How Does E-Commerce Policy Affect Consumption Disparities of Rural Households?-Evidence from China

In the context of China’s ongoing efforts to promote countryside revitalization and facilitate domestic economic circulation,it is of great significance to reduce the consumption disparity among rural households and unleash the consumption potential in the countryside.Based on data from China Family Panel Studies,this paper adopts a staggered difference-in-differences method to assess the impact of the e-commerce to enter rural areas on the consumption disparity among rural households.Findings:the comprehensive demonstration work of promoting e-commerce to enter rural areas has reduced the consumption disparity among rural households through the following mechanisms.Firstly,this policy initiative has mitigated the consumption-inhibiting effect on rural household consumption due to the local market size and external market accessibility by promoting the distribution of consumer goods to villages.Secondly,this policy initiative has also increased the agricultural income of rural households and reduced their consumption disparity by distributing farm produce to cities and enhancing the agricultural income of rural households.Moreover,the work is characterized by inclusive growth and is not susceptible to the“elite capture”phenomenon.

Analysis of the Current Situation, Influential Factors, and Countermeasures of Rural E-commerce Development

The development of rural e-commerce is becoming an important driver for the transformation of China’s rural economy,and with the rapid development of information technology and the upgrading of the agricultural industry,rural e-commerce is showing a vigorous momentum of development.Traditionally,agricultural products are mainly sold through traditional farmers’markets,which are subjected to geography and channel limitations,resulting in inefficient circulation of agricultural products.This paper analyzes the definition,the status quo,as well as the influencing factors of rural e-commerce development.On this basis,countermeasures for the advancement of rural e-commerce development are put forward.

Poverty alleviation through e-commerce:Village involvement and demonstration policies in rural China

The diffusion of e-commerce has played a significant role in recent rural economic development in China.E-commerce is also considered as an efficient channel to alleviate poverty in rural China.Voluminous studies have investigated the contribution of e-commerce to agricultural development,yet it is lacking empirical evidence as to the effects of e-commerce on rural poverty alleviation.Since the year of 2014,in order to develop rural e-commerce,Chinese government launched the National Rural E-commerce Comprehensive Demonstration Project.This gradual involvement policy offered a natural experiment for evaluation of e-commerce.Based on village-level survey data from rural China and Heckit method,our study finds that rural e-commerce has a significantly positive effect on rural income.Moreover,the effect is inverted U-shaped for the relative-poverty villages.The estimation of the propensity scores matching model confirms that the results are robust.The following policy recommendations are proposed:(1)policy support to rural e-commerce should prioritize the povertystricken villages.By doing so,the marginal income effects of e-commerce will be maximized.(2)Investment in internet infrastructure and establishment of human resources for e-commerce in rural areas will have spillover effects,increasing rural income through the"digital dividend".

Rural E-commerce and New Model of Rural Development in China:A Comparative Study of "Taobao Village" in Jiangsu Province

With the development of electronic commerce,there is a special phenomenon in rural areas of China that a lot of farmers in these areas depend on opening shops on Taobao online for a living. The products are made from the village workshop,and farmers become fullyfledged network businessmen. Electronic business platform mode of " Taobao Village" is the result of integrated development of primary,secondary and tertiary industries. In this study,we take two kinds of typical Taobao villages( Dongfeng Village and Yanxia Village) as sample areas,and conduct comparative analysis of this new rural business model based on field survey data,case studies and theoretical research. We also probe into the problems in the development of Taobao villages,and set forth the recommendations for the new rural business model.

E-commerce development in rural and remote areas of BRICS countries

E-commerce plays an essential role in modern trade today.It is expected that e-commerce volume amounted to 29 trillion USD in the world in 2017,and would grow with the spread of the Internet and information and communication technologies(ICTs).Brazil,Russia,India,China and South Africa(BRICS),together with many others,consider e-commerce a means to facilitate rapid,inclusive and sustainable economic growth,improving the living standards and alleviating poverty.This article examines areas for potential cooperation by BRICS countries in e-commerce development across rural and remote areas to fight poverty.It analyses the current state of e-commerce development in rural and remote areas in each of the BRICS countries,including cases of public and private initiatives to support it.The article also defines the opportunities which e-commerce brings to people living in rural and remote areas.Moreover,it evaluates the existing challenges and risks.The article concludes that despite the rapid e-commerce development in BRICS countries,and significant opportunities created,there are still issues of disproportionate e-commerce in varied regions and the lack of BRICS cooperation in this sphere.Based on a comparative and normative in-depth,systematic analysis,the article develops a set of recommendations for deepening BRICS countries'cooperation in the following areas:infrastructure in rural and remote regions;education;consumer protection;online dispute resolution;coordinated policy in the international scene,including representation of BRICS countries in international indexes,such as the Organization of Economic Co-operation and Development(OECD)Digital Services Trade Restrictiveness Index(STRI).

Development of Rural E-commerce from the Perspective of Agricultural New Kinetic Energy Cultivation:Based on Survey on the "E-commerce Entering Villages and Households" Project of Jurong City

Taking the implementation of the"e-commerce entering villages and households"project in Jurong City as an example,a survey plan is formulated,and questionnaires are designed.Through questionnaires,a large number of agricultural households are visited,and the data are collected and collated;and using interviews and field trips,the help of e-commerce for agricultural products sales is understood.Then,the analysis on the entire survey is summarized.Finally,the survey is researched,and it is found that the current rural e-commerce lacks professional talents and the product distribution system is not perfect.For existing problems,corresponding solutions are put forward.

Present Situation and Problems of Application of New Media in Rural E-commerce : A Case Study of Anhui Province

The application of new media technology in rural areas of China provides more convenient conditions for agricultural products publicity,transaction information dissemination and user feedback.In particular,e-commerce platform based on Internet technology provides more convenient sales channels for characteristic agricultural products.Through the research on the application of new media technology in rural areas of Anhui Province,this paper explores the actual effect of new media technology on the development of rural e-commerce.The questionnaire survey is used to understand the development status of new media in rural areas of China.They are:the development of"Internet government affairs"has begun to take shape;the official account of WeChat has shortened the time and space between the production and consumption of agricultural products.Live interaction gives full play to the powerful role of fan economy;digital media has not been widely used.Through the form of on-the-spot visits,this paper expounds the application effect of new media in the agricultural field of Anhui Province from three perspectives of the government,agricultural enterprises and farmers.It analyzes the problems existing in the application of new media in rural e-commerce in Anhui Province.They are:the new media market is still full of problems;The infrastructure construction of rural e-commerce is relatively poor;Farmers lack the guidance of professional talents;farmers' acceptance and learning ability is poor.The paper puts forward suggestions for the development status and problems of new media in rural areas of Anhui Province.They are:the provincial government should continue to promote the new media market order;all e-commerce enterprises should actively undertake social responsibility;rural e-commerce entrepreneurs should actively promote professional operation;farmers should actively change their views on new media.

Research on the Development of Rural E-commerce in China

At present,rural e-commerce is characterized by obvious improvement in market prospect,development scale and development momentum,but there are also some problems,such as farmers’low acceptance of e-commerce,lack of promotion and training of rural e-commerce,and lack of rural e-commerce talents.Based on these problems,the government needs to increase financial support for rural e-commerce,improve the distribution logistics system,and strengthen the training of rural e-commerce personnel to promote the sustainable development of rural e-commerce.

Current Situation of E-commerce Entering Rural Areas in Datong County of Qinghai Province

Datong County has been developed for nearly 5 years since it was selected as a comprehensive demonstration county of e-commerce entering rural areas in 2017.In this context,this paper analyzes the development status of e-commerce in rural areas of Datong County,and provides feasible suggestions for the development of e-commerce entering rural areas in demonstration counties.

Guizhou Signs Strategic Contract with Jingdong to Promote Rural E-commerce

On September 20,the Network+ rural innovation summit that highlights the number of Jingdong online stores surpassing 1,000 was held in Zunyi County.At the summit Jingdong Group and Guizhou Provincial Commercial Department signed a joint strategic contract to promote rural e-commerce.Both sides will make best use of '3F strategy' of Jindong rural e-commerce and the advantages of Guizhou Province,to launch a batch of rural e-commerce projects of the people and for the people,to help local rural residents gain wealth and promote the restructuring of the rural economy.

Evaluation of E-commerce Poverty Alleviation Effect in the Context of Rural Revitalization Strategy

The industrial prosperity proposed in the overall requirement of rural revitalization strategy in the Report of the 19th National Congress is the cornerstone of rural development. E-commerce poverty alleviation is an effective way of poverty alleviation in recent years. This paper mainly explored the factors influencing the rural e-commerce poverty alleviation and the evaluation of poverty alleviation effects,in order to come up with countermeasures and recommendations to provide assistance and guidance for the use of e-commerce to achieve poverty alleviation and accordingly to revitalize the rural industry. Firstly,using the literature research method,it proposed four level Ⅰ indicators influencing the e-commerce poverty alleviation,and designed a detailed level Ⅱ indicator system under each dimension. Then,the questionnaire survey method was employed to collect data for SPSS analysis to verify whether the designed indicator system is correct. Finally,it analyzed the problem of the current stage of e-commerce poverty alleviation by means of the quadrifid graph,and came up with corresponding countermeasures on the basis of the four key levek I factors.

乡村振兴背景下饲料企业财务管理的优化路径

随着乡村振兴战略的实施,农业产业和农村经济得到了快速发展,饲料企业在乡村振兴战略的带动下拥有了广阔的发展前景。但鉴于饲料企业的经营特点,需要从财务管理的角度出发,科学调配资金,促进资金回流,并积极构建精细化的财务管理模式,不断完善内部控制体系,打造财务共享中心,以业财融合的方式提高经营管理水平,助力饲料企业的可持续发展。

乡村振兴战略视角下的大学生饲料行业创新创业实践体系构建

随着我国乡村振兴战略的实施,农业产业的发展迎来了新的机遇。饲料行业作为农业产业链中的重要一环,具有广阔的市场前景。文章旨在探讨基于乡村振兴战略背景下,如何构建大学生饲料行业创新创业实践体系。通过对大学生创新创业能力的培养,激发其返乡创业的热情,推动饲料行业的创新发展,为乡村振兴提供有力支持。

以饲料行业助推三产融合,加速农业农村经济发展

三产融合强调农业产业中资本、技术和资源要素的优化配置,以产业联动、产业链延伸、产业集聚等方式加速农业农村经济发展,增加农民经济收入。而饲料行业是联系种植业和养殖业的桥梁纽带,在以农业为基本依托的三产融合背景下,饲料行业能激活农业生产要素,加快农村基础设施建设,有效解决农村就业问题,带动农业产业化发展。因此,三产融合要以饲料行业为载体,积极推动农业农村经济发展。

乡村振兴战略下农村饲料电商发展与人力资源优化配置研究

当前我国农村饲料电商产业发展迅猛,但相应的人力资源并不能匹配其发展,存在饲料电商专业人才匮乏,从业者对跨境电商应用不足,对智能信息技术的应用能力较弱,农村饲料电商人才流动性较强等问题。因此,在乡村振兴战略背景下,针对农村饲料电商发展与人力资源不匹配的问题,农村地区政府和饲料企业应加强合作和引导,通过加强对农村地区饲料电商人才培养和引进,提升农村饲料电商从业者对跨境电商平台的应用,全面提升农村饲料电商从业者的信息技术素养,优化农村饲料电商人才的人力资源管理等措施来优化人力资源配置。

乡村振兴背景下饲料企业直播营销策略的研究

乡村振兴战略的提出为饲料企业的后续发展指明了方向。乡村振兴从产业、人才、文化、生态、组织5个方面提出了振兴要求,其中产业振兴是基础。在农业产业体系中,饲料企业在以养定种、种养结合中发挥纽带作用,能有效带动种植业和畜禽养殖业的协同发展。而农村地区各类基础设施的不断完善也为饲料企业的电商发展创造了先决条件,使饲料企业的市场营销模式发生了根本性的转变,逐渐从线下营销转变为线上直播营销。鉴于直播营销的诸多优势,需要充分探讨饲料企业的直播营销策略,更好地推动饲料企业的可持续发展。

乡村振兴背景下饲料产业赋能农业现代化的逻辑与进路

饲料产业作为支撑现代养殖业、畜牧业发展的基础性产业,在我国农业生产体系与农业产业结构中占有重要地位。在乡村振兴背景下,饲料产业迎来持续稳定的高质量发展机遇,可助力农业产业化、农业绿色可持续化、农业劳动力升级化、农业生产技术科学化,从而推动农业现代化发展。饲料产业赋能农业现代化承担着推进产业深度融合、改善乡村生态环境、培育饲料产业专业人才、助推农业科技化应用的重要任务与使命。乡村振兴背景下,应加速饲料产业结构调整优化,推动饲料产业可持续发展,建强饲料产业技术人才队伍,驱动饲料产业科技自立自强,大幅度提高饲料产业综合生产能力,进而赋能农业现代化。

产业融合背景下饲料产业与农村经济协同发展的路径

产业融合能优化农村生产要素的资源配置,有效提升农民生活水平,提高农民的经济收入,所以产业融合对农村经济发展具有积极的推动作用。对种养行业而言,饲料产业具有纽带桥梁作用,所以成为农村经济的重要组成部分。在产业融合背景下促进三产融合,有利于实现饲料产业与农村经济的协同发展,但关键在于充分了解两者的协同发展要点,积极探索饲料产业与工业、农业、现代服务业、旅游业的协同发展路径,从而提高饲料产业的发展质量,切实满足农村经济的发展需求。

乡村振兴战略背景下河南省饲料产业的电商发展困境及策略探析

自十八大会议以后,乡村振兴成为发展农业农村经济,解决“三农”问题的关键举措。为积极响应乡村振兴战略要求,河南省紧跟国家步伐,加快农村电商建设。为便于分析,本文从河南省饲料产业的角度探讨电商发展困境及策略,力求借助电商平台解决饲料产品销售问题,以饲料产业振兴助力乡村振兴。

Rural E-commerce and County Economic Development in China

With the proliferation of information and communication technology in rural areas,rural e-commerce has gradually become a new economic phenomenon in China. Usingthe national rural e-commerce comprehensive demonstration policy as a quasi-naturalexperiment, this study examines the causal linkage between rural e-commerce andcounty-level economic development in China. Its findings, which draw on county-levelpanel data from 2011 to 2018, indicate that the policy had a positive effect on the countyleveleconomy in China, resulting in an overall increase in county GDP by 3.5 percent(0.7 percent annually). Our analysis further shows that the impact of the policy diferedalong the region and human capital dimensions. Further analysis reveals that industrialstructure and nonagricultural employment were the main channels for the policy toexert a county-level economic impact. Infrastructure improvement in China also playsan important role. The findings emphasize the importance of advancing e-commerce inrural areas to stimulate county-level economic development.