On the Techniques of Communicative Dimensional Transformation Between Hypotaxis and Parataxis in Tourist Publicity C-E Translation

Communicative dimension,as one of the three key dimensions of eco-translatology,plays a very important role in translating tourist publicity materials.With the communicative dimensional transformation techniques of parataxis and hypotaxis,translators should exert their subjectivity and creativity to achieve in maximizing the degree of holistic adaptation and selection for achieving successful translations.

On the C-E Translation of Cultural Information in Tourist Publicity Materials

Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equivalence depends on the following four factors:1) the type of source text;2) the significance of cultural flavor in the source text;3) the purpose of translation;4) the type of readers of the target text.This theory provides a good perspective for the C-E translation of cultural information in Tourist Publicity Materials.Under the guidance of this theory,this paper attempts to explore the methods of establishing cultural equivalence in translation of Tourist Publicity Materials.

Adaptation in Tourist Publicity Translation

This paper attempts to provide a preliminary study of adaptation adopted in the translation of tourist publicity and explore the main reasons behind the adaptive techniques on the basis of functionalist theories of translation. It is found that cultural blanks, different linguistic conventions and also the intended functions of tourist publicity may all contribute to adaptation in translation.

The coordinated evolution of ecological environment,public service,and tourism economy along the Silk Road Economic Belt,using the Dual-Carbon Targets

Carbon peak and carbon neutrality(dual-carbon)are important targets for the international response to climate change.The Silk Road Economic Belt is a strategic resource region and is important for future ecological environment and tourism development.Based on the“dual-carbon”targets,the Single index quantification,Multiple index synthesis,and Poly-criteria integration evaluation model were used in this study to measure the coordinated development index of the ecological environment,public service,and tourism economy along the Silk Road Economic Belt and to analyze its spatial and temporal evolution.Further,it explores the dynamic evolution and development trend of the three systems using the Kernel Density and Grey Markov Prediction Model.The results show that the coordinated development index along this region needs to be improved during the study period.Furthermore,the coordinated development index of the Southwest region is relatively higher than that of the Northwest region.From the development trend of the three systems,all of them develop in a stable manner;however,the tourism economy system is easily affected by external disturbances.The coordinated development index of the three systems changes dynamically and tends to be in a good state of coordination.There is a certain spatial and temporal heterogeneity.The gravity center of the coordinated development index has been in the Southwest region.During the forecast period,the coordinated development index along this region will improve significantly,while insufficient and unbalanced development will continue.

On the Transformation Techniques of Hypotaxis and Parataxis in Tourist Publicity C-E Translation from the Perspective of Linguistic Dimension

This paper, with its basis on linguistic dimension of eco- translatology, aims to present transformation techniques of parataxis and hypotaxis in translating tourist publicity between Chinese and English. It is hoped that translators can exert their subjectivity and creativity to achieve the linguistic dimensional transformations of parataxis and hypotaxis to maximize the degree of holistic adaptation and selection for achieving successful translations.

Cultural Dimensional Transformation Techniques of Hypotaxis and Parataxis in Tourist Publicity C-E Translation

In order to make foreign tourists familiar with China's scenic spots, it is necessary that tourist publicity materials are properly translated. Cultural dimension, as one of the three key dimensions of eco-translatology, plays a very important role in translating. With its basis on cultural dimension of eco- translatology, this paper aims to present transformation techniques of parataxis and hypotaxis between Chinese and English. It is suggested that, with the cultural dimensional transformation techniques of parataxis and hypotaxis, translators should exert their subjectivity and creativity to achieve in maximizing the degree of holistic adaptation and selection for achieving successful translations.

The Application of Pragmatic-Markedness Equivalence Principle in the Translation of Tourist Publicity Materials

Chinese tourism becomes a thriving field with the promotion of China reform and opening policy and the rapid development of social economy. The translation of tourist materials thus weighs a lot in the economic development and cross-cultural communication. But the condition is not satisfactory, there are still existing some problems in the translation of tourist publicity materials. Therefor the readers can't receive the equal information that the original text expressed. Based on this fact,the paper attempts to analyze what pragmatic failures there are in the translation of tourist materials and to analyze how the Pragmaticmarkedness Equivalence Principle(PMEP) approach can be applied to the translation of tourist publicity materials to achieve the translation equivalence.

旅游者风险感知对目的地信任影响研究——政府信任的中介作用

旅游者风险感知与信任密切相关,各种风险所带来的不确定性会改变社会互动并造成信任危机,而旅游者目的地信任是影响旅游者满意度与忠诚度的重要因素。以安东尼·吉登斯关于风险感知和信任的论述为理论依据建立分析框架,通过网络问卷对326名风险经历者进行调查,并以政府信任为中介变量,以风险沟通、应急处置为调节变量,重点探讨了公共卫生事件情境下旅游者风险感知对其目的地信任的作用机制与效应。结果显示:风险感知对旅游者政府信任具有显著负向影响,而风险感知对旅游者目的地信任无显著影响;政府信任对旅游者目的地信任具有显著正向影响;风险沟通在风险感知与政府信任中不存在调节作用,应急处置在风险感知与政府信任中存在调节作用。

面向海滨旅游区的抑菌型智能公共设施设计研究

文章旨在探索海滨旅游城市中公共设施设计在户外空间所发挥的服务效能,以及其对自然景观带的潜在影响。研究首先着重分析了海滨旅游区公共设施使用者的行为特征,其次提出面向海滨旅游区的抑菌型智能公共设施设计策略,最后进行面向海滨旅游区的抑菌型智能公共设施设计实践。以期在人流聚集区不单设大面积消毒清洁设备和降低市政维护成本的情况下,有效地抑制或降低细菌的再次传播概率,向游客提供一个安全健康的公共环境,提升海滨旅游城市的服务体验。

基于网络评价的乡村红色旅游地公共空间形象感知研究

文章以四个主流旅游网站爬取的网络评价文本为研究数据,运用网络文本分析法中高频词、语义网络和情感分析功能对西柏坡红色景区、陕甘边照金革命根据地和井冈山红色旅游系列景区的公共空间形象感知进行分析。结果表明:游客对红色旅游地形象认知都有相似的心理感受和理解;但不同景区红色文化和自然环境具有差异,游客对红色旅游地形成不同的核心公共空间形象感知;游客形象认知评价主要以积极情感为主,中性和消极情感较低;优良的红色文化公共空间及其特色自然景观、科学的景点布局和组织、具有地域特色的空间形式、体验感强的活动内容和周全的景区配套服务设施是红色旅游地公共空间形象认知的具体因素。

湘西民族村寨公共空间与居游行为关联性研究

湘西作为乡村旅游先行地区,民族村寨建设虽取得较好成效,仍面临着基础设施不健全、旅游环境供给不完善等供需不平衡问题,给公共空间功能的有效发挥带来困境。以湘西典型民族村寨为研究对象,借助社会网络分析方法构建客观空间、村民行为、游客行为网络模型,从村域、局部、单点三个维度对比分析居游行为与公共空间的关联性与影响机制。研究表明,村民、游客与公共空间关联度存在差异性,村民行为活动分散,偏好生产生活、邻里交往空间,与物质承载、社会节点空间关联度较大;游客行为活动较为集中,喜好民族特色显著的公共空间,与文化传承空间关联密切。最后,基于空间行为关联机制,以公共空间形态与村民、游客需求为导向,从村域层面连通性、局部组团凝聚性、节点空间多重性三方面提出优化策略,有助于民族村寨与乡村旅游融合发展。

基于Ga2SFCA的旅游景点公厕设施空间格局与可达性分析

针对西部典型交通枢纽城市兰州市旅游景点和公厕设施空间布局、服务供需关系等问题,运用空间分析技术对其旅游景点公厕设施的空间分布特征、结构进行科学评价,进而基于Ga2SFCA对其全域、乡镇域单元的空间步行、交通可达性进行测度和分析.研究发现:兰州市旅游景点公厕设施可达性与其空间分布格局和交通发展程度耦合度较强;整体可达性高值区域空间分布呈现出以城关区中部、七里河区北部—安宁区南部、西固区东部为核心的圈层式和沿河谷带状式展布形态;乡镇域单元步行、交通可达性低值区域分别占比51.56%、48.44%,大范围旅游服务载体空间错位问题亟待解决.

政府文旅宣传短视频增效地方旅游经济的定量分析

中国地方政府的文化和旅游部门于2023年进入了一场全国性的新型政府锦标赛:各地文旅局以官员作为核心符号创作了1167则短视频,通过大众传媒传播、吸引游客,进而获取旅游经济效益。本文收集了各地文旅局于2023年上半年发布的超40000条抖音短视频,以及逾2000个景区520天的日度客流量数据,研究发现,带有官员形象符号的政府宣传提高了城市的互联网热度,并且拉动了当地的旅游经济增长:平均来看,文旅局每发布1条官员短视频,会使所在地级市景区客流量增加0.86%。此外,宣传效果较好的官员短视频能够带来更大的经济效益。对动态效应的检验发现,官员短视频在半年的时间窗口范围内稳定地吸引了更多的客流量。

真实问题导向下公共图书馆深化文旅融合的困境与实现路径——基于读者和旅游者的主体关系分析

真实问题导向是有效解决实际问题的应用机制。文章立足于读者和旅游者的主体关系视角,研究发现:读者和旅游者在精神文化需求、地域、休闲娱乐三个方面存在着交集关系,证实两个主体之间有进一步融合的可能;在主体、需求、认知、个体方面存在着区别,导致文旅融合过程中缺乏行业间深度融合,缺乏优质产品和服务,缺乏有效多媒体宣传,缺乏真实的反馈机制;今后可以通过加强内外部联动与旅游行业深度融合、拓延休闲娱乐功能、引进新媒体运营人才、健全反馈机制的措施来深化公共图书馆文旅融合之路。

基于游客体验的昭苏县旅游公共服务评价研究

旅游公共服务是促进旅游业发展的关键,对提升旅游目的地形象、游客满意度和忠诚度,促进地方经济发展具有重要意义。文章以昭苏县为研究区,基于游客体验视角构建旅游公共服务评价指标体系,通过运用因子分析对游客体验感知均值进行评价,并运用IPA分析进一步探讨昭苏县旅游公共服务水平的优势和短板。研究结果显示游客对昭苏县旅游公共服务的体验感知度均值为1.91~3.91,其中总体评价均值最高的为旅游安全服务(3.75),基础设施体验感(2.34)均值最低。IPA分析得出位于优先改进区的指标为餐饮住宿和景区卫生符合标准、餐饮住宿和景区价格合理、厕所与垃圾桶的数量和布局、公共桌椅等休憩设施。基于以上结果,针对各项服务要素提出优化建议,以期优化昭苏县旅游公共服务水平,提升游客体验。

西北民族特色村寨旅游公共服务质量对游客忠诚度的影响研究——以甘南藏族自治州4个“少数民族特色村寨”为例

西北民族特色村寨是我国民族地区的璀璨明珠和珍贵的稀缺旅游资源。加强西北民族特色村寨的旅游公共服务建设,提升游客忠诚度,是实现西北民族地区乡村振兴与文旅产业健康发展的重要举措。以甘南藏族自治州4个“少数民族特色村寨”为研究对象,构建游客公共服务感知、游客满意度、游客忠诚度的二阶结构方程模型,验证了相关研究假设。结果表明:游客公共服务感知对游客满意度与重游意向分别具有正向直接显著影响;游客公共服务感知通过游客满意度的部分中介作用影响游客重游意向;游客公共服务感知通过游客满意度与重游意向的完全中介作用影响推荐意向;游客重游意向直接正向显著影响游客推荐意向。

杭州地铁线网基本成型背景下的西湖景区公交优化方案

随着G20峰会的成功举办以及2023年杭州亚运会的圆满落幕,杭州城市基础设施建设和旅游产业发展的脚步逐步加快。在杭州516 km地铁网建成的新背景下,分析总结了杭州西湖景区交通环境新特征,并参考国内外“地铁+公交”运行模式的相关经验做法,从优化线路、便利换乘、改善设施三个方面出发,对西湖景区推行“地铁+公交”出行模式提出优化建议。

基于网络文本数据的游客目的地形象感知研究——以青岛市中山路商业街区历史建筑为例

游客目的地形象感知是提升旅游地活力的重要前提,但以往的研究多依赖于传统的问卷和访谈方法,因此在数据量上难以达到足够的规模。文章基于大众点评的用户评论数据,借助Envivo和ROST CM6软件,对劈柴院、栈桥和胶澳总督署的评论进行综合分析,探讨近几年来游客对旅游目的地形象感知的变化以及游客特征对评价的影响,从而分析评价背后的深层次原因。研究发现:(1)多数游客对青岛特色和滨海风貌有着较高的认同度,评价内容以积极性为主且趋于稳定;(2)男性负面评价的程度要高于女性,本地人的评价星级要高于外地游客;(3)游览设施和游客体验是游客消极评价的两个主要因素,尤其为食宿问题。最后,文章针对消极性评价提出建议,以期促进旅游目的地的可持续发展。

文旅融合背景下的公共空间设计及提升研究

对新时代工程项目发展趋势及其原因进行探讨,结合当下文旅融合的热点并对国内外各具特色的公共空间设计与提升案例进行分析,提出文旅融合背景下的公共空间设计及提升思路及策略。研究表明:存量市场下,工程项目多偏向于城市更新、公共空间提升、现状改造及城乡融合等类型,更注重彰显场地的文化和游憩价值,城市公共空间品质的塑造成为城市品牌塑造中的重要一环。因此,设计师进行场地设计时需要深入挖掘场所精神,打造在地化、场景化、非标化的设计;需要适度考虑项目的商业价值和文旅影响力,需要融入适合场地的IP形象与适量的休闲配套设施。