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On Translation Strategies of Commercial Advertisements From the Perspective of Skopos Theory
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作者 ZHENG Hanyue GAO Jun 《Sino-US English Teaching》 2024年第6期296-301,共6页
In a highly competitive market,excellent advertising translation can better promote brands.By adopting the three principles of Skopos Theory,this paper discusses the E-C translation strategies of commercial advertisem... In a highly competitive market,excellent advertising translation can better promote brands.By adopting the three principles of Skopos Theory,this paper discusses the E-C translation strategies of commercial advertisements based on specific advertising translation cases,and proposes translation methods of literal translation,free translation,paraphrase,and augmentation,as well as rhetorical methods of homophonic puns,aiming to improve the quality of commercial advertisement translations,enhance the publicity effect,and achieve brand marketing. 展开更多
关键词 commercial advertisement Skopos Theory translation strategy rhetorical method
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The Conflict between Individuals and Society in Seize the Day
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作者 Dan Xu 《Journal of Contemporary Educational Research》 2024年第6期233-242,共10页
This paper explores the existential problem in Seize the Day-the conflict between individuals and society in modern society.With a brief introduction of Saul Bellow and the novel,the paper emphasizes the analysis of t... This paper explores the existential problem in Seize the Day-the conflict between individuals and society in modern society.With a brief introduction of Saul Bellow and the novel,the paper emphasizes the analysis of the conflict and the sources of the conflict.Besides,Saul Bellow uses many rhetorical devices to intensify the conflict.The analysis of these rhetorical devices is beneficial for us to interpret and understand the true meaning of the novel.Through the study of Bellow’s vision and the novel’s metaphorical meaning,we may find an effective solution to the conflict that our human being is involved in,and realize the social values of this novel. 展开更多
关键词 CONFLICT INDIVIDUAL SOCIETY Rhetorical devices EXISTENTIALISM
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A Comparative Analysis of Syntactic Complexity in Applied Linguistics Abstracts Written by Chinese Novice Writers and Native English Advanced Writers
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作者 Mingming Zhao Tianshuang Ge 《Open Journal of Applied Sciences》 2024年第1期1-26,共26页
The rhetorical structure of abstracts has been a widely discussed topic, as it can greatly enhance the abstract writing skills of second-language writers. This study aims to provide guidance on the syntactic features ... The rhetorical structure of abstracts has been a widely discussed topic, as it can greatly enhance the abstract writing skills of second-language writers. This study aims to provide guidance on the syntactic features that L2 learners can employ, as well as suggest which features they should focus on in English academic writing. To achieve this, all samples were analyzed for rhetorical moves using Hyland’s five-rhetorical move model. Additionally, all sentences were evaluated for syntactic complexity, considering measures such as global, clausal and phrasal complexity. The findings reveal that expert writers exhibit a more balanced use of syntactic complexity across moves, effectively fulfilling the rhetorical objectives of abstracts. On the other hand, MA students tend to rely excessively on embedded structures and dependent clauses in an attempt to increase complexity. The implications of these findings for academic writing research, pedagogy, and assessment are thoroughly discussed. 展开更多
关键词 Syntactic Complexity Rhetorical Functions Research Article Abstract L2 Academic Writing
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Research and Application of Bedside Rhetorical Teaching Method in Teaching Nursing Interns
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作者 Rui Cao 《Journal of Contemporary Educational Research》 2024年第4期226-229,共4页
Objective:To observe and analyze the application of the bedside rhetorical teaching method in teaching nursing interns.Methods:A total of 64 nursing interns in the gastroenterology department of our hospital from July... Objective:To observe and analyze the application of the bedside rhetorical teaching method in teaching nursing interns.Methods:A total of 64 nursing interns in the gastroenterology department of our hospital from July 2022 to May 2023 were randomly divided into two groups,32 cases in the control group and 32 cases in the intervention group.The control group was given conventional teaching methods,and the intervention group was given the bedside rhetorical teaching method on the basis of the conventional teaching.The differences in the methods of teaching between the two groups were compared after the end of the internship,and there was a statistically significant difference with P<0.05.Results:The scores of the interns in the intervention group were significantly better than those of the control group in theoretical knowledge,communication skills,and case analysis items(P<0.05).Conclusion:The bedside rhetorical teaching method transforms classroom education into bedside teaching,which enables the interns to apply the theoretical knowledge to clinical practice,and has a higher improvement in the three aspects of disease knowledge,communication skills,and case analysis,cultivates the interns’comprehensive clinical skills,and lays a good foundation for the future entry into the nursing field. 展开更多
关键词 Bedside rhetorical teaching method Nursing interns teaching Application research
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The Age of Camelot
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作者 Aanchal Bharti 《International Relations and Diplomacy》 2023年第6期240-246,共7页
Several historians confirm that John Fitzgerald Kennedy has been dead longer than he lived.Alan Brinkley says,“On the morning of 22 November,1963,he woke up as President with admirers and detractors,a man with a reco... Several historians confirm that John Fitzgerald Kennedy has been dead longer than he lived.Alan Brinkley says,“On the morning of 22 November,1963,he woke up as President with admirers and detractors,a man with a record-some of it good,some of it not.He became a legend posthumously”(John F.Kennedy Presidential Library and Museum,2012).A charismatic Kennedy unveiled an optimistic American dream that captivated the hearts of every American citizen.He used the TV to channel his sentiments about civil rights,communism,and made the United States strong to resist evil in the world.By speaking directly to the national audience,“he made the television more famous than it was”(Gillon,2019).His presidency is intertwined to the visionary ideal of Camelot(symbolizing idyllic happiness,high hopes,and humanitarianism)that makes his American promise an attractive calling and continues to entice Democrats to emulate his destiny. 展开更多
关键词 John F.Kennedy Camelot TELEVISION RHETORIC Jacqueline Kennedy
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Rhetorical City-Portrait in The Vermilion Gate
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作者 LIU Ru-fei 《Journal of Literature and Art Studies》 2023年第5期334-339,共6页
Lin Yutang’s English novel,The Vermilion Gate,whose story mainly focus on the social turmoil in Xi’an under the rule of warlords and the family conflicts within the Dafudi,depicts how Chinese people solve the intern... Lin Yutang’s English novel,The Vermilion Gate,whose story mainly focus on the social turmoil in Xi’an under the rule of warlords and the family conflicts within the Dafudi,depicts how Chinese people solve the internal and external conflicts with wisdom and how fragile women grows in the war.Basing on the analysis of rhetorical portrait of Xi’an and heroic Chinese people in this novel,this paper explores Lin Yutang’s rhetorical preference in constructing image of China and his unique cultural values behind the English writing. 展开更多
关键词 rhetorical city-portrait The Vermilion Gate image of China
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术语移用的修辞效果和译法初探 被引量:3
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作者 潘红 《上海翻译》 CSSCI 北大核心 1999年第1期8-10,共3页
从词汇特征来看,术语这种限于在专业领域中使用的词或词组具有严谨单一的逻辑意义:它有明确的内涵外延和固定的认识意义;在使用上,它有较强的限制性和规范性:术语所指的特定概念一般只有在其所属学科领域内才具有系统意义。然而,... 从词汇特征来看,术语这种限于在专业领域中使用的词或词组具有严谨单一的逻辑意义:它有明确的内涵外延和固定的认识意义;在使用上,它有较强的限制性和规范性:术语所指的特定概念一般只有在其所属学科领域内才具有系统意义。然而,在文学作品或日常生活中,人们常常有... 展开更多
关键词 technical TERMINOLOGIES non scientific DISCOURSE RHETORICAL effects
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英语诗歌中修辞手法的艺术效果之欣赏——以《西风颂》为例(英文) 被引量:1
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作者 邢亦平 傅超波 《中国校外教育》 2009年第S5期229-230,共2页
This paper centers on the rhetorical devices in English poems,studying the case of Ode to the West Wind. The predominant rhetorical devices discussed in this classical poem are divided into three catalogues in this th... This paper centers on the rhetorical devices in English poems,studying the case of Ode to the West Wind. The predominant rhetorical devices discussed in this classical poem are divided into three catalogues in this thesis: lexical stylistic devices, syntactical stylistic devices and phonetic stylistic devices. Through the analysis of various rhetorical devices in Ode to the West Wind in detail, the thesis probes into the use and importance of rhetorical devices in English poems. Finally the thesis attempts to put forward beneficial advice to help appreciate the rhetorical devices in English poems. 展开更多
关键词 RHETORICAL devices English POEMS ODE to the WEST W
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“Rhetorical Situation”中文译名的探讨——兼谈修辞之“势” 被引量:1
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作者 陈沂 《福建医科大学学报(社会科学版)》 2012年第1期67-70,共4页
西方修辞学核心概念"Rhetorical Situation"在国内存在"修辞情景"、"修辞情境"、"修辞形势"等译名。按照术语翻译要求、核心语义、学术语境等标准加以比较和辨析后,认为"修辞形势"... 西方修辞学核心概念"Rhetorical Situation"在国内存在"修辞情景"、"修辞情境"、"修辞形势"等译名。按照术语翻译要求、核心语义、学术语境等标准加以比较和辨析后,认为"修辞形势"的译名更能准确反映其理论本质。修辞注重填补话语的缺失,修辞成功与否,关键在于它是否回应了现实或情境中的"缺失"。 展开更多
关键词 RHETORICAL SITUATION 修辞形势 缺失
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“RHETORIC”与演讲论辩修辞定义探微 被引量:3
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作者 樊启青 《浙江万里学院学报》 2008年第4期39-42,共4页
文章简要回顾"rhetoric"研究的发展演变过程并探讨"演讲论辩修辞"的定义扩展问题,提出把演讲论辩修辞从"语辞"研究中分离出来,在我国已经成熟的修辞理论指导下进行更深层次的研究的必要性。文章将演讲论... 文章简要回顾"rhetoric"研究的发展演变过程并探讨"演讲论辩修辞"的定义扩展问题,提出把演讲论辩修辞从"语辞"研究中分离出来,在我国已经成熟的修辞理论指导下进行更深层次的研究的必要性。文章将演讲论辩修辞的定义扩展为:演讲者针对一定的语境,在充分了解自身性格特点和听众心理期盼的基础上,恰当地调整目光交流、面目表情、手势、站姿等态势语和谋篇、成段、锻句、选词、设格等言辞调整手段来说服听众或者给听众传达各种信息的言语活动。 展开更多
关键词 RHETORIC 演讲论辩修辞 定义
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A Rhetorical Structure Theory Based Approach to Texture Coherence in Chinese EFL Learners' Argumentative Writing
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作者 李洪坤 廖志华 《海外英语》 2015年第16期201-204,共4页
Based on Rhetorical Structure Theory(RST),this study intends to investigate into the typical features of rhetorical relations in Chinese EFL learners’argumentative writing and their relationship with writing quality.... Based on Rhetorical Structure Theory(RST),this study intends to investigate into the typical features of rhetorical relations in Chinese EFL learners’argumentative writing and their relationship with writing quality.A set of 60 essays(30 with the highest scores and another 30 with the lowest scores)were drawn from SWECCL(Spoken and Written English Corpus of Chinese Learners).These essays were then cut into elementary discourse units and manually annotated with rhetorical relations.Research findings show that there is no significant difference in terms of the total numbers and types of rhetorical relations between the two proficiency groups.However,comparisons of the rhetorical relations both at the intra-paragraph and at the inter-paragraph level indicate statistical differences between the two groups. 展开更多
关键词 RHETORICAL STRUCTURE THEORY RHETORICAL RELATIONS t
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“Returning to Nature and Man’s Interior Self”——An Aesthetic Analysis of William Wordsworth’s Poem“I Wondered Lonely as a Cloud”
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作者 徐洁雯 《陇东学院学报》 2011年第2期74-76,共3页
This paper tries to explore the aesthetic beauty of William Wordsworth's poem"I Wondered Lonely as a Cloud"from the perspectives of theme,sound,imagery and rhetoric.
关键词 nature BEAUTY sound IMAGERY RHETORIC
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Language in Politics: Bush's Influence on Public Opinions
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作者 张知国 《英语广场(学术研究)》 2012年第10期11-14,10,共5页
Politicians are fond of choosing the strategies of classic rhetoric to compose messages to influence the attitudes and actions of the audience. This paper will be focusing on a discourse from George W. Bush, the forme... Politicians are fond of choosing the strategies of classic rhetoric to compose messages to influence the attitudes and actions of the audience. This paper will be focusing on a discourse from George W. Bush, the former president of United States, to see how he convinces the public and persuades them to accept his views. 展开更多
关键词 rhetorical strategies three-part list lexical choice METONYMY
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Application of Schema Theory in Reading Teaching
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作者 梁进 《英语广场(学术研究)》 2012年第6期66-67,共2页
Schema theory plays an important role in College English reading teaching.During the reading courses,teachers should try to activate the students' background knowledge and build up the rhetorical schema by using t... Schema theory plays an important role in College English reading teaching.During the reading courses,teachers should try to activate the students' background knowledge and build up the rhetorical schema by using topic sentences and key words of a text,which can help the students get a better understanding of the text. 展开更多
关键词 schema theory reading teaching background knowledge rhetorical schema
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Rhetorical Structure of Research Article Methods in Agricultural Science
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作者 石慧敏 Anchalee Wannaruk 《英语广场(学术研究)》 2012年第9期43-46,共4页
Currently,there has been a growing interest in the study of academic writing;focusing on the structural organization of academic text or specific linguistic features.However,very few studies have been done on the stru... Currently,there has been a growing interest in the study of academic writing;focusing on the structural organization of academic text or specific linguistic features.However,very few studies have been done on the structural organization of the Methods and the linguistic features link to each move.Thus,the purpose of this study is to identify rhetorical structure of the Methods of agricultural science research articles and to explore the linguistic features linked to each identified move,by analyzing thirty research articles based on Kanoksilapatham's2005 framework.Altogether,five moves were found in the Methods,showing that rhetorical structure of Methods in agricultural science has its own format.The moves and linguistic features realizing rhetorical functions may help novice researchers or learners write the Methods of science research articles effectively and professionally. 展开更多
关键词 rhetorical structure MOVES research articles
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Aesthetic Appreciation of William Wordsworth's Poem "My Heart Leaps Up"
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作者 徐洁雯 《海外英语》 2011年第11X期260-261,共2页
"My Heart Leaps Up" is a beautiful lyric written by William Wordsworth.It embodies Wordsworth's views of "Back to nature" and "Back to childhood".Therefore this paper tries to explore... "My Heart Leaps Up" is a beautiful lyric written by William Wordsworth.It embodies Wordsworth's views of "Back to nature" and "Back to childhood".Therefore this paper tries to explore the aesthetic beauty of William Wordsworth's poem "My Heart Leaps Up" from the perspectives of theme,sound and rhetoric. 展开更多
关键词 WORDSWORTH VIEWS of nature and children THEME sound RHETORIC
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Translation Skills of Children’s Literature from the Perspective of Recep tion Theory:A Case Study of Bronze and Sunflower
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作者 陈铸芬 苻艳风 刘清伶 《海外英语》 2020年第4期14-17,共4页
With the development of society and the prosperity of Chinese literature,as a part of China’s soft power,Chinese chil dren literature is faced with the problem of international dissemination.The English version of Ca... With the development of society and the prosperity of Chinese literature,as a part of China’s soft power,Chinese chil dren literature is faced with the problem of international dissemination.The English version of Cao Wenxuan’s Bronze and Sunflow er won Hans Christian Andersen Award,the top award of children’s literature,which is a successful example of such dissemina tion.Therefore,the Chinese-English translation skills employed are worth studying.This paper aims to analyze the skills used to in the translation of short clauses,reiterative locution,simile,parallelism and dingzhen from the perspective of reception theory.It is found that by using such translation skills as omission,alliteration,repetition of prepositions and pronouns,and literal translation,the translator preserves and recreates the effect of the original text in ways that are more acceptable and idiomatic for the target reader. 展开更多
关键词 RECEPTION THEORY children’s literature RHETORICAL devices translation BRONZE and SUNFLOWER
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A Tentative Study of Figures of Speech Used in“Hamlet”
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作者 杨红全 《海外英语》 2012年第8X期205-207,共3页
Rhetoric is a traditional discipline with a history of over two thousand years.Figures of speech play a pretty important role in verbal communication.People are attracted by"Hamlet"written by Shakespeare and... Rhetoric is a traditional discipline with a history of over two thousand years.Figures of speech play a pretty important role in verbal communication.People are attracted by"Hamlet"written by Shakespeare and his employing words and artistic enchantment.Shakespeare once learned classical literature,rhetoric,Latin and French.He is famous for his dramas.His language in dramas is rich and colorful and he is good at using figures of speech in his dramas.This paper explores some figures of speech and mainly focuses on how pun,metaphor and transferred epithet are employed in"Hamlet",in order to have a better understanding of the theme and the artistic features of Shakespeare. 展开更多
关键词 RHETORIC PUN METAPHOR TRANSFERRED EPITHET HAMLET
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Communicative Purpose in Analyzing Discourse
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作者 王熙 《海外英语》 2011年第5X期298-299,共2页
Discourse analysis has become more and more important in field of English Language Teaching.Based on the "moves" theory and the "problem-solution" rhetorical pattern,this paper aims to discuss diff... Discourse analysis has become more and more important in field of English Language Teaching.Based on the "moves" theory and the "problem-solution" rhetorical pattern,this paper aims to discuss different communicative purposes related to discourse analysis with reference to the discourse structures.Also the implication of exploiting this analysis for teaching purpose will be discussed. 展开更多
关键词 COMMUNICATIVE PURPOSE DISCOURSE "Moves" theory "problem-solution" RHETORICAL pattern
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The figures of speech in Song of Solomon
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作者 张伟 《神州》 2014年第17期29-29,共1页
The Song of Solomon is a series of love poems which contain 6 pieces of love poems and most part in the form of songs addressed by a man to a woman, and by the woman to the man, in order to express the love between th... The Song of Solomon is a series of love poems which contain 6 pieces of love poems and most part in the form of songs addressed by a man to a woman, and by the woman to the man, in order to express the love between them.Figures of speech are ways of making our language figurative. They can be divided into three parts, they are syntactical, semantic and phonetic rhetorical devices. These rhetorical devices can help us to heighten effect and to make the writing figuratively and vividly.These figures of speech used in the Song of Solomon make great contribution to the success description of these long songs.This essay will center on the figures of speech in the Song of Solomon. 展开更多
关键词 SOLOMON RHETORICAL FIGURES PHONETIC SENTENCE semantic writing pieces PARALLELISM beauty
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