Due to the impact of the COVID-19 pandemic,e-commerce and social media pervade people’s daily life,while offline businesses suffer from loss from traffic.In this paper the SWOT analysis method is employed to examine ...Due to the impact of the COVID-19 pandemic,e-commerce and social media pervade people’s daily life,while offline businesses suffer from loss from traffic.In this paper the SWOT analysis method is employed to examine the strengths,weaknesses,opportunities,and threats for RED,which,as one of the top content social e-commerce platforms in China,achieves outstanding performance under the COVID-19 pandemic.This paper tackles RED’s unique marketing and operating strategies,as well as its weaknesses that relate to operation and costs,and threats that relate to competitors and commercialization.Beside these disadvantages,profitable opportunities also arise from internal and external environment.At the end,the paper provides suggestions for capturing profitable opportunities under the pandemic and Chinese new regulations on cross-border e-commerce.展开更多
This article takes the female community platform“Little Red Book”as an example to explore the optimization and innovation of mobile community e-commerce operation mode under Artificial Intelligence(AI)empowerment.Fi...This article takes the female community platform“Little Red Book”as an example to explore the optimization and innovation of mobile community e-commerce operation mode under Artificial Intelligence(AI)empowerment.Firstly,the relevant concepts were defined,and then the unique attributes of mobile community e-commerce were analyzed.As a typical representative of mobile community e-commerce,Little Red Book introduces the background and characteristics of its platform,analyzes its mobile community operation mode,and focuses on exploring how to establish a mobile community e-commerce platform and effective operation mode under the empowerment of AI technology,to provide some reference and inspiration for the development and operation of Little Red Book and other e-commerce platform enterprises.展开更多
文摘Due to the impact of the COVID-19 pandemic,e-commerce and social media pervade people’s daily life,while offline businesses suffer from loss from traffic.In this paper the SWOT analysis method is employed to examine the strengths,weaknesses,opportunities,and threats for RED,which,as one of the top content social e-commerce platforms in China,achieves outstanding performance under the COVID-19 pandemic.This paper tackles RED’s unique marketing and operating strategies,as well as its weaknesses that relate to operation and costs,and threats that relate to competitors and commercialization.Beside these disadvantages,profitable opportunities also arise from internal and external environment.At the end,the paper provides suggestions for capturing profitable opportunities under the pandemic and Chinese new regulations on cross-border e-commerce.
基金Phased Research Key Project of Shanghai China Vocational Education Association“Research on Digital Transformation Path of Vocational Education Driven by AIGC from the Perspective of New Quality Productivity”,Phased Research Project of Shanghai Computer Industry Association“The Reform and Exploration of Cross-border E-commerce Talent Cultivation in Vocational Colleges from the Perspective of Industry Education Integration”(Project No.sctakt202404)。
文摘This article takes the female community platform“Little Red Book”as an example to explore the optimization and innovation of mobile community e-commerce operation mode under Artificial Intelligence(AI)empowerment.Firstly,the relevant concepts were defined,and then the unique attributes of mobile community e-commerce were analyzed.As a typical representative of mobile community e-commerce,Little Red Book introduces the background and characteristics of its platform,analyzes its mobile community operation mode,and focuses on exploring how to establish a mobile community e-commerce platform and effective operation mode under the empowerment of AI technology,to provide some reference and inspiration for the development and operation of Little Red Book and other e-commerce platform enterprises.
