How Sense of Ritual in Tourism Impacts Tourists’Co-Creation of Tourism Experience Values:A Study Based on the Theory of Value Co-Creation

Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.

An Exploration of Traditional Chinese Cultural Programs:The Construction of Rituals,Narrative Strategies,and Experiential Insights

In the context of the cultural development of the new era and the burgeoning spiritual demands of the people,there has been a remarkable surge in the proliferation of traditional Chinese cultural programs.The“Chinese Festivals”series,produced by Henan TV,standing out as an engaging TV program that showcases traditional Chinese culture,has rapidly captivated a diverse audience across different age groups,creating a rich,multi-dimensional,and cross-media cultural communication ecosystem.The program strategically selects symbolic elements by systematically categorizing and organizing traditional Chinese cultural symbols to create a rich cultural space.It employs cutting-edge scientific and technological methods to enrich viewer immersion,crafting media rituals with both temporal significance and a profound sense of media ritual.This approach boosts the program’s popularity and sets a benchmark for industry innovation.By fostering an interactive narrative between mainstream media and the public,the program continuously broadens the scope of the“story world,”fostering a harmonious and structured national cultural community through the creative interpretation of traditional Chinese culture and the evocative crafting of the aesthetic sensibilities inherent in Chinese art.It is worth noting that the phenomenon of aesthetic fatigue besets the development of this serial program.To address this issue and further improve the appeal of the program,a comprehensive approach is required to develop a cohesive narrative mode for the“story world.”This involves harmonizing the interplay between artistic endeavors and technological advancements,synchronizing sensory experiences with the foundational ritualistic elements,and enhancing the effectiveness of the media communication matrix to construct a brand of media culture that has social significance,aesthetic value,and economic profits in the new era.

Return to Reality:Speculative Design of Interaction Ritual Chains and Exploration of Alone Together

“Alone together”is an ever-changing“wicked problem.”In this research and practice,the author tries to combine experience design,referring to the theory of“interaction ritual chain theory,”and creatively add interactive experience to discursive works,so that the audience can think between the real and the virtual.

An analysis of the interaction mechanism between the social history of medicine research and health communication from the perspective of mass communication

The mass communication model and interactive ritual chain theory,which serve as communication paradigms in the new media era,facilitate and enhance the synergy between the fields of social history of medicine and health communication.This study employs a comprehensive framework based on the five elements of the mass communication model:information source,communication subject,communication object,message content,and post-communication feedback.Additionally,it incorporates the interactive ritual chain theory to examine the evolving dynamics and developmental trajectory of research in the social history of medicine during the new media era.Conclusively,this paper acknowledges the existing interaction gaps in the interaction between health communication and the social history of medicine research while outlining the challenges for fostering collaboration and proposing strategic optimizations for effective integration.

Implications of The Gift of the Magi for Moral Education of Teenagers From the Perspective of Interaction Ritual Chains

Adolescence is a pivotal moment in shaping one’s character and holds great implications for one’s values and personal growth.The Gift of the Magi by O.Henry portrays how an ordinary young couple in difficult financial circumstances managed to show their love for each other,eulogizing truth,goodness,and beauty in humanity.We conducted a thorough examination of the significance of moral values conveyed in The Gift of the Magi for teenager education using the“situation-emotion-symbol”model that is based on Randall Collins’theory of interaction ritual chains in order to establish an interaction ritual chain model for moral education of teenagers.Our study reveals that situated cognition is useful in constructing the focus of attention for the moral education of teenagers;that shared emotion is the driving force for achieving moral education of teenagers;and that symbolic connections help teenagers put the virtues they’ve learned from The Gift of the Magi into action and provides effective measures that can significantly contribute to the cultivation and implementation of moral education among teenagers.

Traditional Chinese Culture Reflected in Vernacular Architecture—— A Case Study of Linfengzhai Village

Taking Linfengzhai Village for an example,the culture of ritual and balance reflected in vernacular dwellings were studied.

Farming Ritual and Festival Folk Custom of Dong Ethnic Minority Group

In order to pray for harvest and express gratitude, Dong ethnic arranged sacrifices of farming in accordance with periodicity of rice production and its requirements to festivals and calendar. Meanwhile, New Year, Pray in Spring and Return in Autumn not only play significant roles in agricultural production, but also evolve to farming holidays which are enriched with more social connotations. Centered on husbandry and production, some folklore that is rich in local color has been formed in Dong society. The writer introduced some farming ritual of Dong ethnic group, such as, sowing, Kai Yang Men, Rain-praying, Chang Xin, reaping and Lunar New Year, summarized their belief in the land worship, festival ritual, ancestor ritual and ceres ritual. It is concluded that sacrifice is a production-related folklore, which is formed by repeated operation and constant practice. Some taboos were also prohibited in agricultural sacrifice because people were not able to change the unfavorable reality of farming with their insufficient experience and knowledge; however, they resorted to witchcraft for the purpose of harvest. It is believed that the activity of sacrifice will also be kept in the life of Dong ethnic group due to their dependency on agriculture and the land.

The Relationship between Dali Lord Worship Ritual Activity and Regional Landscape Architecture in China

The paper had introduced Lord Worship ritual activity unique to Bai Nationality and analyzed Dali landscape characteristics from the aspects of landscape pattern, architectural courtyard pattern and plants landscaping. In the perspective of surface, line and spot landscape architectures, Lord Worship ritual activity had been analyzed. It had revealed that the development of Lord Worship ritual activity was rooted in local landscape environment, and temple's site selection, square construction, activities' route selection and construction of forest land in front of residences were all based on landscape environment. After the analysis of the relationship between Lord Worship ritual activity and landscape places, it had opened a new thought for researches on religious activities and regional landscape. It could explore and recover some traditional folk cultures when environmental landscapes had been studied, so as to promote the inheritance of national culture.

Observation on behavior of adult oriental white stork in nesting period

Based on the field observation on the parental behavior of Oriental White Stork (Ciconia boyciana) during their brooding period, this paper describes the breeding style, feeding behavior, water chicks, protect chicks, etc. A Ritual “behavior—Culmen Knocking/bill clattering” was observed and which is divided into three styles with deferent meanings. This behavior plays an important role during this season.

Analysis of Aesthetic Connotation of Huaxia Culture Involved in Chinese Traditional Garden

Based on emphasis of Huaxia cultural aesthetics as the aesthetic tendency of Chinese traditional culture,Huaxia aesthetic culture had been divided into two parts:traditional ritual cultural aesthetics as the base and different aesthetic cultures dominating at different periods which included Confucius cultural aesthetics,seclusion cultural aesthetics and co-existence of Confucius,Taoist and Buddhist cultural aesthetics.Traditional ritual cultural aesthetics contained formal beauty,harmonious beauty and sacred numbers.Confucius aesthetics consisted of constant flow,happiness in poverty,and moral nature.The seclusion aesthetics consisted of super universe,hermit in nature and pastoral habitation.Co-existing aesthetics of Confucius,Taoist and Buddhist culture consisted of harmonious aid,principles' conclusion and leisure life.These dominating aesthetic cultures overlaid with basic ritual culture,and enhanced artistic conception of Chinese traditional gardens with witty words and sentences.

Mock Impoliteness and Co-Construction of Hudui Rituals in Chinese Online Interaction

This paper examines an under-researched phenomenon of mock impoliteness in Chinese online interaction,namely,the practice of hudui(lit.reciprocal jocular abuse)as a solidarity enhancing device among acquaintances.Drawing on data from Qzone interaction among Chinese university students,this study focuses on ritual features,sequential patterns and interpersonal functions of hudui through the lens of Kádár’s(2013,2017)interpersonal ritual theory.The results show that hudui is co-constructed by the online participants with the symmetric pattern of mutual abuse,which distinguishes it from previous studies of jocular abuse(i.e.,the asymmetric pattern of abuser–recipient).They also reveal that hudui accomplishes various kinds of relational work,including fostering intimacy,enhancing mutual affection-based face and creating amusement.

Celebrating the Harvest and san yklk： Exploring Festival and Public Ritual as Collective Memory to Sustain Cultural Identity

This paper argues that ritual is not only restricted to religious activities, but can also be ethological, sociological, and ecological in nature. The artistic, stylistic, and functional characteristics of one particular festival of the Bamana in Mali to celebrate the harvest and new planting season will be analyzed. This festival primarily takes on the form of animal masquerades in which masks, puppets, drumming, singing, and dancing are blended into a ritualistic celebration of a certain cultural identity. The Bamana culture has lost religion as a marker, as Islam is now the dominant religion in Mali, but traditional social relationships and morals among the Bamana as a patriarchal society are concretized and objectified by their animal masquerades. Apart from being a seasonal festival, events from the past are commemorated; customary gender roles are defined; and some fundamental and complex social concepts are reinforced by a performance mode which relies on a collective memory and oral transmission.

Cultural Heritage Assets: Rituals, Grinding Hollows and Other Socio-Cultural Practices in Simiyu Region, Tanzania

This paper presents results from preliminary assessments in Ngasamo ward, Busega district in Simiyu region. The main objective was to assess cultural heritage assets in some areas of Bariadi district in Simiyu region. Specific objectives of the assessment are to identify tangible cultural heritage resources in Simiyu region;to identify intangible cultural heritage resources in Simiyu region;and to provide suggestions for pertinent protection, conservation and presentation of cultural heritage resources. The assessment was carried out through surveys that included documentation together with records for Global Positioning System (GPS) coordinates per surveyed locality;key informant interviews;and Focus Group Discussion. Results from the assessment revealed several worship areas that include immovable physical objects associated to ritual performance places. For example, wells like Luhuhi in Ilula village, Nkindwa biye tree in Ilula village, Magahi well in Isenge village, Isangijo hill at Isenge village, Dutwa well in Isenge village, Nyabusalu well in Igalukilo village and similar others are worship places that were revealed by informants. The assessment uncovered granite rock boulders that are being chopped off flakes for traditional medicine use in the area. Some cultural heritage sites have been identified such that a lot more needs to be explored in order to establish existence of other physical cultural heritage sites in Busega district, Bariadi district. For example, the grinding hollows, bao and the like are unique heritage resources. Such resources including undiscovered immovable archaeological objects would need presentation of sustainable preservation as well as conservation plans in line with Antiquities Acts, Antiquities Rules and Monuments of 1980 together with Cultural Heritage Policy of 2008.

Not Just a Cup of Coffee-Starbucks' Organizational Culture Study

Organizational culture is a system of shared meaning held by its members that distinguishes their organization from other organizations(Schein EH. 1996, p. 229-240). It is a structure of values, beliefs, and assumptions deemed appropriate in thinking and acting inside an organization. Organizational culture is relative to a company's success. Storytelling, organization rituals,and corporate socialization can reflect organizational culture. Those are a series of cultural artifacts or the perceptible facets of an organization's culture that help materialize the company's success. Starbucks is both a successful company and brand that with a special and great organizational culture. Its motto:"We aren't in the coffee business, serving people. We are in the people business, serving coffee,"or, to put it more simply,"Starbucks is pretty darn nice place to hang out"(Serwer and Bonamici). Starbucks doesn't just sell coffee. They sell spiritual culture. They sell a feeling that can increase peace and relax, instead of noises from outside. That's why Starbucks Coffee Shops have become America's, and even the world's public living and dining rooms.In 1971, the fist Starbucks store opened in Seattle. There are over 11,000 Starbucks locations in 37 countries. This paper examines the Starbucks' culture through their storytelling, place, organization rituals, and corporate socialization, and various other customs.

Cross-cultural Perspective of Three Wedding Rituals in China and Western Countries

The paper mainly presents three rituals in China and western countries with the documentary method,namely wedding dressand decoration,wedding ceremony,and wedding banquet,then discusses their similarities and differences,helping people to know aboutwedding culture in eastern and western countries.

First Record of Male Combat in a Wild Malayan Pit Viper(Calloselasma rhodostoma)

The first record of ritualized combat behavior between two male Calloselasma rhodostoma（Malayan Pit Viper） was observed in Sakaerat Biosphere Reserve, Nakhon Ratchasima, Thailand. Although most of the behavior of C. rhodostoma was similar to that recorded for other viperids, an instance of submissive behavior, which to our knowledge, has not been recorded in any snake species. Additional field observations are required to better understand the structure and function of combat behavior in C. rhodostoma.

Cattle Counting Ceremony among the Wolaita (Ethiopia): Exploring Socio-Economic and Environmental Roles

Livestock play significant roles in the lives of different peoples in Ethiopia. The importance of livestock and culture associated with them has got a greater impetus in the post-conflict political reform in Ethiopia. The 1990s reform provided opportunities for various ethnic groups to resuscitate aspects of their traditions that were suppressed under the previous regimes. The purpose of this study is to explore socio-economic and environmental roles of cultural based notion of cattle counting rite of the Wolaita People. The practices of cattle counting of Wolaita are called as Dala and Lika, which refers to ceremonies of public displaying of one’s own cattle wealth numbering minimum of, respectively, hundred and thousand cattle. The Dala and Lika ceremonies honor men. However, there is also Gimuwa ceremony which honors women. The ceremony of cattle counting is accompanied by the lavish feasts and series of rituals. The central figures in cattle counting rite are wealthy farmers who wish to achieve social prestige by demonstrating their cattle wealth. The practices have got a greater attention by the farmers of Wolaita since the fall of the socialist regime in 1991. Using ethnographic technique, this article tried to explore the practices of the Dala, Lika and Gimuwa, focusing on how the cattle counting rite gives economic and social status to the farmers and ensure environmental sustainability.

Pagan Ritual as a Means of Therapy and Self-Empowerment

The question that I attempted to consider relates to the advantages of contemporary Pagan rituals,as performed by a group of Israeli Pagans nowadays.Ritual is viewed as a special language that is expressed in structured actions,performed in a special space,at a specific period of time.Humans have the capacity to create a verbal language and use it for social communication.A similar mechanism enables humans to create rituals.Ritual behavior is initiated by a certain cause,which means that it has a purpose.Most scholars consider ritual as a social mechanism that enables society to experience its ethos,and bring different streams of ideologies into cohesion.It is also accepted that ritual is performed in order to restore order in the social type of existence that has been threatened or damaged.Among the different ritual theories on which I base my approach,I prefer Gruenwald’s ritual theory.Gruenwald understands ritual as a performative expression of cerebral(or cortical)processes,similar to the linguistic cognitive and conceptual processes.In religion,rituals are performed in a context that seeks meaning in the framework of the holy(Gruenwald,2003,pp.3,12).The actual performance of ritual ceremony achieves its goal by causing actual transformation of the reality that needs change(for instance:creating a sacred time,or conferring a sacred status).The actual change is a mental transformation;the mind strives to gain control over reality.The ritual performed restores an infracted metaphysical condition.According to Gruenwald,in order to achieve the ritual goal it has to be performed in some context that is meaningful for the participants.The myth,of which the participants are familiar with,confers that context.The Neo-Pagan ritual context is based on the mythic idea that our universe is interconnected in an all-inclusive energetic web.I intend to demonstrate the process that enables the ritual participants to undergo an emotional and spiritual transformation that elevates their self-esteem,and give their life a meaning of a life worth living.

Death and Dying: A Mediation Analysis of Fear

In this paper, we shall describe the way in which some Vietnamese people cope with death and dying. Authors surveyed approximately 302 relative people in the north of Vietnam. The sample showed broad demographic variation. Among respondents, 73% were female and 27% were male. The instrument shows a good reliability of the total scores (Cronbach’s α= 0.93). Both exploratory factor analysis and confirmatory factor analysis are used. The model tested was a relatively simple model with three latent factors. They are belief, fear, and ritual and all of them are positive correlated. The relationships among factors are further analyzed and the mediating relationships are found.

Exploring Tourism Risk at Jaffna Peninsula with Special Reference to Keerimalai Ritual Beach Site in Sri Lanka

Ritual beach sites are considered as one of the major travel motives for the tourists to visit Sri Lanka.Jaffna is rich with wonderful ritual beach sites including Keerimalai and Villunri areas.Many local and foreign tourists arrive at these ritual beach sites every day.Ensuring safety of tourists in the tourist destinations is considered as one of the important factors which determine the revisit and for remaining the higher number of tourist arrivals.But,the studies about the risks for tourists at the destinations,especially in the ritual beach sites,were very rarely conducted by the researchers.Therefore,a study to explore the tourism risks at the ritual beach site was considered very important.Further,if the tourists feel that the particular destination is risky,the image of the destination shall be affected and also tourists may negatively convey the message to others.Therefore,the main objective of this study is to identify the factors influencing the tourism risk in Jaffna Keerimalai ritual sea site.This study also recommends overcoming destination risks to ensure propensity of the repeat visit and word of mouth communication.For this purpose,the study was carried out by using the mix research methodology.Both qualitative and quantitative methods were used to carry out the study.Furthermore,the Keerimalai ritual beach site was selected through the convenience sample technique.Primary data were collected through self-administered questionnaires and the observation techniques.The 5-point Likert scale method was used to analyze the data through SPSS Version 20.This study revealed that Keerimalai ritual sea site has risk for tourists and this may affect revisit and word of positive recommendation.Alcohol addiction,theft activity,violations,rocks under the sea water,safety and security signs and polluted water are harmful to the tourist.In spite of all these risks,there are many tourists who still visit Keerimalai ritual area to accomplish their cultural rituals.