Marketing Strategies for Reading Promotion Activities in Academic Libraries:A Case Study of the University of Shanghai for Science and Technology

In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.

The Public Library Reading Guidance Service in the New Media Era

A new media era,network affects all aspects of people’s lives,including the way of reading.Nowadays,more of the people tend to read through the internet.This article starts from the change of the reading instruction service in the new media era,combining the characteristics of web-based reading guidance,here to discuss how to carry out reading instruction in the new media era.

Prevention and Control Strategy of Reader Factors in Safety Management of Electronic Reading Room

Many libraries have built and opened the electronic reading room,electronic reading room security management has been paid more and more attention.In the specific safety management,the prevention and control of reader factors is very important.By comparing and analyzing the prevention and control of reader factors in the safety management of some electronic reading rooms,it can be found that the corresponding prevention and control situation is not ideal,and even there are some obvious problems,which also leads to great hidden dangers in the safety management level.This paper will specifically analyze the prevention and control of reader factors in the safety management of electronic reading room,and put forward more effective prevention and control strategies.

Thoughts on the Digital Reading Service of University Libraries in the“Internet+”Era

Reading is the main route to impart scientific and cultural knowledge.It is not only related to personal growth,but also closely related to the construction of our society and the prosperity of the nation.University libraries must take on this important responsibility and strengthen the promotion of reading.In the"Internet+"era,university libraries need to focus on how to keep up with the development of the times and provide better digital reading services for teachers and students.The author studies and analyzes the main characteristics of digital reading in university libraries,and proposes the service strategy of digital reading for university libraries in the"Internet+"era,hoping to help with the university libraries playing their roles.

Extracurricular Reading for Children from Primary School Course in Bulgaria: Results of a Survey

The aim of the research is to obtain information about the current state of children’s extracurricular reading in Bulgaria—basis for further development of information skills and competencies. The study refers to the reading practices and interests of primary school students (7 - 11 years). It was implemented in the period March-June 2020 through electronic questionnaires filled out by the parents of 1169 students. The obtained data were processed with the software product SPSS, v19. A comparative analysis between the reading habits and preferences of children of different ages has been prepared. The followings are established: the thematic scope, the types of preferred readings, the motives for independent choice of reading, as well the preferred format, as the influence of the adults in the formation of the young reader. Particular attention is paid to reading in electronic format (e-books or other readings on the Internet).

The Importance of Extensive Reading for English Learners Cannot Be Overemphasized

With the new round of reform of CET Band-4 and Band-6 around the corner,the focus and efficiency of English teaching at universities become a hot topic again.The essay aims at finding out if students’ proficiency level can be increased by an extracurricular voluntary extensive reading program and its limitations.The paper is concluded with some suggestions.

An empirical study on continuance intention of mobile reading

Purpose： This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach： Drawing on the unified theory of acceptance and use of technology （UTAUT）, and integrating perceived enjoyment, we put forward a theoretical research model of factors affecting continuance intention of mobile reading. Using 186 valid data collected through a questionnaire survey, we conducted data analysis with the partial least squares structural equation modeling （PLS-SEM）. Findings： The results show that performance expectancy, effort expectancy, social influence and perceived enjoyment all have positive impacts on continuance intention. Among them, perceived enjoyment has the most significant effect on continuance intention, followed by performance expectancy. In addition, effort expectancy significantly influences perceived enjoyment. Contrary to our expectation, facilitating conditions have no impact on continuance intention. Practical implications： This study could help mobile data service providers to foster users＇ continuous usage of mobile reading. Research limitations： This study focused only on the effect of perceived enjoyment as an internal motivation on continuance intention of mobile reading, and other possible factors were not considered. Also, continuance intention may be different from the actual behavior. Furthermore, data of student users was collected from one university in China, and was cross-sectional, while working samples were not considered. Originality value： This study considers the effects of both external and internal motivation on continuance intention of mobile reading. The results highlight the role of perceived enjoyment in building users＇ continuance intention of mobile reading.

Systemic Genre A Systematic Framework for EFL Reading Comprehension

Although there are many different approaches to reading, particularly interactive model of reading process, ESL （English as a Second Language） and EFL （English as a Foreign Language） learners, even with sufficient linguistic background knowledge, still suffer from inability to comprehend a reading text. It is held that there is no shortage of studies in reading; however, there seems to be no systematic framework through which learners can incorporate the vast array of factors involved in the reading as an interaction. To solve this problem, this paper aims to postulate a framework whereby readers are systematically exposed to and engaged in interacting with all the local and global meaning-making resources that make up a text as an instance of discourse on the basis of systemic genre. As any text of a different genre has a different goal achieved through a series of particular elements each with distinct discoural and linguistic realizations, this paper introduces a flexible scaffold for readers to interact with reading text from a discoursal perspective working out the overall purpose of the text as a particular genre, identifying the obligatory elements employed to accomplish that goal, getting to know a series of activities being talked about, discovering their logical and semantic relationships, and finally figuring out their grammatical structures. This framework can be applied to other language learning and teaching skills as well as translation.

The Viewpoint of Categorization Theory on the Nature of Reading Comprehension

This paper is intended to reveal the likelihood that conceptual categorization can be used to understand a text by reconstructing the semantic categories through which the author＇s meaning is conveyed, and proposes an alternative way to look into reading comprehension. It is proposed that categorization can be taken as an alternative approach to second/foreign language reading instruction. That is, while reading comprehension is defined in terms of the ability to recognize the inclusion and membership properties of contextually determined semantic categories in a text, the learner needs to arrange the events, actions, or concepts into a structured unit, both horizontally and vertically. Categorization theory will be introduced in relation to Rosch famous studies （1973, 1975）, examples taken from a graded reader will be illustrated as how to identify items with category structure, and finally issues that are not addressed in this paper will be discussed.

A questionnaire survey on reading and public library utilization of the disabled in Beijing

To investigate the reading activities and library use of the disabled, the authors conducted a questionnaire-based survey among 306 disabled people in four districts of Beijing. The result shows that the disabled mainly take reading as a way of self-education and leisure. They have interest in reading but spend little time on it. Moreover, their age and education level have certain influence on their reading time and effect. Libraries play an important role in the reading activities of the disabled, who have a very strong interes in using libraries, but are limited by such factors as long distance between their home and the libraries, their misperception of libraries, and lack of barrier-free facilities in the libraries. Therefore, public libraries are highly recommended to improve their layout resources, and facilities to provide better services for the disabled.

Study on individualized information service for the reader in the library based on the network

With the massive increase of digital resource based on the network,it becomes very important that how to help readers acquire the information needed according to the individualized requirement and interest in an accurate,convenient and prompt method. Therefore,it is very urgent to investigate individualized information service of library. In this paper,based on the development of the individualized information service for the reader in the college library,the individualized information service is clarified by using three perspectives,including establishment of individualized information demand model,integration of internal and external resource and protection of the reader privacy. Finally,the corresponding strategy and related measure are presented.

Strategy on Enhancing Service Quality of College Library for Readers

The need of users is constantly changing,this article will analyze and state the way to enhance the service quality of college library for readers.That is how we can provide better service for users and readers,and promote the service of college library.

营造新型阅读环境:图书馆空间再造反思

图书馆空间服务理论包括图书馆作为空间理论、第三空间理论和空间再造理论。空间再造理论推动图书馆新型空间建设,但许多新型空间脱离了图书馆阅读服务的目标,图书馆人需要运用新的阅读环境营造理论与约束空间再造理论。营造新型阅读环境的主要目标包括:营造保障与服务阅读的环境,营造引导与推广阅读的环境,营造促进与激励阅读的环境。

元宇宙环境下图书馆阅读推广研究:现实意义、基本要素和实施路径

文章梳理元宇宙阅读相关理论研究成果,论述元宇宙环境下图书馆阅读推广的现实意义,探究元宇宙环境下图书馆阅读推广主体、客体、对象三大要素,并提出元宇宙环境下图书馆阅读推广实施路径,即加强人才培育,推动高技能、复合型馆员队伍建设;共创阅读资源,参与特色化、专题性文献内容生产;推进技术应用,优化沉浸式、交互式读者阅读体验;健全保障机制,构建合理、规范的元宇宙图书馆阅读生态。

农村公共阅读空间的弱化特征及优化策略——基于中部3省27个行政村的田野调查

农村公共阅读空间构建是推动农村阅读服务转型和乡村文化振兴的重要路径。本文采用田野调查及扎根理论研究方法,从空间视角阐释农村阅读服务问题,凝练出“空间生产—空间参与—空间获得”三维研究框架。研究发现农村公共阅读空间呈弱化特征。在空间生产维度上,物理资源基本齐备,制度和文化生产相对式微;在空间参与维度上,农村居民阅读参与的能力、意愿和实践“三低”,主体能动性不强;在空间获得维度上,低质的功能体验、浅层的价值获得和阅读身份认同不足并存。这些特征由体制性、技术性、社会性和主体性等因素引致,需因应施策。农村公共阅读空间的优化,应以需求为本位调整空间生产逻辑,以效用拓展为目标实现空间功能复合化和布局网络化,以地方特色资源为基础形构内嵌式空间结构,以数字技术变迁为引领构建虚拟阅读空间,以内生需求激发为旨归促进村民文化资本积累。表3。参考文献43。

基于群智图谱的图书馆智慧阅读推广服务模式研究

文章概述了群智图谱的概念和特征,对当前图书馆阅读推广服务研究现状进行了综述,从构建本体、抽取实体关系、建立映射、知识融合、群体验证五个方面设计了基于群智图谱的图书馆智慧阅读推广服务模型,并指出了该模型的具体应用,最后从塑造沉浸式阅读场景、智慧阅读指导服务、个性化阅读方案制定等方面提出了基于群智图谱的图书馆智慧阅读推广服务模式的具体实现途径。

我国公共图书馆参与开放教育资源运动初探

开放教育资源运动已开展二十余年,高校和研究型图书馆发挥教育职能,积极参与其中。对我国公共图书馆参与开放教育资源运动的可行性进行剖析,包括动机、机会与能力。针对公共图书馆会面临的版权、质量、配套资源等方面的挑战,提出制定政策、联合社会力量、关注基础教育、资源建设与服务、专业人员培训等方面的解决策略。

大学生中华优秀传统文化阅读行为调查与分析——以四川省12所高校和科研机构为例

阅读是传承与弘扬中华优秀传统文化的重要方式。深入分析大学生中华优秀传统文化阅读行为,有助于相关机构提供更具针对性和有效性的阅读服务。文章采用问卷调查法,以威尔逊信息行为模型为理论基础,从阅读需求、阅读寻求、阅读处理与利用、阅读障碍和阅读动机等方面对四川省12所高校和科研机构大学生的中华优秀传统文化阅读行为进行调研,提出了将“新教育阅读”理念融入阅读活动、重建校园阅读文化、加大新兴媒介利用力度、内容为王和多元化内容呈现形式等改进建议。

高校图书馆数学阅读推广研究

数学阅读是认识和学习数学的主要方法,也是提高数学素养和养成阅读习惯的重要途径。高校图书馆在学科阅读理念下开展数学阅读推广体现了阅读推广的细分化和精准化,对于创新阅读推广主题、丰富阅读推广资源、拓展阅读推广渠道具有重要意义。问卷调查发现,大学生数学阅读存在阅读质量不高、阅读能力薄弱、阅读指导欠缺和宣传推广乏力等问题。基于调查结果,提出建设分众书目、多元主体联动、嵌入课堂教学和借力实践活动等数学阅读推广策略。

英国公共图书馆老年人与闭居者服务调查与启示

文章以19个英国公共图书馆为调查对象,采用网站调查法、邮件咨询法和文献调研法,对英国公共图书馆的老年人与闭居者服务内容进行探究。调查发现,英国公共图书馆的老年人与闭居者服务内容主要围绕着健康与医疗服务、无障碍服务、送书上门服务、特惠服务、休闲服务五个方面展开,并通过分析英国公共图书馆面向老年人与闭居者服务的现状、内容和特点,提炼出其对我国公共图书馆开展相关服务的启示。