With the integration of global economy, the urbanization process in our country develops rapidly. It appears particularly important to build city image. As manifestation of city characteristics, it reflects spiritual ...With the integration of global economy, the urbanization process in our country develops rapidly. It appears particularly important to build city image. As manifestation of city characteristics, it reflects spiritual outlook of a city. More importantly, it is the requirement for unremitting self improvement in urbanization development. Public art embodies spirit and life style of a city. As a product of modern urban form, it has close relationship with the shaping of city image. This article researches on relevance between public art construction and city image shaping, according to general situation of public art construction in Nantong city, and discusses the influence of them. The aim of this article is to promote the shaping of city image more effectively.展开更多
This paper focuses on Beijing as the host city for the major international sporting events and its influence on the city image building of Beijing. Major international sporting events are the key channels for the exch...This paper focuses on Beijing as the host city for the major international sporting events and its influence on the city image building of Beijing. Major international sporting events are the key channels for the exchange and dissemination of information among athletes from various countries, media coverages, national and international audiences which involves interpersonal communication, organizational communication, and mass communication at all levels. At the same time, the volunteers, especially young volunteers （mostly college student volunteers） considered as the Beijing city spokesperson and also as a group of ＂public diplomacy ambassadors＂, transfer positive energy in international communication during major international sporting events. Therefore, major international sporting events held in Beijing play an irreplaceable role in the image building of the capital city of China, Beijing.展开更多
After the 26th Universiade,Shenzhen has been striving to build a balanced and harmonious translational eco-environment,and make Public Signs translation play a positive role in the construction of international city i...After the 26th Universiade,Shenzhen has been striving to build a balanced and harmonious translational eco-environment,and make Public Signs translation play a positive role in the construction of international city image.Meanwhile,Shenzhen has formed relative completed systems in beforehand prevention and subsequent punishment in public signs translation.However,there is also a long way to go to perfect the translation eco-environment construction.展开更多
City branding brings immense benefits for mega-cities in gaining international prestige in an increasingly competitive global arena. City publicity films, as an effective method for promoting the city through online d...City branding brings immense benefits for mega-cities in gaining international prestige in an increasingly competitive global arena. City publicity films, as an effective method for promoting the city through online dissemination, can reach and influence a wider audience. However, the deployment of different semiotic resources in the branding discourse in city publicity films remains under-explored, and in particular, the role of cultural attributes in the construction of meaning in the discourse of city branding through linguistic and nonverbal modalities remains unknown. This paper, drawing on theories of Systemic Functional Grammar and Visual Grammar, examines the multimodal discourse of publicity films of Beijing and London in terms of representational and interactive meanings achieved through various semiotic resources. It is found that, in verbal and visual discourse, both films share similarities regarding enhancing persuasiveness via emotional branding but exhibit differences regarding how to achieve persuasiveness through different semiotic resources that co-construct meaning. The Beijing publicity film blends functional and emotional values while the London publicity film is prone to being more functional. In addition, possible reasons for the differences observed are discussed.展开更多
文摘With the integration of global economy, the urbanization process in our country develops rapidly. It appears particularly important to build city image. As manifestation of city characteristics, it reflects spiritual outlook of a city. More importantly, it is the requirement for unremitting self improvement in urbanization development. Public art embodies spirit and life style of a city. As a product of modern urban form, it has close relationship with the shaping of city image. This article researches on relevance between public art construction and city image shaping, according to general situation of public art construction in Nantong city, and discusses the influence of them. The aim of this article is to promote the shaping of city image more effectively.
文摘This paper focuses on Beijing as the host city for the major international sporting events and its influence on the city image building of Beijing. Major international sporting events are the key channels for the exchange and dissemination of information among athletes from various countries, media coverages, national and international audiences which involves interpersonal communication, organizational communication, and mass communication at all levels. At the same time, the volunteers, especially young volunteers （mostly college student volunteers） considered as the Beijing city spokesperson and also as a group of ＂public diplomacy ambassadors＂, transfer positive energy in international communication during major international sporting events. Therefore, major international sporting events held in Beijing play an irreplaceable role in the image building of the capital city of China, Beijing.
基金This work is funded by National Social Science Foundation of China(Grant No.16AZD055).The project title is:A Study of the Ontology vocabulary of intangible cultural heritage based on Ontology Mapping.
文摘After the 26th Universiade,Shenzhen has been striving to build a balanced and harmonious translational eco-environment,and make Public Signs translation play a positive role in the construction of international city image.Meanwhile,Shenzhen has formed relative completed systems in beforehand prevention and subsequent punishment in public signs translation.However,there is also a long way to go to perfect the translation eco-environment construction.
基金supported by the Fundamental Research Funds for the Central Universities of NWPU 2019the Teaching Reform Project of NWPU 2018the Higher Education Research Fund of NWPU(G2018KY0207)
文摘City branding brings immense benefits for mega-cities in gaining international prestige in an increasingly competitive global arena. City publicity films, as an effective method for promoting the city through online dissemination, can reach and influence a wider audience. However, the deployment of different semiotic resources in the branding discourse in city publicity films remains under-explored, and in particular, the role of cultural attributes in the construction of meaning in the discourse of city branding through linguistic and nonverbal modalities remains unknown. This paper, drawing on theories of Systemic Functional Grammar and Visual Grammar, examines the multimodal discourse of publicity films of Beijing and London in terms of representational and interactive meanings achieved through various semiotic resources. It is found that, in verbal and visual discourse, both films share similarities regarding enhancing persuasiveness via emotional branding but exhibit differences regarding how to achieve persuasiveness through different semiotic resources that co-construct meaning. The Beijing publicity film blends functional and emotional values while the London publicity film is prone to being more functional. In addition, possible reasons for the differences observed are discussed.
