Research on the Challenges and Solutions for Ethnic Tourism Service Management in Xichang City,Liangshan Prefecture in the Regional Tourism Era

With the advent of the regional tourism era,ethnic tourism service management in Xichang City,Liangshan Prefecture,faces new challenges and opportunities.This paper provides an in-depth analysis of the current state of ethnic tourism service management in Xichang City,identifying existing issues such as uneven service quality,an imperfect management system,and the need for improved professional quality among service personnel.To address these problems,the paper proposes several countermeasures,including establishing a service system oriented toward tourists’needs,enhancing professional training for service personnel,and optimizing the management model for tourism service quality.The study aims to promote the sustainable,rapid,and healthy development of tourism in Xichang City,Liangshan Prefecture,and contribute to the prosperity of tourism in Sichuan Province by improving the management level of ethnic tourism services.

Dynamic Evaluation on Regional Tourism Competitiveness:Urban Agglomeration of Shandong Peninsula,Eastern China

The article establishes the appraisal index system for entire urban agglomeration and its interior cities individually,concretely including five aspects:driving forces for tourism development,the level of tourism development,tourism impacts,tourism economic connection and tourism contributions of different cities to the whole urban agglomeration.As tourism competitiveness has the characteristics of comprehensiveness,systematicness and dynamicness,the article attempts to apply the structural prediction means of system dynamics to evaluating tourism competitiveness,aiming to provide some research methods and analysis ideas for tourism competitiveness measurement and trends analysis in urban agglomeration.Taking Shandong Peninsula urban agglomeration as the study area,the article simulates and analyzes the tourism competitiveness trend of the whole region and its interior cities from 2005 to 2020,and the result reflects that integrated development and regional combination of tourism are important means to upgrade tourism competitiveness in this region.

EFFECTIVENESS OF REGIONAL TOURISM INTEGRATION—Case of Quadrangle Economic Cooperation Zone in Great Mekong Region

The Quadrangle Economic Cooperation Zone in Great Mekong Region, where the Golden Triangle is located, is composed with the border areas of China, Laos, Thailand and Myanmar. The poorest and inaccessible remote Golden Triangle now faces the opportunity to develop and participate in the global economic system. Not only has the traditional border tourism between two countries in this region been growing rapidly and various tourism products cross the regions also have been developed. The article attempts to explore the multiplier effects of tourism on regional cooperation. These consequences of tourism cooperation take effect through the infrastructure improvement, facilitation of the flee movement, improvement of communication and promotion of the alternative economy. The study also points out the unexpected negative consequences to limit its role as a regional cooperative engine due to the lack of consideration of the dual economic and social structure in tourism development. The special attention should be drawn to consider the limited benefits for the marginalized community, the high transaction of the social costs related with the drug tourism and sex tourism. The paper calls for more rigorous cooperative regional plans and policies to the complexity of tourism development in this region.

Evaluation of regional tourism competitiveness:a case study of southwest China

Evaluation of regional tourism competitiveness has been a hot issue of tourism geography and regional economics in recent years. This study introduces system theory and Professor Porter's National Diamond Model into constructing the evaluation index system of regional tourism competitiveness, which includes four decisive factors, namely production factor, market, industry and support competitiveness. And by comprehensive use of subjective and objective methods like Principal Component Analysis (PCA) and Analysis Hierarchy Process (AHP) the appraised values were calculated. At the same time, the method was applied to dynamic demonstration analysis of the tourism competitiveness of the provinces in Southwest China from 2001 to 2005. The result shows that their tourism comprehensive competitiveness has distinct differences. The comprehensive competitiveness of Sichuan and Yunnan are better, Chongqing and Guangxi are in the middle, and Guizhou and Tibet are weak. According to the competitiveness ranks in 2001-2005, comprehensive, production factor, industry and support competitiveness changed a little and market competitiveness changed a lot. This competitive pattern has been made mostly because natural resource conditions and economic development levels of the provinces are very different and are difficult to be changed in a short period.

Relationship between the development of ethnic tourism and the protection for regional culture:a case study of Tuwa people

The innocent Tuwa people live in Kanas Lake, a world famous national reserve in northern Xinjiang. With therapid development of tourism today, Tuwa people are finally involved in tourism industry. The development of tourismis a two-edged sword. On the one hand, it boosts the revival of Tuwa culture, provides a large number of employmentopportunities and cross-cultural exchanges, and improves material welfare for Tuwa people. On the other hand, somedisadvantages have also resulted from tourism development, such as the unauthentic exhibition of Tuwa culture, limitedtourists, Tuwa group interaction, and limited material improvement for the Tuwa, etc. This paper takes Tuwa people asa case, illustrates the types, characteristics and the conditions for the development of Tuwa culture, explores the advan-tages and disadvantages resulting from the development of folk-custom tourism industry and then puts forwardsrecommendations on the protection for local cultures as follows: (1) attach great importance to Tuwa culture in thetourism development of Kanas Lake Visitor Attraction; (2) construct the aboriginal village with the consciousness ofprotection; (3) remove the Tuwa village; (4) consummate the management mode and let Tuwa people really benefit fromtourism; (5) restrict the grazing in the scenic spots and protect natural grassland; (6) promote Tuwa people’s ability ofself-supervision and self-management; (7) exhibit Tuwa culture authentically.

REGIONAL TOURISM COOPERATION IN TRIANGLE ZONE OF LIAONING PROVINCE

Strengthening the regional tourism cooperation is the requirement of both tourism development and tourist competition drive. On the one hand, resources, products, market and infrastructure in tourism are characteristics of half-public goods, which are the externalities. On the other hand, tourism competition has evolved from individual scenic spot, or finn competition to regional competition, which also requires urgent regional tourism cooperation. In recent years, the regional economic cooperation has been becoming popular in the world. The triangle tourism zone of Liaoning Province, constituted by Shenyang, Dalian and Dandong, is the core region of Liaoning tourism system. This regional tourism cooperation has been raised for a long time, but has not made substantial progress as yet. In recent years, the strategic cooperation among them has been becoming urgent, along with the change of tourism competition models, as well as the desire for building a Northeast Asia tourist economy circle. Based on literature, this paper establishes a conceptual frame of regional tourism cooperation and applies it in the analysis of the strategic tourism cooperation of Liaoning Province＇s golden triangle zone. This paper firstly examines both qualifications and motives concerning with cooperation among the three cities, and believes that the biggest difficulties involve traditional ideas, administrative institutions, communications, economic performances, time constraints, and more overlap among their tourist markets. Then this paper continues to construct a cooperating mechanism, including participant arrangements, construction of operating mechanism and construction of assisting mechanism. At last, this paper proposes approaches to the strategic cooperation such as introducing Xiuyan County, strategic integration and developing differentiated and complemented tourism products.

Research on the Promotion Path and Strategy of Regional Tourism Brand of Jinan-Tai'an Urban Integration from the Perspective of Marketing

In order to enhance the comprehensive competitiveness of the city,Shandong Province put forward the development strategy of Jinan-Tai’an urban integration.Based on the perspective of tourism marketing,the regional tourism brand of Jinan-Tai’an urban integration is created to promote the development of regional tourism in Jinan and Tai’an and further promote the integrated development of Tai’an and Jinan.Based on the analysis of the tourism resources and the characteristics of tourist source market in Tai’an and Jinan,as well as the in-depth study of successful cases at home and abroad,the path and countermeasures to promote the development of regional tourism in Tai’an and Jinan are summarized from the perspective of marketing.

Roles and Functions of Tourism Destinations in Tourism Region of South Anhui:A Tourist Flow Network Perspective

Theoretic and practical significance has been highlighted in the research of the roles and functions of destinations,as destinations are restricted by the spatial structure based on tourist flow network from the perspective of relationship.This article conducted an empirical analysis for Tourism Region of South Anhui(TRSA) and revealed the necessity and feasibility of studying the roles and functions of destinations from tourist flow network's perspective.The automorphic equivalence analysis and centrality analysis were used to classify 16 destinations in TRSA into six role types:tourist flow distribution center,hub of tourist flows,passageway destination,common touring destination,attached touring destination,and nearly isolated destination.Some suggestions were given on suitable infrastructure construction and destinations service designs according to their functions in network.This destination role positioning was based on tourist flow network structure in integral and macroscopic way.It provided an important reference for the balanced and harmonious development of all the destinations of TRSA.In addition,this article verified the applicability of social network analysis on tourist flow research in local scale,and expanded this method to destination role and function positioning.

Evaluation of ontological value of regional tourism resources:A case study of Hainan Island,China

Evaluation of tourism resources is necessary for tourism regionalization and planning and for the development of tourism destinations.Furthermore,the scientific evaluation of the status of existing tourism resources is important for optimally combining and rationally developing regional tourism resources.In this study,a conceptual model for estimating the ontological value of tourism resources was developed and an evaluation indicator system was designed for the ontological value.On the basis of the quantitative and spatial characteristics of regional tourism resources,six indicators were constructed:quantitative density,richness,dominance,combination,aggregation,and accessibility.Furthermore,spatial differentiation characteristics of the ontological value indicators of county-level tourism resources on Hainan Island were analyzed,and the ontological value of the tourism resources was comprehensively evaluated and ranked by using a fuzzy clustering evaluation method.Finally,the evaluation results were verified on the basis of the quantity,quality,and accessibility of regional tourism resources by using an expert scoring method.The results showed that the test results were consistent with the inferences drawn from the ontological value,indicating that the evaluation indicator system is scientific and reliable and that it is an effective alternative to existing evaluation indexes of regional tourism resources,which are inconsistent.The fuzzy clustering evaluation method overcomes the subjectivity in the evaluation process and is practical for the quantitative evaluation of regional tourism resources.The evaluation indicator system for regional tourism resources designed in this study can provide a reference for the evaluation of the tourism resource development value on a regional scale,and the evaluation results can facilitate informed policymaking for the rational development of regional tourism resources.

Construction of the Integration System of Cultural Resources and Products in Li Miao Region Tourism

The conventional tourism resource product fusion system applied to the tourism culture in Li Miao region has the deficiency of low integration rate and poor integrity of construction.To solve the problem,the fusion system of cultural resources and products in Li Miao region tourism is proposed.Based on their determination of the mathematical relationship,the cultural resources and product information in Li Miao region tourism was introduced,and their fusion can be realized.Based on the confirmation of the fusion mechanism of cultural resources and products and the procedure of the fusion system,the proposed fusion system was constructed.The experimental data show that the proposed tourism resource product fusion system is 38.9%higher than the conventional system,and the construction integrity is improved by 31.7%.It is proved the effectiveness of the construction of the fusion system of cultural resources and products in Li Miao region tourism.

The Moderating Effect of the Ski Resort Environment on the Skier’s Travel Radius under the Restriction of Skill Consumption

Starting from the skill characteristics of ski tourism,this paper discusses the impact of consumer skill on travel decisions,and the moderating effect of the ski resort’s comprehensive leisure environment(including the ski resort sports environment and the regional cultural tourism environment),in order to both understand their impacts on the travel distance characteristics of skiers and attempt to provide necessary research support for the development of China’s ski industry and the construction of destinations.Based on the data from multi-period visitor surveys,this paper constructs the consumption skill-travel radius decision-making influence model under the moderating effect of the ski resort comprehensive leisure environment.The results show three main characteristics.(1)The travel radius obviously differs among skiers with different skill levels.The skill level of skiers has a significant positive effect on the larger travel radius,and a significant negative effect on the smaller travel radius.That is,skiers with a higher skill level are more inclined to undertake long-distance skiing travel,while skiers with a lower skill level are more inclined to undertake short-distance skiing travel.(2)The comprehensive leisure environment has a significant moderating effect on the skiers’travel radius,with a significant positive impact on enlarging the travel radius,while the influences on high-skill and low-skill skiers are significantly higher than on middle-skill skiers.(3)In the comprehensive leisure environment,there are differences in the moderating effect of the ski resort sports environment and the regional cultural tourism environment on the skiers travel radius,and the positive moderating effect of the ski resort sports environment on the high-skill skiers’travel radius is more obvious.While the regional cultural tourism environment has a more obvious positive moderating effect on the travel radius of non-skiers and junior skiers,it is more conducive to promoting domestic travel.In general,the skier skill level in China was generally lower,and the ski resort comprehensive leisure environment optimization is conducive to overcoming the limitation of the travel radius caused by the disadvantageous skill level of consumers.However,to promote the development of China’s ski industry in the long run,it is necessary to focus on improving the consumer’s ski skill level,but prevent the risk of losing high-skill consumers overseas.In the course of improving the level of domestic ski sports facilities,we should also focus on the domestic leisure cultural tourism environment to better enhance the attractiveness of domestic ski destinations.