The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would he...The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the best strategies to enhance customer loyalty in order to induce repurchase intention of them. Future research could be conducted in the same field by adopting larger sample size and this research can be replicated with specific product category.展开更多
For many online businesses,online reviews are crucially important to managing reputation,word-of-mouth sales,and,ultimately,their survival.Hence,more and more on line business owners are posting public responses to bo...For many online businesses,online reviews are crucially important to managing reputation,word-of-mouth sales,and,ultimately,their survival.Hence,more and more on line business owners are posting public responses to both positive and negative reviews.But do these responses change anything?And,if so,which types of responses are the most effective for strengthening customer relationship and increasing the chances of repeat business?With two surveys and a series of partial least squares-structural equation modeling(PLS-SEM)analyses,we tested three releva nt hypotheses to an swer these questions.The results show that when busi ness replies to online reviews with promotional information,consumers perceive the seller to be self-interested,and both relati on ship quality and repurchase intenti on decrease.However,sincere responses that do not contain promotional information,such as gratitude and apology,are highly correlated to positive relationship quality and the likelihood of future repeat business.These findings enrich the academic literature on on line reviews,and the recommendations stemming from our results should be of interest to any business that relies on their online reputation for survival.展开更多
Food hygiene incidents in hot pot restaurants were studied,and a relationship model between corporate reputation and consumers behavioral intention was established.Hot pot consumers of hot pot restaurants were surveye...Food hygiene incidents in hot pot restaurants were studied,and a relationship model between corporate reputation and consumers behavioral intention was established.Hot pot consumers of hot pot restaurants were surveyed through questionnaires.The results show that corporate reputation positively affects service recovery and repurchase intention,and service recovery positively influences repurchase intention,while corporate reputation affects repurchase intention through service recovery.In other words,under the situation of enterprise crises,the service recovery of an enterprise can restore its image and reputation.Therefore,when an enterprise has a crisis,it should positively respond to the crisis incident,and take timely crisis recovery to maintain its positive image.展开更多
To examine the cognitive dissonance in Chinese luxury consumption,the paper contains a review of the research and development in the field of cognitive dissonance and the distinctive motivations applicable in Chinese ...To examine the cognitive dissonance in Chinese luxury consumption,the paper contains a review of the research and development in the field of cognitive dissonance and the distinctive motivations applicable in Chinese luxury consumption.On the basis of the review,the link between cognitive dissonance and intention to repurchase luxury goods is discussed.This research aims to investigate the impact of Chinese culture on the reflections of cognitive dissonance as well as their repurchase intentions.The study was based on quantitative research,in which the motivations and the levels of cognitive dissonance were explored in the luxury consumption domain.In the study,the effects of Chinese culture(i.e.,Mianzi,group orientation,and buying out of emotions) on luxury consumption and cognitive dissonance were also examined in order to develop a more precise research framework.This study shed light on the different levels of cognitive dissonance relative to the different dimensions of Chinese culture.展开更多
With the continuous development of China's economy and might, a growing number of cultural relics lost overseas have returned to their motherland via multiple channels, such as legal pursuit, diplomatic negotiatio...With the continuous development of China's economy and might, a growing number of cultural relics lost overseas have returned to their motherland via multiple channels, such as legal pursuit, diplomatic negotiation, donation, repurchase and so on.展开更多
This study investigates a firm's financing,investment,and payout policies through a rational expectation equilibrium based on which managers and outside investors have heterogeneous prior beliefs.The proposed mode...This study investigates a firm's financing,investment,and payout policies through a rational expectation equilibrium based on which managers and outside investors have heterogeneous prior beliefs.The proposed model demonstrates that managers tend to overinvest(underinvest)if the extent of heterogeneousness is above(below)a threshold,which differs under distinct circumstances.Moreover,a price bubble is positively related to overinvestment,and the model shows that a firm's optimal financing choices and payout policies vary with the assumption of heterogeneous beliefs.展开更多
文摘The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the best strategies to enhance customer loyalty in order to induce repurchase intention of them. Future research could be conducted in the same field by adopting larger sample size and this research can be replicated with specific product category.
基金supported by the Youth Program of National Natural Science Foundation of China[7200020259]National Natural Science Foundation of China[71672008]Shuimu Scholar Program of Tsinghua University.
文摘For many online businesses,online reviews are crucially important to managing reputation,word-of-mouth sales,and,ultimately,their survival.Hence,more and more on line business owners are posting public responses to both positive and negative reviews.But do these responses change anything?And,if so,which types of responses are the most effective for strengthening customer relationship and increasing the chances of repeat business?With two surveys and a series of partial least squares-structural equation modeling(PLS-SEM)analyses,we tested three releva nt hypotheses to an swer these questions.The results show that when busi ness replies to online reviews with promotional information,consumers perceive the seller to be self-interested,and both relati on ship quality and repurchase intenti on decrease.However,sincere responses that do not contain promotional information,such as gratitude and apology,are highly correlated to positive relationship quality and the likelihood of future repeat business.These findings enrich the academic literature on on line reviews,and the recommendations stemming from our results should be of interest to any business that relies on their online reputation for survival.
基金Supported by the Innovative Training Program Project for Students of Zhaoqing University"The Influence of Corporate Image of Hotpot Restaurants on Repurchase Intention" (X202310580161).
文摘Food hygiene incidents in hot pot restaurants were studied,and a relationship model between corporate reputation and consumers behavioral intention was established.Hot pot consumers of hot pot restaurants were surveyed through questionnaires.The results show that corporate reputation positively affects service recovery and repurchase intention,and service recovery positively influences repurchase intention,while corporate reputation affects repurchase intention through service recovery.In other words,under the situation of enterprise crises,the service recovery of an enterprise can restore its image and reputation.Therefore,when an enterprise has a crisis,it should positively respond to the crisis incident,and take timely crisis recovery to maintain its positive image.
基金The Key Laboratory of Ningbo Advanced Textile Technology&Fashion CAD,China(No.2013ZDSYS-R-001)
文摘To examine the cognitive dissonance in Chinese luxury consumption,the paper contains a review of the research and development in the field of cognitive dissonance and the distinctive motivations applicable in Chinese luxury consumption.On the basis of the review,the link between cognitive dissonance and intention to repurchase luxury goods is discussed.This research aims to investigate the impact of Chinese culture on the reflections of cognitive dissonance as well as their repurchase intentions.The study was based on quantitative research,in which the motivations and the levels of cognitive dissonance were explored in the luxury consumption domain.In the study,the effects of Chinese culture(i.e.,Mianzi,group orientation,and buying out of emotions) on luxury consumption and cognitive dissonance were also examined in order to develop a more precise research framework.This study shed light on the different levels of cognitive dissonance relative to the different dimensions of Chinese culture.
文摘With the continuous development of China's economy and might, a growing number of cultural relics lost overseas have returned to their motherland via multiple channels, such as legal pursuit, diplomatic negotiation, donation, repurchase and so on.
基金This work is supported by the National Natural Science Foundation of China(Nos.71733004 and 71871062)Beijing Natural Science Foundation(No.9174033)Humanities and Social Science Research Project of Ministry of Education of China(Nos.16YJA630078,17YJC630108).
文摘This study investigates a firm's financing,investment,and payout policies through a rational expectation equilibrium based on which managers and outside investors have heterogeneous prior beliefs.The proposed model demonstrates that managers tend to overinvest(underinvest)if the extent of heterogeneousness is above(below)a threshold,which differs under distinct circumstances.Moreover,a price bubble is positively related to overinvestment,and the model shows that a firm's optimal financing choices and payout policies vary with the assumption of heterogeneous beliefs.