We previously proposed a method for creating product maps with SOM （Self-Organizing Maps） to be used during purchase decision making. In that study, we first established two class boundaries, which divide the area b...We previously proposed a method for creating product maps with SOM （Self-Organizing Maps） to be used during purchase decision making. In that study, we first established two class boundaries, which divide the area between the minimum and maximum range of an input feature value into three equal parts. Then, we produced self-organizing product maps using classification data inputs. Finally, we applied our method to five product types and confirmed its effectiveness. In this paper, we propose a method for selecting alternatives from a product map, in which we have located a favorite several examples of selecting alternatives and making decisions using cluster, and/or from a favorite component map. We then show the AHP （Analytic Hierarchy Process）.展开更多
文摘We previously proposed a method for creating product maps with SOM （Self-Organizing Maps） to be used during purchase decision making. In that study, we first established two class boundaries, which divide the area between the minimum and maximum range of an input feature value into three equal parts. Then, we produced self-organizing product maps using classification data inputs. Finally, we applied our method to five product types and confirmed its effectiveness. In this paper, we propose a method for selecting alternatives from a product map, in which we have located a favorite several examples of selecting alternatives and making decisions using cluster, and/or from a favorite component map. We then show the AHP （Analytic Hierarchy Process）.
