Analysis of the Brand Visual Needs System from the Perspective of Contemporary Market Demands

Brand visual design is not only an essential bridge for companies to convey their ideas and values but also a key factor in shaping the brand image and enhancing market competitiveness.However,a pervasive concern has arisen in society that many recent graduates in brand design and visual design cannot immediately meet the demands of the design industry.Despite attempts by scholars to reform courses and teaching philosophies,there are still significant shortcomings and gaps.Therefore,based on market orientation and supply-demand concepts,this study collected in-depth recruitment demands for brand design from 74 companies and conducted systematic summarization and analysis.It synthesized a demand model consisting of three major modules and 55 content points required by companies for brand design students.Based on these demands,adjustments and plans were made to the curriculum content,aiming to construct a teaching system that not only meets market demands but also enhances students’comprehensive qualities.The goal is to cultivate more outstanding talents capable of quickly adapting to and excelling in brand design work.

Environment of Design Requirements Input and Preliminary Sizing for Aircraft Conceptual Design

To supply a convenient and expandable tool to organize the designrequirements of a new aircraft and estimate its basic design parameters during conceptual design,the Environment of Design Requirements Input and Preliminary Sizing (EDRIPS) was developed. In thisenvironment, the performance requirements, mission profile and payloads could be inputted orselected respectively through user-friendly interfaces in a highly interactive way. Based on theserequirements, it enables the designer to pick up a design point in the solution space throughconstraint analysis, and then conduct mission analysis either step by step or via auto iteration byusing an improved method for estimating the takeoff weight. The implementation of each module andthe methods utilized are described. A design example is finally presented and analyzed to validatethe efficiency and reliability of applying EDRIPS to aircraft conceptual design.

A New Method for Optimum Allocation of Design Requirements in Aircraft Conceptual Design

A new method, Collaborative Allocation （CA）, is proposed to solve the large-scale optimum allocation problem in aircraft conceptual design. According to the characteristics of optimum allocation in aircraft conceptual design. The principle and mathematical model of CA are established. The optimum allocation problem is decomposed into one main optimization problem and several sub-optimization problems. A group of design requirements for subsystems are provided by the main system respectively, and the subsystems execute their own optimizations or further provide the detailed design requirements to the bottom components of aircraft, such as spars, ribs and skins, etc. The subsystems minimize the discrepancy between their own local variables and the corresponding allocated values, and then return the optimization results to main optimization. The main optimization is performed to reallocate the design requirements for improving the integration performance and progressing toward the compatibilities among subsystems. CA provides the general optimum allocation architecture and is easy to be carried out. Furthermore, the concurrent computation can also be realized. Two examples of optimum reliability allocation are used to describe the implementation procedure of CA for two-level allocation and three-level allocation respectively, and to validate preliminarily its correctness and effectiveness. It is shown that the developed method can be successfully used in optimum allocation of design requirements. Then taking weight requirement allocation as example, the mathematical model and solution procedure for collaborative allocation of design requirements in aircraft conceptual design are briefly depicted.

Analysis and research on the demands of the fashion emotional design for the modem professional women

Clothing is a kind of the clothing design activity based on the emotional factors and the concrete understandings. Clothing is not only a kind of the life necessities, but also the interpretation and expression of our own temperament and personalities. Of course, the best effects of the entire costume design activity can be achieved only when the costume itself is matched with the person＇s identity. In this paper, from the analysis of the influence and the relationship between the clothing emotion and the fashion design activities, combined with the analysis of the specific characteristics of the groups of the modern occupational females, the author explores the modem women＇s specific needs in the clothing emotional design, and explores the specific ideas of the modern professional women＇s clothing emotional design.

REQUIREMENTS AND DESIGN METHOD FOR MATCHING AIRCRAFT GUNS WITH THEIR SUPPORTING STRUCTURE

In aircraft structural dynamic design the matching of guns with their supporting structure is one of the most important tasks on which hinges the success or failure of the structural design. The design curves for matching guns with their supporting structure can be obtained from response calculations of the plate-spring system supporting the gun on the ground,the model structure tested on the ground and the actual structure.A set of matching curves is given for engineering application.Then,the matching design can be accomplished by means of impact load spectrograms so as to perform an optimal structural design and to make further improvements on dynamic design program.

REQUIREMENT PRODUCT CONFIGURATION IN MASS CUSTOMIZATION

On the basis of researching on requirement product configuration in mass customization, the concept of product family requirement class （PFRC） and requirement-matching template are put forward. A case-based requirement product configuration （CB-RPC） model and corresponding requirement product model are established. The result of requirement product configuration is obtained by using the method of two-level similar matching. In addition, the effect of the method on requirement responding is analyzed. Finally, the model and the method given are applied in elevator industry, and have improved the enterorise＇s ability of rapid responding to customer＇s reouirements.

Process of establishing design requirements and selecting alternative configurations for conceptual design of a VLA

In this study,a process for establishing design requirements and selecting alternative configurations for the conceptual phase of aircraft design has been proposed.The proposed process uses system-engineering-based requirement-analysis techniques such as objective tree,analytic hierarchy process,and quality function deployment to establish logical and quantitative standards.Moreover,in order to perform a logical selection of alternative aircraft configurations,it uses advanced decision-making methods such as morphological matrix and technique for order preference by similarity to the ideal solution.In addition,a preliminary sizing tool has been developed to check the feasibility of the established performance requirements and to evaluate the flight performance of the selected configurations.The present process has been applied for a two-seater very light aircraft（VLA）,resulting in a set of tentative design requirements and two families of VLA configurations：a high-wing configuration and a low-wing configuration.The resulting set of design requirements consists of three categories：customer requirements,certification requirements,and performance requirements.The performance requirements include two mission requirements for the flight range and the endurance by reflecting the customer requirements.The flight performances of the two configuration families were evaluated using the sizing tool developed and the low-wing configuration with conventional tails was selected as the best baseline configuration for the VLA.

An Intelligent Tool to Support Requirements Analysis and Conceptual Design of Database Design

As an application of artificial intelligence and expert system technology to database design,this paper presents an intelligent design tool NITDT,which comprises a requirements specification lan- guage NITSL,a knowledge representation language NITKL,and an inference engine with uncertainty reasoning capability.NITDT now covers the requirements analysis and conceptual design of database design.However,it is possible to be integrated with another database design tool, NITDBA,developed also at NIT to become an integrated design tool supporting the whole process of database design.

Mass transfer mechanisms in fixed-bed adsorption of erythromycin

The equilibrium and kinetic characteristics of the adsorption of erythromycin to Sepabeads SP825 were determined.The equilibrium data in a batch system was well described by a Langmuir isotherm.The separation performance was investigated in a fixed-bed system with respect to the adsorption superficial velocity,ionic strength and pH.A mathematical model was used to simulate the mass transfer mechanism,taking film mass transfer,pore diffusion and axial dispersion into account.The model predictions were consistent with the experi-mental data and were consequently used to determine the mass transfer coefficients.