In this paper, we conduct research on the category management for chain retail enterprises while taking Jiajiayue as the example. Category management theory research has more than ten years history, its core has been ...In this paper, we conduct research on the category management for chain retail enterprises while taking Jiajiayue as the example. Category management theory research has more than ten years history, its core has been basically mature theory. The future study of category management focuses more on how to make the category management theory and be combined closely with the enterprise actual and pays more attention to the effect of the implementation and effect. Implementing category management investment return period is how to curve and how to evaluate the effect of the category management. The supermarket of the category management innovation is a huge project without a reasonable and predictable return that will be conducive to category management decision-making is unfavorable to the supermarket profits change after the implementation of category management right evaluation. Under this background, we propose our novel perspective on the corresponding issues to form the better theoretical analysis on the issues that is meaningful.展开更多
This paper addresses the supply chain engineering and its application in China’s retailing industry. Based on the approaches of systems engineering, we propose the concept of supply chain engineering, which applies t...This paper addresses the supply chain engineering and its application in China’s retailing industry. Based on the approaches of systems engineering, we propose the concept of supply chain engineering, which applies the idea of supply chain management to the engineering practices through the advanced information and management technology, to integrate the supply chain system and optimize its operations. We then illustrate the application of the supply chain engineering in China’s retailing industry. In such practices, we developed the virtual retailing enterprise mode and the FROM-SCM system, and designed the sales assistant etc. Such theory and practices are successfully applied in Meiyijia, which has transformed Meiyijia from a traditional retailer to a modern service enterprise, and the profits are resulted from the service fees rather than the traditional surplus between buying and selling prices. Now Meiyijia has built an ecosystem with the retailer in the core, the headquarter as the service platform. The success of Meiyijia in recent years shows the effectiveness of the supply chain engineering.展开更多
文摘In this paper, we conduct research on the category management for chain retail enterprises while taking Jiajiayue as the example. Category management theory research has more than ten years history, its core has been basically mature theory. The future study of category management focuses more on how to make the category management theory and be combined closely with the enterprise actual and pays more attention to the effect of the implementation and effect. Implementing category management investment return period is how to curve and how to evaluate the effect of the category management. The supermarket of the category management innovation is a huge project without a reasonable and predictable return that will be conducive to category management decision-making is unfavorable to the supermarket profits change after the implementation of category management right evaluation. Under this background, we propose our novel perspective on the corresponding issues to form the better theoretical analysis on the issues that is meaningful.
基金Supported by the National Natural Science Foundation of China(71390330,71202114,71461009,71261006)Independent Innovation and Achievement Transformation Special Fund of Shandong Province(2014ZZCX03302)Natural Science Foundation of Jiangxi Province(20151BAB207061)
文摘This paper addresses the supply chain engineering and its application in China’s retailing industry. Based on the approaches of systems engineering, we propose the concept of supply chain engineering, which applies the idea of supply chain management to the engineering practices through the advanced information and management technology, to integrate the supply chain system and optimize its operations. We then illustrate the application of the supply chain engineering in China’s retailing industry. In such practices, we developed the virtual retailing enterprise mode and the FROM-SCM system, and designed the sales assistant etc. Such theory and practices are successfully applied in Meiyijia, which has transformed Meiyijia from a traditional retailer to a modern service enterprise, and the profits are resulted from the service fees rather than the traditional surplus between buying and selling prices. Now Meiyijia has built an ecosystem with the retailer in the core, the headquarter as the service platform. The success of Meiyijia in recent years shows the effectiveness of the supply chain engineering.
