In this paper,we examine the interrelation between innovation and commercial marketing using the DFH-4 series bus satellite as an example which customers are familiar with.Strategies in evolving satellite buses and ke...In this paper,we examine the interrelation between innovation and commercial marketing using the DFH-4 series bus satellite as an example which customers are familiar with.Strategies in evolving satellite buses and key subsystem technologies without compromising on advanced innovations,favorable heritage and thorough verification are also discussed.Market development experiences with the DFH-4 series bus satellite are summarized and market recognition is reflected from the space insurance perspective.展开更多
Foreign bus engine makers are climbing aboard to seize the market as a stringent auto emission standard is implemented While Beijing citizens applaud the implementation of the environmentally friendly EuroⅢauto emiss...Foreign bus engine makers are climbing aboard to seize the market as a stringent auto emission standard is implemented While Beijing citizens applaud the implementation of the environmentally friendly EuroⅢauto emission standard in Beijing this year, domestic engine manufacturers find themselves in an embarrassing situation-they don't have the know-how to produce the motors. This salient fact is allowing foreign manufacturers to scoop up the lion's share of the motor business, especially bus engines. "Ou...展开更多
文摘In this paper,we examine the interrelation between innovation and commercial marketing using the DFH-4 series bus satellite as an example which customers are familiar with.Strategies in evolving satellite buses and key subsystem technologies without compromising on advanced innovations,favorable heritage and thorough verification are also discussed.Market development experiences with the DFH-4 series bus satellite are summarized and market recognition is reflected from the space insurance perspective.
文摘Foreign bus engine makers are climbing aboard to seize the market as a stringent auto emission standard is implemented While Beijing citizens applaud the implementation of the environmentally friendly EuroⅢauto emission standard in Beijing this year, domestic engine manufacturers find themselves in an embarrassing situation-they don't have the know-how to produce the motors. This salient fact is allowing foreign manufacturers to scoop up the lion's share of the motor business, especially bus engines. "Ou...
