In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among student...In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.展开更多
A new media era,network affects all aspects of people’s lives,including the way of reading.Nowadays,more of the people tend to read through the internet.This article starts from the change of the reading instruction ...A new media era,network affects all aspects of people’s lives,including the way of reading.Nowadays,more of the people tend to read through the internet.This article starts from the change of the reading instruction service in the new media era,combining the characteristics of web-based reading guidance,here to discuss how to carry out reading instruction in the new media era.展开更多
Many libraries have built and opened the electronic reading room,electronic reading room security management has been paid more and more attention.In the specific safety management,the prevention and control of reader...Many libraries have built and opened the electronic reading room,electronic reading room security management has been paid more and more attention.In the specific safety management,the prevention and control of reader factors is very important.By comparing and analyzing the prevention and control of reader factors in the safety management of some electronic reading rooms,it can be found that the corresponding prevention and control situation is not ideal,and even there are some obvious problems,which also leads to great hidden dangers in the safety management level.This paper will specifically analyze the prevention and control of reader factors in the safety management of electronic reading room,and put forward more effective prevention and control strategies.展开更多
Reading is the main route to impart scientific and cultural knowledge.It is not only related to personal growth,but also closely related to the construction of our society and the prosperity of the nation.University l...Reading is the main route to impart scientific and cultural knowledge.It is not only related to personal growth,but also closely related to the construction of our society and the prosperity of the nation.University libraries must take on this important responsibility and strengthen the promotion of reading.In the"Internet+"era,university libraries need to focus on how to keep up with the development of the times and provide better digital reading services for teachers and students.The author studies and analyzes the main characteristics of digital reading in university libraries,and proposes the service strategy of digital reading for university libraries in the"Internet+"era,hoping to help with the university libraries playing their roles.展开更多
The aim of the research is to obtain information about the current state of children’s extracurricular reading in Bulgaria—basis for further development of information skills and competencies. The study refers to th...The aim of the research is to obtain information about the current state of children’s extracurricular reading in Bulgaria—basis for further development of information skills and competencies. The study refers to the reading practices and interests of primary school students (7 - 11 years). It was implemented in the period March-June 2020 through electronic questionnaires filled out by the parents of 1169 students. The obtained data were processed with the software product SPSS, v19. A comparative analysis between the reading habits and preferences of children of different ages has been prepared. The followings are established: the thematic scope, the types of preferred readings, the motives for independent choice of reading, as well the preferred format, as the influence of the adults in the formation of the young reader. Particular attention is paid to reading in electronic format (e-books or other readings on the Internet).展开更多
With the new round of reform of CET Band-4 and Band-6 around the corner,the focus and efficiency of English teaching at universities become a hot topic again.The essay aims at finding out if students’ proficiency lev...With the new round of reform of CET Band-4 and Band-6 around the corner,the focus and efficiency of English teaching at universities become a hot topic again.The essay aims at finding out if students’ proficiency level can be increased by an extracurricular voluntary extensive reading program and its limitations.The paper is concluded with some suggestions.展开更多
Purpose: This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach: Drawing on the unified theory of acceptance and use of technology (UTAUT), and integratin...Purpose: This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach: Drawing on the unified theory of acceptance and use of technology (UTAUT), and integrating perceived enjoyment, we put forward a theoretical research model of factors affecting continuance intention of mobile reading. Using 186 valid data collected through a questionnaire survey, we conducted data analysis with the partial least squares structural equation modeling (PLS-SEM). Findings: The results show that performance expectancy, effort expectancy, social influence and perceived enjoyment all have positive impacts on continuance intention. Among them, perceived enjoyment has the most significant effect on continuance intention, followed by performance expectancy. In addition, effort expectancy significantly influences perceived enjoyment. Contrary to our expectation, facilitating conditions have no impact on continuance intention. Practical implications: This study could help mobile data service providers to foster users' continuous usage of mobile reading. Research limitations: This study focused only on the effect of perceived enjoyment as an internal motivation on continuance intention of mobile reading, and other possible factors were not considered. Also, continuance intention may be different from the actual behavior. Furthermore, data of student users was collected from one university in China, and was cross-sectional, while working samples were not considered. Originality value: This study considers the effects of both external and internal motivation on continuance intention of mobile reading. The results highlight the role of perceived enjoyment in building users' continuance intention of mobile reading.展开更多
Although there are many different approaches to reading, particularly interactive model of reading process, ESL (English as a Second Language) and EFL (English as a Foreign Language) learners, even with sufficient...Although there are many different approaches to reading, particularly interactive model of reading process, ESL (English as a Second Language) and EFL (English as a Foreign Language) learners, even with sufficient linguistic background knowledge, still suffer from inability to comprehend a reading text. It is held that there is no shortage of studies in reading; however, there seems to be no systematic framework through which learners can incorporate the vast array of factors involved in the reading as an interaction. To solve this problem, this paper aims to postulate a framework whereby readers are systematically exposed to and engaged in interacting with all the local and global meaning-making resources that make up a text as an instance of discourse on the basis of systemic genre. As any text of a different genre has a different goal achieved through a series of particular elements each with distinct discoural and linguistic realizations, this paper introduces a flexible scaffold for readers to interact with reading text from a discoursal perspective working out the overall purpose of the text as a particular genre, identifying the obligatory elements employed to accomplish that goal, getting to know a series of activities being talked about, discovering their logical and semantic relationships, and finally figuring out their grammatical structures. This framework can be applied to other language learning and teaching skills as well as translation.展开更多
This paper is intended to reveal the likelihood that conceptual categorization can be used to understand a text by reconstructing the semantic categories through which the author's meaning is conveyed, and proposes a...This paper is intended to reveal the likelihood that conceptual categorization can be used to understand a text by reconstructing the semantic categories through which the author's meaning is conveyed, and proposes an alternative way to look into reading comprehension. It is proposed that categorization can be taken as an alternative approach to second/foreign language reading instruction. That is, while reading comprehension is defined in terms of the ability to recognize the inclusion and membership properties of contextually determined semantic categories in a text, the learner needs to arrange the events, actions, or concepts into a structured unit, both horizontally and vertically. Categorization theory will be introduced in relation to Rosch famous studies (1973, 1975), examples taken from a graded reader will be illustrated as how to identify items with category structure, and finally issues that are not addressed in this paper will be discussed.展开更多
To investigate the reading activities and library use of the disabled, the authors conducted a questionnaire-based survey among 306 disabled people in four districts of Beijing. The result shows that the disabled main...To investigate the reading activities and library use of the disabled, the authors conducted a questionnaire-based survey among 306 disabled people in four districts of Beijing. The result shows that the disabled mainly take reading as a way of self-education and leisure. They have interest in reading but spend little time on it. Moreover, their age and education level have certain influence on their reading time and effect. Libraries play an important role in the reading activities of the disabled, who have a very strong interes in using libraries, but are limited by such factors as long distance between their home and the libraries, their misperception of libraries, and lack of barrier-free facilities in the libraries. Therefore, public libraries are highly recommended to improve their layout resources, and facilities to provide better services for the disabled.展开更多
With the massive increase of digital resource based on the network,it becomes very important that how to help readers acquire the information needed according to the individualized requirement and interest in an accur...With the massive increase of digital resource based on the network,it becomes very important that how to help readers acquire the information needed according to the individualized requirement and interest in an accurate,convenient and prompt method. Therefore,it is very urgent to investigate individualized information service of library. In this paper,based on the development of the individualized information service for the reader in the college library,the individualized information service is clarified by using three perspectives,including establishment of individualized information demand model,integration of internal and external resource and protection of the reader privacy. Finally,the corresponding strategy and related measure are presented.展开更多
The need of users is constantly changing,this article will analyze and state the way to enhance the service quality of college library for readers.That is how we can provide better service for users and readers,and pr...The need of users is constantly changing,this article will analyze and state the way to enhance the service quality of college library for readers.That is how we can provide better service for users and readers,and promote the service of college library.展开更多
文摘In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.
文摘A new media era,network affects all aspects of people’s lives,including the way of reading.Nowadays,more of the people tend to read through the internet.This article starts from the change of the reading instruction service in the new media era,combining the characteristics of web-based reading guidance,here to discuss how to carry out reading instruction in the new media era.
文摘Many libraries have built and opened the electronic reading room,electronic reading room security management has been paid more and more attention.In the specific safety management,the prevention and control of reader factors is very important.By comparing and analyzing the prevention and control of reader factors in the safety management of some electronic reading rooms,it can be found that the corresponding prevention and control situation is not ideal,and even there are some obvious problems,which also leads to great hidden dangers in the safety management level.This paper will specifically analyze the prevention and control of reader factors in the safety management of electronic reading room,and put forward more effective prevention and control strategies.
文摘Reading is the main route to impart scientific and cultural knowledge.It is not only related to personal growth,but also closely related to the construction of our society and the prosperity of the nation.University libraries must take on this important responsibility and strengthen the promotion of reading.In the"Internet+"era,university libraries need to focus on how to keep up with the development of the times and provide better digital reading services for teachers and students.The author studies and analyzes the main characteristics of digital reading in university libraries,and proposes the service strategy of digital reading for university libraries in the"Internet+"era,hoping to help with the university libraries playing their roles.
文摘The aim of the research is to obtain information about the current state of children’s extracurricular reading in Bulgaria—basis for further development of information skills and competencies. The study refers to the reading practices and interests of primary school students (7 - 11 years). It was implemented in the period March-June 2020 through electronic questionnaires filled out by the parents of 1169 students. The obtained data were processed with the software product SPSS, v19. A comparative analysis between the reading habits and preferences of children of different ages has been prepared. The followings are established: the thematic scope, the types of preferred readings, the motives for independent choice of reading, as well the preferred format, as the influence of the adults in the formation of the young reader. Particular attention is paid to reading in electronic format (e-books or other readings on the Internet).
文摘With the new round of reform of CET Band-4 and Band-6 around the corner,the focus and efficiency of English teaching at universities become a hot topic again.The essay aims at finding out if students’ proficiency level can be increased by an extracurricular voluntary extensive reading program and its limitations.The paper is concluded with some suggestions.
基金supported by the National Natural Science Foundation of China(Grant No.:71403301)
文摘Purpose: This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach: Drawing on the unified theory of acceptance and use of technology (UTAUT), and integrating perceived enjoyment, we put forward a theoretical research model of factors affecting continuance intention of mobile reading. Using 186 valid data collected through a questionnaire survey, we conducted data analysis with the partial least squares structural equation modeling (PLS-SEM). Findings: The results show that performance expectancy, effort expectancy, social influence and perceived enjoyment all have positive impacts on continuance intention. Among them, perceived enjoyment has the most significant effect on continuance intention, followed by performance expectancy. In addition, effort expectancy significantly influences perceived enjoyment. Contrary to our expectation, facilitating conditions have no impact on continuance intention. Practical implications: This study could help mobile data service providers to foster users' continuous usage of mobile reading. Research limitations: This study focused only on the effect of perceived enjoyment as an internal motivation on continuance intention of mobile reading, and other possible factors were not considered. Also, continuance intention may be different from the actual behavior. Furthermore, data of student users was collected from one university in China, and was cross-sectional, while working samples were not considered. Originality value: This study considers the effects of both external and internal motivation on continuance intention of mobile reading. The results highlight the role of perceived enjoyment in building users' continuance intention of mobile reading.
文摘Although there are many different approaches to reading, particularly interactive model of reading process, ESL (English as a Second Language) and EFL (English as a Foreign Language) learners, even with sufficient linguistic background knowledge, still suffer from inability to comprehend a reading text. It is held that there is no shortage of studies in reading; however, there seems to be no systematic framework through which learners can incorporate the vast array of factors involved in the reading as an interaction. To solve this problem, this paper aims to postulate a framework whereby readers are systematically exposed to and engaged in interacting with all the local and global meaning-making resources that make up a text as an instance of discourse on the basis of systemic genre. As any text of a different genre has a different goal achieved through a series of particular elements each with distinct discoural and linguistic realizations, this paper introduces a flexible scaffold for readers to interact with reading text from a discoursal perspective working out the overall purpose of the text as a particular genre, identifying the obligatory elements employed to accomplish that goal, getting to know a series of activities being talked about, discovering their logical and semantic relationships, and finally figuring out their grammatical structures. This framework can be applied to other language learning and teaching skills as well as translation.
文摘This paper is intended to reveal the likelihood that conceptual categorization can be used to understand a text by reconstructing the semantic categories through which the author's meaning is conveyed, and proposes an alternative way to look into reading comprehension. It is proposed that categorization can be taken as an alternative approach to second/foreign language reading instruction. That is, while reading comprehension is defined in terms of the ability to recognize the inclusion and membership properties of contextually determined semantic categories in a text, the learner needs to arrange the events, actions, or concepts into a structured unit, both horizontally and vertically. Categorization theory will be introduced in relation to Rosch famous studies (1973, 1975), examples taken from a graded reader will be illustrated as how to identify items with category structure, and finally issues that are not addressed in this paper will be discussed.
基金supported by Chinese National Planning Offi ce of Philosophy and Social Sciences(Grant No.05ATQ002)
文摘To investigate the reading activities and library use of the disabled, the authors conducted a questionnaire-based survey among 306 disabled people in four districts of Beijing. The result shows that the disabled mainly take reading as a way of self-education and leisure. They have interest in reading but spend little time on it. Moreover, their age and education level have certain influence on their reading time and effect. Libraries play an important role in the reading activities of the disabled, who have a very strong interes in using libraries, but are limited by such factors as long distance between their home and the libraries, their misperception of libraries, and lack of barrier-free facilities in the libraries. Therefore, public libraries are highly recommended to improve their layout resources, and facilities to provide better services for the disabled.
文摘With the massive increase of digital resource based on the network,it becomes very important that how to help readers acquire the information needed according to the individualized requirement and interest in an accurate,convenient and prompt method. Therefore,it is very urgent to investigate individualized information service of library. In this paper,based on the development of the individualized information service for the reader in the college library,the individualized information service is clarified by using three perspectives,including establishment of individualized information demand model,integration of internal and external resource and protection of the reader privacy. Finally,the corresponding strategy and related measure are presented.
文摘The need of users is constantly changing,this article will analyze and state the way to enhance the service quality of college library for readers.That is how we can provide better service for users and readers,and promote the service of college library.