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Micro,Small,and Medium Enterprises’Cross-Border Business Strategies
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作者 Xuan Chen Yijun Xia Tian Hou 《Proceedings of Business and Economic Studies》 2024年第2期191-197,共7页
This paper explores the operational strategies of cross-border micro, small, and medium enterprises (MSMEs). Against the backdrop of globalization and digitalization, cross-border trade has become one of the important... This paper explores the operational strategies of cross-border micro, small, and medium enterprises (MSMEs). Against the backdrop of globalization and digitalization, cross-border trade has become one of the important pathways for many MSMEs to achieve growth and competitive advantage. Firstly, the paper outlines the concept and characteristics of cross-border MSMEs, as well as the analysis of their operational environment in the context of globalization, including political, economic, social, technological, environmental, and legal factors. Secondly, the paper proposes operational strategies for cross-border MSMEs, including international market selection and positioning, cross-border marketing strategies, supply chain management, cross-border financial management, and cross-border risk management. Finally, the paper summarizes the importance of effectively implementing these strategies for cross-border MSMEs to seize international market opportunities, reduce operational risks, and enhance competitiveness and profitability. 展开更多
关键词 Cross-border MSMEs Operational strategies GLOBALIZATION DIGITALIZATION International market Cross-border trade marketing finance and risk management Supply chain management
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Innovation and Development Strategies of Investment and Financing Modes for Circular Economy
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作者 Li Yunyan Zhang Biao 《Meteorological and Environmental Research》 CAS 2014年第6期50-53,共4页
Circular economy adapts to large-scale production, has higher requirement on technical level, and possesses positive externality. There- fore, circular economy requires a lot of financial support. Facing investment an... Circular economy adapts to large-scale production, has higher requirement on technical level, and possesses positive externality. There- fore, circular economy requires a lot of financial support. Facing investment and financing problems of circular economy by enterprise, the govern- ment should strengthen the regulatory role, increase investment support on circular economy, strengthen the bank's green credit business, reduce barriers to business loans, diversify financing channels for enterprises, guide social investment's flow direction, and promote circular economy form- ing larger scale, thereby providing policy support for building a resource-saving and environment-friendly society. 展开更多
关键词 Circular economy Investment and financing modes Strategy analysis China
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Enterprise Financial Risk and Response Strategies
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作者 Li Yan 《International Journal of Technology Management》 2016年第5期72-74,共3页
Nowadays, a shortage of funds has evolved into general business issues because raise the necessary funds is the necessary requirement to develop and expand the companies’ scale. The funding would have to face all kin... Nowadays, a shortage of funds has evolved into general business issues because raise the necessary funds is the necessary requirement to develop and expand the companies’ scale. The funding would have to face all kinds of risks associated. Although funding risk cannot be completely eliminated, but the company can be based on their own development needs, and actively respond to risk fi nancing based on their own conditions. In this paper, the business fi nancing risk coping strategies is presented based on analysis of the reasons of business fi nancing risk. 展开更多
关键词 financing financIAL Risk CAUSE Analysis RESPONSE strategies
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Legal Research on Rural Land Management Right Financing under the Background of Rural Revitalization Strategy
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作者 Bai Changqian 《学术界》 CSSCI 北大核心 2019年第8期196-206,共11页
Financing difficulties have always been one of the bottlenecks restricting the development of"three rural".The core to solve the difficulties is to seek financing collaterals that in line with the law and wi... Financing difficulties have always been one of the bottlenecks restricting the development of"three rural".The core to solve the difficulties is to seek financing collaterals that in line with the law and with the value able to be effectively evaluated.Besides,the law confirmation of the mortgage financing's form for Rural Land ManagementRight(RLMR)is the primary prerequisite for rural land financing.With the continuous advancement of rural revitalization strategy,the rural land reform with the main content of"three powers separation"has paid more attention to the functions of RLMR financing.Due to the lack of supply of existing laws,there are still certain legal risks in the financing of RLMR.Based on rural revitalization strategy,this paper made an in-depth analysis of the causes of financing risk of RLMR.Furthermore,we put forward some possible paths to legalize this right. 展开更多
关键词 RURAL REVITALIZATION STRATEGY RURAL land management MORTGAGE financing LEGAL research
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Influence of Internet Finance on the Financing of Small and Medium-Sized Enterprises in China 被引量:1
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作者 Lingdong Zeng 《Proceedings of Business and Economic Studies》 2021年第5期107-110,共4页
Small and medium-sized enterprises greatly promote the economic progress and growth of national tax revenue as well as realize the escalation of career opportunities.However,as these enterprises are relatively small s... Small and medium-sized enterprises greatly promote the economic progress and growth of national tax revenue as well as realize the escalation of career opportunities.However,as these enterprises are relatively small scale and have low capacity to face and resist risks in addition to China's flawed financial credit system,there are many difficulties faced by these enterprises in terms of financing to achieve their own development and progress.Recently,owing to the progress of internet information,especially the expansion of its application in the financial field,it has opened up a way for handling the financing difficulties faced by small and medium-sized enterprises.According to the specific financing situation of small and mediumsized enterprises in China,this study analyzes the impact of internet finance on the financing of small and medium-sized enterprises in China and formulates strategies to effectively deal with the financing difficulties of small and medium-sized enterprises in China,thus promoting the sustainable progress of small and medium-sized enterprises. 展开更多
关键词 Small and medium-sized enterprises financing Internet finance STRATEGY
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Ordering Strategy for Fresh Agricultural Products in External Financing Condition 被引量:1
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作者 Wenyi DU 《Asian Agricultural Research》 2014年第7期12-14,共3页
This paper firstly introduced the two stage supply chain consisting of single agricultural product producer and fund restraint retailer.Then,it analyzed the influence of bank interest rate on order quantity,wholesale ... This paper firstly introduced the two stage supply chain consisting of single agricultural product producer and fund restraint retailer.Then,it analyzed the influence of bank interest rate on order quantity,wholesale price and expected profit of retailer and producer on the condition of retailer taking external loan strategy.Studies have shown that when the bank interest rate is in(0,0.9),the order quantity of agricultural products is a decreasing function of bank interest rate; when the bank interest rate is in(0,1),wholesale price of agricultural products decreases with increase in the bank interest rate; when the bank interest rate is in(0,0.6),the expected profit of retailer is a decreasing function of bank interest rate; when the bank interest rate is in(0,1),the expected profit of producer decreases with increase in the bank interest rate.Finally,through simulation calculation examples,it verified suitability of the conclusion,in the hope of providing reference and application value for management of supply chain. 展开更多
关键词 FUND RESTRAINT EXTERNAL financing FRESH agricultur
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The high and new technology enterprise financing problems research in our country
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作者 zhou xiaojie Liu xilin 《International English Education Research》 2015年第7期54-56,共3页
With the development of economic globalization and the ability of innovation in science and technology under the background of growing, producing more and more high and new technology enterprise. They are both the dou... With the development of economic globalization and the ability of innovation in science and technology under the background of growing, producing more and more high and new technology enterprise. They are both the double character of the high-tech enterprises and traditional enterprises, in the process of development will face more challenges, financing problem is one of the focus of attention. So this paper choose the financing problem as the research direction of the high-tech enterprises. In view of the theoretical part of the article introduces a case is analyzed, and the company put forward some countermeasures to solve the difficulties of financing. Finally, the article summary of object of study is summarized. 展开更多
关键词 HIGH and new technology ENTERPRISE financing PROBLEMS financing strategy
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Future Prospects for Funding Strategies in Palestinian National Economy
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作者 Naseem Abu Jamie 《Chinese Business Review》 2017年第9期447-463,共17页
On the international levels, funding has a wide importance in the sense that it is vehemently regarded as something that attracts both the developed countries and the developing countries. This is considered as the fo... On the international levels, funding has a wide importance in the sense that it is vehemently regarded as something that attracts both the developed countries and the developing countries. This is considered as the focal point of economy and economic activities. This is because of the fact that any economy can not continue without funding. This leads to a great care by institutions and governments as well as any social, political, and economic activity. The funding policy is regarded as one of the most important and active methods in having and preparing strategies that aim at having total control on private and public f'mancial resources throughout financial activities to refresh the Palestinian economy. Due to the sensitivity of the current conditions, funding has a very important position and role. The deprivation stages the Palestirtian people have witnessed led to lack of Palestinian rights to build national institutions and bodies that are able to adopt social and economic policies that aim at having development as well as enabling the Palestinian entire society members to face both internal and external challenges and vice versa. There is vacuum of having an independent Palestinian state after 1967. There is a strict political s~,stem of lawful individuals and political domination, imposing by an Israeli military occupation to control and rule, controlling all Palestinian life to destroy the Palestinian economy and to distort the system without any lawful and constitutional independence. During the occupation period, the Palestinians lived under a lawful and managerial military power that destroys productivity paving the way to expel Palestinians out of their home which did not enable Palestinians to have their own social policies. The Palestinian national authority, ever since its rule, started to have a rehabilitation of its economic policies within a strategic plan that ensures economic development, stability, and geographical continuation amongst Palestinian resources control in a way that supports the Palestinian economy. That builds Palestinian policies to have economic development and improvement of general performance to develop, complete, and unify law and constitution. This also aims at Palestinian society development in terms of economy giving future hopes for Palestinians to have international development projects in the sense that any Palestinian strategy quickly faces lack of fund and therefore consequently everything is put to an end. The possibility of this study is to strengthen and stimulat the direct foreign investment as an alternative of the internal funding. Moreover, this study will investigate how to achieve an increase efficiency of investment and the national funding resources that generate income. The study's methodology is, descriptive analytical approach which has been applied because it matches the nature of this study. To answer study questions "What is the funding strategy followed by the Palestinian authority to develop the national economy?", confirmation is made that there are no funding strategies applied by the Palestinian authority to create funding mechanisms for development of national economy. This is not helpful for the national economy. 展开更多
关键词 financial strategies financial resources internal financing external financing Palestinian economy private sector funding public sector funding
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Thoughts on Promoting the Investment and Financing Development of Enterprises'Intellectual Property Rights from the Perspective of Intellectual Property Strategy
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作者 FEI Kaizhi 《International English Education Research》 2019年第2期105-107,共3页
With the in-depth implementation of China's intellectual property strategy,the situation of intellectual property protection in China has been further improved,the enthusiasm of the public for entrepreneurship and... With the in-depth implementation of China's intellectual property strategy,the situation of intellectual property protection in China has been further improved,the enthusiasm of the public for entrepreneurship and innovation has been further stimulated,people's awareness of intellectual property rights has been further enhanced,and the value of intellectual property rights has been further recognized by people.As a new economic form,"intellectual property economy"plays an increasingly important role in our socialist market economy.At the same time,China's intellectual property still faces some prominent problems,especially in the field of intellectual property investment and financing,such as difficult valuation,management and liquidation.From the perspective of the implementation of intellectual property strategy and starting from the investment and financing of intellectual property rights of small and medium-sized enterprises,this paper introduces the basic concepts of intellectual property investment and financing,the development status and existing problems of intellectual property investment and financing of small and medium-sized enterprises,and puts forward some suggestions for improving the investment and financing policy of intellectual property rights. 展开更多
关键词 INTELLECTUAL PROPERTY Strategy The Value of INTELLECTUAL PROPERTY INVESTMENT and financing Small and medium-sized enterprises
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Behavior game evolution strategy of financing platform for energysaving renovation of existing buildings
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作者 GUO Han-ding WANG Wen-qiang ZHENG Yue-hong 《Ecological Economy》 2020年第3期200-208,共9页
The operation optimization of the existing building energy-saving renovation financing platform is the basic support that needs to be solved in the existing building energy-saving renovation practice under the EPC mod... The operation optimization of the existing building energy-saving renovation financing platform is the basic support that needs to be solved in the existing building energy-saving renovation practice under the EPC mode.The essence of the operation of building energy-saving transformation financing platform is the joint effect of subjects’choice through the behavioral game strategy.Starting from the analysis of game relationship between the subjects of building energy-saving retrofit market,based on the user game theory,the author constructs a behavioral game model of energy-saving retrofit units,ESCOs and investors,discusses its behavioral game evolution and stability strategy.There is an implementation mechanism for the operation of building energy-saving renovation financing platform to enhance the effectiveness of the operation of the existing building energy-saving renovation financing platform and promote the development of the existing building energy-saving market. 展开更多
关键词 existing building energy-saving renovation operation of financing platform subject’s behavior evolutionary strategy
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Study on Investing and Financing Development in Rural Area:A Case Study of Guangxi Zhuang Autonomous Region
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作者 Junyong HUANG Bin YAO 《Asian Agricultural Research》 2013年第3期123-126,共4页
"Surplus income" of farmers has been increasing steadily with the marked improvement of rural economy. However,development of rural financing market in China is rather backward. To satisfy the financing requ... "Surplus income" of farmers has been increasing steadily with the marked improvement of rural economy. However,development of rural financing market in China is rather backward. To satisfy the financing requirement of farmers and meet the demand of the construction of new countryside as well as harmonious society,development of financing market in rural area is eager to be quickened. Taking Guangxi Autonomous Region as an example,there are problems in rural investing and financing development. Firstly,farmers are in lacking of accurate understanding of investing and financing. Secondly,investors in rural area lack professional knowledge about financing generally. Thirdly,rural area has underdeveloped information degree as well as imperfect investing and financing environment. Fourthly,there are no financial products developed for rural area. Fifthly,economic development is unbalanced and relatively underdeveloped in rural area. Lastly,rural financial market has long been neglected by financial intermediaries. In order to cope with these problems,firstly,farmers should be assisted to establish accurate financial awareness and master necessary financial knowledge. Secondly,local intermediaries like securities firms and banks should be encouraged to exert impact on rural financial market. Thirdly,financial products suitable for Guangxi rural area are to be developed. Fourthly, construction and perfection of rural financial market should be quickened. Lastly,rural economic development should be quickened to enlarge capital source of financing. 展开更多
关键词 GUANGXI RURAL Area INVESTING and financing Develop
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数字金融对农户可持续生计的影响
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作者 黄倩 刘泽慧 熊德平 《改革》 CSSCI 北大核心 2024年第8期98-118,共21页
提升农户可持续生计能力是全面推进乡村振兴战略的关键,这一过程离不开金融的支持。基于可持续生计分析框架构建农户可持续生计评价指标体系,并利用中国家庭金融调查数据,检验数字金融改善农户可持续生计的实现机制与空间溢出效应。研... 提升农户可持续生计能力是全面推进乡村振兴战略的关键,这一过程离不开金融的支持。基于可持续生计分析框架构建农户可持续生计评价指标体系,并利用中国家庭金融调查数据,检验数字金融改善农户可持续生计的实现机制与空间溢出效应。研究发现:数字金融可以显著改善农户可持续生计,主要通过提高信贷可得性、增强信息关注度、改善收入分配机制实现,且对风险偏好型、高收入、高生计水平、高生计多样性及高劳动力质量农户可持续生计的改善作用更为显著。此外,数字金融对农户可持续生计的改善作用具有显著的空间溢出效应。应从“供给”和“需求”两方面加大对低收入群体的数字金融服务力度,促进地区间数字金融合作联动发展,差异化促进不同类型农户使用数字金融以实现可持续生计。 展开更多
关键词 数字金融 农户可持续生计 生计资本 生计策略 生计结果
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双边资金约束下的双渠道供应链定价与碳减排决策研究
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作者 曹细玉 覃艳华 余小艳 《四川师范大学学报(自然科学版)》 CAS 2024年第3期384-393,共10页
考虑由单个零售商和单个制造商组成的双渠道供应链,针对分散式决策下制造商和零售商都存在的资金约束,研究银行贷款+延期支付融资策略和双边银行贷款融资策略对双渠道供应链最优定价及碳减排决策的影响.研究结果表明:采用银行贷款+延期... 考虑由单个零售商和单个制造商组成的双渠道供应链,针对分散式决策下制造商和零售商都存在的资金约束,研究银行贷款+延期支付融资策略和双边银行贷款融资策略对双渠道供应链最优定价及碳减排决策的影响.研究结果表明:采用银行贷款+延期支付融资策略时,制造商最优线上销售价格、零售商最优线下销售价格都高于无资金约束时的价格,而且都随着银行贷款利率或延期支付融资利率的增大而增加;采用双边银行贷款融资策略时,制造商最优线上销售价格与银行贷款利率成U型关系,且只有当银行贷款利率大于0.55后最优线上销售价格才会高于无资金约束时的价格,零售商的线下销售价格随着银行贷款利率的增大而增加,而且高于采用银行贷款+延期支付融资策略时的价格;无论采取何种融资策略以及银行贷款利率或延期支付融资利率如何变化,制造商的最优批发价格、最优碳减排率、零售商的利润、制造商的利润都比无资金约束时的要低,而且都随着银行贷款利率或延期支付融资利率的增大而降低;只有当银行贷款利率较小时,采用银行贷款+延期支付融资策略时的制造商最优批发价格才会比双边银行贷款融资策略时的高;采用银行贷款+延期支付融资策略时的制造商最优碳减排率、零售商利润、制造商利润都比采用双边银行贷款融资策略时的大. 展开更多
关键词 双渠道供应链 双边资金约束 碳减排 融资策略
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“双一流”建设高校教育基金会筹资模型与实践策略
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作者 沈黎勇 杨维东 《国家教育行政学院学报》 CSSCI 北大核心 2024年第7期80-87,共8页
高校教育基金会高质量履行筹资使命,既是凝聚慈善资源以优化办学投入的迫切需求,也是实现高等教育内涵式发展和支撑中国式教育现代化的题中之义。厘清高校筹资价值和现实瓶颈,基于对“双一流”建设高校教育基金会的结构化剖析,构建“目... 高校教育基金会高质量履行筹资使命,既是凝聚慈善资源以优化办学投入的迫切需求,也是实现高等教育内涵式发展和支撑中国式教育现代化的题中之义。厘清高校筹资价值和现实瓶颈,基于对“双一流”建设高校教育基金会的结构化剖析,构建“目标子系统-过程子系统-支撑子系统”相互作用的筹资模型,深化并拓展筹资模型的要素和内涵。为保障筹资模型的高效运行,应着力把握好三对关系,即问题导向和价值导向的平衡、筹资生产关系的协同调整和筹资要素的协同配置、支持制约和反馈影响的传导互动,并立足不同子系统维度下的关键构成要素及其特征差异,助力提升高校筹资水平和加快世界一流大学建设。 展开更多
关键词 “双一流”建设高校 教育基金会 筹资模型 实践策略
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数字化转型背景下航运供应链的融资决策
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作者 何新华 张铭涛 《物流技术》 2024年第8期84-100,共17页
以航运公司数字化转型为背景,对货代企业存在资金约束的航运供应链进行研究,比较银行融资、延迟支付融资和混合融资三种融资模式,分别构建不同融资模式下的利润函数模型并求出均衡决策,通过理论分析和数值仿真探讨各因素对航运供应链最... 以航运公司数字化转型为背景,对货代企业存在资金约束的航运供应链进行研究,比较银行融资、延迟支付融资和混合融资三种融资模式,分别构建不同融资模式下的利润函数模型并求出均衡决策,通过理论分析和数值仿真探讨各因素对航运供应链最优决策指标和利润的影响,提出航运供应链内航运公司和货代企业的最优融资策略。研究表明:(1)银行融资利率与数字化转型成本系数的提高对数字化转型水平、上述二类企业的利润产生消极影响,托运人数字意识提高对其产生积极影响。延迟支付融资利率在延迟支付融资模式下对以上指标无影响,在混合融资模式下对其产生积极影响。(2)混合融资模式下,航运公司和货代企业都偏好更高的延迟支付融资比例。(3)延迟支付融资模式是航运公司和货代企业的最优融资模式选择。研究成果为数字化航运供应链的融资策略选择提供了建议,为促进供应链的韧性和安全提供了强大助力。 展开更多
关键词 航运供应链 数字化 资金约束 融资策略
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金融支持林业碳汇发展的理论逻辑、现实困境与推进策略
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作者 王昌海 孙君 《中国国土资源经济》 2024年第9期33-40,48,共9页
文章深入剖析金融支持林业碳汇发展在推动碳中和目标实现过程中的理论逻辑与现实困境。金融支持林业碳汇发展面临的困境:①林业碳汇项目周期长、回报率低,难以吸引足够的金融资本投入;②现有的金融产品与服务未能完全满足林业碳汇项目... 文章深入剖析金融支持林业碳汇发展在推动碳中和目标实现过程中的理论逻辑与现实困境。金融支持林业碳汇发展面临的困境:①林业碳汇项目周期长、回报率低,难以吸引足够的金融资本投入;②现有的金融产品与服务未能完全满足林业碳汇项目的特殊需求,资金筹措难度大;③政策体系的不完善、市场机制的不健全和技术水平不足等因素制约了金融支持林业碳汇的发展。文章针对以上困境提出了推进金融支持林业碳汇发展的策略建议:①完善碳汇市场机制与扩大市场规模,出台相关优惠政策和激励机制,引导金融资本流向林业碳汇项目;②投入研发提升碳汇计量精度,强化碳金融项目的管理及人才培养;③优化碳市场政策环境与加大监管力度,确保碳市场公平有序;④提升公众意识,加强林业碳汇的科普宣传,提高社会对林业碳汇的认知度和参与度。 展开更多
关键词 碳汇金融 林业碳汇 理论逻辑 现实困境 推进策略
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高水平开放下供应链金融国际化转型策略与政策支持体系研究
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作者 李诗华 聂良洁 《对外经贸实务》 2024年第6期63-70,共8页
供应链金融作为推动国际贸易和投资发展的重要手段,面临着国际化转型的现实需求。本文分析了供应链金融国际化的高水平开放背景和发展趋势,指出我国供应链金融国际化转型面临的全新机遇与挑战,结合我国的典型实践经验,进一步探讨了不同... 供应链金融作为推动国际贸易和投资发展的重要手段,面临着国际化转型的现实需求。本文分析了供应链金融国际化的高水平开放背景和发展趋势,指出我国供应链金融国际化转型面临的全新机遇与挑战,结合我国的典型实践经验,进一步探讨了不同的供应链金融国际化转型策略,以及供应链金融国际化转型的政策支持体系,包括关税政策、贸易便利化政策、自由贸易协定、金融支持政策和金融监管政策等在内的政府支持政策,以及涉及跨境融资、跨境结算、跨境风险管理和跨境金融创新政策在内的金融机构支持政策等,以期进一步推动供应链金融国际化转型与高质量发展,为政府、金融机构和相关企业决策提供有价值的参考借鉴。 展开更多
关键词 供应链金融 国际化 转型策略 政策支持体系
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共同富裕背景下数字基础设施建设对居民收入水平与地区收入差距的影响
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作者 姚战琪 《武汉大学学报(哲学社会科学版)》 CSSCI 北大核心 2024年第6期104-118,共15页
“宽带中国”试点政策有助于扩大农村劳动力就业。数字基础设施建设是推动共同富裕和缩小地区收入差距的重要路径。基于2005-2022年292个地级市(未含我国香港地区、澳门地区、台湾地区)的数据,使用双重差分法分析数字基础设施建设对居... “宽带中国”试点政策有助于扩大农村劳动力就业。数字基础设施建设是推动共同富裕和缩小地区收入差距的重要路径。基于2005-2022年292个地级市(未含我国香港地区、澳门地区、台湾地区)的数据,使用双重差分法分析数字基础设施建设对居民收入水平和地区收入差距的影响及其机制,可以发现:数字基础设施建设能显著提高居民收入水平并缩减地区收入差距,这一结论在考虑交叠DID偏误、替换被解释变量、替换解释变量后依然成立。数字基础设施建设能通过促进技术创新、产业结构升级对共同富裕产生积极影响。在城镇化率高的地区与城镇化率低的地区,数字基础设施建设均能缩减地区收入差距,但是数字基础设施建设对城镇化率低的地区的居民收入水平的促进作用小于其对城镇化率高的地区的居民收入水平的促进作用。数字基础设施建设对周边城市的居民收入水平具有显著的正向影响,数字基础设施建设还能降低周边地区的地区收入差距。为进一步发挥数字基础设施建设对共同富裕的促进作用,政府应加大对数字基础设施建设和宽带网络覆盖的投资力度,给予企业在数字基础设施建设中的税收减免,加强对数字基础设施建设的监管,加大对数字技术人才的培养力度。 展开更多
关键词 “宽带中国” 数字基础设施建设 数字金融 数字鸿沟 地区收入差距 共同富裕 企业技术创新
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低碳绿色背景下的新能源汽车营销策略
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作者 刘冰 毛霞飞 刘婷婷 《时代汽车》 2024年第22期173-175,共3页
在低碳绿色背景下新能源汽车得到了蓬勃发展,与此同时也面临着激烈的竞争。在保证产品质量过关的前提下,选择科学的营销策略能够提高新能源汽车的销售量、知名度与竞争力,减少库存积压、加速资金流转,从而实现新能源汽车公司的壮大与发... 在低碳绿色背景下新能源汽车得到了蓬勃发展,与此同时也面临着激烈的竞争。在保证产品质量过关的前提下,选择科学的营销策略能够提高新能源汽车的销售量、知名度与竞争力,减少库存积压、加速资金流转,从而实现新能源汽车公司的壮大与发展。文章结合新能源汽车的营销现状,分别提出了完善产品策略、优化价格策略、升级营销渠道、改进促销机制等建议,为新能源汽车公司做好市场营销工作提供了经验借鉴。 展开更多
关键词 新能源汽车 产品策略 汽车金融 营销渠道
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建设强大的金融机构:理论逻辑、形势评估及政策取向——关于“金融强国”建设的思考
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作者 王家强 梁斯 《西南金融》 北大核心 2024年第8期3-18,共16页
金融机构是金融强国建设的重要基础,“强大的金融机构”更是金融强国应当具备的关键要素之一。强大的金融机构应当具有优质的服务、高效的创新及全球领先的竞争力等。在建设金融强国进程中,打造强大的金融机构不仅是助力经济高质量发展... 金融机构是金融强国建设的重要基础,“强大的金融机构”更是金融强国应当具备的关键要素之一。强大的金融机构应当具有优质的服务、高效的创新及全球领先的竞争力等。在建设金融强国进程中,打造强大的金融机构不仅是助力经济高质量发展的重要基础,也是维护金融体系稳定及参与全球竞争的关键。本文从强大的金融机构发展的历史与理论逻辑出发,分析我国建设强大的金融机构具备的基础条件、优势与不足,并提出政策建议。 展开更多
关键词 金融强国 金融机构 高质量发展 中国式现代化 金融服务实体经济 五篇大文章 国际化战略 金融稳定
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