzziness from the view of prototype category theory. This study also has some implications for the research of English language teaching and learning.

Prototypes and Vocabulary Teaching

The prototype theory suggests that many metal concepts we have are really prototypes.It claims that children first learn words that are "basic" because they reflect aspects of the world,prototypes, which stand out automatically from the rest of what they see.Basic level words should be taught first.

A Study on Senior English Vocabulary Teaching Based on Prototype Category Theory

The emphasis is laid on expanding students’vocabulary in the new English Curriculum Standards.Without effective approaches to vocabulary learning,students can hardly form vocabulary networks in mind.Combining with modern educational technology,the author carries out experimental teaching to explore the effectiveness of vocabulary teaching based on prototype category theory and presents some samples of vocabulary teaching.The study shows that these teaching methods can effectively enhance students’cognition abilities,stimulate association,promote vocabulary processing,form a categorized network schema,and finally improve students’lexical competence and long-term memory.

Prototype and English Vocabulary Teaching and Learning

English vocabulary teaching and learning is indispensable in the process of English teaching and learning.For most of college students,the quantitative of English vocabulary they master is often not enough,which not only influences students for learning English,but also brings about certain obstacles in developing diverse teaching and learning activities.The paper tends to be based on prototype to shed some light on English vocabulary pedagogy can provide to EFL,showing the necessity to apply educational strategies to improve the students’English vocabulary acquisition.

On Prototypes from the Perspective of Semantics and Categorization

Cognitive linguistics is a new approach to language study, which can offer better explanation for language phenomena, and provide more theoretical instructions for English learning. In recent years, the prototype theory, as the cornerstone of cognitive linguistics, has been employed in different research fields, such as phonology, syntax, semantics, English teaching, etc..This thesis attempts to review and discuss the researches done so far on semantics and categorization based on a cognitive theory -- the prototype theory.

Semantic Changes and Translation of Chinese Buzzwords of COVID-19 Pandemic

As a unique cultural product of the pandemic era,the COVID-19 pandemic buzzwords fully reflect the characteristics of the time.The paper applies the prototype theory to classify the semantic changes of the pandemic prevention buzzwords into two types:semantic evolution and semantic variation,and briefly discusses the implications of the prototype theory for translating the pandemic prevention propaganda slogans based on understanding the semantic changes to help people further understand the pandemic buzzwords as well as related social realities.

Prototypical motivation of polysemy

This paper applies prototype theory to explain the motivation of polysemy. There are mainly 3 types of meaning model of polysemy, namely, radiation, concatenation and integrated model. According to prototype theory, in the semantic category formed by a polysemic word, category members are determined by prototype. They are the result of development from prototype to boundary. Connected by a network of overlapping similarities （i.e., family resemblances）, category members present different degrees of prototypicality, but not all of them can represent the category. Only the prototype can fully embody the category. With the extension of the semantic category, the boundary of the category is fuzzy and begins to intersect another semantic category.