This study explores the integration of predictive analytics in strategic corporate communications, with a specific focus on stakeholder engagement and crisis management. Our mixed-methods approach, which combines a co...This study explores the integration of predictive analytics in strategic corporate communications, with a specific focus on stakeholder engagement and crisis management. Our mixed-methods approach, which combines a comprehensive literature review with case studies of five multinational corporations, allows us to investigate the applications, challenges, and ethical implications of leveraging predictive models in communication strategies. While our findings reveal significant potential for enhancing personalized content delivery, real-time sentiment analysis, and proactive crisis management, we stress the need for careful consideration of challenges such as data privacy concerns and algorithmic bias. This emphasis on ethical implementation is crucial in navigating the complex landscape of predictive analytics in corporate communications. To address these issues, we propose a framework that prioritizes ethical considerations. Furthermore, we identify key areas for future research, thereby contributing to the evolving field of data-driven communication management.展开更多
With the arrival ofthe era from the media, the internet spread over all sectors ofsocicty, affect people＇s political, economic and cultural life. The network has become the main place, people express their views so a...With the arrival ofthe era from the media, the internet spread over all sectors ofsocicty, affect people＇s political, economic and cultural life. The network has become the main place, people express their views so also. And the popularity of media enables consumers to easily express their products, services and other aspects of the topic, spread on the network at breakneck speed, and other users of the attention and support, thus forming a kind of public opinion, influence The development of enterprises, which will undoubtedly bring unprecedented pressure, constant attention, coupled with people＇s comments, forwarding, dissemination media, making the crisis spread, enterprises should not reasonable, effective, will enable enterprises to establish a sense of trust collapsed, brought a negative impact to the enterprise.展开更多
This paper,taking into consideration the tour guides'protest actions in Guilin on July,26,2012 as an example,is a study on tourism public governance vis-à-vis crisis management.It holds that the basic goal of...This paper,taking into consideration the tour guides'protest actions in Guilin on July,26,2012 as an example,is a study on tourism public governance vis-à-vis crisis management.It holds that the basic goal of tourism public governance is the prevention of and resolution to public crises,wherefore the need to raise its scientific level of decision-making.It discusses the internal relations between the basic goal and the appraisal of the causes and effects of public policy on tourism governance,with the aim to present theoretical guidance on future actions and decisions,to improve on the current mode of tourism governance,towards the establishment of a new scientific system in this respect.展开更多
Today, Social Networking Sites （SNS）, online forum, and e-mail communication have become a daily phenomenon in Indonesia. Thousands and even millions of the people have been using Blog, Facebook, MySpace, Twitter, a...Today, Social Networking Sites （SNS）, online forum, and e-mail communication have become a daily phenomenon in Indonesia. Thousands and even millions of the people have been using Blog, Facebook, MySpace, Twitter, and others as a communication medium. Many of them are mobile connected and have made it a daily practices. Interestingly, all these changes are not followed by Onmi International Hospital which it ultimately in 2009 led to the crisis. This crisis was beginning from the customer, Prita Mulyasari, who felt disappointed at the hospital service, and wrote an e-mail to her friend. Suddenly, in a short time the e-mail was disseminated widely on the Internet and produced a lot of support and public humiliation to the Omni International Hospital. This paper aims at explaining the cybcr crisis experienced by Omni International Hospital and how to overcome the problem at corporate level.展开更多
Using Situational Crisis Communication Theory(SCCT)by Coombs(2007),this study analyses the case of Quezon City Mayor Joy Belmonte’s CoViD-19 Crisis and her crisis response strategy to address the situation.The study ...Using Situational Crisis Communication Theory(SCCT)by Coombs(2007),this study analyses the case of Quezon City Mayor Joy Belmonte’s CoViD-19 Crisis and her crisis response strategy to address the situation.The study looks at the crisis communication of Quezon City on issues stemming from the Covid-19 pandemic.The SCCT provides a framework for the organization facing a different complex case of crisis to protect the reputational organization’s assets.The organization’s ability to select the most appropriate and beneficial response helps them deal with an emergency and crisis(Coombs,2007).Simultaneously,in this paper,SCCT was used to examine the stakeholder’s perceptions about the organization’s action and response by Mayor Belmonte on the crisis.This paper concludes Mayor Belmonte did not follow the recommendations of SCCT by combining Deny,such as Attacks the Accuser,Deny and Scapegoat tactics,and Diminish strategies such as Excuse and Justice tactics,to respond to the wide variety of stakeholder’s groups.Mayor Belmonte’s crisis response strategies and tactics do not align with the SCCT.The theory recommends corrective action and response such as Rebuild as well as Bolstering strategies are“considered as the most effective communication of crisis response strategy when an organization perceived a strong attribution of crisis responsibility and results in a severe reputational threat”(Coombs,2007).By reviewing the situation that Mayor Belmonte faced,this paper concludes that she was under severe threat.Mayor Belmonte’s CoViD-19 crisis is the preventable cluster based on the overall stakeholder’s perception of the crisis.The preventable cluster considered her primary,secondary,and additional stakeholders.It depicted an organizational misdeed with and without injuries,and the appropriate responses to adapt to re-establish the organization’s reputation is a Rebuild strategy because interventions such as Compensation and Apology should work to improve the organization’s reputation.Conversely,Mayor Belmonte chose to frequently employ Deny strategy(Attacks the Accuser and Scapegoat)and Diminish strategy(Excuse and Justice)to respond to various stakeholders.展开更多
Public emergencies exert a significant impact on the mental health of the people,while psychological crisis intervention can efficiently improve the level of the mental health. The existing psychological crisis interv...Public emergencies exert a significant impact on the mental health of the people,while psychological crisis intervention can efficiently improve the level of the mental health. The existing psychological crisis intervention in China has weakness in organization system,budget input,human resources,social cognition,and other aspects. The psychological crisis intervention work in the future can be performed by actively perfecting the organization management system of psychological crisis intervention,increasing the budget input,strengthening the construction of psychological intervention teams,improving the level of social cognition,and so on.展开更多
文摘This study explores the integration of predictive analytics in strategic corporate communications, with a specific focus on stakeholder engagement and crisis management. Our mixed-methods approach, which combines a comprehensive literature review with case studies of five multinational corporations, allows us to investigate the applications, challenges, and ethical implications of leveraging predictive models in communication strategies. While our findings reveal significant potential for enhancing personalized content delivery, real-time sentiment analysis, and proactive crisis management, we stress the need for careful consideration of challenges such as data privacy concerns and algorithmic bias. This emphasis on ethical implementation is crucial in navigating the complex landscape of predictive analytics in corporate communications. To address these issues, we propose a framework that prioritizes ethical considerations. Furthermore, we identify key areas for future research, thereby contributing to the evolving field of data-driven communication management.
文摘With the arrival ofthe era from the media, the internet spread over all sectors ofsocicty, affect people＇s political, economic and cultural life. The network has become the main place, people express their views so also. And the popularity of media enables consumers to easily express their products, services and other aspects of the topic, spread on the network at breakneck speed, and other users of the attention and support, thus forming a kind of public opinion, influence The development of enterprises, which will undoubtedly bring unprecedented pressure, constant attention, coupled with people＇s comments, forwarding, dissemination media, making the crisis spread, enterprises should not reasonable, effective, will enable enterprises to establish a sense of trust collapsed, brought a negative impact to the enterprise.
文摘This paper,taking into consideration the tour guides'protest actions in Guilin on July,26,2012 as an example,is a study on tourism public governance vis-à-vis crisis management.It holds that the basic goal of tourism public governance is the prevention of and resolution to public crises,wherefore the need to raise its scientific level of decision-making.It discusses the internal relations between the basic goal and the appraisal of the causes and effects of public policy on tourism governance,with the aim to present theoretical guidance on future actions and decisions,to improve on the current mode of tourism governance,towards the establishment of a new scientific system in this respect.
文摘Today, Social Networking Sites （SNS）, online forum, and e-mail communication have become a daily phenomenon in Indonesia. Thousands and even millions of the people have been using Blog, Facebook, MySpace, Twitter, and others as a communication medium. Many of them are mobile connected and have made it a daily practices. Interestingly, all these changes are not followed by Onmi International Hospital which it ultimately in 2009 led to the crisis. This crisis was beginning from the customer, Prita Mulyasari, who felt disappointed at the hospital service, and wrote an e-mail to her friend. Suddenly, in a short time the e-mail was disseminated widely on the Internet and produced a lot of support and public humiliation to the Omni International Hospital. This paper aims at explaining the cybcr crisis experienced by Omni International Hospital and how to overcome the problem at corporate level.
文摘Using Situational Crisis Communication Theory(SCCT)by Coombs(2007),this study analyses the case of Quezon City Mayor Joy Belmonte’s CoViD-19 Crisis and her crisis response strategy to address the situation.The study looks at the crisis communication of Quezon City on issues stemming from the Covid-19 pandemic.The SCCT provides a framework for the organization facing a different complex case of crisis to protect the reputational organization’s assets.The organization’s ability to select the most appropriate and beneficial response helps them deal with an emergency and crisis(Coombs,2007).Simultaneously,in this paper,SCCT was used to examine the stakeholder’s perceptions about the organization’s action and response by Mayor Belmonte on the crisis.This paper concludes Mayor Belmonte did not follow the recommendations of SCCT by combining Deny,such as Attacks the Accuser,Deny and Scapegoat tactics,and Diminish strategies such as Excuse and Justice tactics,to respond to the wide variety of stakeholder’s groups.Mayor Belmonte’s crisis response strategies and tactics do not align with the SCCT.The theory recommends corrective action and response such as Rebuild as well as Bolstering strategies are“considered as the most effective communication of crisis response strategy when an organization perceived a strong attribution of crisis responsibility and results in a severe reputational threat”(Coombs,2007).By reviewing the situation that Mayor Belmonte faced,this paper concludes that she was under severe threat.Mayor Belmonte’s CoViD-19 crisis is the preventable cluster based on the overall stakeholder’s perception of the crisis.The preventable cluster considered her primary,secondary,and additional stakeholders.It depicted an organizational misdeed with and without injuries,and the appropriate responses to adapt to re-establish the organization’s reputation is a Rebuild strategy because interventions such as Compensation and Apology should work to improve the organization’s reputation.Conversely,Mayor Belmonte chose to frequently employ Deny strategy(Attacks the Accuser and Scapegoat)and Diminish strategy(Excuse and Justice)to respond to various stakeholders.
基金supported by Specialist construction program of Jiading District Mental Health Center(No.:JDYXZDZK-3)Hospital-level program of Jiading District Mental Health Center(No.:2013-04)
文摘Public emergencies exert a significant impact on the mental health of the people,while psychological crisis intervention can efficiently improve the level of the mental health. The existing psychological crisis intervention in China has weakness in organization system,budget input,human resources,social cognition,and other aspects. The psychological crisis intervention work in the future can be performed by actively perfecting the organization management system of psychological crisis intervention,increasing the budget input,strengthening the construction of psychological intervention teams,improving the level of social cognition,and so on.
